What Coach.me does

Coach.me (legal entity Coach Kendra, Inc.) operates a habit coaching marketplace built around a free, cross-platform habit tracker available on iOS, Android, and web. The platform provides daily check-ins, streak tracking, milestone celebrations, community support, and reminders, and serves as the top-of-funnel for paid coaching services including one-on-one chat habit coaching ($25/week or $87/month), Leadership RQ ($150/month), and 30-minute phone consultations. The supply side consists of an 8,000+-coach network operating through a paid coach directory (starting at $5/month), with the company taking a 50% revenue share on coaching transactions and offering a tiered affiliate/referral program with bonuses up to 40%.

The company was founded in 2011–2012 as The Lift App, pivoted in 2014 to invent text-and-chat-based habit coaching, and in 2015 created the first habit coaching certification program rooted in habit science. An 8-week cohort-based Habit Coach Certification trains new coaches and supplements the directory with credentialed supply. Coaches are acquired through SEO-optimized directory listings, the CoachMatch service, Coach CAMP monthly events, a Discord community, and a Coach Insider newsletter. Customer segments span individuals seeking personal habit change, entrepreneurs building business routines, coaches seeking certification and clients, and teams/leaders pursuing leadership development — a horizontal segmentation approach anchored on the habit coaching method.

Coach.me is a founder-led private company with 1–10 employees, approximately $3.6M in disclosed funding across 2011–2014 (led by Spark Capital with Obvious Ventures and SV Angel), and no disclosed revenue. The business model is a hybrid of subscription coaching revenue, recurring directory and membership fees, marketplace commissions on coaching plans, and revenue from certification cohorts — diversified across consumer, prosumer, and small-business buyer types globally via mobile and web distribution.

Name

Coach.me

Legal name

Coach Kendra, Inc.

Website

https://coach.me

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Coach.me is a habit coaching platform operating a freemium marketplace that connects individuals, entrepreneurs, and leaders with a global network of certified coaches through its cross-platform habit tracker and online directory.

Ownership category

akta.pro rank

Product category

Habit Coaching Platform

NAICS

Sports and Recreation Instruction (61162), Professional and Management Development Training (61143)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Management Consulting Services (8742)

akta.pro primary industry

Lifestyle & Habit Change Coaching (HSADAGAB)

akta.pro secondary industries

Behavior Change & Motivational Coaching (HSADAGAF), Wellness Program Design & Accountability Coaching (HSADAGAC), General Health Coaching (HSADAGAA)

Keywords

• Habit coaching platform
• Online coaching services
• Habit tracking app
• Coach marketplace
• Behavioral coaching

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Habit Coaching Subscriptions: Weekly or monthly subscriptions for one-on-one chat coaching with certified habit coaches. Coaches receive 50% revenue share, with additional referral bonuses up to 40% for high-volume referrers. Coaching typically priced at $25/week or $87/month.
2. Directory Listings & Membership: Coaches pay directory listing fees starting at $5/month for profile placement in the coach marketplace. Membership includes directory listing, business opportunities, training, and platform access for managing coaching practice.
3. Leadership Coaching: High-impact leadership coaching program at $150/month, combining chat coaching, monthly video calls, and subject modules for professional development.
4. Phone Consultations: One-time 30-minute phone/video consultations with coaches. Prices vary by coach; coaches retain 70% base revenue share with 20% referral fee for affiliate clients.
5. Plan Revenue Share: Coaches can create and sell custom coaching plans/packages at self-set prices. Platform takes 50% revenue share plus additional referral bonuses (20-40% based on referral volume).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Coach.me operates a habit coaching platform that combines a free cross-platform habit tracking application with a marketplace of certified habit coaches. Users track daily habits via mobile and web apps, then upgrade to paid one-on-one chat coaching subscriptions (Habit Coaching at $25/week, Leadership Coaching at $150/month) or one-time phone consultations. The platform also includes a coach directory, certification program, and matching service that connects clients with vetted coaches.

Product overview

Coach.me is a coaching platform that offers a unified ecosystem combining a free habit tracking app with paid coaching services. The core product is the Habit Tracker (free for iPhone, Android, and Web), which provides daily check-ins, streaks, milestones, and community support. Users can upgrade to Personal Coaching through Habit Coaching ($25/week or $87/month), Leadership RQ ($150/month), or Phone Consultations. The platform also includes a Coach Directory where coaches can list their services, and an 8-week Habit Coach Certification program for training new coaches. All services are integrated through a single platform with the free tracker as the entry point and coaching services as premium add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Habit Tracker Free cross-platform habit tracking app for iPhone, Android, and Web that lets users create habits, perform daily check-ins, set targets and reminders, view weekly/monthly trends, and celebrate milestones with streaks and props. Includes community Q&A and encouragement from friends. Targets individual consumers looking to build lasting habits in health, productivity, and personal development.
• Habit Coaching One-on-one chat-based coaching subscription with certified habit coaches providing daily check-ins, personalized advice, and accountability via private messaging. Priced at $25/week or $87/month with a satisfaction guarantee. Recommended for first-time coaching clients seeking consistent daily progress on habits.
• Leadership RQ

Quantifiable outcome

• Tens of thousands of clients coached since 2012
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• BetterUp: Well-funded enterprise coaching platform offering 1:1 coaching, mentorship, and leadership development. Comparable as a coaching marketplace model with a coach directory, though focused on enterprise/B2B sales rather than consumer habit coaching.
• Headspace: Subscription wellness app with guided programs, coaching, and content. Comparable on the consumer subscription wellness funnel model, though its content is meditation-led rather than habit-coach-led.
• Noom: Subscription-based health and behavior-change platform combining coaching with psychology-driven habit programs. Comparable because it pairs human accountability with behavior-change methodology in a freemium-adjacent consumer model.
• Calm: Subscription wellness app spanning meditation, sleep, and habit content. Comparable as a freemium-to-subscription consumer wellness platform with cross-mobile distribution, though focused on mindfulness rather than habit coaching.

Direct peers

• Strides: Goal and habit tracking app for iOS with streaks, reminders, and progress tracking. Direct comparable on the standalone habit-tracking mobile app layer that forms Coach.me's freemium entry point.
• Practice: Coaching platform offering scheduling, session notes, billing, and a client portal for independent coaches. Overlaps with Coach.me's directory and tools offering for coaches building online practices.
• Stickk: Goal commitment and habit formation platform using accountability contracts and coaching. Direct overlap on the behavior-change and accountability mechanics that underlie Coach.me's habit coaching methodology.
• CoachAccountable: Coaching practice management platform that provides scheduling, payments, and client tools for professional coaches. Directly comparable as a platform business serving the supply side of the same coaching market.
• Fabulous: Habit-tracking and self-improvement app with science-based routines, coaching-like nudges, and community. Direct comparable on the habit-tracking-plus-accountability mobile app model Coach.me pioneered.

Emerging players

• Mindvalley: Personal growth and transformation platform offering cohort-based programs and instructor-led courses. Comparable on the cohort training/certification program monetization (similar to Coach.me's Habit Coach Certification).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@coachdotme
• Facebookfacebook.com/coachdotme
• LinkedInlinkedin.com/company/6647465/admin/dashboard
• Instagraminstagram.com/coachdotme
• Xx.com/CoachDotMe

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coach.me