Wells Media Group, Inc.

What Wells Media Group, Inc. does

Wells Media Group, Inc. is a privately held B-to-B media company exclusively serving the U.S. property and casualty insurance industry. Founded in 1923 as Insurance Journal in California and family-owned until December 2021, the company is now 100% employee-owned via an Employee Stock Ownership Plan (ESOP), headquartered in San Diego with a team of approximately 30 employee-owners. Its operations span five core media brands: Insurance Journal (flagship P/C trade publication), Carrier Management (carrier-focused intelligence), Claims Journal (claims news), MyNewMarkets (specialty insurance marketplace), and Academy of Insurance (continuing education and professional development).

The company's product surface is built on standard web publishing platforms rather than proprietary technology, with digital and print delivery supported by regional sales teams (East, West, Southeast, South Central, Midwest, West Coast) and supplemented by a Content Studio creative services division offering whitepapers, print and digital advertising, video production, and podcast production for advertising partners. Cookie-based integrations with Google, Meta, LinkedIn, Twitter, and AdRoll provide advertising and analytics infrastructure, and the company hosts industry events such as AI Tools for Agents Demo Days as audience-engagement channels.

Wells Media's business model is multi-stream and recurring: (1) subscription revenue across its publications and Academy of Insurance memberships, (2) digital and print advertising across all properties, (3) Content Studio professional services billed per project (whitepapers from $4,500, videos from $3,850, podcasts from $2,950, print ads from $1,000, digital banners from $500), and (4) transaction-based marketplace listings on MyNewMarkets.com. The customer base is diversified across carriers, brokers, agents, and claims professionals within the P/C insurance vertical, with no disclosed customer concentration.

Name

Wells Media Group, Inc.

Legal name

Wells Media Group, Inc.

Website

https://wellsmedia.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Wells Media Group is a 100% employee-owned B-to-B media company operating five P/C insurance industry brands (Insurance Journal, Carrier Management, Claims Journal, MyNewMarkets, Academy of Insurance) plus a Content Studio creative services division, serving carriers, brokers, agents, and claims professionals.

Ownership category

akta.pro rank

Product category

Insurance Industry Trade Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)

Keywords

• Insurance media
• Insurance trade publishing
• Specialty insurance marketplace
• Insurance continuing education
• Insurance advertising services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscriptions: Revenue from magazine and digital subscriptions across Insurance Journal, Carrier Management, Claims Journal, and Academy of Insurance membership offerings.
2. Advertising: Revenue from digital and print advertising across all publication platforms, including website advertising, banner ads, and print ad placements.
3. Creative Services / Content Studio: Revenue from whitepaper writing and design, print ads, digital banner ads, video production, and podcast services offered to advertising partners.
4. Marketplace Listings: MyNewMarkets.com generates revenue from listing companies that want to be found by insurance professionals seeking markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wells Media Group is a B-to-B media company that publishes insurance industry news and information across multiple trade publications (Insurance Journal, Carrier Management, Claims Journal), operates a specialty insurance marketplace (MyNewMarkets), and runs a continuing education platform (Academy of Insurance). The company monetizes primarily through subscriptions, advertising, and a creative services division (Content Studio) that produces whitepapers, video, podcasts, and ad creative for insurance advertisers.

Product overview

Wells Media Group is a B-to-B media publishing company operating as a 100% employee-owned organization focused on the property/casualty insurance industry. The portfolio consists of five core media brands (Insurance Journal, Carrier Management, Claims Journal, MyNewMarkets, and Academy of Insurance) that together provide industry news coverage, market intelligence, educational content, and a specialty insurance marketplace. A sixth offering, Content Studio, provides creative services including whitepaper design, print and digital advertising, and video/podcast production as a service offering for advertisers. All products serve the insurance industry ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Journal Flagship property and casualty insurance industry trade publication offering news, analysis, and feature content, originally founded as a California insurance magazine and expanded into a national publication serving insurance carriers, brokers, agents, and claims professionals.
• Carrier Management Insurance industry trade publication focused on insurance carrier news, executive leadership coverage, and strategic business intelligence for property/casualty insurance carriers and their leadership teams.
• Claims Journal
• MyNewMarkets
• Academy of Insurance
• Wells Media Content Studio

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Business Insurance: Business Insurance is a long-running trade publication covering the P/C insurance industry, including commercial insurance, risk management, and benefits — directly overlapping Wells Media's Insurance Journal and Carrier Management audiences and editorial coverage.
• National Underwriter (ALM): National Underwriter / PropertyCasualty360 is a P/C insurance trade publication owned by ALM that competes head-to-head with Insurance Journal, Claims Journal, and Carrier Management for news readership and advertising in the same property/casualty insurance vertical.
• Insurance Business America: Insurance Business America is a B2B insurance trade media brand serving brokers, agents, and carriers with news and industry intelligence — competing directly with Insurance Journal for readership and with Wells Media's Content Studio for insurance industry advertising dollars.
• Risk & Insurance magazine: Risk & Insurance is a trade publication covering commercial insurance, risk management, and workers' compensation — overlapping significantly with Insurance Journal's editorial scope and targeting the same risk manager and insurance buyer audience.
• Advisen (S&P Global Market Intelligence): Advisen provides P/C insurance intelligence, data, and news products for commercial insurance professionals, directly overlapping MyNewMarkets, Carrier Management, and Insurance Journal in market intelligence and news for the same broker and carrier audience.

Broad incumbents

• A.M. Best: A.M. Best is an insurance rating agency that also operates a substantial insurance news and data business serving carriers, brokers, and regulators — a broader incumbent that competes with Wells Media's news, intelligence, and market-data offerings at a larger scale.
• ALM (Acquisition Media): ALM is a B2B media company owning National Underwriter / PropertyCasualty360 and other insurance and legal trade brands — a broader incumbent that competes with Wells Media across the entire P/C insurance media portfolio.
• Informa (B2B Media Division): Informa is a large B2B media and events operator with insurance, finance, and professional services verticals — a broader incumbent that demonstrates the scale and operating model Wells Media competes against as a much smaller vertical specialist.

Emerging players

• The Institutes / American Institute for CPCU: The Institutes (including the AICPCU) provide insurance industry education, designations, and continuing education — directly competing with Wells Media's Academy of Insurance for insurance professional development, designations, and course revenue.
• The CLM (Claims & Litigation Management Alliance): The CLM is an organization serving the insurance claims and litigation management community with education, events, and content — competing with Claims Journal and Wells Media's Academy of Insurance for claims-adjacent audience and education spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wellspublishing
• Facebookfacebook.com/wellspublishing
• LinkedInlinkedin.com/company/wells-publishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wells Media Group, Inc.