Self-Insurance Institute of America

What Self-Insurance Institute of America does

Self-Insurance Institute of America (SIIA) is a 501(c)(6) trade association founded in 1981 and headquartered in Simpsonville, South Carolina, serving as the principal advocacy, education, and networking body for the U.S. self-insurance and captive insurance marketplace. SIIA represents self-insured employers, third-party administrators (TPAs), captive managers, stop-loss and excess carriers, reinsurers, managing general underwriters (MGUs), brokers, pharmacy benefit managers (PBMs), and supporting service providers, with a published roster of 25+ Diamond, 30+ Gold, and 120+ Silver member companies that includes most major U.S. stop-loss carriers and large benefits brokers.

SIIA's core products are organized around four pillars: government relations/advocacy, professional networking, thought leadership content, and future-leader development. The association maintains a full-time lobbying presence in Washington, DC, operates the Self-Insurance Political Action Committee (SIPAC), and runs a State Policy Task Force for legislative tracking. Its thought leadership assets include The Self-Insurer monthly publication (in print and digital, reaching 10,000+ readers since 1984) and The Self-Insurance Directory. Engagement channels include the annual National Conference (Phoenix, October 11-13, 2026), the monthly Advocacy in Action webinar series (January through July), and the Future Leaders webinar series. The technology stack is a standard association management platform with member portal, event registration, publication distribution via Issuu, and webinar hosting — no proprietary AI/ML capabilities are disclosed.

SIIA's revenue model is a hybrid of recurring membership dues, event-driven conference revenue, publication advertising, and transaction-based job board fees. Membership is sold in four vendor tiers — Corporate ($1,495/year), Silver ($2,500/year), Gold ($10,000/year), and Diamond ($35,000/year, currently paused) — plus an Employer tier at $500/year for self-insured non-vendor companies. Higher tiers confer benefits such as guaranteed committee placement, conference passes, advertising inclusions, and strategic planning participation. The go-to-market motion is sales-led, with direct outreach, event sponsorships, and member referrals targeting enterprise buyers in the self-funded benefits ecosystem.

Name

Self-Insurance Institute of America

Legal name

Self-Insurance Institute of America, Inc.

Website

https://siia.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Self-Insurance Institute of America is a U.S. trade association founded in 1981 that provides legislative advocacy, education, publications, and networking to self-insured employers, TPAs, stop-loss carriers, reinsurers, and benefits service providers. Revenue derives from tiered membership dues, an annual National Conference, and publication advertising.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB)

akta.pro secondary industry

Affinity, Membership & Association Referral Programs (FSAEAMAL)

Keywords

• Self-insurance advocacy
• Trade association services
• Industry publications
• Professional networking events
• Legislative representation

Headquarters

HQ city

Simpsonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees at four tiers: Corporate ($1,495), Silver ($2,500), Gold ($10,000), and Diamond ($35,000). Also includes employer membership at $500 for self-insured non-vendor companies.
2. Conference Revenue: National Conference registration, exhibiting, and sponsorship fees. Members receive substantial discounts on these events.
3. Publication Advertising: Advertising revenue from The Self-Insurer magazine and The Self-Insurance Directory, with member discounts on advertising rates.
4. Job Board and Classifieds: Job posting fees: free for members, $100 for non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Self-Insurance Institute of America is the largest U.S. trade association for the self-insurance marketplace, providing tiered membership programs (Corporate, Silver, Gold, Diamond, Employer) to self-insured employers, TPAs, captive managers, stop-loss carriers, reinsurers, and service providers. Its core deliverables include federal and state legislative/regulatory advocacy through a full-time Washington, DC lobbying presence and the SIPAC political action committee, industry publications (The Self-Insurer magazine and The Self-Insurance Directory), the annual National Conference, and ongoing education via webinar series and resource centers.

Product overview

Self-Insurance Institute of America (SIIA) operates as a membership-based trade association offering a portfolio of products and services to the self-insurance and captive insurance industry. The core offerings include: The Self-Insurer (monthly publication reaching 10,000+ readers) and The Self-Insurance Directory (annual industry directory), which together provide thought leadership and industry visibility. SIIA hosts the annual National Conference as its flagship event, supplemented by two webinar series—the Advocacy in Action Webinar Series (monthly government relations content) and the Future Leaders Webinar Series (career development for newer professionals). Additional offerings include a Job Board for member recruitment, specialized Resource Centers covering Cell and Gene Therapy, Captive Insurance, and Price Transparency topics, and SIPAC (the Political Action Committee) for industry advocacy. Membership tiers (Corporate, Silver, Gold, Diamond, Employer) provide graduated access to these resources, conference discounts, and industry representation.

Differentiator

Problem solved

Functional benefit

Products and services

• The Self-Insurer Official monthly publication of SIIA delivered in digital and print formats to over 10,000 readers worldwide, reaching self-funded employers, TPAs, MGUs, reinsurers, stop-loss carriers, PBMs, and other service providers since 1984.
• The Self-Insurance Directory Annual directory listing third party administrators, excess/stop-loss insurance carriers, brokers/consultants, software vendors, and other companies providing products and services to self-insured employers. Provided online, at SIIA conferences, and distributed to companies.
• SIIA National Conference Annual flagship conference bringing together industry thought leaders, innovators, and decision-makers from the self-insurance and captive markets for educational sessions, networking, and exhibits. Scheduled October 11-13, 2026 in Phoenix, AZ.
• Advocacy in Action Webinar Series Monthly webinar series held January through July providing insights and analysis on federal and state political and policy news impacting the self-insurance marketplace. Free for SIIA members.
• Future Leaders Webinar Series Webinar series designed for younger members new to the self-insurance industry, covering fundamental topics for career advancement. Complimentary for SIIA members.
• Job Board Online job posting platform for SIIA member companies to post employment needs. Free for members, $100 for non-members.
• Cell and Gene Therapy Resource Center Comprehensive resource providing overview of cell and gene therapy including glossary of terms, advocacy groups, and listing of approved, pipeline and uptake gene and cell therapies.
• Captive Resource Center Resources including the annual SIIA Captive Industry Survey & Trend Report, presentation videos explaining enterprise risk captives, and articles on captive insurance benefits.
• Price Transparency Resource Center Resource providing access to rules and legislation, industry comments, and analysis of federal activities related to surprise medical billing and price transparency.
• SIPAC (Self-Insurance Political Action Committee) Political action committee that provides monetary contributions and support to candidates for federal offices. Members receive quarterly newsletter, emails, and updates.
• SIIA Membership Programs Tiered membership structure including Corporate ($1,495), Silver ($2,500), Gold ($10,000), and Diamond ($35,000) levels, plus Employer Membership ($500). Benefits include publications, conference discounts, advocacy representation, and networking.

Quantifiable outcome

• Advocacy reaching more than 15,000 industry contacts
• +2 more outcomes

Named customers28 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and standard.

• Diamond Members (Aon, Anthem, Sun Life, Swiss Re, and 20+ others)coreOthersDiamond Members represent the highest membership tier with $35,000 annual dues. They receive maximum visibility including enhanced website presence, half-page ads in The Self-Insurer, guaranteed committee placement, strategic planning meeting participation, and private meeting room at National Conference. These premier partners demonstrate commitment to SIIA's advocacy and industry development efforts.
• Gold Members (Artex Risk Solutions, Axis Capital, and 30+ others)majorOthersGold Members pay $10,000 annual dues and receive two conference passes, enhanced badge recognition, and preferred committee participation consideration. They represent significant contributors to SIIA's mission and receive meaningful exposure at SIIA events and on the website.
• Silver Members (120+ companies)standardOthersSilver Members pay $2,500 annual dues and receive all Corporate Membership benefits plus preferred committee participation and company listing on SIIA website. They form the backbone of SIIA's membership base.
• Corporate Members (base tier)standardOthersCorporate Members pay $1,495 annual dues and receive voting membership, subscription to The Self-Insurer, complimentary directory, members-only website access, legislative updates, and conference discounts.
• SIPAC (Self-Insurance Political Action Committee)coreOthersInternal political action committee providing monetary contributions and support to candidates for federal offices. Members who complete authorization form receive quarterly SIPAC Newsletter and political updates. SIIA is the only self-insurance/captive association with a full-time lobbying presence in Washington, DC.
• State Policy Task Force MembersmajorStrategic or Co-development PartnerSIIA's government relations team works in conjunction with State Policy Task Force members to continually track and update state laws and regulations impacting the self-insured industry. The legislative tracker is updated consistently to reflect new activities and proposals.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• America's Health Insurance Plans (AHIP): AHIP is the largest US health insurance industry trade association, representing major carriers. While broader in scope than SIIA (which focuses on self-funded rather than fully-insured), AHIP competes for advocacy influence and member mindshare among health plans, including Anthem, a SIIA Diamond Member.
• National Association of Mutual Insurance Companies (NAMIC): NAMIC represents mutual and member-owned insurance carriers across P&C and other lines. While NAMIC focuses on carrier-side insurance, it overlaps with SIIA's broader self-insurance ecosystem on advocacy, regulatory engagement, and industry education.

Others

• National Association of Insurance Commissioners (NAIC): NAIC is the US state insurance regulatory body rather than a trade association, but it is the principal counterparty SIIA engages with on regulatory advocacy. Comparable as a counterpart organization shaping the regulatory environment for SIIA's members.

Direct peers

• Society of Professional Benefit Administrators (SPBA): SPBA is a trade association specifically for TPAs administering self-funded benefit plans — a core member segment for SIIA. Both organizations advocate for TPAs on regulatory issues like compensation disclosure and serve overlapping employer-sponsored plan audiences.
• National Association of Health Underwriters (NAHU): NAHU is the leading US association for health insurance producers and benefits professionals, directly comparable to SIIA's employer and broker member segments. Both compete for members in the self-funded/group health benefits space, with overlapping education, advocacy, and conference offerings.
• Self-Insurance Educational Foundation (SIEF): SIEF is the research and education arm closely associated with the self-insurance industry, providing thought leadership and research. While more research-focused than SIIA's broader advocacy/event model, both serve the same self-insured employer and TPA audience with educational content.
• Council of Insurance Agents & Brokers (CIAB): CIAB represents large commercial insurance brokers, several of which (e.g., Lockton, Risk Strategies) are SIIA Diamond Members. Both associations serve the broker community with advocacy, education, and networking, though CIAB spans all commercial lines while SIIA focuses on self-funded benefits.
• Pharmaceutical Care Management Association (PCMA): PCMA is the US trade association for PBMs, a member segment SIIA explicitly serves (e.g., ELMCRx Solutions as a Diamond Member). Both associations advocate for PBM and pharmacy-related policy and operate in the self-funded employer benefits ecosystem.
• Captive Insurance Companies Association (CICA): CICA is the primary US captive insurance industry association, directly comparable to SIIA's captive-focused programming. Both serve captive managers, domiciles, and alternative risk transfer participants; CICA overlaps significantly with SIIA's Captive Resource Center and self-insurance members.

Regional players

• National Association of Insurance and Financial Advisors (NAIFA): NAIFA represents insurance and financial advisors across the US, overlapping with SIIA's broker and consultant member base (e.g., Risk Strategies). While NAIFA spans life and broader financial planning, both compete for members in the insurance distribution channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SIIA_selfinsure

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Self-Insurance Institute of America