YMCA

What YMCA does

YMCA of Greensboro is a 501(c)(3) nonprofit community organization founded in 1898 (with national YMCA roots dating to 1844 and local presence exceeding 125 years), operating seven physical branches and YMCA Camp Weaver across Guilford and Rockingham Counties in North Carolina. Its service portfolio spans health and fitness (group exercise, personal training, Fit3D body scanning, FitQuest assessments, massage therapy, YMCA 360 on-demand streaming), youth and adult sports (basketball, soccer, volleyball, pickleball, CardioGolf, Tae Kwon Do), aquatics (lessons, swim teams, water fitness), overnight and day camps, childcare and youth-development programs (after-school care, preschool, STEM, Bright Beginnings), and specialty evidence-based health programs (Diabetes Prevention, LIVESTRONG at the Y, Parkinson's Cycle, Blood Pressure Self-Management, Tai Chi for Arthritis and Fall Prevention).

The organization generates revenue through a mix of recurring membership subscriptions, pay-as-you-go program and league registration fees, fee-for-service personal training and massage therapy, third-party insurance-funded fitness benefits (SilverSneakers, Silver&Fit, Renew Active, OnePass through UnitedHealthcare Carolinas), and charitable donations/government grants. Its technology stack centers on ActiveNet for membership and program registration, Fit3D infrared body-scanning hardware, Myzone heart rate integration, the YMCA 360 streaming platform, and the announced HIPAA-compliant YMCA Wellness Café being co-developed with FINAO SPV Inc. and Rubix Network, featuring blockchain-based tokenized rewards (Y-Coin), AI-based personalization, and stakeholder data dashboards aimed at US healthcare payers, providers, employers, and government agencies.

Go-to-market is direct-to-consumer with a physical-branch-led funnel, supplemented by corporate membership sales, insurance benefit channels, healthcare-provider referrals (notably the Exercise is Medicine Greenville partnership with Prisma Health and USC School of Medicine), and community outreach programs (Y in the Community, Wellness Wednesdays with NC A&T School of Nursing). Customer segments are horizontally diversified across youth, adults, seniors, individuals with chronic conditions, and corporate partners, with financial-assistance programs ensuring access regardless of ability to pay. The 2026-2030 strategic plan formalizes priorities around sustainable growth, staff development, belonging, and expanded program access.

Name

YMCA

Legal name

YMCA of Greensboro

Website

https://ymcagreensboro.org

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

101–250 employees

Short description

YMCA of Greensboro is a 501(c)(3) nonprofit operating seven branches and a resident camp across Guilford and Rockingham Counties, NC, delivering youth development, healthy living, and social responsibility programs to individuals, families, and seniors through memberships, sports leagues, camps, specialty health services, and a new blockchain-based wellness platform.

Ownership category

akta.pro rank

Product category

Community Fitness and Wellness

NAICS

Fitness and Recreational Sports Centers (713940), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Senior/Low-Impact Group Fitness (HSADABAI), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community fitness programs
• Youth sports leagues
• Swimming instruction
• Wellness and recreation
• Nonprofit community services

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Recurring membership fees from individual, family, and corporate memberships. Membership provides access to fitness facilities, group exercise classes, and various wellness programs. Insurance-based fitness benefit programs (SilverSneakers, Silver&Fit, Renew Active, OnePass) are accepted.
2. Personal Training Services: Fee-for-service personal training sessions sold in packages (1, 4, 8, or 12 sessions) with certified trainers.
3. Youth and Adult Sports Programming: Registration fees for youth sports leagues, adult sports leagues, and sports camps. Members receive discounted rates compared to community guests.
4. Massage Therapy Services: Third-party massage therapy services offered at Ragsdale Family YMCA, including relaxation, deep tissue, hot stone, prenatal, and specialized therapeutic massage.
5. Community Nonprofit Services: Not-for-profit organization providing community health and wellness services with financial assistance available for families needing support to participate.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

YMCA of Greensboro operates a community-based nonprofit fitness and wellness organization delivering membership-based access to seven physical branches and Camp Weaver, offering group exercise, personal training, youth and adult sports, swimming instruction and teams, camps, childcare, and evidence-based specialty health programs across all age groups. Services are funded through individual and family memberships, fee-for-service programs, insurance-based fitness benefits, employer corporate memberships, charitable donations, and grants.

Product overview

The YMCA of Greensboro operates as a community-focused nonprofit organization offering a comprehensive suite of wellness and recreation programs through seven local branches (Alex W. Spears III, Eden Family, Hayes-Taylor Memorial, Kathleen Price Bryan Family, Mary Perry Ragsdale Family, Reidsville Family, Stoney Creek Express) and YMCA Camp Weaver in Guilford and Rockingham Counties. The core product portfolio spans Health & Fitness (group exercise, personal training, Fit3D scanning, YMCA 360 streaming), Youth Sports (basketball, soccer, volleyball, flag football, cricket, Tae Kwon Do, baseball, cheerleading), Swimming (lessons, teams, water fitness), Camps (overnight and day camps), Children & Teens (afterschool care, preschool, STEM, teen programs), and Specialty Health Programs (diabetes prevention, autism programs, Parkinson's cycling, arthritis fall prevention). The organization focuses on three pillars: youth development, healthy living, and social responsibility.

Differentiator

Problem solved

Functional benefit

Brands

• Y-Coin: Tokenized rewards system within the YMCA Wellness Café platform leveraging blockchain technology
• YMCA Wellness Café
• YMCA 360
• Bright Beginnings
• LIVESTRONG at the YMCA
• Exercise is Medicine

Products and services

• YMCA Membership with Nationwide Access

Quantifiable outcome

• 64% reduction in annual music expenses after switching providers
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• FINAO SPV Inc.coreStrategic or Co-development Partner · 2 April 2026Venture between FINAO and Rubix Network partnering with YMCA to build The YMCA Wellness Café, a HIPAA-compliant wellness platform leveraging blockchain technology for the global YMCA network. Features tokenized rewards system (Y-Coin), AI-based personalization, and stakeholder data dashboards.
• Rubix NetworkcoreTechnology or Integration · 2 April 2026Blockchain technology partner providing infrastructure for The YMCA Wellness Café platform with tokenized rewards system (Y-Coin) and data dashboard capabilities.
• University Place City Council (Washington)minorStrategic or Co-development Partner · 18 March 2026Proposed youth sports programming partnership providing soccer, T-ball, baseball, basketball, volleyball, and flag football for children ages 5-12.
• USC School of Medicine GreenvillecoreStrategic or Co-development Partner · 18 June 2025NIH-funded $3.4 million, five-year research grant to study Exercise is Medicine Greenville program using physical activity to treat chronic diseases at Prisma Health clinics.
• Prisma HealthcoreStrategic or Co-development Partner · 18 June 2025Healthcare provider partnership for Exercise is Medicine program connecting patients with local YMCA organizations for physical activity interventions at 24 primary care clinics in Upstate region.
• NC A&T State University School of NursingminorStrategic or Co-development PartnerCollaboration for Wellness Wednesdays free community health screenings at Eden Family YMCA and Bryan Family YMCA.
• Community Nonprofits and SchoolsminorStrategic or Co-development PartnerPartnerships with local nonprofits, schools, and community organizations to deliver accessible programs promoting physical, mental, and emotional well-being.
• United Way WorldwideminorGTM or Marketing PartnerNonprofit partner organization supporting community initiatives.
• Insurance Fitness Benefit ProviderscoreChannel Partner/ Reseller/ DistributorAccepts SilverSneakers, Silver&Fit, Renew Active and OnePass through UnitedHealthcare Carolinas to provide free fitness access to eligible Medicare beneficiaries.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Gold's Gym:
• Planet Fitness: Largest low-cost commercial gym chain in the US with thousands of locations. Competes directly with YMCA on basic fitness access, but with a much lower price point and no community, youth, or nonprofit mission dimension.
• Life Time Fitness: Premium national fitness club operator offering group fitness, swimming, youth programs, and family memberships. Direct overlap with YMCA programming breadth including aquatics, kids programs, and family memberships, but operating as a for-profit premium brand.
• LA Fitness: Established mid-market commercial fitness chain offering gyms, group exercise, swimming, and family memberships nationwide. Competes with YMCA for adult and family members seeking full-service fitness facilities.

Others

• YMCA of the USA: National umbrella organization governing local YMCA associations. YMCA of Greensboro is part of this network and benefits from its brand, nationwide membership portability, and shared programming standards, making it a direct network peer rather than a competitor.

Direct peers

• JCC Association of North America: Jewish Community Centers operate as nonprofit membership-based facilities offering fitness, aquatics, youth programming, camps, and cultural programming under a community-mission model. JCCs compete directly with YMCAs for families seeking a community-oriented wellness center.
• Boys & Girls Clubs of America: National nonprofit youth development organization with local affiliates offering afterschool programming, sports, and youth services. Comparable nonprofit community-based model with a stronger youth-development focus and overlapping youth sports, camp, and childcare programs.

Emerging players

• Orange Theory Fitness: Fast-growing boutique fitness franchise offering structured group training with heart-rate technology. Competes for adult fitness members seeking instructor-led workouts, and conceptually adjacent to YMCA's group exercise and personal training offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YMCAofGreensboro
• LinkedInlinkedin.com/company/ymca-of-greensboro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA