Winfarm
- Company typePrivate
- Founded1990
- HeadquartersLoudéac, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
Winfarm firmographics
Firmographics- Name
- Winfarm
- Legal name
- WINFARM GROUP
- Website
- https://winfarm-group.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Winfarm is headquartered
LocationHeadquarters
- HQ city
- Loudéac
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Winfarm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Agricultural Product Distribution: Winfarm generates the majority of its revenue through the sale of agricultural supplies, livestock products, equine equipment, and landscaping products via its Vital Concept subsidiary. Vital Concept serves over 47,300 active customers and operates across France, Belgium, and the Netherlands.
- Manufacturing (Alphatech): Development and manufacturing of custom nutritional and environmental products for livestock professionals, with a 20,000+ ton annual production capacity.
- Agricultural Consulting: Agritech Service provides independent agronomic advice to Breton farmers through experimentation and advisory services.
- Professional Training: Seedevol provides professional training services including CACES certification and work-at-height training.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Winfarm product offering
Product offeringCore offering
Winfarm is a French agricultural services group that distributes agricultural, livestock, equine, and landscaping products primarily through catalog and e-commerce (Vital Concept, 14,500+ references, 47,300+ active customers). It also operates Alphatech for custom formulation and manufacturing of nutritional and environmental products for livestock professionals, Agritech Service for agronomic consulting, Bel Orient as an R&D pilot farm, Seedevol for professional training, and Au Pré! for dairy transformation. The group serves farmers, breeders, horse specialists, and green space professionals across France, Belgium, the Netherlands, and 60+ countries via Alphatech.
Product overview
Winfarm is a French agricultural services group integrating six areas of expertise: Distribution (Vital Concept with sub-brands Vital, Équidéos, and Kabélis), Manufacturing (Alphatech), Consulting (Agritech Service), R&D/Innovation (Bel Orient), Transformation (Au Pré!), and Training (Seedevol). The group operates primarily in France with international presence through Alphatech APAC in Singapore and BTN de Haas in the Netherlands. Winfarm positions itself as a one-stop provider of integrated services and products for professional agriculture, livestock, equine, and landscaping markets, offering consultation, remote sales, and on-farm production capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Vital: Agricultural remote sales brand (Vital Concept subsidiary)
- Équidéos
- Kabelis / Kabélis
- Au Pré !
- Serenfoam
- Serensaf'
- BTN de Haas
Products and services
- Vital Concept Main distribution subsidiary offering remote sales of agricultural, livestock, equine (Équidéos), and landscaping (Kabélis) products with over 14,500 product references, serving 47,300+ active customers across France, Belgium, and the Netherlands via catalogs and e-commerce.
- Alphatech Custom formulation and manufacturing subsidiary specialized in nutritional and environmental solutions for livestock professionals, with 20,000+ tons annual production capacity at the Plaintel facility (Côtes d'Armor). Present in 60+ countries with APAC operations based in Singapore.
- Agritech Service Private consulting firm in plant production serving Breton farmers since 1990, specializing in agronomic experimentation, independent advice, and innovative solutions for crop production.
- Bel Orient Pilot farm located in Rohan, Brittany, covering 150+ hectares with Jersiaise and Prim'holstein dairy cattle, grassland, and micro-plot trials. Functions as the group's R&D and innovation platform, testing new agricultural technologies and sustainable practices. Achieved Haute Valeur Environnementale (HVE) Level 3 certification in 2026.
- Au Pré! Dairy transformation brand producing a range of savory, simple, and healthy dairy products directly from Bel Orient farm. Offers direct farm-to-consumer dairy sales via points of sale around Rohan (56) since February 2024.
- Seedevol Professional training subsidiary offering CACES certification training and work-at-height training programs for agricultural and industrial professionals at the Calouët site.
- BTN de Haas Netherlands-based agricultural e-commerce company serving over 150,000 Dutch customers with agricultural and livestock products, with approximately 60% of activity conducted through the web. Acquired by Winfarm via Vital Concept subsidiary in July 2021.
- Serenfoam and Serensaf' Two concentrated pre-milking udder hygiene solutions launched by Vital Concept in December 2025 (concentrated foaming soap Serenfoam and Serensaf'), designed to reduce stored volumes, simplify farm logistics, and limit environmental impact for dairy farmers.
Quantifiable outcome
- 5.1% revenue growth to €110.5M in 9 months 2025
- +2 more outcomes
Companies that use Winfarm
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Winfarm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Winfarm partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- B&B Hotel - Vital Concept Cycling TeamflagshipSponsorship of professional cycling team since 2017, with Vital Concept appearing on team jersey. Team includes notable riders like Bryan Coquard, Pierre Rolland, and Quentin Pacher.
- En Avant Guingamp (EAG)flagshipVital Concept is a major partner and jersey sponsor of the En Avant Guingamp football club, with partnership renewed for multiple seasons. Patrice Etienne, PDG, participates in team activities and photo opportunities.
- SOYL FrancecorePartner for soil mapping technology at Bel Orient farm, providing precise soil analysis enabling variable-rate seeding and fertilization based on soil type variations across parcels.
Scale indicators10 records
Recent moves12 records
Expansion highlights7 records
Winfarm competitors and assessment
Company assessmentBroad incumbents
- InVivo Group: French agricultural union with ~€10B revenue operating across agricultural distribution (Soufflet Agriculture), retail (Teract/Gamm vert), and food processing. Comparable to Winfarm in agricultural supply distribution but with vastly larger scale and broader vertical integration.
- BayWa AG: German-headquartered European agricultural conglomerate operating in agricultural inputs, equipment, and energy across 40+ countries. Comparable to Winfarm in agricultural product distribution and international reach, but at much greater scale and geographic breadth.
- Eureden: French Breton agricultural cooperative formed from the merger of Triskalia and Cecab, serving Brittany farmers with agricultural inputs, livestock feed, and food production. Geographic overlap with Winfarm's Brittany headquarters makes it a direct regional competitor in agricultural supply distribution.
- Avril Group: French industrial group focused on vegetable oils, protein, and animal nutrition (via Sanders). Comparable to Winfarm's animal feed manufacturing through Alphatech and broader agricultural value chain participation. Operates as a major French agricultural industrial player.
- Agrial: Major French agricultural cooperative with ~€7B+ revenue spanning agricultural supply distribution, livestock production, and food processing. Directly comparable to Winfarm's distribution and animal nutrition businesses, but at much greater scale with cooperative member ownership.
Regional players
- Royal Agrifirm Group: Dutch agricultural cooperative producing animal feed, crop solutions, and specialty products across Northwestern Europe. Comparable to Winfarm's Alphatech custom animal nutrition business and BTN de Haas distribution model, serving similar farming customers in Northwestern European markets.
Direct peers
- Lallemand Animal Nutrition: Global manufacturer of yeast, bacteria, and microbial-based animal nutrition products. Directly comparable to Alphatech's custom nutritional solutions business for livestock professionals, with similar customer base of feed manufacturers and farmers.
- Beiser Environnement: French distributor of agricultural and landscaping supplies including fencing, irrigation, and storage equipment. Directly comparable to Winfarm's Kabelis landscaping subsidiary and parts of Vital Concept's agricultural supply catalog, with overlapping customer segments in rural France.
Emerging players
- Aladin FarmiD: European online agricultural input marketplace enabling farmers to compare prices and order supplies directly. Emerging competitor to Winfarm's distance-selling value proposition, with lower overhead and broader supplier access than traditional catalog models.
- Agriconomie: French digital-native agricultural supply platform offering competitive pricing on inputs via e-commerce. Direct competitor to Vital Concept's distance-selling model, particularly for younger, digitally-native farmers. Represents the disruptive threat to catalog-based distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Winfarm social profiles
Digital presenceWinfarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winfarm leadership team
Management profileNumber of profiles
Profiles7 records
Winfarm subsidiaries and ownership
Company hierarchySubsidiaries8 records
Winfarm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winfarm M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winfarm
What does Winfarm do?
Winfarm is a French agricultural services group that distributes agricultural, livestock, equine, and landscaping products primarily through catalog and e-commerce (Vital Concept, 14,500+ references, 47,300+ active customers). It also operates Alphatech for custom formulation and manufacturing of nutritional and environmental products for livestock professionals, Agritech Service for agronomic consulting, Bel Orient as an R&D pilot farm, Seedevol for professional training, and Au Pré! for dairy transformation. The group serves farmers, breeders, horse specialists, and green space professionals across France, Belgium, the Netherlands, and 60+ countries via Alphatech.
Is Winfarm a public or private company?
Winfarm is a private company. It is classified as public and is currently operating.
When was Winfarm founded?
Winfarm was founded in 1990. It employs 101 to 250 people.
Where is Winfarm based?
Winfarm is headquartered in Loudéac, France, in the Europe region.
How does Winfarm make money?
Four revenue lines are on record. Agricultural Product Distribution is the primary driver. The others are manufacturing (Alphatech), agricultural Consulting and professional Training.
Who are Winfarm's main competitors?
Broad incumbents on record are InVivo Group, BayWa AG, Eureden, Avril Group and Agrial. Royal Agrifirm Group is listed as a regional player. Direct peers are Lallemand Animal Nutrition and Beiser Environnement. Emerging players are Aladin FarmiD and Agriconomie.
Does Winfarm have an API?
No public API is recorded for Winfarm.