What ETAP does

ETAP (Operation Technology, Inc.) is an electrical power system software platform, founded in 1986 and headquartered in Irvine, California. The company provides integrated software for the design, simulation, operation, control, optimization, and automation of electrical power systems across more than 10,000 organizations in 50,000+ installations worldwide. Its served markets span utilities (transmission and distribution), data centers, nuclear generation, industrial facilities, rail transportation, renewables, low-voltage installations, and engineering consulting. ETAP has been a wholly-owned subsidiary of Schneider Electric since 2021, operating within the parent's digital grid and industrial software portfolio alongside AVEVA and the IGE+XAO group.

The company's core platform is the ETAP Electrical Digital Twin, an integrated suite covering the full power system lifecycle from conceptual design through real-time operations. Built around the ETAP Power Simulator foundation, the platform includes specialized modules for arc flash analysis, protection coordination, load flow, dynamic and transient stability, microgrid control, SCADA, Advanced Distribution Management Systems (ADMS), and renewable integration. Recent releases (ETAP 20.5, ETAP 21, ETAP 2026) have layered AI capabilities including Electric AI Copilot, Active Grid Intelligence for predictive grid decision-making, and Embodied Energy Intelligence for autonomous grid maintenance. The platform also incorporates acquired product lines including SEE Electrical for CAD-based schematic design and Caneco for low-voltage installation design. Co-development with NVIDIA for the Omniverse DSX Blueprint targets gigawatt-scale AI factory power infrastructure, positioning ETAP within the Schneider-AVEVA-NVIDIA stack for hyperscale AI data centers.

ETAP's business model centers on recurring software licensing and subscription revenue supplemented by professional engineering services, training programs through the ETAP Learning Center, and technical support. The company operates an enterprise field sales motion complemented by an extensive partner ecosystem including Solution Partners (Service Providers and System Integrators), Technology Partners, and Educational Partners through the ETAP Power Lab program. Pricing is quote-based and not publicly disclosed; free 30-day cloud-based software demos serve as initial engagement. ETAP maintains certifications including ISO 9001:2015 (the first in its industry to obtain ISO 9001), ISO 27001:2022, and nuclear QA compliance (10 CFR Part 50, ASME NQA-1), which serve as regulatory entry barriers in safety-critical nuclear and infrastructure markets.

Name

ETAP

Legal name

Operation Technology, Inc.

Website

https://etap.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ETAP is an electrical power system software platform providing design, simulation, real-time monitoring, and AI-driven optimization tools for utilities, data centers, nuclear facilities, industrial operators, and engineering consultancies across 50,000+ installations globally; a wholly-owned subsidiary of Schneider Electric since 2021.

Ownership category

akta.pro rank

Product category

Electrical Power System Simulation Software

NAICS

Computer Systems Design and Related Services (54151), Engineering Services (54133), Custom Computer Programming Services (541511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industry-Specific ERP for Utilities & Energy (HDAEAEAN)

akta.pro secondary industry

Construction & Engineering ERP (Job Costing, Project Controls) (HDAEAEAE)

Keywords

• Electrical power simulation
• Power system design
• Electrical engineering software
• Power system analysis
• Digital twin electrical

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: ETAP generates revenue primarily through software licensing and subscription models for its ETAP Power Simulator, SEE Electrical, and Caneco product lines. Software is offered as subscription bundles with cloud-ready technology.
2. Professional Services and Engineering Consulting: Engineering consulting services covering power system projects including analytical services, system integration, dynamic modeling, GIS integration, and data exchange services for transmission, distribution, industrial, commercial, and nuclear markets.
3. Training and Support Services: ETAP Learning Center offers training, workshops, webinars, and conferences for electrical and power professionals. Technical support and quality assurance services are provided to customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

ETAP develops and sells the ETAP Power Simulator, an integrated enterprise software platform for designing, simulating, operating, controlling, optimizing, and automating electrical power systems. The platform serves utilities, industrial plants, data centers, nuclear generation facilities, transportation systems, and engineering consultants with capabilities spanning load flow, short-circuit, protection coordination, arc flash, harmonic/transient studies, and a live operating digital twin.

Product overview

ETAP is a comprehensive Energy Management and Electrical Digital Twin platform providing an integrated suite of power system simulation, analysis, and operations software. The core ETAP Power Simulator platform serves as the foundation, with specialized add-on modules addressing specific use cases including arc flash safety (ETAP Arc Flash), protection coordination (ETAP Protection & Coordination), power flow analysis (ETAP Power Flow), and dynamic stability studies (ETAP Dynamics & Transients). For operations, ETAP offers SCADA, ADMS, Power Management System, and Generation Management System modules. The portfolio also includes acquired brands from the SEE Electrical and Caneco product families for electrical CAD and design, as well as specialized solutions for microgrids, load shedding, and traction power systems.

Differentiator

Problem solved

Functional benefit

Brands

• ETAP Power Simulator: Core power system simulation and analysis software platform for electrical network design and engineering.
• ETAP Digital Twin
• ETAP Real-Time
• ETAP SCADA
• ETAP ADMS
• ETAP Microgrid
• ETAP eTraX
• ETAP iDLS
• ETAP eProtect
• ETAP Arc Flash
• ETAP Star
• ETAP NetPM
• ETAP Power Lab
• SEE Electrical
• Caneco
• ETAP 2026

Products and services

• ETAP Power Simulator

Quantifiable outcome

• 40% faster DER interconnection for utilities
• +4 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

Twelve partnerships are on record, tiered strategic, supporting and core.

• Pinnacle InfotechstrategicStrategic or Co-development Partner · 30 March 2026Pinnacle Infotech signed MoU with ETAP as part of expansion into end-to-end design and engineering services. Partnership creates integrated AI-powered digital ecosystem spanning design-to-delivery lifecycle for global infrastructure projects.
• AutodesksupportingTechnology or Integration · 30 March 2026Partnership through Pinnacle Infotech's ecosystem for integrated digital ecosystem for infrastructure projects. Autodesk integration enables data exchange for electrical system design.
• Bentley SystemssupportingTechnology or Integration · 30 March 2026Partnership through Pinnacle Infotech's ecosystem for integrated digital ecosystem for infrastructure projects.
• IESsupportingTechnology or Integration · 30 March 2026Partnership through Pinnacle Infotech's ecosystem for integrated digital ecosystem for infrastructure projects.
• Nemetschek GroupsupportingTechnology or Integration · 30 March 2026Partnership through Pinnacle Infotech's ecosystem for integrated digital ecosystem for infrastructure projects.
• TrimblesupportingTechnology or Integration · 30 March 2026Partnership through Pinnacle Infotech's ecosystem for integrated digital ecosystem for infrastructure projects.
• NVIDIAcoreStrategic or Co-development Partner · 17 March 2026Collaboration to develop lifecycle digital twin architecture for gigawatt-scale AI factories, integrating ETAP's electrical modeling with NVIDIA Omniverse DSX Blueprint for AI Factories. Validated reference designs for NVIDIA Vera Rubin NVL72 racks use ETAP electrical modeling and EcoStruxure IT Design CFD.
• AVEVAcoreStrategic or Co-development Partner · 17 March 2026AVEVA integrates its engineering and operations software into the NVIDIA Omniverse DSX Blueprint for AI Factories with ETAP and Schneider Electric as strategic partners supporting end-to-end capabilities spanning design, simulation, and optimization of AI factory infrastructure.
• Schneider ElectriccoreStrategic or Co-development Partner · 3 February 2026ETAP is a subsidiary of Schneider Electric following its 2021 acquisition. The companies jointly develop physics-based digital twin solutions combining ETAP's power system modeling with Schneider Electric's One Digital Grid Platform and EcoStruxure ArcFM Web for utilities and critical infrastructure operators.
• MicrosoftsupportingTechnology or IntegrationAzure AI platform powers ETAP's Industrial Copilot and AI-enabled solutions for industrial automation and grid management.
• ESRIsupportingTechnology or IntegrationGIS integration with ESRI Geodatabase including GE Small World, Trimble, Intergraph for geospatial electrical diagram capabilities.
• Autodesk RevitsupportingTechnology or IntegrationETAP-Revit data exchange utility simplifies electrical design by utilizing data from Autodesk Revit models to automatically generate electrical models in ETAP.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MathWorks (MATLAB/Simulink): MathWorks Simulink and Simscape Electrical are widely used for power systems and power electronics modeling, providing overlapping simulation capabilities to ETAP Dynamics & Transients within a broader math/modeling platform.
• ANSYS: ANSYS provides multiphysics and electromagnetic simulation tools (Maxwell, HFSS) used alongside power system analysis, comparable to ETAP for electromechanical and electromagnetic co-simulation in industrial and aerospace applications.
• Aspen Technology: AspenTech provides industrial digital twin and asset performance software for process industries, comparable to ETAP's digital twin positioning for industrial power management and operations optimization.
• AVEVA (Schneider Electric): AVEVA, a Schneider Electric subsidiary, provides engineering and operations software for industrial digital twins, overlapping with ETAP for plant and infrastructure design integration under the same parent portfolio.

Emerging players

• HOMER Energy (UL Solutions): HOMER Energy's microgrid and distributed energy modeling software competes with ETAP Microgrid for hybrid renewable and storage system design in commercial and industrial segments.
• Bentley Systems: Bentley Systems' OpenUtilities and Substation solutions compete with ETAP for substation and utility infrastructure design, with growing overlap in grid digital twin and asset lifecycle management.

Direct peers

• Siemens PTI (PSS/PSLF): Siemens Power Technologies International provides PSS/E and PSLF for transmission planning and dynamics, directly competing with ETAP in utility-grade power system modeling and real-time simulation.
• PowerWorld Simulator: PowerWorld Simulator is a power system visualization and analysis tool used by utilities and educators, directly competing with ETAP for load flow, contingency analysis, and transmission planning workloads.
• DIgSILENT: DIgSILENT PowerFactory is a leading power system analysis software suite for transmission, distribution, and industrial networks, directly competing with ETAP Power Simulator across load flow, short circuit, and dynamic stability analysis.
• PSCAD (Manitoba Hydro International): PSCAD/EMTDC is the industry-standard electromagnetic transient simulation tool, directly competing with ETAP Dynamics & Transients for high-fidelity power electronics and HVDC studies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ETAPsoftware
• Facebookfacebook.com/etappower
• LinkedInlinkedin.com/company/operation-technology-inc-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETAP