Vermont Business Magazine

What Vermont Business Magazine does

Vermont Business Magazine, operating under the brand VermontBiz, is a regional multi-media business publication serving the state of Vermont. Its core product is a print magazine published twelve times per year to approximately 6,000 monthly subscribers, complemented by a digital subscription product, a free daily email newsletter distributed via Constant Contact, and a portfolio of annual specialty publications including the Book of Lists (Vermont 100+ rankings), Business Directory (6,000+ Vermont company listings), Giving Guide, and Profiles in Business. The company also operates an online, searchable Company Database of 6,000+ Vermont businesses, monetized at $500 per year per subscriber, and runs the annual Best of Business (BOB) Awards across more than 100 categories and the VermontBiz2Biz EXPO event.

The company's technology stack is a conventional digital publishing platform consisting of a content website, email distribution infrastructure (Constant Contact for newsletters), and an online archive system; no proprietary AI or machine learning capabilities are described. Its revenue model is multi-stream: print and digital subscriptions, display and sponsored advertising, event sponsorship revenue, one-time specialty publication sales, and annual Company Database subscriptions. Distribution is exclusively regional (Vermont), with the print magazine delivered to homes and offices of business professionals. GTM is B2B field sales targeting Vermont business decision-makers for advertising and sponsorship, combined with self-serve digital subscriptions and direct e-commerce sales of specialty publications. The company is privately held, headquartered in South Burlington, Vermont, and led by President John Boutin and Publisher & Art Director Katie Kittell, with a staff of 11-50 across editorial, circulation, sponsorship, and bookkeeping functions.

Per its own audience research, 84% of readers are in senior management, 85% earn over $100,000 annually, 78% influence purchasing decisions, and 83% hold college degrees — a profile that supports the publication's positioning as a high-value channel for Vermont-focused B2B advertisers. Customers named in the data include NBT Bank and Vermont State University, with a broader advertiser base spanning the Vermont business community. Revenue figures are not publicly disclosed.

Name

Vermont Business Magazine

Legal name

Vermont Business Magazine

Website

https://vermontbiz.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Vermont Business Magazine (VermontBiz) is a regional multi-media business publication serving Vermont, operating a monthly print magazine, daily email newsletter, annual specialty publications, a 6,000+ company database, and the annual BOB Awards and 2Biz EXPO for in-state business decision-makers and advertisers.

Ownership category

akta.pro rank

Product category

Regional Business Publishing

NAICS

All Other Publishers (513199)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Business news publishing
• Regional business media
• Print and digital magazine
• Business event coverage
• Local business directory

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Subscription Revenue: Print and digital subscriptions providing recurring revenue from business professionals seeking Vermont-focused business news and insights
2. Advertising: Display advertising and sponsored content placements in the magazine and digital properties targeting Vermont business audience
3. Events and Sponsorships: Event sponsorship revenue from award programs and business networking events
4. Specialty Publications: One-time sales of Book of Lists, Business Directory, and single issue publications
5. Company Database Subscription: Annual subscription access to searchable Vermont company database for business research

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

No source material was provided in the input to describe Vermont Business Magazine's core offerings.

Product overview

Vermont Business Magazine is a traditional news publication offering a portfolio of print and digital products centered on Vermont business coverage. The core product is the monthly print magazine (12 issues annually), complemented by annual publications including The Book of Lists (business rankings), Business Directory (company listings), Profiles in Business (company profiles), and Giving Guide (nonprofit directory). Digital offerings include an online Company Database of 6,000+ Vermont businesses, Digital Archives for past issue access, and a free Daily Enews newsletter. The company also operates the annual BOB Awards (Best of Business) recognition program and the VermontBiz2Biz EXPO event. Subscriptions provide access to all print and digital content including the Company Database.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.85 readers per issue demonstrating strong reach
• +3 more outcomes

Named customers2 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PayPalminorOthersPayment processing partner for subscription and product transactions on Vermont Business Magazine properties

Scale indicators11 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• New Hampshire Business Review: Long-running regional B2B publication covering New Hampshire's business community with print magazine, digital content, events, and business awards. Directly comparable in scope, audience, and business model to Vermont Business Magazine as a neighboring New England state business journal.
• Mainebiz: Maine's statewide business publication covering Maine business news, rankings, and events including the Best Places to Work in Maine awards. Closely mirrors VBM's product mix of print magazine, business rankings (Book of Lists equivalent), and awards programs.
• Providence Business News: Rhode Island's primary business journal providing news, data (Book of Lists equivalent), and events for the RI business community. Direct regional B2B publication peer with analogous subscription, advertising, and data product offerings.
• Hartford Business Journal: Connecticut's regional business publication covering Hartford and statewide business news with print, digital, and event products. Comparable scale and operating model to VBM as another small-state regional B2B business journal.
• Worcester Business Journal: Central Massachusetts business journal providing regional business news, rankings, and events. Operates the same news + data + events model targeting a defined geographic business community, similar to VBM's Vermont focus.
• Business NH Magazine: New Hampshire-based statewide business magazine with print and digital editions covering NH business news, Top 200 lists, and BOB Awards-style recognition programs. Among the closest direct comparables in terms of state focus, size, and product mix.

Broad incumbents

• American City Business Journals: Parent company of more than 40 regional business journals across the U.S. (e.g., Boston Business Journal, Hartford Business Journal). Represents the dominant scaled player in regional B2B publishing, offering broader geographic reach but with the same fundamental news + data + events model as VBM.
• Inc. Magazine: National business publication targeting entrepreneurs and growing companies with editorial, events (Inc. 5000), and subscription offerings. Overlaps with VBM's audience of business decision-makers and advertisers, but operates nationally rather than regionally.
• Forbes: Major national business media brand with editorial coverage, lists (Forbes 30 Under 30, etc.), events, and B2B advertising. Represents the scale incumbent that VBM's advertisers and readers also engage with, providing a competitive benchmark for premium business audience reach.

Regional players

• Seven Days: Vermont's largest independent alt-weekly news publication covering news, arts, and business in the Burlington region. Competitor for Vermont-based advertising dollars and reader attention, though it covers broader content verticals beyond business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vermontbiz
• Facebookfacebook.com/vermontbiz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermont Business Magazine