What Cratus Technology, Inc. does

Cratus Technology, Inc. is a privately-held IoT technology company headquartered in San Jose, California, founded in 2013 and operating with a 1–10 employee footprint. The company operates a multi-brand platform spanning industrial operational intelligence (ASSET-Rx software), energy systems (intercal8 — battery management, microgrid controllers, electronic circuit breakers, AI-driven power controllers), smart building lighting controls (CRIB Lighting — ULDC LED drivers and UWMC wall-mounted LCD controllers), and smart home infrastructure (MAGIC8). Its product architecture combines proprietary hardware (LiDAR and camera-based SOHO safety systems, ICL8 family controllers, LOMA load managers, CRIB Lighting controls) with embedded edge-AI software, the ASSET-Rx IIoT platform, and professional AI/ML model generation and data annotation services. The company is also an authorized integration partner and reseller for HESAI and SEYOND industrial-grade LiDAR sensors, enabling distribution into robotics, automotive/ADAS, mapping/SLAM, and infrastructure end markets.

The business model is a hybrid of one-time hardware product sales (priced $99–$3,500 for catalog items, quote-based for industrial systems), software/platform licensing for ASSET-Rx and AI/ML models, engineering and professional services (industrial design, electronic design, hardware/firmware/software integration, UI/UX, data annotation, AI/ML modeling), and Product Planning / Design-as-a-Service under a cross-disciplinary Team-In-A-Box model. Go-to-market is sales-led and direct: the company operates four brand-owned e-commerce storefronts, captures leads via quote-request forms, and emphasizes engineering-driven ("engineers, not sales reps") customer engagement. Customer segments served include industrial manufacturing and automation, energy management and storage, robotics and autonomous systems, automotive/ADAS, smart buildings and residential, heavy equipment and port operations, and mapping/surveying/infrastructure. Customer logos displayed include Apple, Bosch, Dell, Lenovo, Lam Research, Cognex, Eaton, Renesas, TDK, Fujitsu, and SK Inc. Operating geography spans the United States and Canada under sales terms, with global product distribution claims and a "Made in USA" manufacturing positioning.

Leadership comprises CTO Cliff Click and Vice President of Marketing & Business Development Brian MacLeod. No funding rounds, M&A activity, patents, awards, or regulatory actions are disclosed in the available data. Strategic emphasis is on product breadth across physical AI, energy, safety, and lighting verticals under a unified ICL8 ecosystem architecture.

Name

Cratus Technology, Inc.

Legal name

CRATUS Technology, Inc.

Website

https://cratustech.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Cratus Technology is a privately-held San Jose-based IoT company (founded 2013) operating a multi-brand platform spanning industrial safety (SOHO), energy systems (intercal8), lighting controls (CRIB Lighting), and the ASSET-Rx operational intelligence software, serving industrial manufacturing, energy, robotics, and smart-building customers.

Ownership category

akta.pro rank

Product category

Industrial IoT Hardware and Systems

NAICS

Relay and Industrial Control Manufacturing (335314), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Computer Systems Design and Related Services (54151)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industry

Edge AI Hardware & NPUs (SoCs, modules, accelerators) (HDAAAJAC)

Keywords

• Industrial IoT platform
• LiDAR perception systems
• Battery management systems
• Industrial safety monitoring
• Smart lighting controls

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales: Sale of proprietary IoT hardware including LiDAR sensors, load managers, electronic circuit breakers, lighting controls, AI controllers, and CAN Bus interface boards. Also distributes third-party products as integrator and reseller.
2. Software and Platform Licensing: ASSET-Rx operational intelligence software, EMS platforms, and AI/ML model deployment. Software provided with or embedded in products is licensed under non-exclusive, non-transferable terms.
3. Engineering and Professional Services: Physical AI and IoT integration, engineering services, industrial design, electronic design, hardware/firmware/software integration, UI/UX design, data annotation, and AI/ML modeling services.
4. Product Planning and Design-as-a-Service: Early-stage architecture, specifications, and documentation services powered by cross-disciplinary Team-In-A-Box for concept validation and production readiness.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Cratus Technology designs, manufactures, and integrates an AI-IoT hardware-plus-software stack for industrial operations. It sells proprietary IoT hardware (LiDAR perception, battery management, electronic circuit breakers, edge-AI controllers, smart lighting controls), the ASSET-Rx operational intelligence software platform, and engineering/professional services including AI/ML modeling and data annotation.

Product overview

Cratus Technology, Inc. is an IoT technology company offering a platform-plus-modules architecture combining hardware products, software platforms, and engineering services. The product portfolio spans LiDAR sensors (from HESAI and Seyond), energy management systems (intercal8 brand including ICL8 load managers, circuit breakers, and edge-AI controllers), operational intelligence software (ASSET-Rx platform), AI/ML model generation services, and smart building controls (CRIB Lighting with ULDC and UWMC products). The intercal8 sub-brand provides Physical AI-enabled power control products (ICL8-GP515/516, ICL8-PC548, ICL8-LC574, ICL8-TM116, ICL8-EA325) that integrate with the ICL8-WC182 Wireless Dual CAN Bus Bridge. CRIB Lighting offers LED dimming controllers (ULDC-T, ULDC-Z) and wall-mounted LCD controllers (UWMC-Z04, UWMC-Y04, UWMC-X04) for residential and commercial smart lighting. SOHO safety systems (SOHO-HL, SOHO-HPRO) provide AI-powered industrial safety monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• ASSET-Rx: Operational Intelligence Software for industrial operations and safety monitoring, including SOHO safety systems for crane and heavy equipment protection.
• intercal8
• CRIB Lighting
• MAGIC8

Products and services

• LiDAR Sensors, Scanners and Perception Systems Industrial-grade LiDAR sensors, scanners, and integrated perception systems sourced from HESAI and Seyond, sold by Cratus as an authorized integration partner for robotics, automotive/ADAS, mapping, surveying, infrastructure/ITS, and AEC end markets.
• ASSET-Rx Operational Intelligence Platform IIoT software platform providing real-time KPIs, inventory management, asset and people tracking, chain-of-custody, and predictive maintenance for manufacturing, warehouse, and repair-center operations.
• intercal8 Energy Systems (Battery Management and Microgrid Controllers) Sub-brand product line of custom battery management systems, battery packs, microgrid controllers, electronic circuit breakers, and load managers for commercial/industrial energy storage, microgrid, and EV charging applications.
• SOHO-HL Wall-Mount Safety Monitoring System Compact AI-powered single-camera safety monitoring system with real-time hazard detection, customizable monitoring zones, and edge-based processing for industrial EHS applications.
• SOHO-HPRO Rack-Mount Safety Monitoring System AI-powered multi-camera high-performance safety monitoring system with real-time hazard detection for advanced industrial safety applications.
• LOMA Load Managers / Electronic Circuit Breakers Programmable remotely controllable electronic circuit breakers functioning as load managers, supporting MODBUS (RS-485), J1939 (CANbus), and CAN Open protocols for power monitoring and energy management in industrial systems.
• ICL8-WC182 Wireless Dual CAN Bus Bridge ARM Cortex-M7 based industrial wireless bridge with dual CAN FD channels up to 2 Mbps, dual ESP32-S3 wireless modules (WiFi + ESP-NOW P2P), 9-36V input, OTA firmware updates, 64-node addressing, and 2000VDC galvanic isolation for industrial automation networks.
• ICL8-EB104 Multifunction Display Bundled multifunction display for the intercal8 load and power manager family with integrated Edge-AI drivers and AI model integration support.
• ICL8-GP515 Energy Controller with Physical AI Energy savings controller with isolated power, digital I/O, dual RS-485 and CAN Bus interfaces for Physical AI energy and industrial automation applications.
• ICL8-GP516 High-Reliability I/O Controller High-reliability I/O controller for energy, industrial automation, and instrumentation systems with load management and Physical AI integration.
• ICL8-PC548 AI-Driven Power Controller AI-enabled power controller for mission-critical DC and AC systems providing intelligent power switching, dual-source ORing, and heartbeat monitoring for autonomous operation.
• ICL8-LC574 AI-Enabled Electronic Circuit Breaker System AI-enabled electronic circuit breaker with load shedding and balancing, real-time current and power monitoring, and proactive overload prevention across multi-channel installations.
• ICL8-TM116 AI-Enabled 16-Channel Temperature Transmitter AI-enabled 16-channel temperature monitoring module for thermal management and predictive maintenance with embedded edge AI anomaly detection and intelligent thermal control for BESS, EV packs, and industrial systems.
• ICL8-EA325 Edge-AI Controller Edge-AI controller orchestrating multiple ICL8 subsystems with real-time coordination of energy, load, and safety operations, providing a low-latency bridge for AI model integration across the ICL8 product family.
• UWMC-Z04 Wall-Mount LCD Controller (AC) 4-inch LCD wall-mounted AC-powered controller for wireless or wired lighting circuits with touch and touchless operation, dual relays, proximity controls, and WiFi connectivity.
• UWMC-Y04 Wall-Mount LCD Controller (48V DC) 4-inch LCD wall-mounted 48V DC-powered controller for wireless or wired lighting circuits with touch and touchless operation for commercial lighting automation.
• UWMC-X04 Wall-Mount LCD Controller (AC/DC) 4-inch LCD wall-mounted AC and 48V DC powered controller for wireless lighting with touch operation, MQTT support, and RS485 interface for commercial lighting.
• UWG-B1 Data Gateway Data gateway for sensor-enabled lighting controls and automation integration.
• UWS-M1 Wireless Occupancy and Climate Sensor Wireless sensor for occupancy, temperature, and humidity detection used in lighting and climate control automation.
• ULDC-Z LED Driver Controller 0-10V, DMX, and PWM LED dimming controller with RS-485 interface supporting DMX512, Modbus RTU, BLE, and MQTT protocols for commercial lighting.
• ULDC-T Phase-Cut LED Dimmer Wireless dimming load controller for 120V AC loads up to 200W with forward phase (MLV) dimming for residential LED lighting applications.
• ULDC-Z DIN Rail LED Dimming Controller DIN rail mountable 0-10V, DMX, PWM LED dimming controller for 12V to 24V LED lighting systems.
• CRIB Lighting Controls Brand Line CRIB Lighting sub-brand offering universal LED driver controllers (ULDC), wall-mounted LCD controllers (UWMC), occupancy/climate sensors, and gateways for residential and commercial lighting automation sold via criblighting.com.
• AI/ML Model Generation Service Professional AI/ML modeling service covering data collection, annotation, model architecture, training, testing, and orchestrated deployment of containerized AI models for autonomous applications across manufacturing, logistics, defense, medical, pharmaceutical, transportation, and automotive markets.
• Data Annotation Services High-quality pixel-perfect data annotation service covering bounding box, polygon, polyline, keypoint, segmentation, classification, and OCR annotations for unstructured image, video, and LiDAR point cloud data used to train AI models.

Quantifiable outcome

• Sub-300ms trigger latency from LiDAR detection to e-stop/alarm output for safety systems
• +4 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability13 records

Feature11 records

Partnerships

Two partnerships are on record, tiered core.

• HesaicoreTechnology or IntegrationIndustrial LiDAR integration partnership. Cratus is an integration partner for HESAI LiDAR sensors used in automotive, robotics, and industrial applications. Sensors include mechanical and solid-state LiDAR for ADAS, autonomous mobility, and industrial robotics.
• SeyondcoreTechnology or IntegrationIndustrial LiDAR integration partnership. Cratus integrates SEYOND LiDAR sensors for infrastructure, industrial robotics, and automotive applications with high-resolution, high-speed sensing solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cognex Corporation: Industrial machine vision and barcode-reading specialist serving manufacturing and logistics. Directly comparable to Cratus's LiDAR/perception, ASSET-Rx operational intelligence, and SOHO safety offerings targeting factory automation and EHS.
• SICK AG: Global manufacturer of industrial sensors, LiDAR, and safety systems for factory and logistics automation. Highly comparable to Cratus's LiDAR distribution plus SOHO crane and heavy-equipment safety portfolio.
• Keyence Corporation: Provider of sensors, machine vision, and industrial automation components sold direct to manufacturing engineers. Overlaps with Cratus's industrial sensors, controllers, and lighting/control product families.
• Banner Engineering: Industrial sensor and machine safety manufacturer covering presence detection, LiDAR, and IIoT connectivity. Comparable to Cratus's safety sensors, industrial I/O, and wireless CAN Bus bridge offerings.
• Advantech: Industrial IoT platform and edge-computing hardware vendor with broad manufacturing vertical reach. Comparable to Cratus's edge-AI controllers (ICL8-EA325), gateways (UWG-B1), and ASSET-Rx IIoT software.
• ADLINK Technology: Edge AI computing and industrial IoT hardware company serving robotics, automation, and transportation. Comparable to Cratus's edge-AI controllers, LiDAR-based perception, and Physical AI positioning.

Emerging players

• Clearpath Robotics (OTTO Motors): Provider of autonomous mobile robots and industrial LiDAR-based perception for warehouses and factories. Comparable to Cratus's SOHO safety, LiDAR integration, and warehouse operational intelligence offerings.
• Ouster (Velodyne): LiDAR sensor manufacturer for automotive, robotics, and industrial automation. Adjacent to Cratus's HESAI/Seyond LiDAR distribution and AI/ML perception services for similar end markets.

Others

• Silicon Labs: Wireless SoC and industrial IoT component supplier whose chips likely reside inside Cratus's wireless CAN Bus bridge and lighting controllers. Indirectly comparable as an enabling silicon vendor.

Broad incumbents

• PTC: Established IIoT and operational intelligence platform (ThingWorx) targeting manufacturing at enterprise scale. Comparable to Cratus's ASSET-Rx IIoT vision but at much larger scale and broader footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cratustech
• Facebookfacebook.com/CRATUSTECH
• LinkedInlinkedin.com/company/cratus-technology-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cratus Technology, Inc.