Main Street Advisors
MainStreet Advisors is a federally registered investment adviser and wholly-owned subsidiary of Fifth Third Bank that delivers outsourced investment solutions — including AI-enabled Direct Indexing, SMAs, and Fund Allocation Portfolios — to wealth advisors and financial institutions, supported by its proprietary Client Connect portal and research capabilities.
- Company typePrivate
- Founded1997
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Main Street Advisors does
MainStreet Investment Advisors, LLC (doing business as MainStreet Advisors) is a federally registered investment adviser under the Investment Advisers Act of 1940 and a wholly-owned subsidiary of Fifth Third Bank, National Association. Founded in 1997 and headquartered at 120 N. LaSalle Street, Suite 3300 in Chicago, the firm operates with 11–50 employees and is described as employee-owned, technology-driven, and client-focused. It serves as an outsourced investment partner for registered investment advisors and wealth management professionals rather than selling directly to retail investors.
MainStreet's product platform spans MSA Personalized Indexing (an AI-enabled Direct Indexing solution using separately managed accounts for tax-efficient, personalized index exposure), Fund Allocation Portfolios, Manager Select (a turnkey UMA solution), Separate Account Management, Equity Strategies, Fixed Income Solutions, Alternative Investments, and Automated Portfolio Solutions. These investment capabilities are delivered through the proprietary Client Connect portal, which provides centralized client management, account onboarding, IPS management, trade implementation, proposal generation, on-demand reporting, and secure team communication. MainStreet also publishes proprietary monthly research and supports partners with private-label marketing materials and continuing-education programming.
The firm generates revenue through recurring investment advisory fees on assets managed across its solution stack. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led via direct partnership with wealth advisors, supplemented by content marketing, regional banking conferences, an annual client conference, webinars, and a presence on LinkedIn, Vimeo, and YouTube. The firm's stated positioning — "employee owned, technology driven, client focused" — and its bank-parent ownership underpin its value proposition of institutional-quality investment management with advisor-friendly operational support.
Main Street Advisors firmographics
Firmographics- Name
- Main Street Advisors
- Legal name
- MainStreet Investment Advisors, LLC
- Website
- https://mainstreetadv.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MainStreet Advisors is a federally registered investment adviser and wholly-owned subsidiary of Fifth Third Bank that delivers outsourced investment solutions — including AI-enabled Direct Indexing, SMAs, and Fund Allocation Portfolios — to wealth advisors and financial institutions, supported by its proprietary Client Connect portal and research capabilities.
- Ownership category
- akta.pro rank
Main Street Advisors industry classification
Industry- Product category
- Investment Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)
- akta.pro secondary industry
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
Keywords
Where Main Street Advisors is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Main Street Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Investment Advisory Services: MainStreet Advisors generates revenue through investment advisory fees for managing client portfolios. Services include Automated Portfolio Solutions, Direct Indexing, Fund Allocation Portfolios, Manager Select, and Separate Account Management. The firm is a federally registered investment adviser under the Investment Advisers Act of 1940.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Main Street Advisors product offering
Product offeringCore offering
MainStreet Advisors is a federally registered investment adviser that partners with wealth advisors and financial institutions to deliver institutional-quality portfolio management solutions, including Direct Indexing (MSA Personalized Indexing), Fund Allocation Portfolios, Manager Select (UMA), Separate Account Management, Automated Portfolio Solutions, and Equity, Fixed Income, and Alternative Investment strategies. Services are delivered through its proprietary Client Connect technology platform, supported by research and marketing resources, and are sourced from the firm's Chicago headquarters as a subsidiary of Fifth Third Bank, National Association.
Product overview
MainStreet Advisors is an investment advisory firm that offers a multi-solution platform centered around portfolio management and investment advisory services. The core offering consists of MSA Personalized Indexing (Direct Indexing) for tax-efficient index investing, Fund Allocation Portfolios (FAP) for turnkey diversification, Manager Select as a UMA solution accessing curated third-party managers, and Separate Account Management (SAM) for fully customized portfolios. These are complemented by Client Connect, a technology platform providing centralized portal access for clients, along with specialized Equity Strategies, Fixed Income Solutions, Alternative Investments, and Automated Portfolio Solutions (APS). The firm acts as an outsourced investment partner for wealth advisors, delivering investment solutions along with research and marketing support.
Differentiator
Problem solved
Functional benefit
Products and services
- MSA Personalized Indexing (Direct Indexing)
Companies that use Main Street Advisors
Customer profileSegments1 record
Ideal customer profiles1 record
Main Street Advisors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Main Street Advisors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Morningstar Equity Research ServicesupportingMainStreet Advisors partners with Morningstar's Equity Research Service for access to industry and company experts to help evaluate prospects and risks for portfolio holdings and candidates.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Main Street Advisors competitors and assessment
Company assessmentDirect peers
- Envestnet: Largest independent TAMP in the U.S., offering unified managed accounts, advisor workstations, and data analytics to wealth advisors. Directly comparable business model to MainStreet's outsourced investment solutions and Client Connect-style advisor platform.
- Brinker Capital (Orion Advisor Solutions): Investment advisory firm (now part of Orion) that delivers custom multi-manager portfolios, UMA platforms, and advisor-centric services. Closely comparable to MainStreet's Manager Select UMA and FAP offerings.
- Parametric Portfolio Associates: Specialist in direct indexing, custom SMAs, and tax-managed portfolio strategies — direct competitor to MainStreet's MSA Personalized Indexing product for high-net-worth and advisor-sold accounts.
- SEI Investments: Provides outsourced investment management, technology, and processing services to advisors and institutional investors. Comparable in delivering multi-asset solutions and UMA-style manager access to wealth advisors.
- Morningstar Managed Portfolios: Offers advisor-focused model portfolios, managed accounts, and research-driven investment solutions. Already a research partner of MainStreet's, it competes directly in the TAMP-style multi-solution space.
- AssetMark: Leading TAMP providing investment solutions, practice management, and technology to financial advisors. Comparable to MainStreet's suite of model portfolios, SMAs, and advisor-focused platform offering.
Emerging players
- Addepar: Wealth management technology platform serving large RIAs and family offices with portfolio analytics, reporting, and increasingly investment solutions. Emerging competitor in the advisor tech layer adjacent to MainStreet's Client Connect.
Broad incumbents
- Fidelity Institutional Wealth Services: Large-scale incumbent offering advisor custody, managed account solutions, fixed income, and alts to RIAs and wealth firms. Competes with MainStreet on managed account breadth and platform scale, with substantially larger resources.
- Schwab Managed Account Services: Charles Schwab's institutional managed account platform serving RIAs and wealth advisors with model portfolios, SMAs, and direct indexing. A scaled incumbent competing for the same advisor-sold investment mandates.
- BlackRock Managed Accounts: Global asset manager offering model portfolios, UMA platforms, direct indexing, and SMA strategies. Competes with MainStreet across multiple product categories with a much larger investment platform and AUM base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Main Street Advisors social profiles
Digital presenceMain Street Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Main Street Advisors leadership team
Management profileNumber of profiles
Profiles4 records
Main Street Advisors funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Main Street Advisors M&A and investment
M&A and investmentM&A
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Main Street Advisors
What does Main Street Advisors do?
MainStreet Advisors is a federally registered investment adviser that partners with wealth advisors and financial institutions to deliver institutional-quality portfolio management solutions, including Direct Indexing (MSA Personalized Indexing), Fund Allocation Portfolios, Manager Select (UMA), Separate Account Management, Automated Portfolio Solutions, and Equity, Fixed Income, and Alternative Investment strategies. Services are delivered through its proprietary Client Connect technology platform, supported by research and marketing resources, and are sourced from the firm's Chicago headquarters as a subsidiary of Fifth Third Bank, National Association.
Is Main Street Advisors a public or private company?
Main Street Advisors is a private company. It is classified as corporate owned and is currently operating.
When was Main Street Advisors founded?
Main Street Advisors was founded in 1997. It employs 11 to 50 people.
Where is Main Street Advisors based?
Main Street Advisors is headquartered in Chicago, United States, in the North America region.
How does Main Street Advisors make money?
One revenue line is on record: investment Advisory Services.
Who are Main Street Advisors's main competitors?
Direct peers on record are Envestnet, Brinker Capital (Orion Advisor Solutions), Parametric Portfolio Associates, SEI Investments, Morningstar Managed Portfolios and AssetMark. Addepar is listed as an emerging player. Broad incumbents are Fidelity Institutional Wealth Services, Schwab Managed Account Services and BlackRock Managed Accounts.
Does Main Street Advisors have an API?
No public API is recorded for Main Street Advisors.
What industry is Main Street Advisors in?
Main Street Advisors's product category is Investment Advisory Services. Its primary akta.pro industry code is FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech), with a secondary code of FSAAABAD, Advisory Portfolio Management (Non-Discretionary). Its NAICS code is 523940 and its SIC code is 6282.