WhatsYourPrice.com

What WhatsYourPrice.com does

WhatsYourPrice.com is a privately held online dating marketplace founded in 2010 by Brandon Wade and operated by Reflex Media, Inc. (Las Vegas, Nevada) alongside affiliated entities W8 Tech Cyprus Limited (Nicosia), W8 Tech Limited (Hong Kong), W8 Tech Limited, Inc. (USA), and Clover8 Investments Pte Ltd. (Singapore). The platform runs a two-sided marketplace in which "Generous Members" make monetary offers—averaging approximately $120—to "Attractive Members" to initiate first dates, with a reported offer acceptance rate near 30%. As of November 2024 the platform reported over 6.6 million members and more than 62 million date offers viewed, serving consumers in North America, EU/EEA, Switzerland, the UK, Hong Kong, Singapore, Brazil, and New Zealand.

The product is built around a proprietary Date Offer System, supported by an identity-verification stack (free Selfie Verification via liveness check plus a $4.99 Au10tix-powered ID Verified badge), in-app Video Chat, the Hongbao Wow feature inspired by East Asian red envelope tradition, and an AI-assisted content moderation pipeline with humans-in-the-loop review. Underlying infrastructure includes SSL/TLS encryption, web application firewalls, PCI-compliant payment processing, and third-party AI integrations for image, text, and bot detection.

WhatsYourPrice generates revenue through a freemium base with three primary streams: credits purchased by Generous Members to unlock messages after an offer is accepted (transaction-fee model), a one-time $4.99 ID Verification fee, and auto-renewing premium subscriptions on a month-to-month basis. Distribution is direct-to-consumer and fully self-serve via owned website and mobile properties, with no channel partners or resellers. The company targets busy professionals and adults seeking dating experiences with explicit commitment signals, and is led by founder and CEO Brandon Wade.

Name

WhatsYourPrice.com

Legal name

WhatsYourPrice.com

Website

https://whatsyourprice.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

WhatsYourPrice.com is a privately held online dating marketplace where Generous Members make monetary offers—averaging about $120—to Attractive Members to facilitate first dates, serving over 6.6 million members globally via self-serve web and mobile access.

Ownership category

akta.pro rank

Product category

Online Dating Services

akta.pro primary industry

Dating & Relationship Networks (BPAMABAF)

Keywords

• Online dating platform
• Date offer marketplace
• Identity verification service
• Subscription dating service
• Video dating platform

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Credits Purchases: Generous Members purchase credits to unlock messages after a date offer is accepted. Credits enable communication between matched members. The credit card statement shows charges under W8TECH/PM*W8TECH/2BUYSAFE.COM.
2. ID Verification Fee: Members pay $4.99 for blue ID Verified badge, which covers secure third-party document verification through Au10tix.com.
3. Membership Subscriptions: Platform offers free membership with optional paid upgrades. Auto-renewal subscription model with month-to-month continuation after initial commitment period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WhatsYourPrice.com operates a two-sided online dating marketplace where Generous Members send monetary Date Offers (averaging $120) to Attractive Members to arrange first dates, bypassing traditional swiping and messaging. The platform charges Generous Members for credits used to unlock messaging after offer acceptance, plus a $4.99 ID verification fee, and offers optional subscription upgrades on a freemium base.

Product overview

WhatsYourPrice.com operates as an online dating platform built around a unique Date Offer auction model, differentiating itself from traditional swipe-based dating apps. The platform connects two member types (Attractive Members who receive offers and Generous Members who send them) through a monetary offer system that facilitates real dates. Core offerings include the Date Offer mechanism, First Date Guarantee, in-app video chat, and identity verification services (Selfie Verification and ID Verification via Au10tix). The platform also incorporates the Hongbao Wow feature inspired by East Asian red envelope traditions. The service is operated by Reflex Media, Inc. and W8 Tech Cyprus, with over 6.6 million members having viewed more than 62 million date offers.

Differentiator

Problem solved

Functional benefit

Products and services

• WhatsYourPrice Dating Platform Online dating marketplace where Generous Members send monetary Date Offers to Attractive Members to arrange first dates, with credit-based messaging and optional subscription upgrades. For adult individuals seeking serious dating connections.
• Date Offer Credits Virtual credits purchased by Generous Members on a pay-as-you-go basis to unlock messaging access with Attractive Members once a Date Offer is accepted.
• ID Verification Badge $4.99 one-time identity verification service using government ID submission processed through Au10tix, granting a blue verified badge on the member's profile.
• Premium Membership Subscription Optional auto-renewing subscription upgrade offering enhanced features on top of the free basic membership, billed month-to-month after an initial commitment period.
• First Date Guarantee Branded platform guarantee ensuring members can arrange dates aligned with their interests, emphasizing real-world meetings over digital chatting.

Quantifiable outcome

• 6.6M+ members on the platform as of November 2024
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Au10tix.comcoreTechnology or IntegrationThird-party identity verification provider used for ID Verification feature. Members pay $4.99 for verification that involves submitting a live selfie along with government ID. Au10tix performs the verification and members receive a blue verified badge on their profile.
• Third-Party AI ProvidercoreTechnology or IntegrationAI provider used for verification photo processing and content flagging. Verification photos are shared with the third-party AI provider for identity verification purposes only, with photos not stored with the service. Also used to train and flag user content including messages for possible Terms of Use violations.
• Third-Party Payment ProcessorscoreTechnology or IntegrationThird-party payment processors handle credit card transactions. SSL encryption protects data when transmitted to processors. Credit card statements show charges under PM*W8TECH, W8TECH.COM*WYP, or 2BUYSAFE.COM.
• International Centre For Dispute Resolution-American Arbitration Association (ICDR-AAA)minorStrategic or Co-development PartnerDispute resolution body for handling complaints from EU/Swiss/UK users under GDPR compliance framework. Users can submit complaints free of charge if not resolved directly.
• Data Protection Representatives (DataRep)minorStrategic or Co-development PartnerEU, EEA, Switzerland, and UK data protection representatives located in France, Switzerland, and London for GDPR/UK GDPR compliance and handling data subject requests.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hinge: Match Group's 'designed to be deleted' mainstream brand; overlaps on the serious-relationship / less-swipe positioning WYP uses to differentiate against Tinder-style apps.
• Match Group (Tinder, Match.com, Hinge, OkCupid): Largest publicly traded portfolio of mainstream dating apps; competitor for user acquisition spend and brand-share, but operates broadly across mainstream romance rather than a niche compensated-date marketplace.
• Bumble Inc. Public dating-app operator with subscription and in-app purchase monetization; competes for the same busy-professional, time-constrained daters that WYP positions around ('Online Dating Shortcut') but uses a conventional swipe/match model.
• Zoosk: Established mainstream dating site with subscription and coin-based virtual-currency monetization; relevant benchmark for WYP's credits/coin mechanic at mainstream scale.
• Plenty of Fish (POF): Freemium mainstream dating platform owned by Match Group, competing for budget-conscious and busy adult segments that overlap with WYP's 'tired of swiping' target user.

Emerging players

• Raya: Invite-only dating app for a curated, vetted user base; shares WYP's verification-gating approach and ethos of an exclusive/curated marketplace rather than an open swipe funnel.
• Luxy: Selective, income-verified dating app targeting affluent users; overlapping on the 'Generous Member' / high-spender cohort and on the use of verification status as a differentiator, similar to WYP's blue badge.

Direct peers

• Adult FriendFinder: Established adult/social dating platform with credit-token monetization similar to WYP's credits system and a comparable audience seeking transactional or non-traditional connections.
• Seeking.com (formerly SeekingArrangement): Founded by the same CEO (Brandon Wade) and operated by the same corporate family, Seeking uses an allowance/compensation model that mirrors WhatsYourPrice's Date Offer mechanic; directly overlaps on Generous/Attractive framing, monetization, and brand ecosystem.
• Ashley Madison: Niche, controversy-adjacent dating site with a credit-based pay-to-engage model and similar reputational positioning; competes with WYP for the same paying-male, transactional-intent segment of online dating.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/whatsyourprice
• Facebookfacebook.com/WhatsYourPrice
• LinkedInlinkedin.com/company/whatsyourprice-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhatsYourPrice.com