Oak Essentials
Oak Essentials is a direct-to-consumer clean skincare brand selling foundational face, body, sun protection, and fragrance products via its e-commerce site, wholesale, and select retail, targeting health-conscious consumers seeking naturally effective, cruelty-free formulations for sensitive skin.
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oak Essentials does
Oak Essentials is a direct-to-consumer clean skincare brand operating primarily through its e-commerce storefront at oakessentials.com, with secondary distribution via wholesale and physical retail. The company develops and sells foundational skincare products for health-conscious consumers seeking clean, hydrating, and naturally effective formulations suitable for sensitive skin. Its portfolio spans face care (moisturizers, cleansers, serums, balms), body care (body butters, oils, lotions, deodorant, hand care), sun protection (mineral SPF 30 body sunscreen), and fragrance (eau de parfum and candles), priced between $17 and $88 per SKU.
The brand's formulation approach centers on clean ingredients, including mineral-based UV protection, hydrolyzed pea peptides for anti-aging support, and microbiome-balancing formulations. Bestselling SKUs include Moisture Rich Balm, Dew Body Butter, Luminous Body Lotion, The Hydration Heroes bundle, and the Daily Hydrating Mineral Body Sunscreen, the last of which is designated an award winner on its product page. Oak Essentials is Leaping Bunny certified as cruelty-free and operates an Oak Advisory Council of estheticians, including Julia Barna, who co-develops skin routines and educational content for The Essentialist blog.
The business model combines direct e-commerce, a Subscribe & Save subscription program (15% recurring discount on flexible 30/60/90/120-day intervals), a wholesale channel for B2B buyers, and physical retail accessed through a store locator. Marketing is content-led (The Essentialist blog), earned media (editorial features in Vogue, Allure, Byrdie, and Bustle), email, and a $25/$25 referral program. Oak Essentials is privately held with no public revenue, funding, or headcount disclosures.
Oak Essentials firmographics
Firmographics- Name
- Oak Essentials
- Website
- https://oakessentials.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oak Essentials is a direct-to-consumer clean skincare brand selling foundational face, body, sun protection, and fragrance products via its e-commerce site, wholesale, and select retail, targeting health-conscious consumers seeking naturally effective, cruelty-free formulations for sensitive skin.
- Ownership category
- akta.pro rank
Oak Essentials industry classification
Industry- Product category
- Clean Skincare (Face, Body, Sun Protection, and Fragrance)
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Sensitive Skin & Barrier Repair (CRABAAAG)
Keywords
Where Oak Essentials is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Oak Essentials business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time product purchases through the company's e-commerce website across face, body, and fragrance categories
- Subscription (Subscribe & Save): Recurring subscription model offering 15% discount on regular deliveries with flexible delivery intervals (30, 60, 90, 120 days). Customers can skip or cancel anytime
- Wholesale Distribution: B2B wholesale channel through dedicated wholesale landing page
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time purchase pricing for individual products |
| Subscription | Monthly | Subscribe & Save subscription model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Oak Essentials product offering
Product offeringCore offering
Oak Essentials is a direct-to-consumer clean skincare brand that formulates and sells foundational face, body, sun protection, and fragrance products. The line includes moisturizers, serums, cleansers, balms, body butters, body oils and lotions, mineral SPF 30 sunscreen, microbiome-balancing deodorant, hand care, and Eau de Parfum candles and discovery sets. The brand also offers a Subscribe & Save subscription (15% off, flexible 30–120 day delivery), a referral program ($25/$25 credit), and a wholesale channel for retailers.
Product overview
Oak Essentials is a direct-to-consumer clean skincare brand offering a unified portfolio of foundational skincare products. The core product line spans face care (moisturizers, cleansers, serums, toners, balms, lip/eye care), body care (body butters, oils, lotions, deodorant, hand care), sun protection (mineral SPF 30 sunscreen), and fragrance (Eau de parfum candles, discovery sets). Key products include the award-winning Daily Hydrating Mineral Body Sunscreen, bestselling Moisture Rich Balm and Dew Body Butter, The Hydration Heroes bundle, and the new Oak Essentials x Jenni Kayne Hand Wash & Hand Balm Set. The brand also offers subscription (Subscribe & Save 15%), rewards, and referral programs as value-added services. The company positions itself around clean, hydrating, naturally effective formulations that work for sensitive skin.
Differentiator
Problem solved
Functional benefit
Brands
- Oak Essentials x Jenni Kayne: A hand wash and hand balm collaboration with Jenni Kayne
Products and services
- Daily Hydrating Mineral Body Sunscreen Broad-spectrum mineral SPF 30 hydrating sunscreen designed for body use (neck down) with subscription availability; positioned as an award-winning, sensitive-skin-friendly daily sun protection product.
- Dew Body Butter Body butter moisturizer formulated for skin longevity with anti-aging ingredients and deep hydration, available for one-time purchase or subscription.
- Moisture Rich Balm Best-selling deep hydration balm providing lasting nourishment and healthy-looking skin, available for one-time purchase or subscription.
- The Hydration Heroes Bestselling hydration bundle set combining multiple hydrating Oak Essentials products into a comprehensive skincare routine, priced at US$150.
- Luminous Body Lotion Body lotion formulated to leave a glowing, luminous finish on the skin, available as a one-time purchase or subscription.
- Dew Body Oil Body oil product for hydration and nourishing skin care, available as a one-time purchase or subscription.
- Microbiome Balancing Deodorant Deodorant formulated to support and balance the underarm skin microbiome as part of Oak Essentials' body care line.
- Oak Essentials x Jenni Kayne Hand Wash & Hand Balm Set Co-branded hand wash and hand balm duo created in collaboration with Jenni Kayne, positioned for hand and home care, priced at US$78 (US$92 stated value).
- Ritual Oil Facial oil product positioned as part of a daily ritual skincare routine.
- The Routine Complete face skincare regimen set bundling multiple Oak Essentials face products.
- The Serums Set of Oak Essentials serums for targeted skincare treatments, including the Firming Plant Peptide Serum featuring Hydrolyzed Pea Peptide.
- Body Routine Complete body care routine set bundling multiple Oak Essentials body care products.
- Eau De Parfum Discovery Set Fragrance discovery set that allows customers to sample multiple Oak Essentials Eau de Parfum scents.
- Violet Santal Eau De Parfum Eau de Parfum fragrance featuring violet and sandalwood scent notes.
- Santo Wood Eau De Parfum Eau de Parfum fragrance with a woody scent profile.
Quantifiable outcome
- 15% subscription savings for recurring customers
Companies that use Oak Essentials
Customer profileSegments3 records
Ideal customer profiles2 records
Oak Essentials technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Oak Essentials partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Jenni KaynecoreCollaboration on exclusive Hand Wash and Hand Balm set (Oak Essentials x Jenni Kayne). Priced at $78 with $92 value. Marketed as 'For your hands and your home' co-branded product.
- Julia BarnacoreEsthetician member of Oak Advisory Council who co-develops skincare routines and educational content for The Essentialist blog. Routines include Dry Skin, Sensitive Skin, Blemish-Prone, Brightening, and Anti-Aging routines.
Recent moves6 records
Expansion highlights6 records
Oak Essentials competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Oak Essentials social profiles
Digital presenceOak Essentials compliance and trust
Trust signalCompliance1 record
Oak Essentials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oak Essentials leadership team
Management profileNumber of profiles
Oak Essentials funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oak Essentials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oak Essentials
What does Oak Essentials do?
Oak Essentials is a direct-to-consumer clean skincare brand that formulates and sells foundational face, body, sun protection, and fragrance products. The line includes moisturizers, serums, cleansers, balms, body butters, body oils and lotions, mineral SPF 30 sunscreen, microbiome-balancing deodorant, hand care, and Eau de Parfum candles and discovery sets. The brand also offers a Subscribe & Save subscription (15% off, flexible 30–120 day delivery), a referral program ($25/$25 credit), and a wholesale channel for retailers.
Is Oak Essentials a public or private company?
Oak Essentials is a private company. It is classified as unknown and is currently operating.
When was Oak Essentials founded?
Oak Essentials was founded in 2021. It employs 11 to 50 people.
Where is Oak Essentials based?
Oak Essentials is headquartered in Los Angeles, United States, in the North America region.
How does Oak Essentials make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription (Subscribe & Save) and wholesale Distribution.
Does Oak Essentials have an API?
No public API is recorded for Oak Essentials.
What industry is Oak Essentials in?
Oak Essentials's product category is Clean Skincare (Face, Body, Sun Protection, and Fragrance). Its primary akta.pro industry code is CRABAAAG, Sensitive Skin & Barrier Repair. Its NAICS code is 32561 and its SIC code is 2844.