RMA GROUP

What RMA GROUP does

RMA Group is a privately held, diversified industrial and consumer services conglomerate headquartered in Bangkok, Thailand, operating across 16 countries in Southeast Asia and beyond. The company runs five business verticals: Automotive (Ford vehicle distribution, CKD/SKD assembly, fleet services under the Avis brand, vehicle and equipment rental, aftermarket products, and RMA Special Vehicles for mission-configured platforms); Equipment (agriculture, heavy equipment, material handling, power generation, cleaning, and testing equipment); Engineering (facility management, EPC services, and RMA Energy); Financial Leasing (automotive hire purchase, heavy equipment leasing, solar financing, and wholly-owned Tonle Finance in Cambodia); and Hospitality (Express Food Group, Palms Food International, HungryApp food delivery with 100,000+ deliveries, and hotel operations across 210+ food stores). The company employs over 9,000 people and has cumulatively handled 750,000+ vehicles.

RMA monetizes through a mix of one-time sales (vehicle and equipment distribution), recurring fleet and leasing contracts, professional services (EPC), and transaction-based fees in food delivery and hospitality. Go-to-market combines direct enterprise sales, OEM and franchise partnerships (Ford Global Fleet Sales, Avis, JCB), and retail and service centers across its operating geographies. Recent strategic activity centers on the March 2026 acquisition of Indonesian fleet operator Abhitrans to scale the Avis platform to 5,000 vehicles over five years, alongside new product launches in mission-configured defense vehicles and proprietary food brands. There is no proprietary technology platform disclosed; competitive advantage derives from physical distribution scale, long-standing OEM and franchise relationships, and country-level operating depth rather than software or AI differentiation.

Name

RMA GROUP

Legal name

RMA Group

Website

https://rmagroup.net

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

RMA Group is a Bangkok-based private conglomerate operating across automotive distribution, equipment, engineering, financial leasing, and hospitality in 16 countries, serving enterprise, government, and consumer customers throughout Southeast Asia and beyond.

Ownership category

akta.pro rank

Product category

Diversified Industrial Services

NAICS

Management of Companies and Enterprises (551), Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Mobility-as-a-Service (MaaS) for Employees (Multi-Modal Aggregation) (TLABALAD)

akta.pro secondary industry

Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

Keywords

• Fleet management services
• Heavy equipment distribution
• Automotive retail and leasing
• Engineering and facility management
• Hospitality and food services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Automotive Sales & Distribution: Sale and distribution of automotive vehicles including Ford brands, with CKD and SKD assembly capabilities in Southeast Asia. Revenue from vehicle sales, fleet services, and automotive aftermarket products.
2. Equipment Solutions: Sale and distribution of agriculture, heavy equipment, material handling, power generation, and cleaning equipment. Includes testing equipment solutions.
3. Financial Leasing: Automotive hire purchase, heavy equipment leasing, and solar financing services. RMA Group holds financial leasing operations including Tonle Finance in Cambodia.
4. Fleet Services & Mobility Platform: Vehicle and equipment rental, fleet management services operating under the Avis brand. Revenue from fleet operations including professional drivers and corporate fleet contracts.
5. Engineering Services: Engineering, procurement and construction (EPC), facility management services, and energy solutions including RMA Energy.
6. Hospitality: International food brands and dining experiences including Express Food Group, Palms Food International, and hotel operations. Includes HungryApp food delivery with over 100K deliveries and 210+ food stores.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

RMA Group is a diversified Thai conglomerate operating across five business divisions: Automotive (fleet services, retail and distribution, vehicle and equipment rental, aftermarket, and CKD/SKD assembly), Equipment (agriculture, heavy equipment, material handling, power generation, cleaning, and testing), Engineering (built environment, energy and mobility, EPC, facility management, and RMA Energy), Financial Leasing (automotive hire purchase, heavy equipment leasing, and solar financing), and Hospitality (Express Food Group, Palms Food International, hotels, and the HungryApp food delivery platform).

Product overview

RMA Group is a diversified business solutions provider operating across five main verticals: Automotive, Equipment, Engineering, Financial Leasing, and Hospitality. Their automotive division encompasses fleet services, vehicle rental, retail/distribution, and aftermarket products, while the equipment division covers agriculture, heavy equipment, power generation, and material handling. The engineering segment offers facility management and EPC services, financial leasing provides automotive, equipment, and solar financing, and hospitality includes food brands, delivery services (HungryApp), and hotels. RMA also operates specialized vehicle customization through RMA Special Vehicles and operates the Avis brand in Indonesia following the Abhitrans acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Ford Global Fleet Sales (FGFS): Ford fleet sales operations delivering specialized vehicles to government and enterprise customers globally
• RMA Special Vehicles (RMA SV)
• Express Food Group
• Palms Food International
• Tonle Finance
• HungryApp

Products and services

• RMA Fleet Services
• Automotive Retail and Distribution
• Vehicle and Equipment Rental
• Aftermarket Services
• CKD/SKD Assembly
• Industrial Equipment Distribution
• Engineering, Procurement and Construction (EPC)
• Facility Management Services
• Financial Leasing Services
• Hospitality and Food Services

Quantifiable outcome

• Nearly 300 vehicles acquired through Abhitrans acquisition, targeting 1,000 within 12 months and 5,000 within five years
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Ford Global Fleet Sales (FGFS)coreStrategic or Co-development Partner · 15 June 2026RMA Special Vehicles (RMA SV), in partnership with Ford Global Fleet Sales (FGFS), presents a portfolio of mission-configured vehicle platforms at Eurosatory 2026. FGFS supports RMA's vehicle customization and fleet sales operations globally, including delivery of specialized police trucks to Solomon Islands.
• AbhitranscoreStrategic or Co-development Partner · 2 March 2026RMA Group acquired Abhitrans, an Indonesian vehicle leasing and fleet services company operating under the Avis brand. The acquisition adds nearly 300 vehicles, over 200 professional drivers, and more than 50 corporate clients primarily in oil and gas sector.
• Comin AsiaminorImplementation/ SI/ Consulting PartnerComin Asia supported RMA Automotive Cambodia with the installation, testing, commissioning, and maintenance of mechanical and electrical systems for the construction of the Ford Assembly Plant in Pursat, Cambodia.
• JCBminorChannel Partner/ Reseller/ DistributorRMA Automotive developed an armored JCB tractor loader to provide robust protection and reliability in extreme conditions, showcasing vehicle customization capabilities.
• United Auto of Solomon IslandsminorChannel Partner/ Reseller/ DistributorFord Global Fleet Sales partnered with United Auto of Solomon Islands to deliver 40 specialized Ford Ranger 4WD police trucks to the Royal Solomon Islands Police Force.
• AviscoreGTM or Marketing PartnerRMA Group operates fleet services under the Avis brand franchise, advancing its regional mobility platform across Southeast Asia. The Abhitrans acquisition operates under the Avis brand.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sime Darby Berhad: Malaysian-listed diversified conglomerate with automotive distribution, heavy equipment, and industrial services across Southeast Asia — the closest direct comparable to RMA's multi-vertical SEA platform and OEM distribution model.
• Inchcape plc: London-listed global automotive distributor operating in mature and emerging markets. Comparable as a multi-brand automotive distribution and retail platform, though RMA's SEA focus and equipment/leasing adjacencies are more diversified.
• United Tractors: Indonesian-listed distributor of heavy equipment (Komatsu), trucks, and energy/mining services. Comparable on heavy equipment distribution and mining customer overlap, though United Tractors is more focused on equipment and energy.
• Jardine Cycle & Carriage: Singapore-listed conglomerate with automotive distribution, heavy equipment, and industrial operations across Southeast Asia. Closely comparable diversified industrial conglomerate structure with similar SEA geographic exposure.
• Berli Jucker (BJC): Thai-listed conglomerate spanning consumer goods, packaging, and healthcare. Comparable as a diversified Thailand-headquartered industrial group, though with less direct automotive/fleet overlap.
• Sixt SE: European-headquartered global vehicle rental and fleet leasing operator. Comparable business model for premium and corporate fleet services with professional drivers, though with different geographic footprint.
• Element Fleet Management: World's largest pure-play corporate fleet management company. Comparable as a fleet leasing, management, and driver-services platform serving enterprise clients, though globally focused rather than SEA.

Broad incumbents

• Avis Budget Group: Global vehicle rental brand parent. RMA operates fleet services under the Avis franchise in Indonesia and SEA, making Avis the brand/standards parent and a broad incumbent in the corporate fleet services category.
• Charoen Pokphand Group: Thailand-headquartered diversified conglomerate with automotive, food, retail, and telecom operations. Comparable Thai conglomerate scale and structure, though automotive and food verticals differ in product mix.

Others

• WHA Corporation: Thai-listed conglomerate in industrial estates, utilities, and digital infrastructure. Thematically comparable as a diversified Thai industrial group, but not a direct competitor in automotive or fleet services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RMAGroupGlobal
• Facebookfacebook.com/RMAGroup
• LinkedInlinkedin.com/company/rma-group
• Instagraminstagram.com/rma.group
• Xx.com/rmagroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMA GROUP