Bspoke Insurance Group
Bspoke Insurance Group is a UK multi-brand MGA/MGU platform providing specialist insurance across property, lifestyle, high-net-worth, commercial, transportation, and sports sectors, distributed exclusively through brokers and owned by NFP (an Aon company).
- Company typePrivate
- Founded2022
- HeadquartersLeeds, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Bspoke Insurance Group does
Bspoke Insurance Group is a UK-based multi-brand platform of managing general agents (MGAs) and managing general underwriters (MGUs) providing specialist insurance across property, lifestyle, high-net-worth, commercial, transportation, sports/leisure, and accountancy sectors. Formed in 2022 from the merger of Precision Partnership Limited and UK General Insurance Group, the company was acquired by NFP (an Aon company) in August 2025 and operates from Leeds with additional offices across the UK. Its twelve wholly-owned sub-brands — including Bspoke Commercial, Bspoke Lifestyle, Bspoke Private Clients, Bspoke Property Owners, Bspoke Sports & Leisure, Bspoke Fee Protection, Miramar Underwriting, Provego Underwriting, Bspoke Underwriting, Police Mutual, Forces Mutual, and Arma Karma — operate as separate specialist businesses backed by A-rated capacity providers.
The company runs on a "virtual insurer" technology stack providing full sales, underwriting, pricing, business intelligence, and reserving capability. Its primary digital asset is the Bspoke Online broker portal, a 24/7 trading platform enabling instant quoting, policy management, and document access; the Provego portal serves transportation clients with claims and communication workflows. Products are distributed exclusively through insurance brokers via three channels: direct underwriter access for complex risks, the Bspoke Online portal for standard products, and delegated authority arrangements for high-volume coverholders.
Revenue is generated through commission and profit-sharing arrangements with A-rated capacity providers on premiums underwritten, supplemented by recurring fee income from products such as tax investigation insurance for accountants. The customer base is split across multiple specialty segments including 1,200+ holiday and residential parks (Bspoke Lifestyle), HNW private clients, commercial property owners, haulage operators, and sports clubs. Pricing is quote-based with minimum premiums starting at £400 and sum insured limits up to £6M for HNW properties. In 2025 the group won MGA of the Year at the National Insurance Awards and received a 5-Star MGA declaration from Insurance Business UK.
Bspoke Insurance Group firmographics
Firmographics- Name
- Bspoke Insurance Group
- Legal name
- Bspoke Insurance Group Ltd
- Website
- https://bspokegroup.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bspoke Insurance Group is a UK multi-brand MGA/MGU platform providing specialist insurance across property, lifestyle, high-net-worth, commercial, transportation, and sports sectors, distributed exclusively through brokers and owned by NFP (an Aon company).
- Ownership category
- akta.pro rank
Bspoke Insurance Group industry classification
Industry- Product category
- Specialty Insurance (Managing General Agency / Underwriting)
- NAICS
- Insurance Agencies and Brokerages (524210), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
- akta.pro secondary industries
- Professional Firms BOP (Office/Professional) (FSAJAFAE), Construction Specialty (Wrap-Ups/Builders Risk/Contractors) (FSAJAGAH), Large Commercial Package (National Accounts) (FSAJAFAC), Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
Keywords
Where Bspoke Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Bspoke Insurance Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premium Revenue: Bspoke operates as an MGA/MGU earning revenue through underwriting insurance policies. The company develops, underwrites, manages and controls delegated binding authorities on behalf of insurer partners, earning commission and profit sharing arrangements from capacity providers.
- Fee Protection Insurance: Bspoke Fee Protection provides tax investigation insurance for UK accountants, generating recurring premium revenue through annual policy renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Occupied Commercial & Residential Property - minimum premium |
| Subscription | Annual | High Net Worth Platinum Home Insurance |
| Subscription | Annual | Mid Net Worth Gold Home Insurance |
| Subscription | Annual | Mid Net Worth Premier Home Insurance |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Bspoke Insurance Group product offering
Product offeringCore offering
Bspoke Insurance Group underwrites and distributes specialist UK insurance products as a multi-class platform of Managing General Agents and Managing General Underwriters operating as a virtual insurer. It delivers tailored coverage across commercial combined, contractors, tradesman, office, property owners, holiday and residential parks, high-net-worth homes, sports/leisure/events, transportation/haulage, and tax investigation/fee protection lines, distributed exclusively through insurance brokers and coverholders backed by A-rated capacity providers.
Product overview
Bspoke Insurance Group is a multi-brand platform of multi-class niche and specialist MGAs and MGUs operating as a virtual insurer with full sales, underwriting, pricing, business intelligence and reserving capability. The Group offers distinct product lines across Commercial (Bspoke Commercial with Commercial Combined, Contractors, Tradesman, Office products), Sports & Leisure (Entertainment, Film, Golf, Sports & Social Clubs), Lifestyle (Bspoke Lifestyle for Holiday/Residential Parks), Property (Bspoke Property Owners and Miramar Underwriting for residential and commercial property), Private Clients (HNW Platinum, MNW Gold, Premier Home), Transportation (Provego Underwriting for Haulage, Cargo, Couriers, Removers, Taxi), Fee Protection (tax investigation insurance), and Personal Lines (Bspoke Underwriting for Home, Contents, Leisure, Vehicle Protection). Products are distributed through broker relationships, the Bspoke Online portal, and delegated authority schemes, all backed by A-rated capacity providers.
Differentiator
Problem solved
Functional benefit
Brands
- Bspoke Lifestyle Park Insurance: Specialist MGA providing insurance to the leisure industry and specifically to the Holiday and Residential Park sector, with endorsement from HARPA and BIBA Scheme Provider status.
- Provego Underwriting
- Miramar Underwriting
- Bspoke Underwriting
Products and services
- Bspoke Commercial Insurance
- Bspoke Sports & Leisure Insurance
- Bspoke Fee Protection Insurance
- Bspoke Lifestyle Park Insurance
- Miramar Underwriting Property Insurance
- Provego Underwriting Transportation Insurance
- Bspoke Private Clients High Net Worth Home Insurance
- Bspoke Property Owners Insurance
- Bspoke Underwriting Personal Lines Schemes
- Arc Legal Legal Expenses & Home Emergency Cover
- Police Mutual Insurance
- Forces Mutual Insurance
Quantifiable outcome
- Insures over 1,200 holiday and residential parks in the UK with tens of thousands of individual caravan and park home owners
- +2 more outcomes
Companies that use Bspoke Insurance Group
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
Bspoke Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bspoke Insurance Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Arc Legal GroupcoreArc Legal Group, a leading UK provider of Legal Expenses Insurance and Assistance products, partners with Bspoke to enhance products across multiple MGA businesses. The partnership adds specialist legal protection to Bspoke Commercial, Bspoke Property Owners, and Bspoke Lifestyle products, including legal expenses and home emergency protection for park home insurance customers.
- Holiday and Residential Parks Association (HARPA)coreBspoke Lifestyle is the only insurance provider endorsed by HARPA, the Holiday and Residential Parks Association. This endorsement positions Bspoke as the preferred insurance partner for holiday and residential parks sector.
- BIBA (British Insurance Brokers' Association)coreBspoke Lifestyle is appointed as the BIBA Scheme Provider for Holiday & Residential Parks Insurance, providing exclusive access to Bspoke's specialist park insurance products through BIBA member brokers.
- Rainbow Trust Children's CharityminorBspoke Group's current charity partnership with Rainbow Trust Children's Charity, which provides practical and emotional support to families with children with life-threatening or terminal illnesses. The partnership involves fundraising and volunteering activities across the organisation.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Bspoke Insurance Group competitors and assessment
Company assessmentDirect peers
- Pen Underwriting: UK-based multi-class specialist MGA operating a federated model across property, casualty, motor, and specialty lines. Highly comparable to Bspoke in structure: multiple niche underwriting brands distributed primarily through brokers with delegated authority capacity.
- CFC Underwriting: London-headquartered specialist MGA focused on emerging and complex risks (cyber, professional indemnity, media, technology). Comparable to Bspoke in its specialist MGA model and broker-led distribution, though CFC skews more international.
- Markerstudy Group: UK insurance group combining MGA, broker, and claims operations across specialist personal and commercial lines. Comparable to Bspoke as a multi-line specialty underwriter leveraging capacity partners and broker distribution.
- Envest: UK MGA platform operating multiple specialty underwriting brands across commercial and personal lines. Directly comparable to Bspoke's multi-brand, niche-underwriting structure with broker distribution.
- Oak Underwriting: UK specialist MGA underwriting niche property, casualty, and commercial lines for brokers on delegated authority. Comparable to Bspoke as a smaller-scale specialist MGA serving UK brokers across multiple niche classes.
Broad incumbents
- Hiscox: London-listed specialty insurer with significant UK broker distribution and a portfolio that overlaps with Bspoke's HNW, commercial, and professional liability lines. Comparable as an incumbent serving UK brokers with specialty products.
- Aston Lark: UK insurance broker group built through acquisition of specialist broker brands across commercial, personal, and specialty lines. Comparable to Bspoke in its multi-brand UK specialist distribution model.
- Howden Group: Global insurance broker with a strong UK retail and specialty wholesale presence. Comparable to Bspoke as a UK broker/MGA platform serving commercial and specialty clients, though Howden operates at much larger scale with international reach.
- Ardonagh Group: One of the UK's largest insurance broker and MGA platforms (parent of Towergate, Autonet, and several MGAs). Comparable as a broader incumbent that owns and operates multiple specialist MGA brands in the same UK market.
Emerging players
- Accelerant: US-headquartered specialty insurance platform enabling MGAs through delegated authority, data analytics, and capacity partnerships. Comparable to Bspoke in its MGA enablement model, though Accelerant is at an earlier, more tech-centric stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bspoke Insurance Group social profiles
Digital presenceBspoke Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bspoke Insurance Group leadership team
Management profileNumber of profiles
Profiles16 records
Bspoke Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries12 records
Bspoke Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bspoke Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bspoke Insurance Group
What does Bspoke Insurance Group do?
Bspoke Insurance Group underwrites and distributes specialist UK insurance products as a multi-class platform of Managing General Agents and Managing General Underwriters operating as a virtual insurer. It delivers tailored coverage across commercial combined, contractors, tradesman, office, property owners, holiday and residential parks, high-net-worth homes, sports/leisure/events, transportation/haulage, and tax investigation/fee protection lines, distributed exclusively through insurance brokers and coverholders backed by A-rated capacity providers.
Is Bspoke Insurance Group a public or private company?
Bspoke Insurance Group is a private company. It is classified as corporate owned and is currently operating.
When was Bspoke Insurance Group founded?
Bspoke Insurance Group was founded in 2022. It employs 51 to 100 people.
Where is Bspoke Insurance Group based?
Bspoke Insurance Group is headquartered in Leeds, United Kingdom, in the Europe region.
How does Bspoke Insurance Group make money?
Two revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are fee Protection Insurance.
Who are Bspoke Insurance Group's main competitors?
Direct peers on record are Pen Underwriting, CFC Underwriting, Markerstudy Group, Envest and Oak Underwriting. Broad incumbents are Hiscox, Aston Lark, Howden Group and Ardonagh Group. Accelerant is listed as an emerging player.
Does Bspoke Insurance Group have an API?
No public API is recorded for Bspoke Insurance Group.
What industry is Bspoke Insurance Group in?
Bspoke Insurance Group's product category is Specialty Insurance (Managing General Agency / Underwriting). Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies), with a secondary code of FSAJAFAE, Professional Firms BOP (Office/Professional). Its NAICS code is 524210 and its SIC code is 6411.