Pineapples Palms

What Pineapples Palms does

Pineapples Palms (legal name Pineapples Palms Too) is a privately held, direct-to-consumer coastal home furnishings retailer founded in 2001 in Jupiter, Florida, by sisters Shelly Bascetta and Lisa Peterson. The company curates and sells furniture (sofas, sectionals, dining and bedroom pieces), lighting, dinnerware, table linens, drinkware, serveware, art, mirrors, pillows, bedding, books, and home accessories, all oriented to a coastal/Palm Beach aesthetic. It operates a single flagship showroom in Jupiter, Florida, alongside a Shopify-powered e-commerce storefront with multi-currency checkout and international shipping to 30+ countries including the US, Canada, the UK, the EU, Australia, Japan, Singapore, and the UAE. The product offering is supplemented by value-added customization services — the "Color Me Custom" program (any Benjamin Moore paint on furniture), custom laser-engraved coordinates glassware, and custom monogrammed glassware and pillows — which target both residential decor and gift-giving occasions such as weddings, anniversaries, and realtor closings. The company also operates a sister brand, Pineapples Design Group, providing full-service and e-design interior design services.

The business model is multi-stream: (1) one-time retail product sales ranging from $15 accessories to $8,000+ statement furniture; (2) professional interior design services via Pineapples Design Group; and (3) premium-priced customization services (painting, engraving, monogramming). Go-to-market is direct-to-consumer through the owned Shopify storefront and physical showroom, with marketing driven by Instagram, email newsletter, blog/design content, and customer testimonials. Pricing is unit-based with no subscription component, though free shipping is offered on orders over $100 and a sale section regularly discounts inventory 20-66%. The customer base is segmented into affluent coastal-living homeowners, gift buyers, and interior design clients — all served on a long-tail individual basis with no enterprise or B2B contracts disclosed. With 1-10 employees, no institutional or venture funding, and three principals (Bascetta, Peterson, and partner Cindy Larschan, who joined in 2014), the company is a founder-controlled lifestyle retail brand.

Name

Pineapples Palms

Legal name

Pineapples Palms Too

Website

https://pineapplespalms.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Pineapples Palms is a privately held, direct-to-consumer coastal home furnishings retailer offering furniture, lighting, dinnerware, decor, and personalized gifts via a Shopify e-commerce storefront, a Jupiter, Florida showroom, and a sister interior design brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of coastal-inspired furniture, home decor, dinnerware, lighting, and gifts through e-commerce and physical showroom. One-time purchase model with products ranging from decorative accessories ($15-100) to premium furniture ($1,000-5,000+).
2. Interior Design Services: Full-service interior design team offering in-home and e-design services for customers seeking professional design consultation and project management.
3. Customization Services: Revenue from custom painting, engraving, and monogramming services that add premium pricing to standard products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pineapples Palms is a direct-to-consumer retailer of coastal-inspired home furnishings and decor, operating an owned Shopify e-commerce storefront and a physical showroom in Jupiter, Florida. The company curates and sells furniture, lighting, dinnerware, table linens, drinkware, serveware, art, mirrors, pillows, throws, bedding, and personalized gifts. It also offers custom-painted furniture and custom-engraved coordinate glassware, and provides full-service interior design through its sister brand Pineapples Design Group.

Product overview

Pineapples Palms operates as a single unified e-commerce platform offering a curated collection of coastal-inspired home furnishings and decor. The product portfolio encompasses furniture (living, dining, and bedroom categories), home accessories (frames, florals, candles, clocks), tableware (dinnerware, linens, drinkware, serveware), lighting (ceiling, table, floor, sconces), and specialty items (art, mirrors, bedding). The offering includes value-added services such as custom painted furniture through the Color Me Custom program, personalized gift items with monogram and coordinate engraving, and interior design consultation services. The store functions as a one-stop destination for coastal living style, combining furniture with decorative accessories and tableware to enable complete room styling.

Differentiator

Problem solved

Functional benefit

Brands

• Pineapples Design Group: Full-service interior design team offering e-design services, linked from the main retail website as a separate brand.

Products and services

• Coastal Furniture Living room, dining, and bedroom furniture pieces including chairs, sofas, sectionals, coffee tables, consoles, desks, ottomans, benches, side tables, stools, beds, dressers, and nightstands with coastal-inspired designs, targeted at homeowners furnishing coastal and primary residences.
• Lighting Interior lighting solutions including ceiling fixtures, chandeliers, table and floor lamps, sconces, cordless lighting, and lanterns for residential coastal interiors.
• Dinnerware and Flatware Casual and formal dinnerware including plates, bowls, mugs, and flatware designed for coastal and everyday dining.
• Drinkware and Barware Glassware including stemless wine glasses, tumblers, and shot glasses, along with bar tools and accessories for entertaining.
• Serveware Serving pieces including charcuterie and appetizer boards, salt and pepper mills, platters, serving bowls, and salad servers and spreaders.
• Home Decor and Accessories Decorative items including picture frames, candles and diffusers, trays, boxes, jars, vases, bowls, realistic florals, clocks, games, and custom flower pots.
• Art and Mirrors Wall art, prints, and mirrors in various sizes and styles to complement coastal interiors.
• Pillows, Throws, and Bedding Decorative pillows, throw blankets, and bedding collections in coastal-inspired patterns and fabrics.
• Table Linens Table setting essentials including napkins, napkin rings, placemats, coasters, and paper napkin holders in coastal-inspired patterns.
• Books and Book Stacks Lifestyle and mixology coffee table books plus decorative book stacks organized by color theme.
• Outdoor Furniture and Pillows Weather-resistant outdoor furniture and pillows designed for patio and outdoor living spaces.
• Custom Painted Furniture (Color Me Custom) Custom painted furniture service allowing customers to choose any Benjamin Moore paint color for a personalized piece, offered as a premium customization on standard furniture.
• Personalized Gifts Customizable gift items including monogrammed glassware, custom engraved coordinate glasses, personalized pillows, and custom flower pots, sold through the personalized gifts collection.
• Interior Design Services Full-service interior design assistance through Pineapples Design Group, offering in-home and e-design consultations for customers seeking professional styling and project management.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Cindy LarschancoreStrategic or Co-development PartnerIn 2014, Cindy Larschan joined as a partner to launch Pineapples Palms Too, enabling the business to expand coast to coast beyond the original Jupiter, Florida location. Larschan contributes to operations and customer service, as evidenced by customer testimonials referencing her personal attention to orders.
• Pineapples Design GroupcoreStrategic or Co-development PartnerSister company providing full-service interior design services. The design group serves as the professional services arm, offering in-home and e-design consultations to customers, creating synergy with the retail operations.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MacKenzie-Childs: MacKenzie-Childs is a home decor, dinnerware, and gift retailer with a distinctive coastal-influenced aesthetic. It is comparable on curated DTC assortment, premium gifting focus, and direct-to-consumer model.
• One Kings Lane: One Kings Lane is an online home furnishings marketplace offering furniture, lighting, decor, and gifts with an emphasis on curated, design-forward brands. It overlaps with Pineapples Palms on assortment, premium positioning, and DTC gifting.
• Frontgate: Frontgate is a DTC retailer of premium outdoor furniture, indoor furniture, and home decor with strong coastal/vacation-home appeal. It competes directly in Pineapples Palms' outdoor furniture and coastal lifestyle categories.
• Serena & Lily: Serena & Lily is a direct competitor offering coastal-inspired home furnishings, decor, and outdoor furniture through DTC e-commerce and showrooms. It targets the same affluent coastal/vacation-home customer with a comparable curated aesthetic and premium price points.
• Ballard Designs: Ballard Designs is a DTC and catalog-based home furnishings retailer offering furniture, lighting, decor, and outdoor pieces with a classic/coastal-leaning aesthetic. It is comparable in assortment depth and target customer to Pineapples Palms.
• Annie Selke: Annie Selke is a home textiles and lifestyle brand known for coastal-inspired rugs, bedding, pillows, and decor. It is a strong comparable in aesthetic positioning and DTC catalog approach, though narrower in furniture assortment.

Broad incumbents

• Pottery Barn: Pottery Barn is a large national home furnishings retailer offering furniture, lighting, bedding, and decor across price tiers. It overlaps with Pineapples Palms across nearly every category but serves a broader mainstream audience rather than a coastal-specific niche.
• West Elm: West Elm is a national home furnishings retailer owned by Williams-Sonoma, offering modern furniture, lighting, bedding, and decor. It overlaps significantly with Pineapples Palms' product mix while competing at scale on selection and brand recognition.
• Wayfair: Wayfair is the largest pure-play online home furnishings retailer, offering furniture, decor, lighting, and gifts across all price points. It competes with Pineapples Palms on breadth, price competitiveness, and shipping logistics.

Emerging players

• Haute House Home: Haute House Home is a smaller DTC home furnishings brand offering trend-driven coastal and glam furniture, lighting, and decor. It is an emerging comparable in scale and product mix, though with a broader (less coastal-pure) positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pineapplespalms
• Xx.com/pineapplespalms
• LinkedInlinkedin.com/company/pineapples-palms-etc.-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pineapples Palms