Real Stone Veneers
Real Stone Veneers of Tennessee is a family-owned wholesaler of thin-cut natural stone veneer, headquartered in Dunlap, TN. It sells palletized natural stone products across eight categories plus accessories and Landmark Ceramics to a nationwide dealer network serving masonry contractors, builders, and homeowners, and provides in-house installation services.
- Company typePrivate
- Founded2009
- HeadquartersDunlap, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Real Stone Veneers does
Real Stone Veneers of Tennessee is a family-owned wholesaler of thin-cut natural stone veneer, headquartered in Dunlap, Tennessee and founded in 2009 in nearby Whitwell. The company quarries and cuts full-thickness natural stone into lightweight veneer approximately 1¼" to 1½" thick (12-14 lbs per square foot) suitable for installation on framed walls, chimneys, and eaves without footings, stone ledges, or wall ties. Its product portfolio spans eight stone-type categories — Limestone, Fieldstone, Flagstone, Tumbled Stone, Granite, Blends, Raven Cliff, and Specialty Stone — plus accessories (Watertable Sills, Steppers, Flooring, Fire Pits & Fireplaces), Landscaping products, Builders Series, Quarry Products, and Landmark Ceramics.
The company's business model is primarily wholesale B2B: it sells pallets of stone (100 or 200 pieces per pallet, 42" x 42" stackable) to a nationwide dealer network that resells to masonry contractors, builders, and homeowners. Pricing is quoted per square foot (approximately $14/sqft for thin veneer vs. $30-35/sqft for full-bed stone), with quote-based pricing through sales representatives and volume incentives such as a $250 shipping discount on orders over $10,000. The company differentiates by quarrying and cutting stone sourced from every region of the United States, offering custom stone blends developed in collaboration with clients, and operating its own 45' trailer with forklift for direct job-site delivery. It has also expanded into direct installation services using an in-house team of masons, providing a turnkey product-plus-installation offering. Real Stone Veneers was acquired by the Conner family in 2025, bringing additional building-materials and construction-design expertise (including a COO with a B.S. in Architecture), while remaining family-owned and operated.
Real Stone Veneers firmographics
Firmographics- Name
- Real Stone Veneers
- Legal name
- Real Stone Veneers of Tennessee
- Website
- https://realstoneveneersoftn.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Real Stone Veneers of Tennessee is a family-owned wholesaler of thin-cut natural stone veneer, headquartered in Dunlap, TN. It sells palletized natural stone products across eight categories plus accessories and Landmark Ceramics to a nationwide dealer network serving masonry contractors, builders, and homeowners, and provides in-house installation services.
- Ownership category
- akta.pro rank
Real Stone Veneers industry classification
Industry- Product category
- Natural Stone Veneer
- NAICS
- Brick, Stone, and Related Construction Material Merchant Wholesalers (42332), Cut Stone and Stone Product Manufacturing (327991), Dimension Stone Mining and Quarrying (212311)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)
- akta.pro secondary industry
- Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)
Keywords
Where Real Stone Veneers is headquartered
LocationHeadquarters
- HQ city
- Dunlap
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Real Stone Veneers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Stone Product Sales: The primary revenue stream is wholesale stone product sales to a dealer network across the country. Dealers purchase stone products in bulk from Real Stone Veneers and resell to contractors, builders, and homeowners. Products are priced per square foot and include thin cut veneers, landscaping, accessories, builders series, quarry products, and Landmark Ceramics tiles.
- Installation Services: The company now offers professional installation services using their own team of high-quality masons. They also provide all materials needed to complete installation jobs, including mortar and lath. This provides an additional revenue stream alongside product sales and creates a turnkey offering for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale/Dealer pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Real Stone Veneers product offering
Product offeringCore offering
Real Stone Veneers of Tennessee is a wholesale supplier of thin-cut natural stone veneer and related building stone products, quarried and cut from multiple U.S. regions into approximately 1¼" to 1½" thick pieces. The company distributes a broad portfolio of stone types (limestone, fieldstone, flagstone, tumbled stone, granite, blends, specialty stone) along with accessories, landscaping stone, builders series products, and Landmark Ceramics tiles to dealers nationwide. The company also offers professional installation services through its own team of masons, providing a turnkey solution for customers purchasing their stone products.
Product overview
Real Stone Veneers of Tennessee is a natural stone veneer supplier offering a comprehensive portfolio of thin cut real stone products (approximately 1¼" to 1½" thick). The core product line centers on Thin Cut Veneers organized by stone type: Limestone, Fieldstone, Flagstone, Tumbled Stone, Granite, Blends, Raven Cliff, and Specialty Stone. Supporting the veneer products are Accessories including Watertable Sills, Steppers, Other Stone Accessories, Flooring, and Fire Pits & Fireplaces. The company also offers specialized product lines including Landscaping products, Builders Series (designed for construction projects), Quarry Products, and Landmark Ceramics. Installation services are available through company-employed masons. The products are distributed through dealers across the country and sold directly to contractors and homeowners.
Differentiator
Problem solved
Functional benefit
Products and services
- Thin Cut Veneers Real stone veneer products cut from full-thickness natural stone into approximately 1¼" to 1½" thickness, weighing 12-14 pounds per square foot. The category includes limestone, fieldstone, flagstone, tumbled stone, granite, blends, raven cliff, and specialty stone varieties sold by square foot.
- Limestone Veneer Natural limestone thin veneer available in warm, neutral color tones including Texas Cream & White, Texas Gold, Cascade Blend, Brentwood Ashlar, Timber Ash Stack, Timber Ash Tumbled, Oakmont, and Hickory Hills Gray.
- Fieldstone Veneer Naturally-occurring fieldstone veneer available in patterns including Creekstone Ledgestone, Smokey Mountain Ashlar, Smokey Mountain Ashlar Blend, Smokey Mountain Ledge Blend, Smokey Mountain Medium Ledge, Smokey Mountain Mosaic, Smokey Mountain Splitface, and Smokey Mountain Thin Ledge.
- Flagstone Veneer Sedimentary sandstone flagstone veneer available in Cumberland varieties including Ashlar Brown, Mosaic Brown, Mosaic Gray, Rubble Blend, Rubble Brown, and Rubble Gray.
- Tumbled Stone Veneer Old-world cobblestone-style veneer with tumbled finish available in Cumberland Tumbled Thin Ledge Brown, Waters Edge Brown, and Waters Edge Gray.
- Granite Veneer Extremely hard and durable granite veneer available in GA Granite Ashlar, GA Granite Blend, and GA Granite Medium Ledge patterns.
- Custom Stone Blends Mixed stone veneer products combining multiple stone types and colors for unique custom looks, including Buckskin, Canyon Ridge, Chapel Hill, Cherokee, Coastal, Copperhead Ashlar, Cottage, Hawks, Monte Vista, Napa, North River, Ocoee, Pigeon Forge, Presley, Roxbury Road, Texas Lonestar, Tuscany, and Waldens Ridge blends.
- Raven Cliff Veneer Real stone Raven Cliff blends available in multiple patterns including Ashlar (6"-12" roughly broken squares & rectangles), Blend, Medium Ledge (4"-6" roughly broken random lengths), Mosaic (6"-10" rough irregular shapes), Thin Ledge (3" & under ledge), and Sawed Thin Ledge.
- Specialty Stone Unique specialty stone options including Black Diamond Blend, Black Diamond Thin Ledge, Midnight Sky Medium Ledge, Midnight Sky Thin Ledge, and River Rounds Montana.
- Watertable Sills Functional and aesthetically attractive real stone watertable sills designed for use at the top of stone wainscot or sill applications, featuring proper pitch and drip edge for water runoff.
- Steppers and Slabs Natural mined and quarried stone steppers and slabs for garden paths and stairs, available in Fieldstone, Brown Flagstone, Cream Flagstone, Gold Flagstone, Gray Limestone, and Limestone Step Tread varieties.
- Landscaping Stone Products Landscape stone products including retaining walls, birdbaths, curbing, and other architectural landscaping elements.
- Builders Series Stone Stone products designed for construction projects, available in patterns including Franklin Ledge Blend, Cahaba River Blend, Hunter's Blend, Nashville Ledge Blend, Ocoee Mosaic, Ocoee Thin Ledgestone, Pioneer Blend, and Preston Blend.
- Quarry Products Direct-from-quarry stone materials for landscaping and construction, including retaining walls, birdbaths, curbing and more with consistent quality and low pricing.
- Landmark Ceramics Tile Ceramic tile products offered as part of the product portfolio, complementing the natural stone line with man-made tile options for residential and commercial applications.
- Stone Veneer Installation Services Professional stone veneer installation services using company-employed masons, including provision of mortar, lath, and all other materials needed to complete a turnkey installation for homeowners and contractors.
Quantifiable outcome
- Thin stone veneer costs approximately $14 per square foot vs. $30-35 per square foot for full bed depth stone
- +3 more outcomes
Companies that use Real Stone Veneers
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Real Stone Veneers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Real Stone Veneers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gary Sinise FoundationminorReal Stone Veneers donated natural stone and fabrication services to a home for wounded U.S. Army veteran Jay Fondren in Texas through the Gary Sinise Foundation's R.I.S.E. (Restoring Independence Supporting Empowerment) program, which builds 100% mortgage-free specially adapted smart homes for severely wounded veterans and first responders. This was a charitable donation rather than a commercial partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Real Stone Veneers competitors and assessment
Company assessmentBroad incumbents
- Coronado Stone Products: Coronado is a broad incumbent manufacturer of stone veneer products sold through a national dealer network, serving the same residential and commercial builder/contractor customers as Real Stone Veneers.
- Coldspring: Coldspring is a large natural stone quarrier and fabricator offering dimension stone and thin-cut stone products for architectural and building applications, making it comparable to the quarrying and fabrication side of Real Stone Veneers' operations.
- Eldorado Stone: Eldorado Stone is a leading broad incumbent in manufactured stone veneer with a national distribution footprint, competing head-to-head with Real Stone Veneers for residential and commercial facade specifications, albeit with manufactured rather than genuine natural stone.
- StoneCraft Industries: StoneCraft Industries is an established manufactured stone veneer producer distributed nationally, offering overlapping product categories (ledgestone, fieldstone profiles) that compete with Real Stone Veneers' thin natural stone.
- Boral Stone (Westlake Royal Building Products): Boral/Westlake Royal is a broad incumbent offering Cultured Stone manufactured stone veneer, Eldorado Stone, and a portfolio of masonry products; it competes with Real Stone Veneers in the same exterior cladding category but at a much larger national scale and with manufactured (not natural) stone.
Regional players
- New England Stone (NES): New England Stone is a regional thin stone veneer supplier serving the Northeast U.S., with a comparable product range (real natural stone veneer sold to dealers) — relevant as a regional peer with overlapping products and channel model.
Direct peers
- Rocky Mountain Stone: Rocky Mountain Stone is a direct regional peer supplying thin natural stone veneer and full-bed stone to dealers and contractors, with a comparable product mix and similar thin-cut installation focus as Real Stone Veneers.
- Stoneyard: Stoneyard is a direct competitor offering thin natural stone veneer across a similar product portfolio (fieldstone, bluestone, limestone, ledge rock) to a national dealer and contractor base — making it the closest head-to-head comparison for Real Stone Veneers.
- Natural Stone Veneers International (NSVI/TerraCORE): NSVI is a direct competitor manufacturing and distributing thin natural stone veneer panels and tiles, selling through a dealer network that overlaps Real Stone Veneers' contractor and builder customers.
Others
- Prosoco (Sure Klean stone care): Prosoco is an adjacent, enabling peer that supplies stone cleaners, sealers, and restoration products used on the same natural stone installations Real Stone Veneers' products are installed on; thematically comparable as an ecosystem participant in the natural stone category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Real Stone Veneers social profiles
Digital presenceReal Stone Veneers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Stone Veneers leadership team
Management profileNumber of profiles
Profiles3 records
Real Stone Veneers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Stone Veneers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Stone Veneers
What does Real Stone Veneers do?
Real Stone Veneers of Tennessee is a wholesale supplier of thin-cut natural stone veneer and related building stone products, quarried and cut from multiple U.S. regions into approximately 1¼" to 1½" thick pieces. The company distributes a broad portfolio of stone types (limestone, fieldstone, flagstone, tumbled stone, granite, blends, specialty stone) along with accessories, landscaping stone, builders series products, and Landmark Ceramics tiles to dealers nationwide. The company also offers professional installation services through its own team of masons, providing a turnkey solution for customers purchasing their stone products.
Is Real Stone Veneers a public or private company?
Real Stone Veneers is a private company. It is classified as family owned and is currently operating.
When was Real Stone Veneers founded?
Real Stone Veneers was founded in 2009. It employs 11 to 50 people.
Where is Real Stone Veneers based?
Real Stone Veneers is headquartered in Dunlap, United States, in the North America region.
How does Real Stone Veneers make money?
Two revenue lines are on record. Wholesale Stone Product Sales are the primary driver. The others are installation Services.
Who are Real Stone Veneers's main competitors?
Broad incumbents on record are Coronado Stone Products, Coldspring, Eldorado Stone, StoneCraft Industries and Boral Stone (Westlake Royal Building Products). New England Stone (NES) is listed as a regional player. Direct peers are Rocky Mountain Stone, Stoneyard and Natural Stone Veneers International (NSVI/TerraCORE). Prosoco (Sure Klean stone care) is listed as an others.
Does Real Stone Veneers have an API?
No public API is recorded for Real Stone Veneers.
What industry is Real Stone Veneers in?
Real Stone Veneers's product category is Natural Stone Veneer. Its primary akta.pro industry code is IMADABAI, Masonry Veneer Units (Thin Brick, Stone Veneer), with a secondary code of IMAKAHAD, Granite Quarrying & Dimension Stone Fabrication. Its NAICS code is 42332 and its SIC code is 3281.