Exactly
Exactly Agency is a 100% women-owned, independent creative agency founded in 2019, offering integrated brand strategy, creative, activations, and amplification services to government cultural institutions, nonprofits, and enterprise clients across four U.S. offices.
- Company typePrivate
- Founded2019
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Exactly does
Exactly Agency is an award-winning, independent creative agency founded in 2019 and headquartered in Washington, D.C., with additional offices in New York City, Virginia, and Tennessee. The firm is 100% women-owned and staffed, led by Founder and CEO Svetlana Legetic, and operates without outside funding as a privately held professional services business. It serves a client base spanning government cultural institutions (Smithsonian, Kennedy Center, National Zoo, Prince George's Parks), enterprise brands (National Geographic, REI, Hilton, Washington Spirit, Burgans), nonprofits (I Need An A / We Testify, Capital Fringe), and SMBs (Rare Form Shop). Repeat engagements with marquee government clients and a multi-year award track record indicate durable institutional relationships.
The agency's offering is organized across four integrated pillars: Strategy (research, brand, campaign, and communications strategy), Creative (brand platform, campaign, design, brand identity, content, campaign extensions), Activations (digital and real-life experiences, concept and execution, ecosystem planning, talent/influencer curation), and Amplification (comms strategy, media strategy, strategic partnerships, cultural and impact alignment). The firm explicitly rejects traditional advertising/experiential category silos in favor of integrated brand moments. There is no proprietary technology platform; the business is human-capital-driven creative production. Pricing is project-based and not publicly disclosed.
The go-to-market motion is sales-led, relying on award-winning portfolio case studies (showcasing measurable outcomes such as 17,000+ live attendees and 100M+ earned media impressions for Smithsonian FUTURES, 467% content engagement lift for Kennedy Center Honors 2024), direct outreach, and reputational credibility from Anthem, Webby, Print, and ADC award recognition to win enterprise and government engagements. Revenue mechanics are professional services fees per engagement, with a vertical segmentation approach across government cultural institutions, nonprofits, and corporate B2B clients.
Exactly firmographics
Firmographics- Name
- Exactly
- Legal name
- Exactly Agency
- Website
- https://exactlyagency.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exactly Agency is a 100% women-owned, independent creative agency founded in 2019, offering integrated brand strategy, creative, activations, and amplification services to government cultural institutions, nonprofits, and enterprise clients across four U.S. offices.
- Ownership category
- akta.pro rank
Exactly industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where Exactly is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Exactly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Creative Agency Services: Revenue generated through professional services engagements including brand strategy, campaign creative, experiential activations, and amplification services. Projects are typically custom engagements for government institutions, nonprofits, and corporate clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Exactly product offering
Product offeringCore offering
Exactly Agency is an independent, 100% women-owned and staffed creative agency delivering integrated services across four pillars: Strategy (research, brand and campaign strategy), Creative (brand platform, campaign creative, design, content production), Activations (digital and real-life experiences, talent/influencer curation), and Amplification (comms strategy, media strategy, strategic partnerships). The agency delivers these services through custom project-based engagements for government cultural institutions, nonprofits, and corporate clients.
Product overview
Exactly Agency is an award-winning, independent creative agency that is 100% women owned and staffed. The agency operates as a full-service creative and marketing firm offering a unified suite of integrated services organized across four core pillars: Strategy (research, brand strategy, campaign strategy, and communications strategy), Creative (brand platform, campaign creative, design, brand identity, content production, and campaign extensions), Activations (digital and real-life experiences, concept and execution, ecosystem development, and talent/influencer curation), and Amplification (comms strategy, media strategy, strategic partnerships, and cultural and impact alignment). The agency showcases its capabilities through a portfolio of campaign case studies spanning brand identity work, experiential activations, cultural campaigns, and multi-channel brand campaigns for clients across diverse industries including hospitality, sports, cultural institutions, retail, and consumer goods.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services
Quantifiable outcome
- 467% content engagement increase on Instagram and TikTok for Kennedy Center Honors 2024
- +4 more outcomes
Companies that use Exactly
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Exactly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Exactly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Smithsonian Arts and Industries BuildingcoreOngoing partnership for FUTURES exhibition - multi-faceted opening festival, city-wide activation and content platform for the museum's 175th anniversary. The agency handles strategy, design, talent curation and booking, strategic partnerships and production. Team continues to work with Smithsonian AIB on ongoing projects for the duration of FUTURES exhibition.
Scale indicators11 records
Recent moves5 records
Expansion highlights4 records
Exactly competitors and assessment
Company assessmentDirect peers
- The New Group: Independent creative agency focused on cultural institutions, brands, and nonprofits - very similar client mix to Exactly's government and cultural work, with comparable activation-led capabilities.
- SocialOffset: Boutique creative and activation agency serving purpose-driven brands, nonprofits, and cultural clients with campaign creative and experiential work - direct competitor in Exactly's primary segments.
- MSS Media: Women-owned creative and media agency with integrated brand, content, and activations capabilities; competing head-to-head for the same women-owned, ESG-conscious RFPs as Exactly.
- HUSH: Independent creative agency specializing in brand experiences, digital activations, and cultural marketing for brands - directly comparable experiential/activation focus and similar boutique scale.
- MKG: Creative experiential agency specializing in brand activations and cultural marketing for brands and institutions; closely aligned service offering around talent curation, partnerships, and experience design.
- Ueno: Independent creative agency combining brand strategy, campaign creative, and digital product work for cultural and consumer clients; comparable boutique scale and integrated services approach.
Broad incumbents
- Anomaly: Larger independent creative agency with comparable integrated campaign and experiential capabilities but broader client portfolio and significantly larger headcount across global offices.
- Droga5: Globally recognized creative agency known for integrated campaigns and cultural brand work; competes for the same high-profile brand assignments but operates at significantly greater scale as part of Accenture Song.
- Mother Design: Independent creative network with brand identity, campaign, and experiential capabilities; comparable creative philosophy of breaking category lines but with international scale and resources.
Emerging players
- Pill & Pillow: Emerging independent creative agency focused on activations, events, and brand experiences for cultural and lifestyle clients; smaller-scale but increasingly competitive in Exactly's experiential niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Exactly social profiles
Digital presenceExactly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exactly leadership team
Management profileNumber of profiles
Profiles1 record
Exactly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exactly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exactly
What does Exactly do?
Exactly Agency is an independent, 100% women-owned and staffed creative agency delivering integrated services across four pillars: Strategy (research, brand and campaign strategy), Creative (brand platform, campaign creative, design, content production), Activations (digital and real-life experiences, talent/influencer curation), and Amplification (comms strategy, media strategy, strategic partnerships). The agency delivers these services through custom project-based engagements for government cultural institutions, nonprofits, and corporate clients.
Is Exactly a public or private company?
Exactly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exactly founded?
Exactly was founded in 2019. It employs 11 to 50 people.
Where is Exactly based?
Exactly is headquartered in Washington, United States, in the North America region.
How does Exactly make money?
One revenue line is on record: creative Agency Services.
Who are Exactly's main competitors?
Direct peers on record are The New Group, SocialOffset, MSS Media, HUSH, MKG and Ueno. Broad incumbents are Anomaly, Droga5 and Mother Design. Pill & Pillow is listed as an emerging player.
Does Exactly have an API?
No public API is recorded for Exactly.
What industry is Exactly in?
Exactly's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.