New Soda

What New Soda does

New Soda is a UK-based consumer goods company founded in 2012 and headquartered in Oxford. The company operates in the kitchen gadgets segment, selling physical products to retailers. It is a privately held, for-profit business operating with a very small team of 1-10 employees and is led by founder and managing director Damon Meredith. The firm's publicly verifiable online presence is minimal — its website presents only an anti-bot verification page with no substantive brand, product, or marketing content.

The company's go-to-market is exclusively distributor-mediated: New Soda sells its kitchen gadgets to retailers only through third-party distributors, with no direct-to-retail, direct-to-consumer, or e-commerce channel disclosed. This channel structure reduces the operational complexity a 1-10 person team must absorb but also limits margin capture and direct customer intelligence. No product portfolio detail, pricing model, technology stack, certifications, partnerships, or named retail customers are disclosed in the available data.

Financially, the company has been minimally capitalized, having raised approximately $221,000 in total across three small rounds from a single investor (Angels Den) between January 2014 and December 2015. No further funding activity, acquisitions, product launches, headcount growth, or geographic expansion has been disclosed in the years since. There is no disclosed revenue, ARR, or unit-economics data, leaving current operating scale, momentum, and trajectory largely unobservable from the input.

Name

New Soda

Website

https://newsoda.com

Company type

Private

Founded year

2012

Headcount range

1–10 employees

Short description

New Soda is a UK-based consumer goods company founded in 2012 that sells kitchen gadgets to retailers exclusively through third-party distributors, operating with a small Oxford-based team led by founder Damon Meredith.

Ownership category

akta.pro rank

Product category

Kitchen Gadgets

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Kitchen gadgets
• Consumer goods
• Soda makers
• Kitchen tools
• Drink accessories

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

New Soda operates in the consumer goods market, selling kitchen gadgets to retailers exclusively through distributors. Founded in 2012 and headquartered in Oxford, United Kingdom, the company focuses on physical home-kitchen products and reaches retail customers solely via third-party distribution channels rather than direct sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Gadgets

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• Simplehuman: Designs and sells ergonomic kitchen and household gadgets, predominantly through retail and DTC channels. Comparable as a design-led specialty consumer goods company serving overlapping retail customers.
• Joseph Joseph: UK-based designer and distributor of innovative kitchen gadgets and household tools sold through retail. Highly comparable to New Soda given the shared UK base, focus on design-led kitchen gadgets, and B2B2C distribution model through retailers.
• OXO: Premium kitchen gadgets and household tools brand selling primarily through major retail chains. Direct peer in the kitchen gadget category with strong brand recognition and broad retailer distribution.
• Chef'n: Designs and markets innovative kitchen gadgets and food preparation tools, sold primarily through retail partners. Directly comparable as a kitchen gadget specialist with similar retail distribution focus.
• Progressive International: Kitchen gadgets and food preparation tools manufacturer selling to retail. Comparable as a focused kitchen gadgets company with a wholesale-to-retail distribution model similar to New Soda's.

Broad incumbents

• KitchenAid: Established kitchen appliance and gadget brand owned by Whirlpool. Comparable as a broad incumbent in the kitchen goods space, though operating at much larger scale and with a more diversified product portfolio.

Regional players

• Brabantia: Netherlands-based housewares and kitchen accessories brand with strong European retail presence. Comparable as a regional player in kitchen goods, particularly across continental Europe where New Soda may look to expand.

Emerging players

• Dreamfarm: Australian kitchen gadgets designer selling through international retail channels. Comparable as an emerging specialty kitchen gadgets company with a similar focus on innovative, design-led products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/new-soda-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Soda