What W2M WORLD2MEET does

W2M World2Meet is the vertically integrated travel division of Iberostar Group, headquartered in Palma de Mallorca, Spain. Founded in 2016 through the combination of Iberostar's incoming operations and New Destination, W2M operates a portfolio of more than 20 brands spanning distribution (Azulmarino, Grand Azulmarino, The Sphere, Flowo, Bytour, Ubico, Viajes Cibeles), tour operations (Newblue for the Caribbean and Spanish islands, Icárion for long-haul, Kannak for European touring, NewTravellers for specialist experiences including music tourism, Cibeles for senior travelers), accommodation (O7 Hotels via the Ho7els management company, Escape Home vacation rentals), inbound destination services (W2M DMC, BD Experience), and airline operations (World2Fly and World2Fly Portugal, with a fleet of three Airbus A350-900s and four Airbus A330-300s serving long-haul routes to the Caribbean, Latin America, Africa and the Indian Ocean). The group employs more than 4,600 professionals across 16-17 countries and 200+ offices, has carried 3.5M+ airline passengers across 10,700+ flights, and serves both consumer travelers and B2B channel partners (travel agencies and tour operators).

W2M operates proprietary technology platforms including the W2M NEXT B2B booking platform (formerly W2M PRO), the W2M DMC destination management platform, and a Customer Data Platform (CDP) that consolidates customer and prospect profiles across all group brands with behavioral analysis and predictive modeling. The company has deployed an Intelligent Process Automation (IPA) system since 2023 that performs email classification, sentiment analysis, and optimization of customer service and corporate mobility workflows, with stated annual savings of 33,000+ hours. A December 2025 partnership with Acai Travel embeds additional AI agents into the Ubico corporate travel CRM, with stated plans to expand AI capabilities across W2M divisions by 2026. Distribution and revenue span a hybrid B2B/B2C model: B2B platforms serve travel agencies and tour operators at wholesale rates; retail networks (Azulmarino, Grand Azulmarino, Viajes Cibeles) and digital channels (Flowo, brand websites) serve consumers; direct sales teams cover corporate (Ubico) and luxury (The Sphere) segments; and the airline sells direct through its own channels.

W2M's growth model has been predominantly acquisitive and brand-led: key integrations include LTS (2017), Viajes Dos (2020), Grupo Azul Marino (2021, ~120+ retail agencies including later Eroski Viajes in 2023), Bytour (2022), and BD Experience (2024, ~600 employees from Despegar). The legal structure is a Spanish private limited company (WORLD 2 MEET GLOBAL SERVICES, S.L.U. and related entities including WORLD 2 MEET, S.L.U., WORLD 2 MEET TRAVEL, S.L.U., W2M RETAIL, S.L.U. and WORLD 2 MEET SERVICIOS CORPORATIVOS, S.L.U.), privately held under Iberostar Group with no external funding rounds identified. Leadership is led by CEO Gabriel M. Subías Cano, with subsidiary leadership including Bruno Claeys as Managing Director of World2Fly and Jordi Riera as General Manager of Azulmarino New Travel Mallorca Palma.

Name

W2M WORLD2MEET

Legal name

WORLD 2 MEET GLOBAL SERVICES, S.L.U.

Website

https://w2m.travel

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

W2M World2Meet is the vertically integrated travel division of Iberostar Group, operating 20+ brands across distribution, tour operations, accommodation, inbound services, and a 7-aircraft long-haul airline (World2Fly), serving leisure, corporate, and B2B agency partners across 16+ countries.

Ownership category

akta.pro rank

Product category

Integrated Travel and Tourism Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Scheduled Air Transportation (48111)

SIC

Air Transportation, Scheduled (4512)

akta.pro primary industry

B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ)

akta.pro secondary industries

Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), Full-Service Corporate Travel Management Companies (Global/Regional TMCs) (THACAAAA), Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC)

Keywords

• Integrated travel services
• Tour operator packages
• Corporate travel management
• Travel agency distribution
• Airline travel operations

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tour Operator Revenue: Revenue from wholesale travel agency operations including tour packages, inbound services, and destination management through brands like Newblue, Icárion, Kannak, and W2M DMC
2. Travel Agency Distribution: Commission revenue from retail travel agency network including Azulmarino, Grand Azulmarino, Viajes Cibeles, and The Sphere brands
3. Airline Operations: Revenue from World2Fly airline operations including passenger tickets for long-haul routes to Caribbean, Latin America, Africa, and Indian Ocean destinations
4. Hotel and Accommodation Management: Revenue from hotel management company HO7ELS and vacation rental platform Escape Home
5. Corporate Travel Services: Corporate mobility and business travel management through Ubico brand

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

W2M World2Meet is a vertically integrated travel and tourism group that provides tour packages, corporate travel management, hotel management, destination management services, and long-haul airline operations through a portfolio of subsidiary brands. The group serves both B2B customers (travel agencies and tour operators) via wholesale platforms W2M PRO and W2M DMC, and B2C customers via retail agency network Azulmarino, online agency Flowo, luxury brand The Sphere, and corporate platform Ubico. Its owned airline World2Fly operates long-haul routes from Madrid, Lisbon and Porto to the Caribbean, Latin America and Africa.

Product overview

W2M World2Meet is the travel division of Iberostar Group, operating as a vertically integrated travel and tourism conglomerate with a diversified portfolio of brands and services. The offering spans multiple segments: Distribution (travel agency networks including Azulmarino, Grand Azulmarino, The Sphere, Flowo, Bytour, Ubico, and Viajes Cibeles); Product/Tour Operators (Newblue for Caribbean, Icárion for long-haul, Kannak for European touring, NewTravellers for specialist services including music tourism, Cibeles for seniors, and W2M NEXT for hotel services); Accommodation (O7 Hotels hotel management company and Escape Home vacation rental platform); Incoming Services (W2M DMC and BD Experience for destination management); and Airline (World2Fly and World2Fly Portugal for long-haul connectivity). The group also employs AI-powered Intelligent Process Automation (IPA) for operational efficiency and offers B2B platforms (pro.w2m.travel, dmc.w2m.travel) enabling travel agencies and tour operators to access and book services.

Differentiator

Problem solved

Functional benefit

Brands

• Newblue: Tour operator for the Caribbean and Spanish islands
• Icárion
• Kannak
• W2M NEXT
• NewTravellers
• Cibeles
• Azulmarino
• Grand Azulmarino
• The Sphere
• Flowo
• Ubico
• Bytour
• Escape Home
• Ho7els
• World2Fly
• W2M DMC
• Dakari
• E-North Safaris

Products and services

• W2M NEXT (formerly W2M PRO) B2B Platform Wholesale B2B platform enabling travel agencies and tour operators to access and book hotels, transfers, excursions, tickets and other receptive services at destinations at wholesale rates. Targeted at the trade channel across global source markets.
• W2M DMC Incoming Services Destination management and incoming travel services in main Spanish tourist destinations, providing ground handling, transfers, excursions and receptive services to inbound tour operators and travel agencies.
• Azulmarino Travel Agency Network Retail travel agency network across Spain providing vacation packages, business trips and specialist corporate services to individual and corporate clients via physical branches.
• Flowo Online Travel Agency Online travel agency (OTA) specializing in bespoke Caribbean travel experiences, selling packages directly to end consumers through its digital storefront.
• World2Fly Airline Owned long-haul airline offering holiday travel to Caribbean, Latin American and African destinations from Madrid, Lisbon and Porto, selling passenger tickets and packaged holidays directly and through W2M distribution.
• Ubico Corporate Travel Management Corporate travel management platform providing managed business travel, mobility, events and reporting services to corporate clients, with subscription-based recurring revenue and AI-enhanced CRM capabilities.
• The Sphere Private Travel (Luxury Brand) Luxury travel brand offering bespoke, personalized boutique service for senior executives and high-end individual clients, focused on exclusivity, excellence and premium experiences.
• Newblue Tour Operator Holiday tour operator specializing in Caribbean destinations and Spanish islands, offering comprehensive vacation packages to leisure travelers.
• Icárion Long-Haul Tour Operator Tour operator specializing in long-haul travel to destinations worldwide, including participation in Costa Rica's carbon offset programs.
• Kannak European Touring Operator European touring operator offering escorted circuit travel across Europe, with a joint business with Europamundo managing operations in Spain and Portugal.
• Cibeles Senior Travel Tour Operator Tour operator specifically geared to senior travelers, offering escorted tours and travel packages tailored to the needs of older customers.
• NewTravellers Music Tourism Specialist music tourism service offering official hotel plus guaranteed ticket packages for concerts and music events, distributed B2B (via NewTravellers Music) and B2C (via Azulmarino and Live Nation websites).
• O7 Hotels (Ho7els) Hotel Management Hotel management company operating the O7 Hotels brand and managing third-party hotel properties (including under the 2024 BlueBay agreement), providing accommodation inventory to W2M's distribution and product brands.
• Escape Home Vacation Rentals Vacation rental platform offering accommodation in Spain and Portugal, providing flexible alternatives to traditional hotel stays across W2M's destination network.
• Bytour Travel Agency Management Group Management group for independent travel agencies, providing operational support, resources and commercial backing to affiliated agency partners.

Quantifiable outcome

• 33,000+ hours saved annually through AI automation
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Live Nation EspañacoreStrategic or Co-development Partner · 1 January 2025Strategic alliance for music tourism enabling W2M brands (NewTravellers Music, Azulmarino) to market official hotel + ticket packages for Live Nation events including Shakira's Las Mujeres Ya No Lloran World Tour in Madrid. Packages available through B2B (NewTravellers Music) and B2C (Azulmarino, Live Nation website) channels.
• EuropamundocoreStrategic or Co-development Partner · 1 January 2025Joint Business partnership between Kannak and Europamundo to manage the tour business in Spain and Portugal, combining European touring operator capabilities.
• Despegar.com (BDExperience)coreStrategic or Co-development Partner · 1 August 2024Acquisition of Despegar's Destination Management Company BDExperience (renamed BD Xperience), transferring nearly 600 employees to expand W2M's inbound service operations effective August 1, 2024.
• BlueBay HotelsminorStrategic or Co-development Partner · 1 January 2024Hotel management portfolio expansion through agreement with BlueBay, adding properties to W2M's accommodation management offerings.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W2M WORLD2MEET