Ocean Grown Abalone
Rare Foods Australia (formerly Ocean Grown Abalone) runs the only MSC-certified wild enhanced abalone fishery in the world, producing premium Greenlip and Wild Roei abalone via a land-based hatchery and artificial reefs in a protected marine park in Augusta, Western Australia, selling through restaurants, DTC e-commerce and a retail storefront.
- Company typePrivate
- Founded2011
- HeadquartersFremantle, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ocean Grown Abalone does
Ocean Grown Abalone, now operating under the corporate brand Rare Foods Australia, is an Australian aquaculture and wild enhanced fishery company headquartered in Augusta, Western Australia. Its core operation is a land-based hatchery combined with deployment of juvenile abalone onto artificial reefs within a protected marine park in Flinders Bay, South West Australia, where the animals are left to grow in natural habitat for 3–4 years feeding on seaweeds from the Indian and Southern oceans before dive-based harvest. The company holds the only Marine Stewardship Council (MSC) certification for a wild enhanced abalone fishery globally, which functions as the primary sustainability and provenance credential for its products.
Commercial activity is built around the Two Oceans Abalone brand, comprising two SKUs: Greenlip Abalone (the original, hatchery-cultivated product) and Wild Roei Abalone (sourced from shallower reefs off Western Australia and South Australia, smaller and stronger-flavoured). Revenue is generated through three channels: B2B supply to premium restaurants and chefs; DTC e-commerce via the rarefoodsaustralia.com.au shop; and a physical retail footprint under Ocean Pantry in Augusta. Adjacent brand extensions include the Winereef/Subsea Estate subsea wine aging venture and Ocean Signature wines.
The company is small (11–50 employees), family-anchored (Ricciardi family interests in WA fishing operations including Shark Bay prawns, the South West Trawl Fishery, and Fremantle City Coldstores), and led by a mix of operating directors and independent non-executives with backgrounds in energy, infrastructure and Big-Four advisory (Paul Italiano as Chairman; Ian Ricciardi as Director; Dimitri Bacopanos as Non-Executive Director). The November 2021 rebrand from Ocean Grown Abalone to Rare Foods Australia was framed as positioning the entity for broader growth beyond a single-species aquaculture platform, and is the most significant corporate strategic action in the record.
Ocean Grown Abalone firmographics
Firmographics- Name
- Ocean Grown Abalone
- Legal name
- Ocean Grown Abalone Operations Pty Ltd
- Website
- https://oceangrown.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rare Foods Australia (formerly Ocean Grown Abalone) runs the only MSC-certified wild enhanced abalone fishery in the world, producing premium Greenlip and Wild Roei abalone via a land-based hatchery and artificial reefs in a protected marine park in Augusta, Western Australia, selling through restaurants, DTC e-commerce and a retail storefront.
- Ownership category
- akta.pro rank
Ocean Grown Abalone industry classification
Industry- Product category
- Premium Abalone Aquaculture
- NAICS
- Shellfish Farming (112512), Aquaculture (1125), Seafood Product Preparation and Packaging (3117), Fish and Seafood Retailers (445250)
- SIC
- Fishing, Hunting And Trapping (900), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Marine Shellfish Farming (e.g., oysters, mussels, clams) (AFAEAAAB)
Keywords
Where Ocean Grown Abalone is headquartered
LocationHeadquarters
- HQ city
- Fremantle
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ocean Grown Abalone business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Premium Seafood Products: Revenue from harvesting, processing and selling premium wild-caught abalone products under Two Oceans Abalone brand. Includes Greenlip Abalone and Wild Roei Abalone sold directly to consumers and restaurants.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ocean Grown Abalone product offering
Product offeringCore offering
Ocean Grown Abalone (operating as Rare Foods Australia) produces and sells premium wild-caught abalone under the Two Oceans Abalone brand, including Greenlip Abalone and Wild Roei Abalone. The company operates the only MSC-certified wild enhanced fishery in the world, culturing abalone at a land-based hatchery before transplanting them to artificial reefs in a protected marine park in South West Australia, where they grow for 3–4 years in natural habitat before being harvested, processed, and sold to high-end restaurants, chefs, and individual consumers.
Product overview
Rare Foods Australia (formerly Ocean Grown Abalone) operates as an aquaculture and wild-enhanced fishery company producing premium abalone products. The company operates a unique land-based hatchery and uses artificial reefs in a protected marine park in South West Australia. The product portfolio consists of the Two Oceans Abalone premium brand, which includes two sub-brands: Greenlip Abalone and Wild Roei Abalone. The company holds MSC (Marine Stewardship Council) certification as the only MSC-certified wild enhanced fishery in the world.
Differentiator
Problem solved
Functional benefit
Brands
- Two Oceans Abalone: Premium wild-caught abalone brand featuring Greenlip Abalone and Wild Roei Abalone.
- Subsea Estate
- Ocean Pantry
Products and services
- Two Oceans Greenlip Abalone
Quantifiable outcome
- 3-4 year natural growth cycle in protected marine habitat
- +1 more outcomes
Companies that use Ocean Grown Abalone
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Ocean Grown Abalone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ocean Grown Abalone partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Winereef / Subsea EstateminorCollaborative partnership for ocean-cellared wine production. Winereef technology enables subsea wine aging 20 meters below surface on Australia's first Winereef in Augusta waters. Creates unique flavor profiles stirred by Southern Ocean currents.
- Ocean Pantry AugustaminorRetail outlet in Augusta offering Ocean Signature wines and company seafood products. Physical location for customer purchases and brand experience.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Ocean Grown Abalone competitors and assessment
Company assessmentBroad incumbents
- Nissui (Nippon Suisan Kaisha): Major Japanese seafood and aquaculture conglomerate with global operations including salmon, tuna, and aquaculture. Comparable as a broad incumbent player in premium seafood with deep Asian distribution and abalone market presence.
- Maruha Nichiro: Japan's largest seafood company with extensive aquaculture operations including abalone, salmon, and tuna. Comparable as a broad incumbent in marine aquaculture and seafood processing with strong Asian market reach — a potential strategic acquirer or competitor in abalone.
- Mowi: World's largest Atlantic salmon producer, listed on Oslo Børs. Comparable as a globally dominant aquaculture company with strong ESG/sustainability positioning and broad premium seafood distribution.
- Thai Union Group: Global seafood leader (Chicken of the Sea, John West brands) with significant aquaculture exposure. Comparable as a broad incumbent with vertically integrated seafood operations and strong Asian and global distribution.
- Charoen Pokphand Foods: Thailand-based global aquaculture and food conglomerate (shrimp, fish, livestock). Comparable as a major Asian aquaculture incumbent with significant shrimp farming operations and global seafood distribution, relevant as a competitor and benchmark for Asian market penetration.
Direct peers
- Tassal Group: Australia's largest salmon aquaculture operator, ASX-listed (now owned by Cooke). Comparable as an Australian-listed aquaculture company serving domestic and Asian seafood markets with vertically integrated operations.
- Clean Seas Seafood: ASX-listed Australian aquaculture company producing premium Yellowtail Kingfish and Spencer Gulf Kingfish. Directly comparable as a small-cap, ASX-listed Australian aquaculture operator focused on premium seafood for export markets.
- Australis Aquaculture: Largest global producer of barramundi (Asian sea bass), operating in Vietnam with US distribution. Comparable as a premium-branded aquaculture company targeting Asian-inspired cuisine and US/Asian export markets.
- Huon Aquaculture: Tasmanian salmon and ocean trout aquaculture producer, ASX-listed (acquired by JBS). Comparable as an Australian premium aquaculture brand supplying domestic and Asian markets with vertically integrated farming and processing.
- Petuna Group: Tasmanian salmon and ocean trout producer and seafood processor. Comparable as a privately-held Australian premium aquaculture operator with similar export focus into Asian markets and integrated processing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ocean Grown Abalone social profiles
Digital presenceOcean Grown Abalone compliance and trust
Trust signalCompliance1 record
Ocean Grown Abalone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocean Grown Abalone leadership team
Management profileNumber of profiles
Profiles5 records
Ocean Grown Abalone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocean Grown Abalone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocean Grown Abalone
What does Ocean Grown Abalone do?
Ocean Grown Abalone (operating as Rare Foods Australia) produces and sells premium wild-caught abalone under the Two Oceans Abalone brand, including Greenlip Abalone and Wild Roei Abalone. The company operates the only MSC-certified wild enhanced fishery in the world, culturing abalone at a land-based hatchery before transplanting them to artificial reefs in a protected marine park in South West Australia, where they grow for 3–4 years in natural habitat before being harvested, processed, and sold to high-end restaurants, chefs, and individual consumers.
Is Ocean Grown Abalone a public or private company?
Ocean Grown Abalone is a private company. It is classified as public and is currently operating.
When was Ocean Grown Abalone founded?
Ocean Grown Abalone was founded in 2011. It employs 11 to 50 people.
Where is Ocean Grown Abalone based?
Ocean Grown Abalone is headquartered in Fremantle, Australia, in the Oceania region.
How does Ocean Grown Abalone make money?
One revenue line is on record: premium Seafood Products.
Who are Ocean Grown Abalone's main competitors?
Broad incumbents on record are Nissui (Nippon Suisan Kaisha), Maruha Nichiro, Mowi, Thai Union Group and Charoen Pokphand Foods. Direct peers are Tassal Group, Clean Seas Seafood, Australis Aquaculture, Huon Aquaculture and Petuna Group.
Does Ocean Grown Abalone have an API?
No public API is recorded for Ocean Grown Abalone.
What industry is Ocean Grown Abalone in?
Ocean Grown Abalone's product category is Premium Abalone Aquaculture. Its primary akta.pro industry code is AFAEAAAB, Marine Shellfish Farming (e.g., oysters, mussels, clams). Its NAICS code is 112512 and its SIC code is 900.