WFAA Media, A TEGNA Company

What WFAA Media, A TEGNA Company does

WFAA Media is a Dallas-Fort Worth-based local broadcast television station (Channel 8, WFAA-TV) and wholly-owned subsidiary of TEGNA Inc. (NYSE: TGNA), operating as a traditional ABC affiliate in one of the top 10 US television markets. Founded in 1949, the station produces local news, weather, traffic, sports, and investigative journalism serving the DFW metroplex, broader North Texas region, and statewide Texas audiences. Its content portfolio includes the 'Good Morning Texas' lifestyle program, the 'WFAA Investigates' investigative unit, and 'WFAA Originals' long-form features, alongside specialty weather coverage and Spanish-language 'Noticias' content.

The station distributes content through a multi-platform architecture that combines traditional over-the-air broadcasting, cable and satellite carriage (Comcast, Spectrum, DirecTV, Dish), the WFAA+ OTT streaming app on smart TVs and streaming devices (Roku, Fire TV, Apple TV), iOS and Android mobile applications with push notifications, the wfaa.com news website, email newsletters, social media channels, and sports podcasting through the Locked On Podcast Network. The underlying technology stack is content-and-distribution focused rather than software-platform oriented, with proprietary assets concentrated in live video production, weather radar operations, and the WFAA+ streaming product.

WFAA's business model is exclusively advertising-supported; content is provided free to viewers and no subscription fees apply. Revenue is generated through three streams: (1) local television advertising (spot ads, sponsorships, branded content during news, weather, and sports programming), (2) digital advertising on owned-and-operated digital properties (display, pre-roll video, native, sponsored content), and (3) syndicated content revenue through TEGNA-wide content sharing. The primary customer segments are Dallas-Fort Worth consumers (as the audience for ad inventory) and local DFW businesses and national advertisers (as the paying customers). Strategic direction and capital allocation are governed by TEGNA's corporate leadership, with WFAA benefiting from national advertising infrastructure and syndicated content agreements while maintaining local editorial autonomy.

Name

WFAA Media, A TEGNA Company

Legal name

WFAA-TV

Website

https://wfaa.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

251–500 employees

Short description

WFAA Media is a Dallas-Fort Worth local broadcast television station (Channel 8) owned by TEGNA Inc., producing local news, weather, sports, and investigative content distributed across broadcast TV, streaming, mobile, and digital platforms to DFW-area viewers and advertisers.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industry

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• Local broadcast television
• Digital news streaming
• Weather and traffic coverage
• Local advertising sales
• Investigative journalism

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Television Advertising: Local broadcast television advertising including spot ads, sponsorships, and branded content aired during news programs, sports coverage, and weather segments. Primary revenue stream for the station.
2. Digital Advertising: Online advertising on wfaa.com including display ads, pre-roll video ads, native content, and sponsored articles. Includes advertising within the WFAA+ streaming app.
3. Syndicated Content Revenue: Revenue from syndicating investigative content and participating in TEGNA-wide content sharing agreements with other stations

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

WFAA is the ABC-affiliated local television station (Channel 8) serving the Dallas-Fort Worth market, producing and distributing local news, weather, traffic, sports, and investigative journalism content. Its offerings are delivered free to viewers through over-the-air broadcast, the wfaa.com website, iOS/Android mobile apps, and the WFAA+ streaming application for smart TVs and streaming devices. Revenue is generated primarily through television and digital advertising, with sub-brands including WFAA Investigates, WFAA Originals, and Good Morning Texas.

Product overview

WFAA Media operates as a local television news station (Channel 8) in Dallas, Texas, owned by TEGNA Inc. The station offers a multi-platform news distribution system comprising traditional broadcast television, a primary news website (wfaa.com), mobile applications for iOS and Android, and the WFAA+ streaming application for smart TVs and streaming devices. Key content offerings include 24/7 news coverage organized into sections (Local, Texas, Nation/World, Politics, Money, Investigations), a morning lifestyle program (Good Morning Texas), specialty investigative content (WFAA Investigates), feature documentaries (WFAA Originals), and weather services with live radar. The portfolio represents a unified broadcast-digital ecosystem where broadcast content is redistributed across digital platforms, with WFAA+ serving as the over-the-top (OTT) streaming extension of the linear television channel.

Differentiator

Problem solved

Functional benefit

Brands

• WFAA Investigates: The investigative journalism unit of WFAA producing in-depth investigative reports on local and state issues.
• WFAA Originals
• Good Morning Texas

Products and services

• WFAA+ Streaming App Over-the-top streaming application that delivers WFAA's live broadcast and on-demand news, weather, and sports content to smart TVs and streaming devices, allowing Dallas-Fort Worth viewers to watch the station without a cable subscription.
• WFAA Mobile App Free iOS and Android applications delivering WFAA local news, weather, traffic, sports, and video content to mobile users, with push notifications for breaking news and severe weather alerts.
• WFAA News Website (wfaa.com) The primary digital platform for WFAA, offering local, Texas, Nation/World, Politics, Money, Investigations, Sports, and Weather sections, along with video content and interactive features for Dallas-Fort Worth readers.
• Good Morning Texas Weekday morning television program featuring local lifestyle content including cooking segments, community stories, and entertainment coverage aimed at DFW morning viewers.
• WFAA Originals A collection of in-depth feature stories and investigative documentaries produced by WFAA journalists, covering unique human-interest narratives and investigative journalism pieces.
• WFAA Investigates WFAA's investigative journalism unit producing in-depth investigative reports on safety issues, government accountability, and community concerns, including series such as 'Blind Spots' (trucking safety) and 'Broken Trust.'
• WFAA Weather Services Comprehensive weather coverage for the Dallas-Fort Worth area, including live radar, hourly and 10-day forecasts, storm tracking, severe weather alerts, allergy reports, closings and delays, and traffic updates.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TEGNA Inc.coreOEM/ Whitelabel/ Licensing PartnerWFAA is owned and operated by TEGNA Inc., a publicly traded media company. TEGNA provides operational support, advertising infrastructure, technology platforms, and syndicated content including Associated Press news coverage. WFAA operates as a TEGNA station benefiting from corporate resources while maintaining local editorial focus.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KXAS-TV (NBC 5 Dallas-Fort Worth): Direct in-market competitor owned by NBCUniversal Local, serving the same Dallas-Fort Worth DMA with comparable news, weather, and sports coverage across broadcast, digital, and streaming platforms.
• WUSA9 (CBS Washington DC): TEGNA-owned local station in another top-10 US market, with comparable broadcast-plus-streaming news operations and similar audience scale to WFAA.
• WSB-TV Atlanta: Cox Media Group-owned ABC affiliate in Atlanta — another top-10 US market local TV station with multi-platform news, weather, and sports coverage directly comparable to WFAA's market position.
• KSDK (5 On Your Side, St. Louis): TEGNA-owned NBC affiliate with comparable local news, weather, and sports offerings delivered across broadcast, web, and streaming platforms — directly parallel to WFAA's operations.
• KHOU 11 News Houston: TEGNA-owned CBS affiliate in Houston (DMA #8), operating the same multi-platform broadcast-plus-streaming model as WFAA and benefiting from the same corporate resources and ad network.
• KARE 11 Minneapolis: TEGNA-owned NBC affiliate operating the same hybrid broadcast/digital model as WFAA, including a streaming app extension of linear programming.
• KDFW (FOX 4 Dallas-Fort Worth): Fox-owned station in the Dallas-Fort Worth market offering directly comparable local news, weather, and sports programming with multi-platform distribution.
• KUSA (9NEWS Denver): TEGNA-owned NBC affiliate in Denver offering a very similar local news + streaming extension format, sharing TEGNA's content syndication and ad infrastructure with WFAA.
• KTVT (CBS News Texas): CBS-owned local news station in the Dallas-Fort Worth market, competing head-to-head with WFAA for local news audience share and advertising dollars across linear and digital.

Broad incumbents

• Hearst Television: Major US local TV station group owning multiple network affiliates in major markets; operates at a portfolio level with overlapping broadcast-plus-streaming capabilities but broader geographic and network diversification than WFAA.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wfaachannel8
• Facebookfacebook.com/wfaachannel8
• LinkedInlinkedin.com/company/wfaa-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WFAA Media, A TEGNA Company