B-glowing
- Company typePrivate
- Founded2004
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
B-glowing firmographics
Firmographics- Name
- B-glowing
- Legal name
- b-glowing
- Website
- https://b-glowing.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
B-glowing industry classification
Industry- Product category
- Beauty E-commerce
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)
Keywords
Where B-glowing is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
B-glowing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Distribution channels1 record
B-glowing product offering
Product offeringCore offering
B-glowing operates a digital storefront that sells skincare, makeup, hair-care products, and related accessories directly to consumers through b-glowing.com. In parallel, the company positions itself as "Digital Commerce Beauty Experts" and offers digital commerce services to beauty brands via its imagine-beauty.com property. The combined offering spans consumer-facing online beauty retail and brand-facing digital commerce services.
Product overview
B-glowing is a digital commerce beauty company that positions itself as "DIGITAL COMMERCE BEAUTY EXPERTS." The company offers services through imagine-beauty.com. No specific named products, modules, or distinct service offerings are described in the available source content.
Differentiator
Problem solved
Functional benefit
Products and services
- b-glowing.com online beauty store A direct-to-consumer e-commerce storefront that retails skincare products, makeup products, hair-care products, and related beauty accessories to individual consumers, supported by a curated digital catalog and online checkout.
- Digital commerce services for beauty brands Professional digital commerce services provided to beauty brands, leveraging B-glowing's domain expertise in beauty e-commerce to help brand clients build and operate their online retail channels.
Companies that use B-glowing
Customer profileIdeal customer profiles2 records
B-glowing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
B-glowing partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
B-glowing competitors and assessment
Company assessmentDirect peers
- LovelySkin: LovelySkin is an online skincare and beauty retailer offering dermatologist-backed brands. It overlaps with B-glowing on the skincare-heavy DTC beauty assortment and target demographic.
- SkinStore: SkinStore is an online beauty retailer focused on skincare, haircare, and beauty tools from premium and clinical brands. It is a direct competitor to B-glowing's online assortment and curation model.
- Beautylish: Beautylish is a curated online beauty retailer specializing in makeup, skincare, and hair-care with an engaged enthusiast community. It competes for the same indie-brand-loving consumer that B-glowing targets.
- Bluemercury: Bluemercury is a multi-brand beauty retailer with both brick-and-mortar spas and a strong e-commerce presence. It competes with B-glowing on premium skincare curation and online service quality.
- Dermstore: Dermstore is an online specialty beauty and skincare retailer offering curated skincare, makeup, and wellness brands. It directly overlaps with B-glowing's DTC assortment and customer profile, and was acquired by Target, illustrating the strategic value placed on this niche.
Broad incumbents
- Ulta Beauty: Ulta Beauty is the largest US specialty beauty retailer with a robust online storefront covering mass and prestige beauty. It defines the competitive ceiling B-glowing must differentiate against.
- Sephora: Sephora is a global multi-brand beauty retailer with an extensive e-commerce operation. It is a broad incumbent that dominates the same premium beauty discovery and purchase journey B-glowing competes within.
Emerging players
- Goop: Goop operates a curated beauty and wellness e-commerce store alongside content and brand extensions. It overlaps with B-glowing on curated premium beauty SKUs sold direct-to-consumer.
- Beautyhabit: Beautyhabit is an online indie beauty boutique curating niche and emerging skincare and makeup brands. It targets the same indie-brand enthusiast shopper as B-glowing at a smaller scale.
Others
- Imaginary Authors: Imaginary Authors is a niche fragrance brand often carried by indie beauty retailers like B-glowing. It is an indirect ecosystem peer — a potential supplier/brand partner rather than a competitor — illustrating the type of curated indie label B-glowing merchandises.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
B-glowing social profiles
Digital presenceB-glowing financial estimates
Financial estimateRevenue estimate
Valuation estimate
B-glowing leadership team
Management profileNumber of profiles
Profiles1 record
B-glowing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B-glowing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B-glowing
What does B-glowing do?
B-glowing operates a digital storefront that sells skincare, makeup, hair-care products, and related accessories directly to consumers through b-glowing.com. In parallel, the company positions itself as "Digital Commerce Beauty Experts" and offers digital commerce services to beauty brands via its imagine-beauty.com property. The combined offering spans consumer-facing online beauty retail and brand-facing digital commerce services.
When was B-glowing founded?
B-glowing was founded in 2004. It employs 11 to 50 people.
Where is B-glowing based?
B-glowing is headquartered in Portland, United States, in the North America region.
Who are B-glowing's main competitors?
Direct peers on record are LovelySkin, SkinStore, Beautylish, Bluemercury and Dermstore. Broad incumbents are Ulta Beauty and Sephora. Emerging players are Goop and Beautyhabit. Imaginary Authors is listed as an others.
Does B-glowing have an API?
No public API is recorded for B-glowing.
What industry is B-glowing in?
B-glowing's product category is Beauty E-commerce. Its primary akta.pro industry code is CRAFAHAH, Beauty & Salon Professional Supply Marketplaces. Its NAICS code is 45612 and its SIC code is 5960.