Broadway Rose Theatre
Broadway Rose Theatre Company is a 501(c)(3) non-profit professional musical theatre organization founded in 1992 in Tigard, Oregon, operating two venues and producing six mainstage and three youth musicals annually for the Portland metropolitan area, supported by ticket sales, donations, grants, education programs, and sponsorships.
- Company typePrivate
- Founded1992
- HeadquartersTigard, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Broadway Rose Theatre does
Broadway Rose Theatre Company is a 501(c)(3) non-profit professional musical theatre organization founded in 1992 by Dan Murphy and Sharon Maroney, headquartered in Tigard, Oregon within the Portland metropolitan area. The company operates two performance venues: the Deb Fennell Auditorium (9000 SW Durham Rd.) for larger mainstage productions and the New Stage (12850 SW Grant Ave.) for smaller productions and events. Broadway Rose produces a standard annual season of six mainstage musicals and three youth musicals, supported by professional actors and a live orchestra, making it the largest non-profit professional musical theatre company in the Portland metro area.
The company's revenue is generated through six distinct streams: ticket sales (starting at $28 for general admission), charitable donations (including monthly Producers Circle and legacy Encore Club giving), foundation and government grants from the Oregon Arts Commission, Regional Arts and Culture Council, Oregon Cultural Trust, and National Endowment for the Arts, education program fees (15 classes/workshops for adults, teens, and children), corporate sponsorships, and special events including annual galas and the Princess Party fundraiser. Distribution occurs through a box office, online ticketing platform, season subscriptions, and group sales. Marketing leverages social media (Facebook, Instagram, LinkedIn, YouTube), email newsletters via Wordfly, the broadwayrose.org website, and earned media from local publications.
The organization completed a $3.4 million capital expansion of its New Stage facility in June 2022, adding studio space, a costume shop, a larger scenic shop, and additional administrative offices. It runs a paid technical internship program with up to 93 positions annually for high school and college students. The 11-50 employee organization is governed by a board of directors and currently led by Executive Director Meredith Gordon and Producing Artistic Director Sharon Maroney; founding Managing Director Dan Murphy is set to retire at the end of 2026.
Broadway Rose Theatre firmographics
Firmographics- Name
- Broadway Rose Theatre
- Legal name
- Broadway Rose Theatre Company
- Website
- https://broadwayrose.org
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Broadway Rose Theatre Company is a 501(c)(3) non-profit professional musical theatre organization founded in 1992 in Tigard, Oregon, operating two venues and producing six mainstage and three youth musicals annually for the Portland metropolitan area, supported by ticket sales, donations, grants, education programs, and sponsorships.
- Ownership category
- akta.pro rank
Broadway Rose Theatre industry classification
Industry- Product category
- Performing Arts / Live Musical Theatre
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Children’s & Youth Theatre (MPAGABAE), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Broadway Rose Theatre is headquartered
LocationHeadquarters
- HQ city
- Tigard
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broadway Rose Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Revenue from single tickets, season subscriptions, preview performances, and group sales for mainstage and youth productions
- Donations and Charitable Contributions: One-time gifts, monthly recurring giving through Producers Circle, planned legacy giving through Encore Club, and general fundraising from donors
- Foundation and Government Grants: Grants from Oregon Arts Commission, Regional Arts and Culture Council, Oregon Cultural Trust, and National Endowment for the Arts
- Education Programs: Fees from classes, workshops, summer camps, and technical internships for kids, teens, and adults
- Corporate Sponsorships: Corporate partnerships and sponsorships from local and regional businesses
- Special Events: Fundraising events including annual gala celebrations and Princess Party fundraiser events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General admission tickets starting price |
| Unit Pricing | Pay-as-you-go | Princess Party fundraiser event |
| Subscription | Annual | Donor benefits tier |
Distribution channels4 records
Marketing channels5 records
Broadway Rose Theatre product offering
Product offeringCore offering
Broadway Rose Theatre Company produces and performs professional musical theatre productions at two Tigard, Oregon venues (Deb Fennell Auditorium and New Stage), running a seasonal lineup of six mainstage musicals and three youth musicals, supported by year-round education classes, technical internships, ticket and subscription sales, and a fundraising/donation program for a 501(c)(3) non-profit arts operation.
Product overview
Broadway Rose Theatre Company is a nonprofit professional musical theatre organization operating two venues (Deb Fennell Auditorium and New Stage) in Tigard, Oregon. The company produces a mainstage season of six full-scale musical productions and three youth musicals annually, supported by a year-round education program offering classes for adults, teens, and children. Core offerings include mainstage productions featuring professional performers, youth theatre programs including children's summer productions and teen summer intensives, adult education classes in tap and jazz dance, a comprehensive ticketing platform, and various fundraising programs including the Producers Circle monthly giving, Encore Club legacy giving, and general donation options. The company also operates a technical internship program for students and provides venue rental opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Mainstage Musicals Professional full-scale musical theatre productions at the Deb Fennell Auditorium and New Stage venues, featuring adult casts performing classic and contemporary Broadway-style musicals with professional actors and a live orchestra. Aimed at adults, families, and theatre enthusiasts in the Portland metro area.
- Youth Musicals Children's and teen summer theatre productions featuring young performers alongside professional actors, including children's ensemble productions (e.g., Jack and the Beanstalk) and teen summer intensives (e.g., Hadestown Teen Edition). Aimed at children, teens, and their families.
- Education Programs Year-round educational programming including adult dance classes (tap, jazz), kids summer workshops, teen summer productions, teen fall cabaret, and kids fall showcase programs. Aimed at kids, teens, and adult learners seeking musical theatre skill development, with scholarships and financial aid available.
- Ticket Sales and Season Subscriptions Online and box-office ticketing system for purchasing single tickets, season subscriptions, group tickets, and gift certificates for all Broadway Rose productions and events. Season subscriptions provide savings off individual ticket prices. Aimed at theatregoers, season subscribers, and group organizers.
- Donation Programs Charitable giving programs including one-time donations, Producers Circle monthly recurring giving, Encore Club planned legacy giving, and stock/investment donations. Donor benefits start at $50 annually and include invitations to special events, backstage tours, and access to the Marquee Lounge.
- Event Venue Rental Rental of New Stage and Deb Fennell Auditorium venues for performances, events, and community gatherings. Aimed at organizations, community groups, and event organizers needing theatrical venue space.
- Technical Internships Paid technical internship program for high school and college students offering hands-on experience in stage management, lighting, sound, costumes, and scenic design. Provides up to 93 internship positions per year.
Companies that use Broadway Rose Theatre
Customer profileSegments5 records
Ideal customer profiles4 records
Broadway Rose Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Broadway Rose Theatre partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Scott Edwards Architecture LLPminorArchitecture firm that provided design services for Broadway Rose's $3.4 million New Stage facility expansion project completed in June 2022
- B&G BuildersminorConstruction firm that served as builder for Broadway Rose's New Stage facility expansion project
- Shiels Obletz Johnsen Project ManagementminorProject management firm that provided project management services for Broadway Rose's New Stage facility expansion completed in June 2022
- Oregon Arts CommissioncoreOregon state arts funding agency that provides grant support to Broadway Rose as part of the theatre's seasonal funding from government arts organizations
- Regional Arts and Culture Council (RACC)coreRegional arts funding organization serving the Portland metropolitan area that provides grant support to Broadway Rose productions and operations
- Oregon Cultural TrustcoreState cultural funding organization that enables Oregon taxpayers to claim a cultural tax credit for donations to Broadway Rose and other qualifying arts organizations
- National Endowment for the ArtscoreFederal arts agency that awarded Broadway Rose a $30,000 grant from the Access to Artistic Excellence program to support the world premiere production of Ripper in 2011
- Fifth Avenue TheatreminorSeattle-based theatre company that has partnered with Broadway Rose since 2004 to provide free musical theatre productions to children in the Tigard-Tualatin School District, including students from Title I schools
- Fred MeyerminorKroger-affiliated grocery chain whose Community Rewards program allows shoppers to designate Broadway Rose as their charity of choice, with Kroger donating $2.5 million annually to nonprofits in the Pacific Northwest based on customer designations
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Broadway Rose Theatre competitors and assessment
Company assessmentDirect peers
- Portland Center Stage: Portland's other major professional regional theatre company producing musicals and plays for the Portland metro area. Most direct head-to-head competitor for the same audience, donor base, and grant funding in the same geography.
- Artists Repertory Theatre: Portland-based nonprofit professional theatre company producing contemporary plays and musicals. Competes for overlapping audiences, donors, and arts funding within the Portland metro market.
- Lakewood Theatre Company: Long-running community theatre company also based in the Portland metro area (Lake Oswego), producing musicals and plays with a similar volunteer-driven, regional-theatre model.
- Oregon Children's Theatre: Portland-based nonprofit producing theatre for young audiences and offering youth education programs. Direct overlap with Broadway Rose's youth musical programming, summer camps, and family audience segments.
- Northwest Children's Theater and School: Portland-based nonprofit producing theatre for young audiences with extensive youth education classes, camps, and production programs. Direct competitor for Broadway Rose's youth musical and children's education offerings.
- Tacoma Little Theatre: Pacific Northwest community theatre with a similar nonprofit, volunteer-driven model producing musicals and plays. Comparable scale and programming, though operating in the Tacoma, Washington market.
Regional players
- 5th Avenue Theatre: Seattle-based nonprofit musical theatre company and Broadway Rose's existing educational partner since 2004. Comparable organizational model producing professional musicals and youth programming, but operates in the Puget Sound market rather than Portland.
- PCPA (Pacific Conservatory Theatre): California-based professional regional theatre company producing musicals, plays, and educational programming. Comparable organizational structure and programming mix, but serves the Central Coast California market rather than the Pacific Northwest.
Broad incumbents
- Oregon Shakespeare Festival: One of the largest and oldest nonprofit regional theatre companies in the United States, based in Ashland, Oregon. Competes for statewide arts funding and audience attention, but at a substantially larger scale with a broader repertoire focus.
- Paper Mill Playhouse: Established New Jersey-based nonprofit regional theatre known for musical theatre productions and Broadway-caliber development. Similar nonprofit producing model with educational programming, but operates at significantly larger scale and on the East Coast.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Broadway Rose Theatre social profiles
Digital presenceBroadway Rose Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadway Rose Theatre leadership team
Management profileNumber of profiles
Profiles7 records
Broadway Rose Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadway Rose Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadway Rose Theatre
What does Broadway Rose Theatre do?
Broadway Rose Theatre Company produces and performs professional musical theatre productions at two Tigard, Oregon venues (Deb Fennell Auditorium and New Stage), running a seasonal lineup of six mainstage musicals and three youth musicals, supported by year-round education classes, technical internships, ticket and subscription sales, and a fundraising/donation program for a 501(c)(3) non-profit arts operation.
Is Broadway Rose Theatre a public or private company?
Broadway Rose Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Broadway Rose Theatre founded?
Broadway Rose Theatre was founded in 1992. It employs 11 to 50 people.
Where is Broadway Rose Theatre based?
Broadway Rose Theatre is headquartered in Tigard, United States, in the North America region.
How does Broadway Rose Theatre make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Charitable Contributions, foundation and Government Grants, education Programs, corporate Sponsorships and special Events.
Who are Broadway Rose Theatre's main competitors?
Direct peers on record are Portland Center Stage, Artists Repertory Theatre, Lakewood Theatre Company, Oregon Children's Theatre, Northwest Children's Theater and School and Tacoma Little Theatre. Regional players are 5th Avenue Theatre and PCPA (Pacific Conservatory Theatre). Broad incumbents are Oregon Shakespeare Festival and Paper Mill Playhouse.
Does Broadway Rose Theatre have an API?
No public API is recorded for Broadway Rose Theatre.
What industry is Broadway Rose Theatre in?
Broadway Rose Theatre's product category is Performing Arts / Live Musical Theatre. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGABAG, Musical Theatre (Non-Broadway/Fringe). Its NAICS code is 71111 and its SIC code is 7900.