Sage Capital Management

What Sage Capital Management does

Sage Capital Management operates two interlocking financial services businesses under a shared brand. The legacy US entity, Sage Capital Management LLC, is an SEC-registered investment advisor founded in 1999 and headquartered in Stockton, New Jersey, providing fee-only, independent fiduciary investment management and financial planning services to high net worth individuals and families. As of the input data the firm oversees over $300 million in client assets, with services spanning general financial planning, tax planning, estate planning, and insurance needs analysis. Each client is assigned a team of at least two principals, with affiliate partners brought in for specialized expertise, and the firm maintains access to top-tier institutional products through the Fidelity Institutional Advisor program, with RIA status enabling load fee waivers on load funds.

The second business is a London-headquartered institutional digital assets firm that offers spot digital asset trading and lending services, private banking services for institutional clients, and digital prime brokerage capabilities to hedge funds, asset managers, trading firms, and corporate treasuries. The digital assets franchise generated its core growth signal in October 2025 through a liquidity partnership with Finery Markets and Gold-i, creating a unified institutional crypto OTC liquidity highway with access to deep liquidity across over 200 assets. This business is further anchored by an SRO/VQF license recognized by Swiss FINMA, obtained in March 2026 alongside the opening of a Zug, Switzerland office, which enables the firm to operate as a recognized financial intermediary under Swiss AML regulations.

Revenue mechanics are split between the two entities: the US RIA runs a recurring fee-only advisory model with disclosed AUM but no specific fee schedule, while the institutional digital asset business generates transaction-based fees on spot trading and lending under Swiss regulatory recognition. The firm is privately held with no disclosed institutional investors, funding rounds, or parent company; ownership commentary names founders Lawrence C. Busch and Howard Gottlieb for the US entity, with a CEO of the digital assets franchise referenced but unnamed.

Name

Sage Capital Management

Legal name

Sage Capital Management LLC

Website

https://sageny.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Sage Capital Management operates a US-based SEC-registered RIA serving high net worth individuals with fee-only investment and financial planning services, and a London-headquartered institutional digital assets firm offering regulated spot trading, lending, and prime brokerage under a FINMA-recognized SRO/VQF license.

Ownership category

akta.pro rank

Product category

Wealth Management and Institutional Digital Asset Brokerage

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

akta.pro secondary industry

Prime Brokerage Financing (Margin/Stock Loan) (FSACAIAD)

Keywords

• Investment advisory services
• Financial planning services
• Wealth management
• Digital asset trading
• Digital asset lending

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Spot Digital Asset Trading: The firm earns fees from providing spot digital asset trading services to institutional clients including hedge funds, asset managers, trading firms, and corporate treasuries under its Swiss FINMA-recognized SRO/VQF license.
2. Digital Asset Lending: The firm generates revenue through digital asset lending services offered to institutional clients, enabled by its regulatory status as a recognized financial intermediary under Swiss AML regulations.
3. Investment Advisory Fees: Fee-only investment advisory model providing independent investment advice and financial planning services to high net worth individuals and families. Operating as an independent fiduciary, the firm is not a broker-dealer and does not earn commissions on product sales. As an RIA, load fees on load funds are waived for clients. Access to top-tier institutional products and Fidelity's Institutional Advisor program provides a full range of investment management solutions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Sage Capital Management operates two distinct businesses: (1) Sage Capital Management LLC is an SEC-registered, fee-only investment advisor providing independent investment management, financial planning, tax planning, estate planning, and insurance needs analysis to high net worth individuals and families, with over $300 million in client assets since 1999. (2) A London-based entity operating under the Sage Capital Management name provides spot digital asset trading, digital asset lending, and private banking services to institutional clients including hedge funds, asset managers, trading firms, and corporate treasuries under a Swiss FINMA-recognized SRO/VQF license.

Product overview

Sage Capital Management is a London-based institutional digital assets firm offering spot digital asset trading and lending services, private banking services for institutional clients, and digital prime brokerage capabilities to hedge funds, asset managers, trading firms, and corporate treasuries. The company operates under Swiss FINMA regulatory approval (SRO/VQF license) enabling it to function as a recognized financial intermediary under AML regulations in Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management & Advisory Services Fee-only, SEC-registered investment management and advisory services for high net worth individuals and families. Includes general financial planning and ongoing investment management with an emphasis on minimizing bear market risk while maintaining upside potential, overseen by a team of at least two principals. Manages over $300 million in client assets.
• Financial, Tax, Estate, and Insurance Planning Comprehensive financial planning services for high net worth clients, including general financial planning, tax planning, estate planning, and insurance needs analysis, supported by affiliate partners with specialized expertise.
• Individual Bond Portfolio Construction Custom individual bond portfolios built for clients at the lowest possible cost, leveraging the firm's relationships with institutional bond dealers and a partner's extensive fixed income background.
• Institutional Spot Digital Asset Trading Regulated spot digital asset trading services for institutional clients including hedge funds, asset managers, trading firms, and corporate treasuries, operated under a Swiss FINMA-recognized SRO/VQF license as a recognized financial intermediary under Swiss AML regulations.
• Institutional Digital Asset Lending Digital asset lending services offered to institutional clients under the firm's regulatory status as a recognized financial intermediary under Swiss AML regulations.
• Private Banking Services for Institutional Clients Private banking service for institutional clients, integrated with a fully networked financial platform and enabled by the firm's Swiss SRO/VQF license recognized by FINMA.

Quantifiable outcome

• Over $300 million in client assets under management for the US investment advisory entity
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Rupertus RothenhaeuserminorStrategic or Co-development Partner · 4 November 2025Rupertus Rothenhaeuser was appointed to the Supervisory Board of Sage Capital Management in November 2025. Rothenhaeuser brings extensive experience in digital finance and traditional markets and aims to help Sage Capital establish a leadership position in the digital prime brokerage industry during the firm's period of rapid growth and increasing demand for its digital asset services.
• Finery MarketscoreTechnology or Integration · 20 October 2025Finery Markets expanded its liquidity partnership with Sage Capital Management, facilitated by Gold-i, to provide institutional clients with enhanced access to deep liquidity across over 200 assets and improved capital efficiency. The collaboration creates a unified institutional 'liquidity highway' by consolidating fragmented crypto markets and simplifying connectivity for OTC desks, brokers, hedge funds, and other financial institutions. Announced October 20, 2025.
• Gold-icoreTechnology or Integration · 20 October 2025Gold-i facilitated the expansion of Finery Markets' liquidity partnership with Sage Capital Management, enabling institutional clients to access deep liquidity across over 200 assets through a unified institutional crypto OTC liquidity highway. Gold-i's facilitation role consolidates fragmented crypto markets and simplifies connectivity for OTC desks, brokers, hedge funds, and other financial institutions.
• Fidelity Institutional Advisor ProgramminorChannel Partner/ Reseller/ DistributorAs a member of the Fidelity Institutional Advisor program, Sage Capital Management's US advisory entity provides clients with access to top-ranked money managers. This affiliation enables the firm to offer clients institutional-quality investment management solutions and enables the firm to obtain 'load fees' waived on load funds, unlike full-service brokerage firms.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FalconX: Institutional digital asset prime brokerage offering spot trading, lending, and custody to hedge funds, asset managers, and corporates — directly comparable to Sage's UK/Swiss digital assets franchise targeting the same institutional counterparty segments.
• Coinbase Prime: Institutional arm of Coinbase providing spot trading, lending, and prime services to hedge funds, asset managers, and corporate treasuries — competing head-to-head with Sage for regulated institutional digital asset flow.
• Bessemer Trust: Privately held multi-family office and independent investment advisor serving HNW individuals and families with discretionary portfolio management and integrated wealth planning — directly comparable to Sage's US RIA franchise in client segment, fee model, and integrated planning offering.
• Cumberland (DRW): DRW's institutional digital asset trading subsidiary, one of the largest institutional crypto liquidity providers — competes with Sage's institutional digital asset trading business for the same hedge fund and trading firm client base.
• Wintermute: Algorithmic trading firm and institutional crypto OTC/prime liquidity provider serving hedge funds, asset managers, and trading firms — comparable to Sage's institutional digital asset OTC and lending franchise.
• Pathstone: Independent registered investment advisor serving HNW families, endowments, and foundations with discretionary portfolio management, financial planning, and family office services — directly comparable to Sage's US advisory business in client focus and service breadth.
• Galaxy Digital: Institutional digital asset platform offering trading, lending, prime services, and asset management to institutional clients — comparable to Sage's emerging digital prime brokerage franchise and a likely competitor for the same institutional counterparties.
• Mariner Wealth Advisors: Large independent RIA providing wealth advisory, financial planning, tax, and estate services to HNW individuals and families — comparable to Sage's US advisory business in services, fee model, and client profile, though significantly larger in AUM scale.
• B2C2: Institutional crypto liquidity provider and OTC trading firm serving hedge funds, asset managers, and brokers — directly comparable to Sage's institutional digital asset trading and lending service offering.

Broad incumbents

• Focus Financial Partners: Partnership platform for independent RIAs and wealth management firms serving HNW clients — relevant as a likely affiliation/consolidation counterparty for a $300M-AUM independent advisor like Sage's US entity, rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sage Capital Management