Trusty

What Trusty does

Trusty S.r.l. — Benefit Corporation is an Italian-headquartered (Pianella, Pescara province) provider of blockchain-based, API-integrated supply chain traceability solutions targeted at the agri-food industry. The platform is modular, with core offerings comprising an EUDR Compliance Solution (RINA-validated against EU Regulation 2023/1115), a GS1 Digital Link–standard QR Code E-Label, a Made-in-Italy–focused Company Traceability Solution, and an international Supply Chain Traceability Solution. Supporting modules address farmers and cooperatives, importers and exporters, industrial integration (ERP/MES/CRM APIs), and field-level geolocation data capture via the EUDR Coordinates Collect mobile app (iOS/Android). Technical differentiation rests on a proprietary Ethereum-compatible sidechain with DAO governance, GS1 Digital Link compliance, integration with the EU TRACES NT portal, FAO Whisp, and e-GEOS satellite Earth-observation data.

The company monetizes through modular SaaS subscriptions (quote-based, not publicly priced) and professional services for implementation, supply chain mapping and ongoing maintenance. Distribution combines direct enterprise sales with a flagship government channel — the TrackIT Blockchain project by Agenzia ICE (Italian Trade Agency), which subsidizes 18 months of service for Italian exporters — alongside consulting partners (BIP, APRA), a Digital Link Manager reseller (rslvr.io), and GS1 standards-based interoperability. Customer segments span EUDR-regulated commodities (cocoa, coffee, palm oil, soy, rubber, wood, cattle), Italian Made-in-Italy producers seeking origin authentication, and companies preparing for PPWR and Green Claims compliance. The platform reports 222+ companies, 36+ partners, 45+ countries and 500,000+ tonnes of raw materials traced, with revenue described as having doubled in the most recent period.

Trusty operates with a 1–10 person team, holds a single disclosed funding event (Eatable Adventures, November 2023), and is privately held as an Italian Benefit Corporation subject to Legislative Decree 231/01. Its competitive position is anchored in regulatory specialization (EUDR, PPWR, CSDDD, Green Claims, Italian Environmental Labeling, FSMA) and institutional validation (RINA, ICE, e-GEOS, FAO), but revenue scale, headcount and disclosure remain limited relative to the addressable compliance market.

Name

Trusty

Legal name

Trusty S.r.l. - Benefit Corporation

Website

https://trusty.id

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Trusty is an Italian Benefit Corporation offering blockchain-based, API-integrated supply chain traceability and regulatory-compliance software for the agri-food industry, serving Italian food producers, EUDR-regulated commodity companies, and exporters across 45+ countries.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

NAICS

Packaging and Labeling Services (561910)

akta.pro primary industry

Blockchain/Digital Traceability Validation & Data Integrity Audits (AFALAGAF)

akta.pro secondary industries

Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data) (AFALAGAK), Identity & Authenticity Verification for Label Accuracy (species, varietal, adulteration) (AFALAHAF), Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ)

Keywords

• Supply chain traceability
• Blockchain platform
• Agri-food technology
• Food provenance software
• Regulatory compliance tools

Headquarters

HQ city

Pescara

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Modular SaaS Platform Subscriptions: Trusty offers modular blockchain-based traceability solutions as a SaaS platform. Solutions include EUDR Compliance, QR Code E-Label, Company Traceability, and Supply Chain Traceability modules with implementation timelines of 1-3 days to 1-2 months.
2. Implementation and Consulting Services: Professional services for supply chain mapping, implementation, management and maintenance of blockchain traceability systems as part of the TrackIT Blockchain project with ICE Agency.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Trusty provides blockchain-based supply chain traceability and transparency solutions for the agri-food industry. The platform enables producers, processors, distributors, and retailers to record and verify product information along the supply chain, supporting food provenance, authenticity, and regulatory compliance.

Product overview

Trusty offers a modular platform-plus-modules architecture for agri-food supply chain traceability and regulatory compliance. The core offerings include the EUDR Compliance Solution (validated by RINA for EU Regulation 2023/1115), the QR Code E-Label (GS1 Digital Link standard), Company Traceability Solution (Made in Italy focused), and Supply Chain Traceability Solution (international). The platform is built on blockchain technology and integrates via API with enterprise systems. Additional modules include QR Code Multilink, EUDR Coordinates Collect mobile app, Tracing and Tracking Module, Farmers and Cooperatives Module, Importers & Exporters Module, and Industrial Module—all designed to work together within the unified Trusty ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Trusty Traceability Platform

Quantifiable outcome

• 500,000+ tonnes of raw materials traced through the platform
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature12 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• RINAcoreImplementation/ SI/ Consulting PartnerRINA is an internationally accredited certification body that validates Trusty's EUDR compliance solution against EU Regulation 2023/1115 requirements, providing third-party verification of the platform's compliance capabilities.
• GS1coreTechnology or IntegrationGS1 is the global standards organization for product identification and traceability. Trusty operates as a GS1 Solution Partner, implementing GS1 Digital Link standards for QR codes and GTIN/barcode interoperability.
• Agenzia ICE (Italian Trade Agency)flagshipStrategic or Co-development PartnerTrusty is a Solution Partner in the TrackIT Blockchain project by Agenzia ICE, promoted by the Italian Ministry of Enterprises and Made in Italy. The initiative provides free blockchain traceability for Italian exporting companies, with 100% costs covered for 18 months.
• e-GEOS (Telespazio and Italian Space Agency)coreTechnology or Integratione-GEOS provides Earth observation and geospatial information services. The partnership enhances Trusty's satellite analysis capabilities for risk assessment and EUDR compliance through advanced geospatial intelligence.
• APRAminorImplementation/ SI/ Consulting PartnerAPRA is a consulting partner in Trusty's ecosystem providing implementation support for supply chain solutions.
• BIPminorImplementation/ SI/ Consulting PartnerBIP is a consulting partner in Trusty's ecosystem providing implementation support for supply chain solutions.
• Slow FoodminorStrategic or Co-development PartnerSlow Food is a partner in Trusty's ecosystem, sharing values around sustainable and transparent food systems.
• Ministero degli Affari Esteri (Italian Ministry of Foreign Affairs)coreGTM or Marketing PartnerThe Italian Ministry of Foreign Affairs supports the TrackIT Blockchain initiative through Agenzia ICE, providing institutional backing for Italian agri-food export promotion.
• AzzeroCO2minorStrategic or Co-development PartnerAzzeroCO2 is a sustainability partner collaborating with Trusty on sustainability and traceability initiatives in agricultural and agri-food supply chains.
• ApioflagshipStrategic or Co-development PartnerApio, along with Trusty, are official providers of the TrackIT Blockchain project promoted by the Italian Ministry of Enterprises and Made in Italy through Agenzia ICE.
• FAO (Food and Agriculture Organization)coreTechnology or IntegrationThe EUDR Coordinates Collect app integrates with FAO's Whisp portal for deforestation analysis, providing comprehensive parcel information from 2000 to present.
• CONAIminorGTM or Marketing PartnerTrusty co-hosted the PPWR e Green Claims webinar with CONAI, the Italian National Packaging Consortium, for regulatory education.

Scale indicators5 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• ripe.io: Blockchain-based food traceability platform serving suppliers and retailers, with food-safety and provenance use cases that map directly to Trusty's EUDR and supply chain traceability offerings.
• TE-FOOD: Blockchain-based farm-to-table food traceability SaaS active across Europe and emerging markets; addresses regulation and provenance challenges for agri-food, the same wedge Trusty targets with EUDR/PPWR.
• OriginTrail: Decentralized knowledge graph for supply chain interoperability and provenance, used in food and fashion. Operates in the same blockchain-traceability category as Trusty, with comparable EU/multinational customer bases.
• FoodLogiQ (now FSQA): Food safety, traceability, and supplier compliance SaaS for food manufacturers and retailers. Strong functional overlap with Trusty's traceability modules on supplier documentation and recall readiness.
• TraceLink: End-to-end supply chain traceability and compliance network, historically pharma-heavy but expanding into food. Comparable network-effect model for compliance data sharing that Trusty's platform emulates.
• Circulor: Blockchain-based supply chain traceability for EV batteries, minerals, and other materials with ESG/regulatory drivers. Closely comparable provenance-and-Due-Diligence model to Trusty's EUDR deforestation approach.
• Ambrosus: Blockchain-IoT food and pharma traceability platform with regulatory-compliance angle; comparable architecture and European footprint to Trusty in driving supply-chain data integrity.

Broad incumbents

• IBM Food Trust: Enterprise blockchain food traceability platform anchored by IBM's blockchain stack; offers overlapping functionality to Trusty for large food companies but as part of a much broader IBM portfolio.
• VeChain: Public enterprise blockchain with supply chain traceability as a flagship use case across food, luxury, and logistics. Provides comparable traceability architecture though at a much broader scope than Trusty's agri-food focus.
• SAP: Through its ERP and Business Network, SAP offers food/agri traceability and compliance capabilities that overlap Trusty's modules; relevant as a substitute for large enterprise buyers consolidating vendors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trustyItaly
• LinkedInlinkedin.com/company/trustytrusty
• Instagraminstagram.com/trustyofficial_
• Xx.com/trusty_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trusty