Friendship Village of Bloomington

What Friendship Village of Bloomington does

Friendship Village of Bloomington is a nonprofit Continuing Care Retirement Community (CCRC) located in Bloomington, Minnesota, operating as part of the Lifespace Communities, Inc. network. Founded around 1979-1980, it serves active seniors aged 65 and older in the Twin Cities metro area, offering a full continuum of care on a single 8100 Highwood Drive campus: independent living (apartments and townhomes ranging from 577 to 1,641 sq ft), assisted living, specialized memory care, skilled nursing, rehabilitation, and homecare. The community is home to more than 470 residents and employs 101-250 people.

The core commercial offering is the Type A Life Care Contract, a comprehensive lifetime care product that requires a partially refundable entrance fee plus a fixed monthly service fee, in exchange for guaranteed priority access to all care levels at predictable rates well below market costs. Revenue is generated from three primary streams: one-time entrance fees, recurring monthly service fees, and healthcare services revenue, supplemented by ancillary income from four dining venues, salon, spa, and other premium amenities. A Benevolence Fund commits the community to caring for residents who outlive their financial resources. The community maintains 35+ resident-led social clubs and resort-style amenities including a 17,000 sq ft fitness center, indoor saltwater pool, and golf simulator.

The business is operated under a nonprofit, sales-led, event-driven go-to-market model. Demand generation centers on monthly community events (Village Tour of Homes, Life Care 101 educational sessions), a content-rich website, organic social media, email campaigns, and earned media from national awards. In 2019, the community broke ground on a $114.5 million expansion adding 93 new independent living apartments and a new health center. It has been ranked #1 CCRC in the Midwest and #7 nationally by Newsweek in 2026, its third consecutive year of top-tier recognition, and earned the 2025 U.S. News & World Report Best Long-Term and Short-Term Care Award for skilled nursing.

Name

Friendship Village of Bloomington

Legal name

Friendship Village of Bloomington

Website

https://friendshipvillagemn.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Friendship Village of Bloomington is a nonprofit Life Care CCRC in Bloomington, Minnesota, serving 470+ seniors with a full continuum of care — independent living, assisted living, memory care, skilled nursing, and rehabilitation — on a single campus under a Type A Life Care contract.

Ownership category

akta.pro rank

Product category

Senior Living / Continuing Care Retirement Community (CCRC)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Nonprofit / Faith-Based CCRCs (HLADAEAC), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Independent Living within CCRC Campuses (IL Component) (HLADAAAF), Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Senior living community
• Continuing care retirement
• Assisted living services
• Memory care services
• Life care contract

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Entrance Fees: One-time entrance fees for Life Care contracts. Fees vary based on residence size and contract type, securing lifetime access to higher levels of care and community amenities. Portion may be refundable to estate.
2. Monthly Service Fees: Recurring monthly fees providing ongoing access to independent living residences, maintenance, security, included meals, and amenities. Fee determined by contract type and may remain steady even if care needs change.
3. Healthcare Services Revenue: Additional revenue from healthcare services including assisted living, memory care, skilled nursing, and rehabilitation. For Type A Life Care residents, these services are included at predictable rates below market costs.
4. Dining and Amenity Services: Revenue from multiple dining venues including restaurants, cafe, and lounge. Additional services such as salon, spa, and premium amenities generate ancillary revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Friendship Village of Bloomington is a nonprofit Continuing Care Retirement Community (CCRC) that provides independent living residences alongside a full on-site continuum of care, including assisted living, memory care, skilled nursing, and rehabilitation. Residents typically enter through a Type A Life Care contract, paying a one-time (partially refundable) entrance fee plus recurring monthly service fees that provide priority access to all care levels at predictable costs. The community is part of the Lifespace Communities, Inc. nonprofit network, with over 470 residents on a single Bloomington, MN campus undergoing a $114.5 million expansion.

Product overview

Friendship Village of Bloomington is a nonprofit Life Care senior living community offering a continuum of care through multiple interconnected products and services. The community operates as a Continuing Care Retirement Community (CCRC) with Independent Living as the core residential product, supported by on-site healthcare services including Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation. Residents can select from various Floor Plan configurations (apartments and townhomes) and opt for the Type A Life Care Contract, which provides comprehensive financial coverage and priority access to higher care levels. Additional services include Homecare for in-home support. The product portfolio is designed to support seniors from active independent living through increasing care needs within the same community, eliminating the need for relocation as health needs evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Private residences for active seniors including apartments and townhomes with access to community amenities, chef-prepared dining, fitness center, social activities, and maintenance-free lifestyle.
• Assisted Living Supportive residences providing assistance with daily tasks including bathing, grooming, dressing, and medication management while enabling continued independence and social connection.
• Memory Care Specialized care for individuals diagnosed with Alzheimer's disease or other forms of dementia, providing familiar, structured, and steady support in a dedicated setting.
• Skilled Nursing Long-term and short-term clinical care delivered by trained clinicians around the clock in a familiar, home-like setting for residents with complex medical needs.
• Rehabilitation Individualized therapy programs including physical and occupational therapy designed to restore strength and confidence, often following surgery or illness.
• Homecare In-home support services allowing seniors to maintain independence in their own homes while receiving assistance with daily activities.
• Type A Life Care Contract Comprehensive contract combining a one-time (partially refundable) entrance fee plus fixed monthly payment to cover residence, meals, amenities, and priority access to all care levels (assisted living, skilled nursing, memory care) at predictable costs well below market.

Quantifiable outcome

• Ranked #1 CCRC in the Midwest and #7 in the nation by Newsweek (2026)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Metropolitan CouncilminorStrategic or Co-development Partner · 1 August 2019Referenced as source for demographic data indicating that more than 20% of all Twin City residents will be age 65 or older by 2040, supporting the need for expanded senior living capacity.
• Lifespace CommunitiescoreStrategic or Co-development PartnerFriendship Village of Bloomington is a Lifespace Community. Lifespace Communities, Inc. is a nonprofit senior living and care provider with communities in the Midwest, Texas, and Florida. Parent organization provides strategic direction, operational support, and the Lifespace Foundation for philanthropic efforts.
• Lifespace FoundationcoreStrategic or Co-development PartnerThe Lifespace Foundation has been serving residents, their families, and team members since 1992. Established as the charitable arm of Lifespace, the Foundation improves lives through fundraising efforts, supporting benevolent care, educational and emergency financial support for team members.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Presbyterian Homes & Services: Minnesota-based nonprofit operator of CCRCs, assisted living, and memory care communities across the Twin Cities and Upper Midwest. Directly comparable to Friendship Village in mission, regulatory status, service mix, and primary geography.
• Erickson Senior Living: Large-scale CCRC operator with multiple master-planned campuses across the U.S. Same Type A Life Care contract model, similar continuum-of-care service offering, and similar high-entrance-fee pricing model — directly comparable operating and economic structure.
• Acts Retirement-Life Communities: Nonprofit operator of Type A Life Care CCRCs across the eastern U.S. Operates with an identical contract structure, similar continuum of care, and similar entrance-fee-plus-monthly-fee revenue model.
• Belmont Village Senior Living: Operator of upscale senior living communities offering independent living, assisted living, and memory care in a campus setting. Comparable upscale positioning, amenity-rich product, and urban/suburban geographic profile to Friendship Village.
• National Church Residences: Nonprofit provider of senior living, including CCRCs and affordable housing for older adults. Comparable mission, continuum of care, and Type A contract-like service structure.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio of independent living, assisted living, and memory care communities nationwide. Overlapping capability set but operates across many communities and business models rather than the focused CCRC/Life Care niche.
• Atria Senior Living: Large for-profit operator of independent living, assisted living, and memory care communities across the U.S. Overlaps with Friendship Village's IL/AL/MC product but does not typically offer Type A Life Care contracts.
• Sunrise Senior Living: Established for-profit operator of assisted living and memory care communities, with some independent living. Comparable service mix at the higher-acuity end but different contract structure and broader national footprint.
• Five Star Senior Living: Operator of independent living, assisted living, and memory care communities across the U.S., including some CCRC-like settings. Comparable product offering but broader, less focused footprint than a single Type A Life Care community.

Regional players

• Ebenezer (Fairview Health Services): Minnesota-based senior living and care operator, part of Fairview Health Services. Operates CCRCs and senior housing in the Twin Cities metro — directly competitive in Friendship Village's primary geography with comparable service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FVBloomington
• Facebookfacebook.com/FriendshipVillageBloomington

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friendship Village of Bloomington