MAPFRE Insurance

What MAPFRE Insurance does

MAPFRE Insurance is the U.S. operating subsidiary of MAPFRE Group, the largest Spanish-owned global insurer, owned by Fundación MAPFRE, a nonprofit foundation created in 1975. The U.S. operations trace back to The Commerce Insurance Company, founded in 1972 in Webster, Massachusetts, and were acquired by MAPFRE in 2008; the company has since built a multi-carrier platform across six licensed entities (Commerce, American Commerce, Citation, Commerce West, Mapfre Insurance Company, and Mapfre Insurance Company of Florida), unified under the Mapfre Insurance brand in 2026.

The company offers personal and commercial property and casualty insurance, principally personal auto and homeowners coverage, distributed across 11 U.S. states (Massachusetts, Connecticut, Rhode Island, New Hampshire, Maine, Vermont, Ohio, California, Oregon, Idaho, Washington) through a network of 3,000+ independent agents and brokers plus direct online quoting. Core product lines include auto, homeowners/renters/condo, business owners, umbrella, motorcycle, watercraft, and recreational vehicle insurance, supplemented by value-add programs: ePICS (photo-based claims processing for auto and property), CAR EZ certified repair network, MotionSmart telematics app (via Cambridge Mobile Telematics), teenSMART driver training (via ADEPT Driver), Mapfre Select Home Restoration, and accident forgiveness. Underwriting leverages third-party data infrastructure including Verisk FireLine wildfire scoring.

Revenue is generated through recurring premium payments on subscription-based policies, with pricing varying by state, risk profile, coverage, and applicable discounts (bundling, safe driver, multi-car, paid-in-full, good student). MAPFRE ranks as the 21st largest U.S. private passenger auto insurer, 23rd in personal lines, and 39th in homeowners as of 2024, and holds the #1 auto and home market position in Massachusetts. The company carries an A.M. Best 'A' (Excellent) financial strength rating, ISO 14001/50001/14064 certifications, and reports a 61% reduction in carbon footprint versus 2022 baseline. The U.S. business is part of a global group serving 31.1 million customers across 38 countries with 31,290 employees, where the parent reported €1.1B net result and 3.6% premium growth in 2026.

Name

MAPFRE Insurance

Legal name

Mapfre U.S.A. Corp.

Website

https://mapfreinsurance.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MAPFRE Insurance is a U.S. multi-line property and casualty insurer offering personal auto, homeowners, business, and specialty insurance across 11 states through 3,000+ independent agents and direct channels. Owned by Spain-based MAPFRE Group under Fundación MAPFRE, it ranks 21st in U.S. private passenger auto and #1 in Massachusetts auto and home.

Ownership category

akta.pro rank

Product category

Property & Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Fleet & Commercial Auto Liability (FSAJABAA)

akta.pro secondary industries

Umbrella Insurance (FSAJAMAK), Commercial Auto & Fleet Insurance (FSAJAMAB)

Keywords

• Personal auto insurance
• Homeowners insurance
• Commercial business insurance
• Umbrella liability coverage
• Vehicle protection products

Headquarters

HQ city

Webster

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Auto Insurance: Personal passenger vehicle insurance including liability, collision, comprehensive, medical payments, PIP, and full coverage. Premiums are calculated based on vehicle type, driver history, coverage levels, and discounts applied. Revenue is generated through recurring premium payments from policyholders.
2. Homeowners and Property Insurance: Homeowners insurance covering property protection, liability, and coverage for high-value items. Includes renters and condo insurance. Revenue from annual or monthly premium payments.
3. Commercial/Business Insurance: Business insurance products including commercial auto, business owner's policies (BOP), commercial packages, and umbrella policies for small and medium businesses in Massachusetts
4. Other Personal Lines Insurance: Additional insurance products including umbrella insurance, motorcycle insurance, boat and yacht insurance, and recreational vehicle insurance available in select states

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MAPFRE Insurance is a multi-line property and casualty insurance provider operating in 11 U.S. states through subsidiary carriers. It sells personal auto, homeowners, umbrella, motorcycle, boat/yacht, and recreational vehicle insurance to consumers, along with commercial insurance for small and medium businesses in Massachusetts. Policyholders access products through a 3,000+ independent agent network and direct online quoting, with proprietary digital claims and telematics tools (ePICS, MotionSmart, teenSMART, CAR EZ).

Product overview

MAPFRE Insurance is a multi-line insurance provider operating as a collection of subsidiary companies offering personal and commercial insurance products across 11 U.S. states. The core product portfolio centers on Auto Insurance and Property Insurance (homeowners) as primary offerings, supplemented by Business Insurance, Umbrella Insurance, Motorcycle Insurance, Boat/Yacht Insurance, and Recreational Vehicles Insurance. The company differentiates through value-add programs including the CAR EZ auto repair network, ePICS electronic claims processing, teenSMART driver training, and MotionSmart telematics app. MAPFRE serves policyholders through multiple branded subsidiaries including The Commerce Insurance Company, American Commerce Insurance Company, Citation Insurance Company, Commerce West Insurance Company, Mapfre Insurance Company, and Mapfre Insurance Company of Florida, all unified under the Mapfre brand following the 2026 rebranding. Fundacion Mapfre, the company's majority shareholder, operates as a non-profit foundation focused on road safety, social action, and cultural programs.

Differentiator

Problem solved

Functional benefit

Brands

• CAR EZ: Auto accident repair program partnering with certified repair shops for expedited vehicle repairs.
• ePICS
• MotionSmart
• teenSMART
• Mapfre Select Home Restoration Program
• Home Systems Protection

Products and services

• Auto Insurance Comprehensive personal auto insurance with liability, collision, comprehensive, medical payments, PIP, uninsured motorist, and full coverage options for personal passenger vehicle owners across 11 U.S. states.
• Homeowners / Property Insurance Homeowners insurance protecting residences against storms, fire, theft, vandalism, and structural failures, with property protection, repair/replacement coverage, liability, and high-value item coverage for homeowners in Massachusetts and Connecticut.
• Business Insurance Commercial insurance products for small and medium-sized Massachusetts businesses, including commercial auto, business owner's policy (BOP), commercial package, and umbrella policies with enhancement endorsements for contractors, retailers, restaurants, offices, and habitational properties.
• Umbrella Insurance Personal umbrella insurance providing extra liability protection beyond auto or homeowner policy limits for catastrophic claims including bodily injury, property damage, automobile liability, and personal injury.
• Motorcycle Insurance Insurance coverage for specialty vehicles and motorcycles ranging from sport bikes to cruisers, including a Motorcycle Accessory Coverage endorsement for motorcycles and trailers.
• Boat and Yacht Insurance Watercraft insurance with packaged coverage including hull and liability, offering all-risk agreed value limits, replacement cost coverage, fuel spill protection, and towing for boats and yachts in CT, MA, ME, NH, RI, and VT.
• Recreational Vehicles (RVs) Insurance Insurance coverage for various recreational vehicles including motor homes, recreational trailers, pop-up tent trailers, fifth wheel trailers, utility trailers, and horse trailers.
• CAR EZ Auto Accident Repair Program Expedited auto repair program partnering with certified local repair shops that provide priority scheduling, guaranteed repairs, direct billing to MAPFRE, rental car coordination, and limited lifetime warranty for repairs.
• MotionSmart Safe Driving App Telematics-based safe driving program using Cambridge Mobile Telematics app that collects driving data (hard braking, acceleration, cornering, speeding, phone use) to generate driving scores, with up to 2% discount on new auto policies for participants.
• Accident Forgiveness Coverage add-on that prevents premium increases after an at-fault accident, with the first accident forgiven and not considered in driver risk ratings; available to drivers with merit rating between 98-04, including inexperienced drivers and new customers.

Quantifiable outcome

• 61% carbon footprint reduction (6,172 tCO2e) in 2025 compared to 2022 baseline
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Century Automotive Service CorporationcoreStrategic or Co-development Partner · 1 January 2021Acquired by Mapfre Insurance in 2021, Century Automotive Service Corporation provides drivers, dealers, and agents with a comprehensive suite of innovative products designed to protect vehicles and offer peace of mind to customers nationwide. This acquisition expanded Mapfre's capabilities in automotive service and protection products.
• Pan-Mass Challenge (PMC)flagshipGTM or Marketing PartnerOfficial Auto Insurer of the Pan-Mass Challenge since 2015, Mapfre supports this major cancer research fundraising event that benefits the Dana-Farber Cancer Institute. The partnership includes volunteer participation and sponsorship activities.
• Massachusetts Department of Transportation (MassDOT)coreStrategic or Co-development PartnerOver 20-year partnership supporting the Highway Assistance Program ensuring no driver is stranded alone on Massachusetts roadways. Mapfre provides free roadside assistance as part of this public safety initiative.
• ADEPT Driver (teenSMART)coreTechnology or IntegrationProvider of the teenSMART safe driver program, an interactive computer-based training and in-car exercises designed to reduce teen driver accidents. Mapfre offers this program to Massachusetts policyholders with teen drivers.
• Cambridge Mobile Telematics (CMT)coreTechnology or IntegrationTechnology provider for the MotionSmart safe driving app that monitors driving behavior including hard braking, acceleration, cornering, speeding, and phone use to generate driving scores and potential premium discounts.
• Boston Children's HospitalcoreGTM or Marketing PartnerFundación MAPFRE partner supporting injury prevention programs. Mapfre contributes to the hospital's prevention initiatives and community health programs through corporate volunteer efforts.
• United Way of South Central MassachusettscoreGTM or Marketing PartnerFundación MAPFRE partner in social action programs including community volunteer initiatives and support for underserved populations in Massachusetts communities.
• Mothers Against Drunk Driving (MADD)coreGTM or Marketing PartnerFundación MAPFRE partner for road safety and injury prevention, supporting MADD's mission to prevent drunk driving and support victims.
• Real Madrid FoundationminorGTM or Marketing PartnerENLACE program bringing Real Madrid Foundation youth development and sports programs to the United States through Fundación MAPFRE partnership.
• Academy of the Pacific Rim Charter SchoolminorGTM or Marketing PartnerFundación MAPFRE partner supporting school success programs in the Pacific Rim region, part of international education initiatives.
• AAA (American Automobile Association)coreStrategic or Co-development PartnerHistorical partnership with AAA in joint venture (Automobile Club Insurance Company) expanding Mapfre's coverage into multiple states, later rebranded to American Commerce Insurance Company. Mapfre continues to offer AAA membership discounts to customers.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• GEICO: GEICO is the second-largest U.S. private passenger auto insurer and a Berkshire Hathaway subsidiary that competes directly with MAPFRE in personal auto across MAPFRE's 11-state footprint. While GEICO is a national direct-to-consumer player rather than a regional agent-based carrier, both target the same personal auto insurance customer with overlapping coverage products, making it the most consequential competitive benchmark.
• Progressive: Progressive is the third-largest U.S. personal auto insurer and a leader in telematics-based pricing (Snapshot) that directly parallels MAPFRE's MotionSmart offering. Both compete on price, digital UX, and usage-based discounts in the same multi-state market, making Progressive a primary competitive reference for MAPFRE's personal auto book.
• Liberty Mutual Insurance: Liberty Mutual is the fourth-largest U.S. P&C carrier and a Boston-based incumbent that competes with MAPFRE across personal auto, homeowners, umbrella, and small commercial. Liberty Mutual's national scale and broader product portfolio position it as a larger incumbent benchmark for MAPFRE's expansion ambitions in the Northeast.
• Allstate: Allstate is the fourth-largest U.S. personal lines carrier operating across all 50 states through exclusive and independent agents. Allstate's national footprint, telematics program (Drivewise), and brand spend set the competitive ceiling MAPFRE faces as it expands beyond Massachusetts into broader personal lines markets.
• Travelers: Travelers is a top-10 U.S. P&C carrier with strong auto, homeowners, and small commercial offerings distributed through independent agents across all 50 states. Travelers serves as a model for MAPFRE's small commercial and umbrella ambitions in the Northeast, particularly given shared reliance on independent agent channels.
• Nationwide Mutual Insurance: Nationwide is a top-10 U.S. personal lines carrier offering auto, homeowners, and small commercial products through exclusive and independent agents nationwide. Nationwide's multi-channel distribution and small commercial capabilities parallel MAPFRE's independent-agent model and serve as a benchmark for cross-sell and bundling strategies in expansion states.

Direct peers

• Hanover Insurance Group: Hanover Insurance Group is a Worcester, MA-based regional P&C carrier with a personal lines franchise heavily concentrated in the Northeast and similar agent-distribution model. Hanover and MAPFRE both serve Massachusetts, Connecticut, and other Northeast states with auto and homeowners products to comparable customer segments, making them the closest direct competitor.
• Safety Insurance: Safety Insurance is a Boston-based regional P&C carrier focused exclusively on Massachusetts, New Hampshire, and Maine, offering personal auto, homeowners, and commercial lines through independent agents. Safety competes head-to-head with MAPFRE in MAPFRE's strongest home state and shares a similar Northeast regional strategy and agency distribution model.
• Plymouth Rock Assurance: Plymouth Rock is a New Jersey-based personal lines insurer operating in Massachusetts, Connecticut, New York, and New Hampshire with auto and homeowners products. It mirrors MAPFRE's Northeast regional positioning, independent agent distribution, and emphasis on digital claims innovation, making it a directly comparable regional peer.
• Arbella Insurance Group: Arbella is a Quincy, MA-based regional P&C carrier focused on Massachusetts, Rhode Island, Connecticut, and New Hampshire personal and commercial lines. Arbella competes directly with MAPFRE in its core Massachusetts market through a similar independent agent distribution model and overlapping personal auto/home product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mapfreins
• YouTubeyoutube.com/user/mapfreins
• Facebookfacebook.com/mapfreinsurance
• LinkedInlinkedin.com/company/mapfre-insurance-company-inc.
• Instagraminstagram.com/mapfreinsurance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAPFRE Insurance