What Embrace Innovations does

Embrace Innovations, operating as Embrace Global, is a 501(c)(3) nonprofit organization founded in 2011 to address neonatal hypothermia in low-resource and crisis settings. The company designs, manufactures, and distributes the Embrace Infant Warmer, a portable infant warming device engineered to function without stable electricity. The device is described as intuitive to use, durable and reusable, transportable between facilities, made with antimicrobial fabric, easy to clean, and complementary to skin-to-skin (kangaroo) care practices. Since founding, the organization reports having kept over 1.3 million babies warm across more than 30 countries, with 196,320 babies served and 1,636 incubators delivered in 2025 alone.

Embrace works through an integrated model built on three pillars: training, equipment, and partnership. Distribution is conducted via direct, enterprise-style field engagement with national ministries of health and frontline clinicians in hospitals and health facilities, with active programs in Zambia (across 10 facilities in the Copperbelt and Central Provinces), Uganda, the Democratic Republic of the Congo, and Ukraine. The organization pairs device deployment with clinician training and a dual approach of health-system strengthening and emergency response. The headcount is reported at 11-50 employees, headquartered in Murrieta, California, with a marketing approach emphasizing earned media (NY Times, Forbes, CNN, Newsweek), organic social channels, and content marketing to drive donations.

Embrace runs a donation-funded nonprofit revenue model rather than a traditional commercial pricing structure. The organization accepts tax-deductible contributions via its website and disclosed one early funding round in August 2013 involving Capricorn Investment Group and Khosla Impact. Leadership disclosed includes CEO Melody Westen and Board Chair Leslie Rohrbacker. Customer concentration sits primarily with government health ministries and public health systems rather than commercial buyers.

Name

Embrace Innovations

Legal name

Embrace Global

Website

https://embraceinnovations.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Embrace Innovations (Embrace Global) is a 501(c)(3) nonprofit that designs and distributes the Embrace Infant Warmer, a portable, electricity-independent infant warming device for hospitals and health ministries serving premature newborns in low-resource and crisis settings across 30-plus countries.

Ownership category

akta.pro rank

Product category

Neonatal Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Baby Nutrition for Premature/Low Birth Weight Infants (CRADAEAN)

Keywords

• Neonatal warming devices
• Infant warmer technology
• Low-resource healthcare
• Newborn hypothermia prevention
• Portable medical devices

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: Embrace Global is a 501(c)(3) nonprofit organization that relies on donations to fund its operations. They accept donations through their website and provide tax-deductible giving options for donors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Embrace Innovations designs, manufactures, and distributes the Embrace Infant Warmer, a portable, reusable, low-cost infant warming device that operates without continuous electricity. The product is purpose-built for low-resource and humanitarian settings where newborns are at risk of hypothermia, and is deployed in partnership with ministries of health, hospitals, and frontline health workers.

Product overview

Embrace Global offers a single core product—the Embrace Infant Warmer—designed to address neonatal hypothermia in low-resource and crisis settings. The product is a portable infant warming device that works without stable electricity, is durable and reusable, and features antimicrobial fabric. The company operates on an integrated model combining training, equipment, and partnership with ministries of health and frontline clinicians to strengthen health systems and emergency response capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Embrace Infant Warmer: A portable, reusable infant warmer that works without stable electricity, designed for low-resource and crisis settings.
• Embrace Incubator

Products and services

• Embrace Infant Warmer

Quantifiable outcome

• Over 1.3 million babies kept warm since 2011
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Ministries of HealthcoreStrategic or Co-development PartnerEmbrace Global partners with national and regional ministries of health to strengthen sustainable health systems. These partnerships integrate Embrace infant warmers into national neonatal care protocols and healthcare infrastructure.
• Frontline Clinicians and Healthcare WorkerscoreStrategic or Co-development PartnerEmbrace works alongside frontline clinicians, doctors, nurses, and midwives to provide training and equipment that enables them to deliver better neonatal care in their facilities.
• CommunitiescoreStrategic or Co-development PartnerEmbrace partners with local communities to strengthen sustainable systems that keep babies warm, working at the grassroots level to improve neonatal outcomes.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Laerdal Global Health: Norway-based nonprofit arm of Laerdal that designs and distributes low-cost newborn resuscitation and thermal care devices (e.g., NeoNatalie, MamaBreast) for low-resource settings. Most direct comparable to Embrace's mission of providing electricity-independent neonatal care equipment in LMICs.

Broad incumbents

• Gradian Health Systems: Nonprofit social enterprise that distributes and services anesthesia machines, ventilators, and other hospital equipment for low-resource settings across Africa and Asia. Operates in the same medical-device-for-LMICs niche with a broader clinical portfolio.

Others

• Save the Children: Major international NGO running newborn and maternal health programs across the same Sub-Saharan African geographies where Embrace operates. Functions as both a potential distribution partner and a competing recipient of newborn-health donor dollars.
• PATH: Large global health nonprofit that develops and scales maternal and neonatal health technologies and programs. Operates in the same donor ecosystem and many of the same government partnerships as Embrace, though with a broader technology portfolio.
• UNICEF Supply Division: UN agency that procures and supplies neonatal care equipment (including warmers and incubators) to low-income countries. A potential scale-up channel for Embrace's device and a benchmark for procurement-grade medical devices in the same end market.

Emerging players

• Neopenda: US-based health-tech startup building wearable vital-sign monitors for newborns in low-resource hospitals. Comparable as a medical-device-for-LMIC-neonatal-care company with similar target customers (frontline clinicians in government facilities).
• Vayu Global Health: Nonprofit developing ultra-low-cost bubble CPAP and oxygen delivery devices for newborns in low-resource hospitals. Directly addresses neonatal respiratory distress, the next clinical problem downstream of thermal care in the newborn-care pathway.
• Bempu Health: India-based medical device company that makes the Bempu Hypothermia Alert device, a low-cost wearable temperature monitor for newborns in low-resource settings. Directly addresses the same neonatal hypothermia problem Embrace targets, with a complementary rather than competing device class.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@embraceglobalofficial9743
• Facebookfacebook.com/embraceinnovations
• LinkedInlinkedin.com/company/embrace-innovations
• Instagraminstagram.com/embraceglobal
• Xx.com/embraceinnov

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embrace Innovations