What Comunidad Movistar Argentina does

Movistar Argentina (legal entity: Telefónica Móviles Argentina S.A., registered in Argentina on December 1, 1994) is a major telecommunications operator serving residential, SMB, and enterprise customers across Argentina. It is a subsidiary of the Spanish conglomerate Telefónica and operates as one of four major telecom operators in Argentina alongside Claro, Personal, and Tigo/others. The company is the subject of a pending USD 1.25 billion acquisition by Telecom Argentina, awaiting final regulatory approval from Argentina's National Competition Authority (ANC) with conditions requiring divestiture of 6 million mobile customers.

The company's technology stack centers on telecommunications infrastructure offering 4G/5G mobile services, FTTH fiber optic internet with symmetric speeds up to 1GB, fixed line telephony with unlimited national calls, and Movistar TV television service delivered over fiber, including bundled Disney+ Premium content. Proprietary technical components include ISO 27001-certified data centers for information security, an in-house cybersecurity apparatus (Ciberinteligencia, CSIRT, and Red Team), and the Mi Movistar self-service mobile application. AI capabilities include NLP-based conversational agents (Boti chatbot, evolved into AI agent architectures) and anomaly detection for network fraud prevention.

Revenues derive from a layered subscription model — monthly mobile postpaid plans (approximately ARS 30,000+/month for 4GB plans), fiber internet subscriptions bundled with TV (approximately ARS 21,000/month for 300 Mbps starting price), fixed line telephony (ARS 34,292/month), and Movistar TV (ARS 15,988/month promotional). Prepaid mobile, device sales (Samsung, Motorola, Xiaomi, TCL, ZTE, Nubia, Oppo) with installment financing via Mercado Pago and MODO, and international roaming provide supplementary streams. Go-to-market is multi-channel: company-owned retail stores, 0800 phone sales, WhatsApp sales, online store (tienda.movistar.com.ar), the Mi Movistar app for self-service, and a dedicated Movistar Empresas portal for enterprise customers. Customer segmentation is hybrid, with primary revenue dependence on the mass-market residential segment and dedicated motions for SMB and corporate clients, supported by the 'Movistar con Todo' cross-product bundling program that rewards multi-service subscriptions.

Name

Comunidad Movistar Argentina

Legal name

Telefónica Móviles Argentina S.A.

Website

https://movistar.com.ar

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Movistar Argentina operates one of Argentina's four major telecommunications networks, providing mobile (4G/5G), fiber internet, fixed line, and TV services to residential, SMB, and enterprise customers as a subsidiary of Telefónica, subject to a pending $1.25B acquisition by Telecom Argentina.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813), Cable & Other Pay Television Services (4841), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industries

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD), Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)

Keywords

• Mobile telecommunications services
• Fiber optic internet
• Fixed line telephony
• Pay television services
• Mobile network operator

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Mobile Services: Recurring subscription revenue from mobile voice, data, and messaging services including prepaid, postpaid plans with various data allowances
2. Fixed Internet Services: Monthly subscription revenue for fiber optic and copper-based internet services for residential and business customers
3. Fixed Line Telephone: Monthly subscription for fixed telephony services including unlimited national calls
4. Television Services: Subscription revenue for Movistar TV with various channel packages and premium add-ons
5. Device Sales: Sales of mobile devices (smartphones from Samsung, Motorola, Xiaomi, TCL, ZTE, Nubia, Oppo) with financing options including installment payments
6. Roaming Services: International roaming charges for mobile services used while traveling abroad

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Movistar Argentina is a telecommunications operator providing mobile telephony (prepaid and postpaid 4G/5G plans), fiber-to-the-home (FTTH) broadband internet, fixed-line telephony, and pay television services to residential customers, small/medium businesses, and large enterprises across Argentina. The company sells mobile devices with installment financing through its own retail stores, online store, and authorized agents, and offers bundled discounts through its 'Movistar con Todo' loyalty program combining multiple services.

Product overview

Movistar Argentina is a telecommunications company providing mobile, fixed-line, internet, and television services to residential, business, and enterprise customers in Argentina. The product portfolio operates as a unified telecommunications platform with multiple integrated services: mobile telephony (prepaid and postpaid plans), fixed-line telephony, fiber optic internet (FTTH), television (Movistar TV), and digital solutions. Key products include Mi Movistar app for customer self-service, Internet Movistar Fibra for home broadband, mobile plans with portability options, Movistar TV for content, and dedicated business services (Movistar Empresas) with digital solutions like Impulso Digital and Microsoft Office 365. The services are offered individually or bundled through programs like 'Movistar con Todo' which rewards multi-service customers with extra data and discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Planes Móviles (Mobile Plans) Mobile telephony services including prepaid and postpaid plans with data, voice, and SMS, offered to individual customers. Features include number portability, plan upgrades, and promotional offers such as gift data and bill discounts.
• Internet Movistar Fibra (FTTH Fiber Optic) Fiber optic home internet service delivered via FTTH (Fiber to the Home) technology, offering high-speed connectivity (300Mbps and above) bundled with Movistar TV in many plans. Targeted at residential customers across Argentina.
• Movistar TV Television service delivered over fiber optic with multiple plan tiers including standard and premium options such as Movistar TV Max. Includes bundled premium content such as Disney+ Premium and is offered alongside internet and mobile services.
• Línea Hogar (Fixed Line Telephony) Fixed telephony service for homes providing local, long-distance (national and international), and mobile calls. Includes unlimited national calls to fixed lines, equipment on loan (comodato), and is delivered via wireless or fiber technology.
• Prepago (Prepaid Mobile) Pay-as-you-go prepaid mobile service offering prepay packs, top-up options, and bonus data promotions for new lines. Includes free WhatsApp access and online recharge promotions with bonus credit and gigabytes.
• Roaming (International Roaming) International roaming service allowing Movistar customers to stay connected while traveling abroad. Includes travel packs and roaming options for various destinations.
• Movistar Empresas (Business and Enterprise Services) Dedicated business and enterprise service portfolio including Movistar Fibra Empresarial with security and support, multi-line corporate mobile plans, roaming services, and bundled digital solutions such as Impulso Digital, Microsoft Office 365, and Email Marketing.
• Movistar Store (Digital Content Store) Digital store offering games, music, and additional services for mobile lines including entertainment content such as the Pack Futbolero for international football events.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• INARIA (Instituto Argentino de Inteligencia Artificial)minorStrategic or Co-development Partner · 1 January 2025Collaboration through Soledad Agüero, director Digital & Big Data at Movistar Argentina, moderating panels at Internet Day 2025 organized by CABASE. INARIA serves as a hub for AI education, innovation, and consulting for enterprises and public sector.
• CABASE (Cámara Argentina de Internet)minorStrategic or Co-development Partner · 1 January 2025Movistar Argentina participates in Internet Day 2025 organized by CABASE, an industry event for internet and telecommunications sector in Argentina.
• KPMGcoreOthersKPMG administers the Línea Ética (Ethics Line) for reporting violations of the Code of Ethics and Conduct. KPMG receives and manages all complaints confidentially on behalf of Telefónica Móviles Argentina S.A.
• Banco de Alimentos (Food Bank)minorStrategic or Co-development PartnerFundación Movistar collaborates with Banco de Alimentos NGO to promote access to quality food through volunteer activities including food classification, packaging, and storage.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• América Móvil: Pan-LatAm telecom incumbent behind Claro; comparable fixed-mobile convergent footprint and brand portfolio across Spanish-speaking Latin America.
• Telefónica (Hispanoamérica): Parent company and broadest incumbents in the regional telecom space; Movistar Argentina's strategy mirrors Telefónica Hispanoamérica's convergence playbook across multiple LatAm markets.
• Millicom (Tigo): Emerging-markets fixed-mobile operator with convergence playbooks in Latin America directly analogous to Movistar Argentina's mobile + fiber + TV bundle.

Direct peers

• Telecom Argentina: Parent of Personal, the acquiring party in the pending Movistar Argentina deal; provides the closest like-for-like fixed-mobile converged services footprint in Argentina.
• Tuenti Argentina: Argentina-focused digital-native mobile brand under the same MNO ecosystem, competing for the same prepaid and digital-first consumer segments Movistar targets.
• Personal (Telecom Argentina): Telecom Argentina's consumer mobile and broadband brand; the acquirer pending the USD 1.25B takeover of Movistar Argentina, competing head-to-head on mobile, fiber, and pay TV offerings.
• Claro Argentina: One of Argentina's four major MNOs (América Móvil-owned), offering mobile, fixed-line, broadband, and pay TV on a convergent model directly comparable to Movistar Argentina's portfolio.

Regional players

• Entel Chile: Chilean state-linked MNO with mobile, fiber, and enterprise offerings serving as a useful structural and ARPU-mix comparator for Spanish-speaking Southern Cone telcos.
• DirecTV Argentina: Satellite pay-TV provider with growing streaming and bundled connectivity offers in Argentina, comparable to the Movistar TV / Disney+ Premium content proposition.
• Flow (Telecentro): Argentine cable and pay-TV operator that has expanded into broadband and mobile bundles via MVNO arrangements, competing with Movistar on bundled TV and internet tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/movistararg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comunidad Movistar Argentina