The Sun News
The Sun News is a regional newspaper and digital news platform serving the Myrtle Beach and Grand Strand area of South Carolina and adjacent North Carolina counties. Operating as a subsidiary of McClatchy Co., it publishes daily and Sunday print editions and online local news, sports, weather, and community coverage via MyrtleBeachOnline.com.
- Company typePrivate
- Founded1961
- HeadquartersMyrtle Beach, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Sun News does
The Sun News is a regional newspaper publisher serving the Myrtle Beach/Grand Strand market of South Carolina and southern North Carolina, operating continuously since 1961 as a daily and Sunday print paper. Its core platform is MyrtleBeachOnline.com, a digital-first news site complemented by iOS and Android mobile applications, an e-edition digital replica, and a portfolio of targeted email newsletters covering local news, severe weather, opinions, obituaries, and travel. Editorial coverage is anchored to local news, crime and courts, state politics, weather, high school and Coastal Carolina athletics, dining, and community events. The publication operates as a subsidiary of McClatchy Co., the diversified U.S. newspaper group that absorbed Knight Ridder's regional titles including The Sun News in June 2006 and itself reorganized out of public ownership following a 2020 bankruptcy.
The product portfolio combines a print edition (Monday–Friday and Sunday), the digital subscription product ($1.99 first month then $15.99/month or $159.99/year), value-added modules such as Arkadium-powered games and puzzles, obituary placement through a Legacy.com partnership, and a classifieds marketplace covering jobs, real estate, vehicles, celebrations, and legal notices. Sponsored and native advertising inventory is delivered through BrandPoint and McClatchy's branded-content network, with enterprise ad sales routed through McClatchy's national advertising organization. Distribution spans physical home delivery across Horry County, northern Georgetown County, and southern Brunswick County (NC), and digital self-serve access globally via web and apps.
Revenue is generated from recurring digital and print subscriptions (low-friction monthly and annual plans with auto-renewal), display and classified advertising (including obituaries as a transaction-fee stream), and sponsored content. Marketing and audience development run through the website, social channels (Facebook, Twitter/X, Instagram, YouTube), mobile push, and the newsletter suite, with the McClatchy Media Network providing shared audience, content licensing (e.g., Us Weekly, Woman's World, Soap Opera Digest, The Street), ad-tech, and corporate technology infrastructure. Leadership disclosed is led by Senior Editor Chris Segal and Regional HR Business Partner Kimberly Gary, with the headcount in the 101–250 range consistent with a mid-sized regional newsroom.
The Sun News firmographics
Firmographics- Name
- The Sun News
- Legal name
- The Sun News
- Website
- https://myrtlebeachonline.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Sun News is a regional newspaper and digital news platform serving the Myrtle Beach and Grand Strand area of South Carolina and adjacent North Carolina counties. Operating as a subsidiary of McClatchy Co., it publishes daily and Sunday print editions and online local news, sports, weather, and community coverage via MyrtleBeachOnline.com.
- Ownership category
- akta.pro rank
The Sun News industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where The Sun News is headquartered
LocationHeadquarters
- HQ city
- Myrtle Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Sun News business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Digital Subscriptions: Monthly and annual digital subscription plans providing unlimited access to online content, e-edition, and mobile apps
- Print Subscriptions: Home delivery of physical newspaper with print editions available
- Digital Advertising: Display advertising on website and digital platforms including sponsored content and partner content
- Classified Advertising: Classified ads for jobs, real estate, celebrations, obituaries, and other categories through marketplace platform
- Obituaries: Obituary placement services through partner platform Legacy.com
- Sponsored Content: Paid content, brandPoint sponsored articles, and promotional content sections
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly digital subscription with introductory rate |
| Subscription | Annual | Annual digital subscription billed once per year |
Distribution channels7 records
Marketing channels5 records
The Sun News product offering
Product offeringCore offering
The Sun News is a regional daily newspaper publisher operating both a print edition and the MyrtleBeachOnline.com digital platform serving the Myrtle Beach/Grand Strand area of South Carolina. Its offering centers on a subscription-based model providing access to local news, high school sports, weather, crime/courts reporting, and community content across print, web, mobile apps, and e-edition formats, supplemented by classified advertising, obituary placement, and sponsored content services.
Product overview
The Sun News is a regional newspaper publisher operating as part of the McClatchy Media Network. The company offers a unified platform approach combining print and digital products: the print newspaper (The Sun News), the digital news website MyrtleBeachOnline.com, mobile applications, and an e-edition digital replica. The product portfolio includes subscription-based digital access, curated email newsletters, an integrated games/puzzles section powered by Arkadium, obituaries services via Legacy.com, classifieds marketplace, and dedicated coverage sections for high school sports and weather news. Revenue is generated through digital subscriptions (monthly and annual plans), print subscriptions, advertising, and classified placements.
Differentiator
Problem solved
Functional benefit
Brands
- MyrtleBeachOnline.com: Digital website and online news platform for The Sun News
Products and services
- The Sun News Print Edition Daily and Sunday print newspaper serving the Myrtle Beach and Grand Strand area with home delivery throughout Horry County, northern Georgetown County, and southern Brunswick County, NC. Covers local news, sports, weather, and community content.
- Digital Subscription Subscription product providing unlimited digital access to MyrtleBeachOnline.com website content, e-edition digital replica, exclusive digital content, and mobile app access. Available as monthly ($15.99 after $1.99 first month) or annual ($159.99/year) plans with automatic renewal.
- Email Newsletters Curated email newsletters delivered via Braze email marketing platform covering top stories, breaking news alerts, daily edition previews, weather updates, SC opinions, obituaries, travel, and local Myrtle Beach news.
- Obituaries Service Obituary listings and placement services integrated with Legacy.com, allowing funeral homes and families to publish obituary notices on The Sun News website with search and browse functionality.
- Classifieds & Marketplace Online classified advertising marketplace offering job postings, real estate listings, vehicle sales, celebration announcements (births, engagements, anniversaries), and legal notices for the Myrtle Beach area, operated through McClatchy marketplace.
Companies that use The Sun News
Customer profileSegments4 records
Ideal customer profiles2 records
The Sun News technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
The Sun News partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- McClatchy CompanycoreParent company ownership. McClatchy acquired The Sun News in June 2006 as part of its purchase of Knight Ridder. Provides corporate infrastructure, advertising network, content syndication, and shared technology platform.
- Legacy.comminorObituary placement partnership. Legacy.com provides the platform for obituary submissions and listings on The Sun News website.
- The StreetminorBusiness news content partnership providing national/international business news coverage integrated into The Sun News business section.
- BrandPointminorSponsored content provider supplying branded content and native advertising for The Sun News sponsored content sections.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Sun News competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Sun News social profiles
Digital presenceThe Sun News financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sun News leadership team
Management profileNumber of profiles
Profiles2 records
The Sun News funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sun News M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sun News
What does The Sun News do?
The Sun News is a regional daily newspaper publisher operating both a print edition and the MyrtleBeachOnline.com digital platform serving the Myrtle Beach/Grand Strand area of South Carolina. Its offering centers on a subscription-based model providing access to local news, high school sports, weather, crime/courts reporting, and community content across print, web, mobile apps, and e-edition formats, supplemented by classified advertising, obituary placement, and sponsored content services.
Is The Sun News a public or private company?
The Sun News is a private company. It is classified as corporate owned and is currently operating.
When was The Sun News founded?
The Sun News was founded in 1961. It employs 101 to 250 people.
Where is The Sun News based?
The Sun News is headquartered in Myrtle Beach, United States, in the North America region.
How does The Sun News make money?
Six revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Subscriptions, digital Advertising, classified Advertising, obituaries and sponsored Content.
Does The Sun News have an API?
No public API is recorded for The Sun News.
What industry is The Sun News in?
The Sun News's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 51311 and its SIC code is 2711.