Robinson Pharma
Robinson Pharma is a privately held US contract manufacturer of dietary supplements founded in 1989, operating 9 cGMP-certified facilities with over 1 million square feet of capacity for softgels, tablets, capsules, powders, gummies, and liquids, serving emerging and multinational supplement brands.
- Company typePrivate
- Founded1989
- HeadquartersSanta Ana, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Robinson Pharma does
Robinson Pharma, Inc. is a privately held US contract manufacturer of dietary supplements founded in 1989 and headquartered in Santa Ana, California. The company operates more than 1,000,000 square feet of manufacturing and warehouse space across nine cGMP-certified facilities, with dedicated production lines for softgels (including 15 vegetarian encapsulation machines), two-piece hard shell capsules, tablets, powders (100,000 metric tons/year capacity), gummies (7 billion/year), liquid ampoules (400 million/year), and packaging formats including bottles, blister cards, sachets, and pouches. The company also manufactures personal care products and pet supplements. Robinson Pharma is led by founder, CEO, and General Manager Tuong Nguyen.
The company generates revenue through a B2B contract-manufacturing and private-label model, serving both emerging and established supplement brands as well as multinational nutritional supplement clients. Revenue streams include one-time contract manufacturing, private labeling using the company's Robinson Formulas, custom formulation R&D services, and finishing and packaging — an integrated "one-stop" offering from formulation through labeling and shipping. Pricing is quote-based and not publicly disclosed; the company runs a three-step sales process (online quote request, phone consultation, then production and fulfillment) supported by dedicated international registration and sales teams in China, South Korea, and Vietnam. The company holds FDA, cGMP, NSF, NPA, CCOF (organic), SQF, Halal, Kosher, Health Canada, and UL certifications, enabling both domestic and international market access for brand customers.
Between December 2025 and May 2026, Robinson Pharma executed a concentrated capacity-expansion program: a new high-speed liquid line and expanded tablet/capsule/softgel output, an 82,000 sq ft warehouse and production-support facility with six additional veggie softgel machines, the hiring of more than 120 new employees, and the opening of a 183,000 sq ft facility housing 20 manufacturing lines. The company also operates a 243-SKU US product catalog and a 134-product Vietnam market line, with international general offices in China and South Korea supporting cross-border regulatory and distribution work for global supplement brands.
Robinson Pharma firmographics
Firmographics- Name
- Robinson Pharma
- Legal name
- Robinson Pharma, Inc.
- Website
- https://robinsonpharma.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Robinson Pharma is a privately held US contract manufacturer of dietary supplements founded in 1989, operating 9 cGMP-certified facilities with over 1 million square feet of capacity for softgels, tablets, capsules, powders, gummies, and liquids, serving emerging and multinational supplement brands.
- Ownership category
- akta.pro rank
Robinson Pharma industry classification
Industry- Product category
- Nutraceutical Contract Manufacturing
- NAICS
- Pharmaceutical and Medicine Manufacturing (32541)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL)
Keywords
Where Robinson Pharma is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Robinson Pharma business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Contract Manufacturing: Robinson Pharma provides contract manufacturing services for dietary supplements, producing softgels, capsules, tablets, powders, liquids, and gummies for brand partners. The company operates on a business-to-business model serving retail supplement brands.
- Private Label Manufacturing: Robinson Pharma offers private labeling services allowing customers to sell supplements under their own brand using Robinson Formulas. Cost-effective approach for starting or expanding a nutritional supplement business.
- Custom Formulation Services: Custom formulation services where R&D department develops nearly any nutritional supplement and vitamin concept. Customers can provide their own raw materials meeting MOQ and testing requirements.
- Finishing & Packaging Services: Comprehensive finishing and packaging services including blister cards, boxes, display cartons, bottles, sachets, and various custom packaging options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Robinson Pharma product offering
Product offeringCore offering
Robinson Pharma is a contract manufacturer of dietary supplements producing softgels, tablets, capsules, powders, liquids, gummies, and personal care products for supplement brands. The company provides private labeling, custom formulation, finishing, packaging, and international registration services on a quote-based B2B basis.
Product overview
Robinson Pharma is a USA-based contract manufacturer of dietary supplements offering integrated manufacturing services across multiple product formats. The company provides contract manufacturing, private labeling, custom formulation, finishing and packaging, and international registration services. Manufacturing capabilities include softgel (20 lines including 15 vegetarian), capsules, tablets (14 lines), powders (100,000 metric tons/year), liquids (400 million ampoules/year), personal care products, and pet supplements. The product portfolio spans over 243 SKUs including multivitamins, specialty supplements, nutritional oils, herbal products, bone health, joint health, heart health, vitamins, minerals, amino acids, antioxidants, and diet products. Robinson Pharma operates over 1 million square feet of manufacturing and warehouse space across nine cGMP-certified facilities in Santa Ana, California, serving both emerging and established supplement brands globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Contract Manufacturing Services Full-service contract manufacturing of dietary supplements in softgel, tablet, capsule, powder, liquid, gummy, and personal care formats for supplement brand customers.
- Private Labeling Services Private label production of finished dietary supplement products that brands can sell under their own labels, including the Robinson Formulas product line.
- Custom Formulation Services Custom dietary supplement formulation development, enabling customers to bring proprietary or differentiated products to market.
- Finishing and Packaging Services Finishing and packaging of manufactured dietary supplements to deliver retail- or distribution-ready finished goods.
- International Product Registration Services Support for registering Robinson Pharma-manufactured dietary supplement products in international markets, enabling brand customers to sell overseas.
Companies that use Robinson Pharma
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Robinson Pharma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Robinson Pharma partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Santa Ana Tết Lunar New Year FestivalminorRobinson Pharma sponsored Santa Ana's annual Tết Lunar New Year Festival, a community event celebrating Vietnamese and Asian culture. The sponsorship reflects Robinson Pharma's commitment to community engagement and cultural diversity in its Santa Ana operations.
Scale indicators16 records
Recent moves8 records
Expansion highlights5 records
Robinson Pharma competitors and assessment
Company assessmentDirect peers
- Best Formulations: Best Formulations is a US-based contract manufacturer of vitamins, supplements, and personal care products with similar softgel, tablet, capsule, powder, and liquid capabilities. It is one of Robinson Pharma's closest direct competitors in the nutraceutical CDMO space, serving similar emerging and established supplement brand customers.
- Makers Nutrition: Makers Nutrition is a US contract manufacturer and private-label supplement producer offering tablets, capsules, softgels, powders, and liquids. It directly competes with Robinson Pharma for the same supplement brand customers and follows a similar B2B contract manufacturing + private label + custom formulation model.
- Vitakem: Vitakem is a private-label and contract supplement manufacturer producing softgels, tablets, capsules, powders, and liquid supplements. It mirrors Robinson Pharma's service offering — formulation, manufacturing, and packaging — and competes for similar mid-market supplement brand relationships.
- NutraScience Labs: NutraScience Labs is a US-based supplement contract manufacturer offering custom formulation, private label, and manufacturing across multiple dosage formats. It targets the same emerging and mid-market supplement brand customer segment as Robinson Pharma.
- Pacific Nutritional Inc. (PMC): Pacific Nutritional (PMC) is a contract supplement manufacturer producing tablets, capsules, softgels, and powders for supplement brands. It is a direct peer in the nutraceutical CDMO space with overlapping capabilities and a similar B2B contract manufacturing model.
- Vitaco Holdings: Vitaco is a global manufacturer of nutrition, health, and wellness products, producing supplements and sports nutrition across multiple formats. It manufactures for both owned brands and third-party customers, making it a relevant peer in scale, format breadth, and international supplement distribution.
Broad incumbents
- NOW Foods: NOW Foods is one of the largest US natural products manufacturers with its own brands plus a sizable contract manufacturing operation. While primarily a brand owner, its in-house manufacturing scale and quality certifications make it a relevant incumbent peer in the supplement manufacturing space.
- Herbalife Nutrition: Herbalife is a global nutrition company that manufactures and distributes supplements, meal replacements, and personal care products. It operates its own manufacturing infrastructure at significant scale, making it a relevant broad incumbent peer for capacity, certifications, and global distribution benchmarks.
- Nature's Sunshine Products: Nature's Sunshine is a global manufacturer and direct seller of nutritional and herbal supplements with its own cGMP manufacturing facilities. Its vertically integrated manufacturing-plus-brand model is a relevant point of comparison for Robinson Pharma's CDMO-plus-private-label business.
- Catalent: Catalent is a global CDMO serving pharma and consumer health with softgel, oral dose, and biologics capabilities. While predominantly pharma-focused, its softgel and consumer health segments overlap with Robinson Pharma's core manufacturing formats, making it a relevant broad incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Robinson Pharma social profiles
Digital presenceRobinson Pharma compliance and trust
Trust signalCompliance10 records
Robinson Pharma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robinson Pharma leadership team
Management profileNumber of profiles
Profiles1 record
Robinson Pharma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robinson Pharma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robinson Pharma
What does Robinson Pharma do?
Robinson Pharma is a contract manufacturer of dietary supplements producing softgels, tablets, capsules, powders, liquids, gummies, and personal care products for supplement brands. The company provides private labeling, custom formulation, finishing, packaging, and international registration services on a quote-based B2B basis.
Is Robinson Pharma a public or private company?
Robinson Pharma is a private company. It is classified as family owned and is currently operating.
When was Robinson Pharma founded?
Robinson Pharma was founded in 1989. It employs 501 to 1,000 people.
Where is Robinson Pharma based?
Robinson Pharma is headquartered in Santa Ana, United States, in the North America region.
How does Robinson Pharma make money?
Four revenue lines are on record. Contract Manufacturing is the primary driver. The others are private Label Manufacturing, custom Formulation Services and finishing & Packaging Services.
Who are Robinson Pharma's main competitors?
Direct peers on record are Best Formulations, Makers Nutrition, Vitakem, NutraScience Labs, Pacific Nutritional Inc. (PMC) and Vitaco Holdings. Broad incumbents are NOW Foods, Herbalife Nutrition, Nature's Sunshine Products and Catalent.
Does Robinson Pharma have an API?
No public API is recorded for Robinson Pharma.
What industry is Robinson Pharma in?
Robinson Pharma's product category is Nutraceutical Contract Manufacturing. Its primary akta.pro industry code is AFAFAIAL, Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations). Its NAICS code is 32541 and its SIC code is 2000.