The Nonprofit Alliance

What The Nonprofit Alliance does

The Nonprofit Alliance (TNPA) is a Washington, DC-based 501(c)(6) national membership organization founded in 2018 by Shannon McCracken. Its stated mission is to promote, protect, and strengthen the nonprofit sector. TNPA serves two primary member segments: 501(c)(3) and other nonprofit organizations, and the commercial firms (consultancies, vendors, direct response fundraising agencies, technology providers) that serve them. The organization is led by Shannon McCracken as founding President and CEO and Ann Hollingsworth as VP, Government Affairs, with a staff size of 1-10.

TNPA's core product is a membership platform that bundles federal and state policy advocacy, legislative tracking, and member briefings with professional development programming. The product surface includes an annual Leadership Summit, Rising Leaders Summit, Faith & Fundraising Forum, Management Essentials, and a year-long Essential Leadership Lab cohort. Supporting offerings include the Leading EDGE paid student internship program, TNPA Nonprofit Career Day, a GrowthZone-powered Jobs Board, a vendor Marketplace directory, and downloadable resources such as the RFP Best Practices Guide, Sustainer Best Practices Guide, and the "Trust in the Nonprofit Sector" research report. The technology stack is a standard WordPress CMS with GrowthZone for member and job board management and Google Analytics for web tracking — no proprietary platform or AI capabilities are disclosed.

The business model is a hybrid of subscription (annual membership dues from nonprofit and commercial members), marketplace commissions (vendor listing fees in the Marketplace), sponsorship revenue (event and program sponsors at multiple tiers), transaction fees (event registration), and program fees (Essential Leadership Lab, Leading EDGE). GTM motion is direct membership sales and relationship management, supplemented by content marketing (blog, newsletters, legislative updates), social media on LinkedIn, Instagram, and YouTube, and event-based marketing. The organization is membership-funded, has no parent company, has not raised venture or private equity funding, and does not publicly disclose financial results. A wholly owned subsidiary, The Nonprofit Alliance Foundation, operates as the foundation arm.

Name

The Nonprofit Alliance

Legal name

The Nonprofit Alliance

Website

https://tnpa.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Nonprofit Alliance (TNPA) is a Washington, DC-based 501(c)(6) membership organization that advocates for and provides professional development resources to U.S. and Canadian nonprofits and the commercial firms serving them.

Ownership category

akta.pro rank

Product category

Nonprofit Sector Advocacy

NAICS

Professional Organizations (81392), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)

akta.pro secondary industries

Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN), Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

• Nonprofit advocacy services
• Policy representation
• Professional development programs
• Sector networking events
• Workforce development initiatives

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: TNPA generates revenue through annual membership fees from nonprofit organizations and commercial partner firms. Membership provides access to advocacy representation, professional development programs, resources, and networking opportunities.
2. Sponsorship: Corporate and commercial partners sponsor TNPA events and programs, including Leadership Summits, Rising Leaders Summits, Faith & Fundraising Forum, and the Leading EDGE Internship Program.
3. Marketplace Vendor Fees: TNPA maintains a marketplace directory where consulting firms, suppliers, and vendors provide services to nonprofits. Vendors pay to be listed in the marketplace and offer member discounts.
4. Event Registration: Revenue generated from registration fees for TNPA programs including Leadership Summit, Rising Leaders Summit, Faith & Fundraising Forum, Management Essentials, and Essential Leadership Lab.
5. Program Fees: Revenue from specialized programs including the year-long Essential Leadership Lab and the Leading EDGE Internship Program which connects students with nonprofit sector careers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

The Nonprofit Alliance is a 501(c)(6) membership organization that provides federal and state policy advocacy, legislative tracking, and unified sector representation on behalf of nonprofit organizations and the commercial firms that serve them. Members gain access to professional development summits, year-long leadership labs, networking events, a paid student internship program, a jobs board, and a vetted vendor marketplace. The core value proposition is convening the philanthropic sector around a single advocacy voice while delivering practical workforce and operational resources.

Product overview

The Nonprofit Alliance (TNPA) operates a membership-based platform serving nonprofit organizations and aligned commercial partners, functioning as a unifying voice to promote, protect, and strengthen the nonprofit sector. The core platform provides membership with access to advocacy services, policy representation, and legislative updates. Supporting products include a Jobs Board for career opportunities, a Marketplace directory of service providers, and the Leading EDGE student internship program. Professional development offerings encompass Leadership Summits, Rising Leaders Summit, Faith & Fundraising Forum, and the Essential Leadership Lab year-long program. Resources include RFP Best Practices Guide, Sustainer Best Practices Guide, and Multicultural Calendar for Meeting Planning. The platform enables members to access advocacy resources, networking, educational programs, and a directory of trusted suppliers and vendors.

Differentiator

Problem solved

Functional benefit

Brands

• Leading EDGE: Student internship program connecting students to nonprofit sector careers
• Essential Leadership Lab
• ADRFCO Council
• Christian Development Council (CDC)
• The Nonprofit Alliance Foundation

Products and services

• TNPA Membership Annual membership-based service for nonprofit organizations and aligned commercial partners, providing federal and state policy advocacy, legislative tracking, representation, professional development programs, and access to member resources.
• TNPA Jobs Board Online job listing platform where nonprofit employers post openings and candidates browse career opportunities across the sector.
• TNPA Marketplace Vetted vendor directory connecting nonprofit buyers with consulting firms, suppliers, and agencies serving the sector; vendors pay to list and offer member-exclusive perks.
• Leading EDGE Internship Program Paid internship program that places students with nonprofit organizations for workforce entry into the philanthropic sector, supported by employer sponsorships.
• Leadership Summit Annual leadership summit convening nonprofit executives for professional development, peer networking, and advocacy training.
• Rising Leaders Summit Annual summit for emerging nonprofit professionals focused on career development, leadership skills, and peer networking.
• Faith & Fundraising Forum Annual forum addressing faith-based fundraising strategies, sustainer programs, and best practices for religious nonprofit organizations.
• Essential Leadership Lab Year-long cohort-based leadership development program providing ongoing training and professional development for nonprofit sector leaders.
• TNPA Nonprofit Career Day Career day event connecting college students and recent graduates with nonprofit organizations recruiting talent in the sector.
• Legislative Updates & Policy Alerts Ongoing real-time legislative updates, policy alerts, member briefings, and state policy tracking covering federal and state regulatory changes affecting nonprofits.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Avalon Consulting GroupminorOthersAvalon Consulting Group is mentioned as a newsletter publisher that distributes information about TNPA activities and nonprofit sector topics to its clients. No formal partnership structure was detailed.
• Cooper Hill Conservation AllianceminorOthersThe Trustees, as a member of the Cooper Hill Conservation Alliance, received the 2026 Connecticut Special Award for Excellence in Conservation Collaboration. This is an external alliance where TNPA members participate.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Council of Nonprofits: A national network of state and regional nonprofit associations that does federal advocacy on behalf of the charitable sector. Overlaps with TNPA on policy representation, capacity building, and serving as a sector infrastructure body.
• Nonprofit Technology Enterprise Network (NTEN): A membership organization that helps nonprofits use technology effectively, with training programs, an annual conference, and policy engagement on data and AI issues. Comparable to TNPA on the technology-policy and capacity-building intersection.
• Independent Sector: The largest and longest-standing national membership organization that convenes nonprofits, foundations, and corporations to advance the nonprofit sector. Directly comparable to TNPA on the federal advocacy mandate, public-trust research, and cross-sector membership model.
• BoardSource: National nonprofit focused on governance, leadership, and board effectiveness for charitable organizations. Comparable to TNPA in serving nonprofit professionals with training, resources, and a leadership-development program (akin to TNPA's Essential Leadership Lab).
• Association of Fundraising Professionals (AFP): The primary professional association for individual fundraisers, with chapters, certification, ethics, and an annual conference. Comparable to TNPA's ADRFCO Council, Faith & Fundraising Forum, and broader fundraising professional-development programming.
• Candid (Foundation Center + GuideStar): A major nonprofit-sector information and research organization serving grantmakers, nonprofits, and the public with data, research (e.g., 'Trust in the Nonprofit Sector'), and tools. Overlaps with TNPA's research, transparency, and sector-intelligence offerings.

Broad incumbents

• Forum of Regional Associations of Grantmakers: A national network of regional philanthropy-serving organizations. Comparable in serving as infrastructure for grantmakers and nonprofits and engaging on federal philanthropic policy.
• BBB Wise Giving Alliance: A nonprofit standards-setting and charity-evaluation body affiliated with the BBB system. Overlaps with TNPA's trust-and-transparency work and addresses similar donor-confidence themes.
• Charity Navigator: A leading charity-rating platform that evaluates nonprofits on accountability, transparency, and results. Comparable to TNPA on the 'trust in the nonprofit sector' theme, though operating as an evaluator rather than a membership association.

Others

• American Society of Association Executives (ASAE): The umbrella membership body for U.S. trade and professional associations. While not a direct nonprofit-sector peer, ASAE is structurally analogous as a federation/membership-association model and provides benchmarking on association governance and operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TheNonprofitAlliance
• LinkedInlinkedin.com/company/the-nonprofit-alliance
• Instagraminstagram.com/thenonprofitalliance
• Xx.com/tnpaorg
• Facebookfacebook.com/TNPAorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Nonprofit Alliance