Metrowest Nutrition

What Metrowest Nutrition does

Metrowest Nutrition and Therapy is a privately-held, founder-owned healthcare services practice founded in 2011 by Amy Gardner, MS, RD, CEDS, RYT, operating from Newton, Massachusetts with additional offices in Framingham and Milford and an embedded presence at Barrett Family Wellness Center in Northborough. The firm delivers integrated outpatient care for eating disorders and co-occurring mental health conditions, combining one-on-one psychotherapy, nutrition counseling by registered dietitians, psychiatric medication management via a Psych NP, and a catalog of therapeutic groups and workshops (yoga for anxiety/depression, meal support, intuitive eating, body image, parent/caregiver workshops, peer support). Services are delivered in-office and via telehealth, and the practice is in-network with major Massachusetts carriers including BlueCross BlueShield, Harvard Pilgrim, Tufts, Aetna, United, and Cigna.

Clinically, the practice is differentiated by a Health at Every Size (HAES), non-diet, weight-inclusive orientation that explicitly contrasts with conventional weight-centric nutrition practice, reinforced by formal 12-month DEI training with the Adaway Group and ongoing consultation with Be Nourished (Dana Sturtevant and Hilary Kinavey). The clinical team includes Certified Eating Disorder Specialists (CEDS) via IAEDP, RDs with subspecialties spanning eating disorders, perinatal, pediatric/ARFID, sports nutrition, and perimenopause, licensed psychotherapists, and a psychiatric prescriber.

Commercially, the firm operates as a fee-for-service and insurance-reimbursed professional services practice with no disclosed institutional investment, parent company, or external funding. Revenue is generated through insurance-billed 1:1 sessions across three clinical modalities (psychotherapy, nutrition counseling, medication management) supplemented by fee-for-service group programming priced from $40 per session to $390 per multi-session series. Patient acquisition runs primarily through content marketing (blog, Instagram, Facebook), community programming, and referral partnerships with complementary perinatal and pediatric providers in the Greater Boston / Metrowest region. The underlying technology stack is entirely third-party (IntakeQ for portal/booking, Zoom for telehealth), and the practice offers no proprietary software, API, or AI capability.

Name

Metrowest Nutrition

Legal name

Metrowest Nutrition and Therapy

Website

https://metrowestnutrition.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Metrowest Nutrition and Therapy is a founder-owned Massachusetts outpatient practice delivering integrated eating disorder recovery and mental health care via psychotherapy, nutrition counseling, and medication management across three offices and telehealth.

Ownership category

akta.pro rank

Product category

Eating Disorder and Mental Health Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADAFAM

Eating Disorder Recovery Nutrition Support

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHLAFACAK

Eating Disorder Treatment Programs

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYEDALAFAH

Nutrition & Dietetics Services

Education/Student Services & Campus Operations/Student Health, Counseling & Wellness Services

Keywords

• Nutrition counseling services
• Eating disorder treatment
• Psychotherapy services
• Mental health counseling
• Telehealth therapy

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Nutrition Counseling: Individual nutrition counseling sessions for eating disorders, perinatal health, athletic performance, pediatric nutrition, cardiovascular health, diabetes, and general wellness. Provided in-office or via telehealth.
2. Psychotherapy: One-on-one psychotherapy services for eating disorders, trauma, ADHD, OCD, mood concerns, and life transitions.
3. Medication Management: Psychiatric medication management services provided by Psych NP for mental health conditions including eating disorders, depression, anxiety, OCD.
4. Groups and Workshops: Therapeutic groups including yoga for anxiety/depression, meal support groups, intuitive eating groups, body image and yoga groups, Finding Fat Joy support groups, and parent/caregiver workshops. Fee-for-service per group or series.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Metrowest Nutrition and Therapy is a private healthcare practice providing integrated eating disorder recovery and mental health services. The practice offers one-on-one psychotherapy, nutrition counseling, and psychiatric medication management delivered by licensed clinicians (registered dietitians, psychotherapists, and psychiatric prescribers), supported by specialized group programs. Services are delivered in-office across three Massachusetts locations and via telehealth, with a Health at Every Size (HAES) and non-diet clinical approach.

Product overview

Metrowest Nutrition and Therapy is a healthcare services practice offering a comprehensive suite of eating disorder recovery and mental health services. The core offerings include individual psychotherapy, nutrition counseling, medication management, and support groups—all delivered by experienced licensed clinicians including registered dietitians, psychotherapists, and psychiatric prescribers. The practice operates from a Health at Every Size (HAES) and weight-inclusive lens, emphasizing non-diet approaches to health. Services are available both in-office and via telehealth. Specialized group programs include virtual yoga for anxiety/depression, meal support groups, teen athlete nutrition webinars, and workshops for parents of selective eaters. The practice also offers community programs for organizations and schools, and maintains a client portal for scheduling and communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Psychotherapy One-on-one psychotherapy for eating disorders, trauma, ADHD, OCD, mood disorders, and life transitions, provided by licensed psychotherapists in-office or via telehealth.
• Nutrition Counseling One-on-one nutrition counseling by registered dietitians for eating disorder recovery, athletic performance, perinatal health, fertility, perimenopause, pediatric nutrition, cardiovascular health, diabetes, and general wellness, delivered from a Health at Every Size (HAES) lens.
• Medication Management Psychiatric medication management services for eating disorders and co-occurring mental health conditions including depression, anxiety, and OCD, delivered by a Psych NP.
• Support Groups Group programming including meal support groups, intuitive eating groups, body image and yoga groups, Finding Fat Joy peer support groups, and parent/caregiver workshops.
• Virtual Yoga for Anxiety and Depression A 6-week virtual yoga series designed to improve mood and reduce symptoms of depression and anxiety, combining breathing practices, yoga poses, and peer connection.
• Virtual Meal Support Group Virtual meal support group for individuals in eating disorder recovery, including grounding exercises, check-ins, hunger/fullness cue work, and facilitated meal-time support.
• Picky and Selective Eaters Workshop Parent workshop addressing picky eating and Avoidant and Restrictive Food Disorder (ARFID), covering contributing factors, nutrition myths, and management strategies.
• Teen Athlete Webinar Series Two-part webinar series for teen athletes and parents covering nutrition needs, fueling for performance, signs of low energy availability, and dangers of dieting for athletes.
• Finding Fat Joy Peer Support Group Peer support group series held every other Thursday from 7-8:30PM EST across 6 sessions, offering community support in a fat-positive framework.
• Community Programs Organizational wellness programs for schools and groups of any size, tailored to various budgets and focused on community wellbeing and body image education.

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• The Adaway GroupcoreImplementation/ SI/ Consulting PartnerBlack woman-owned diversity, equity and inclusion consulting firm. Completed intensive 12-month DEI training program with Metrowest Nutrition. Partners with Desiree Adaway along with Dana Sturtevant (MS, RD) and Hilary Kinavey (MS, LPC) of Be Nourished for ongoing consultation.
• Be NourishedcoreStrategic or Co-development PartnerConsulting partnership with Dana Sturtevant (MS, RD) and Hilary Kinavey (MS, LPC) of Be Nourished for 12-month intensive DEI training and ongoing consultation on body liberation and equity in healthcare.
• The HerdminorOthersCommunity-focused organization in Hopkinton, MA dedicated to supporting expecting and postpartum parents through support groups, educational programming, wellness classes, and provider connections. Founded by a lactation educator and perinatal mental health therapist. Referenced as a trusted community resource.
• Barrett Family Wellness CenterminorChannel Partner/ Reseller/ DistributorPediatric wellness center in Northborough, MA providing full spectrum wellness services for children, adults and families. Metrowest Nutrition provides nutrition counseling services at this location, particularly pediatric nutrition by Ashley Bade Cronin on Fridays.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Center for Discovery: National eating disorder treatment operator offering residential, PHP, IOP, and outpatient services. Comparable ED-focused multidisciplinary model serving a similar patient population, with broader geographic footprint.
• The Emily Program (Accanto Health): Large specialty eating disorder provider with virtual and in-person treatment across multiple states. Comparable because it delivers multidisciplinary ED care (therapy, nutrition, psychiatry) but at much greater scale and geographic breadth than Metrowest.
• Eating Recovery Center: Large behavioral health system dedicated to eating disorders with multiple levels of care across U.S. markets. Comparable patient population and integrated treatment approach; much larger scale than Metrowest.

Direct peers

• McCallum Place: Eating disorder treatment program offering PHP, IOP, and outpatient services with strong multidisciplinary team model. Comparable target population and integrated treatment philosophy; competing for referrals in adjacent geographies.
• Veritas Collaborative: Specialty eating disorder treatment provider with virtual and in-person programs across multiple states. Comparable integrated multidisciplinary ED care model targeting a similar patient demographic.

Regional players

• Walden Behavioral Care: Multi-site eating disorder treatment provider headquartered in Massachusetts with PHP/IOP and residential levels of care. Direct regional competitor for outpatient step-down referrals in the same Metrowest geography.
• Multi-Service Eating Disorders Association (MEDA): Massachusetts-based nonprofit offering outpatient ED treatment, groups, and education. Comparable regional outpatient ED services, multidisciplinary clinicians, and New England patient base; partial overlap with Metrowest's Newton-area catchment.

Emerging players

• Within Health: Virtual eating disorder treatment platform providing IOP-equivalent care via telehealth. Comparable ED-focused virtual model with similar multidisciplinary staffing (therapist, dietitian, psychiatrist) directly competing for the same telehealth-reachable patient segment.
• Equip Health: Virtual eating disorder treatment provider offering family-based treatment via telehealth. Comparable because it targets the same ED population with multidisciplinary care (therapy, psychiatry, nutrition) delivered digitally, and is rapidly scaling payor partnerships.

Others

• Be Nourished: Weight-inclusive, HAES-aligned nutrition and body liberation practice led by Dana Sturtevant and Hilary Kinavey. Comparable HAES philosophy and DEI focus; existing consulting partner of Metrowest, positioning it as a values-aligned adjacent peer rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MetroWestNutr
• Instagraminstagram.com/mwnutr
• Xx.com/mwnutrition
• LinkedInlinkedin.com/company/metrowest-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrowest Nutrition