Fixing Feet Institute

What Fixing Feet Institute does

Fixing Feet Institute is a privately-held podiatry practice operating as Fixing Feet PLLC from a single clinic at 14823 West Bell Road, #100, Surprise, Arizona. Founded in 2011 by Dr. Peyman A. Elison and Dr. Viedra V. Elison, who have been in private practice in the Surprise area since 2002, the clinic provides diagnosis, conservative treatment, and surgical care for foot, ankle, and lower leg conditions. Service lines include diabetic foot care, pediatric podiatry, trauma and sports injuries, heel pain and plantar fasciitis, nerve problems including neuromas and peripheral neuropathy, skin and toenail conditions, and unsteady gait management. The patient base is composed entirely of individual patients drawn from the Northwest Phoenix metro, including Surprise, Peoria, Glendale, Goodyear, Buckeye, and Sun City West.

The practice's clinical technology stack centers on FDA-approved devices and procedural offerings: Multiwave Locked System (MLS) laser therapy for soft tissue inflammation and pain, HyProCure implant-based flat foot surgery, KeryFlex cosmetic toenail restoration for fungal nails, custom orthotics and orthotic braces, and standard foot and ankle surgery. Both founding physicians hold credentials including American Board of Podiatric Medicine diplomate status (Dr. Peyman) and memberships in the American Podiatric Medical Association, American Association of Podiatric Practice Management, American Professional Wound Care Association, American College of Foot and Ankle Pediatrics, and Association of Extremity and Nerve Surgeons. The clinic holds HIPAA, GDPR, and CCPA compliance commitments for patient data handling.

The business model is professional services revenue billed primarily through insurance networks (Blue Cross Blue Shield, Medicare, and Tricare) plus self-pay, with patient acquisition driven by community reputation, physician referrals, content marketing through fixingfeet.com, online appointment requests, and individual physician social media profiles. No external funding, private equity, or parent company involvement is disclosed, and the practice has operated without disclosed ownership change since founding. The team is small (1-10 employees) with no disclosed M&A, geographic expansion beyond the existing service area, or product launches since the initial build-out.

Name

Fixing Feet Institute

Legal name

Fixing Feet PLLC

Website

https://fixingfeet.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Fixing Feet Institute is a privately-held podiatry clinic in Surprise, Arizona, founded in 2011 by Dr. Peyman Elison and Dr. Viedra Elison, providing foot, ankle, and lower leg care including diabetic foot care, MLS laser therapy, custom orthotics, and surgery to patients across the Northwest Phoenix metro.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHLAFAIAL

Podiatry & Foot/Ankle Surgery Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

SECONDARYHLAKALAG

Foot & Ankle

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

Keywords

• Podiatry services
• Foot and ankle care
• Diabetic foot care
• Laser therapy treatments
• Custom orthotics

Headquarters

HQ city

Surprise

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Podiatry Services and Treatments: Revenue generated from providing podiatric medical services including consultations, diagnostic services, treatments, surgeries, and related foot/ankle care. Services are billed to insurance plans or directly to patients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fixing Feet Institute is a podiatry clinic that provides diagnostic, conservative, and surgical treatment of foot, ankle, and lower leg conditions. Services include diabetic foot care, pediatric podiatry, trauma and sports injury treatment, heel pain and plantar fasciitis care, nerve and neuroma management, skin and toenail treatments, custom orthotics, MLS laser therapy, and foot and ankle surgery. Care is delivered in-person at the clinic in Surprise, Arizona, with billing through accepted insurance plans and self-pay.

Product overview

Fixing Feet Institute is a state-of-the-art Arizona podiatry clinic that provides a comprehensive range of foot, ankle, and lower leg medical services. The practice offers both specialty services and advanced treatments including MLS Laser Therapy for soft tissue injuries, custom orthotics and braces, diabetic foot care, pediatric care, and surgical procedures including flat foot surgery using HyProCure implants. The clinic was founded in 2011 by Dr. Peyman Elison and Dr. Viedra Elison, who have been in private practice since 2002. Services include treatment for heel pain/plantar fasciitis, nerve problems, trauma/sports injuries, and skin/toenail conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• MLS Laser Therapy

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Blue Cross Blue ShieldminorOthersInsurance provider accepted by Fixing Feet Institute for patient services. Patients with Blue Cross Blue Shield coverage can receive podiatry services at the clinic.
• MedicareminorOthersFederal health insurance program accepted by Fixing Feet Institute for eligible patients receiving podiatry services.
• TricareminorOthersMilitary health insurance program accepted by Fixing Feet Institute for eligible military personnel and their families.

Scale indicators2 records

Expansion highlights3 records

Direct peers

• US Foot & Ankle Specialists: One of the largest U.S. podiatry group practices, operating multi-location foot and ankle clinics with services including diabetic care, sports medicine, surgery, and orthotics. Directly comparable to Fixing Feet Institute on service mix and patient segments, but at substantially greater scale across multiple states.
• Foot & Ankle Specialists of the Mid-Atlantic (FASMA): Multi-location podiatry group offering comprehensive foot and ankle care including diabetic foot care, surgery, MLS laser, and custom orthotics. Comparable on clinical service breadth and physician-led model; differs in geography (East Coast) and group scale.

Broad incumbents

• Banner Health: Large non-profit health system operating extensively across Arizona, including the Phoenix Metro. Operates multispecialty clinics with podiatry services, competing for the same diabetic, senior, and surgical patients Fixing Feet Institute serves, but as part of a much broader care delivery network.
• HonorHealth: Major Arizona-based health system with ambulatory care locations throughout the Phoenix Metro, including podiatry services. Overlaps with Fixing Feet Institute on primary geography and patient demographics (seniors, diabetics), with broader hospital and specialty infrastructure.
• HCA Healthcare: Largest U.S. for-profit hospital operator with ambulatory and physician practice operations across multiple states. While not a direct podiatry competitor, HCA's employed-physician strategy and scale represent the structural backdrop of competitive pressure facing independent practices like Fixing Feet Institute.
• NextCare Urgent Care: Urgent care chain with multiple Phoenix Metro locations offering basic foot and ankle services and referrals to specialists. Competes for a portion of Fixing Feet Institute's trauma and injury patient segment, particularly patients seeking same-day access without appointments.

Others

• American Board of Podiatric Medicine (ABPM): Board certification body for podiatrists; Dr. Peyman Elison is an ABPM Diplomate. Not a commercial peer, but relevant ecosystem participant that signals clinical credibility and quality benchmarking for podiatry practices.
• American Podiatric Medical Association (APMA): National professional association for podiatrists, of which Fixing Feet Institute's doctors are members. Represents the broader industry context and practice standards relevant to a private podiatry clinic of this size.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FixingFeetPod
• Facebookfacebook.com/FixingFeet
• LinkedInlinkedin.com/pub/peyman-elison-dpm/34/aa/22a

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fixing Feet Institute