Landing International

What Landing International does

Landing International is a B2B technology and distribution platform founded in 2013 that connects Korean beauty and wellness brands with major U.S. retailers. The company serves as the exclusive K-beauty vendor for Ulta Beauty and has placed more than 225 Korean brands across 80+ U.S. retail partners including Target, Walmart, and JCPenney. Its service stack combines sales distribution, brand storytelling/localization, and go-to-market strategy under a full-service brand-partner model rather than acting as a traditional transactional distributor.

The platform is built around four core product surfaces: the Landing Marketplace (a B2B marketplace facilitating purchase orders between brands and retailers), K-Beauty World (a co-developed retail concept with Ulta Beauty for both Marketplace listings and physical in-store activations), BeautyFluent (a mobile app and web platform used by beauty advisors for training and product content), and Logistics by Landing (third-party fulfillment from consigned inventory). Subscription tiers (Basic, Plus, Premium) gate access to progressively richer services, including publishing training materials to BeautyFluent and receiving retailer-level sales data. Supporting integrations include PayPal, Authorize.net, First Data for billing, and Google SSO for authentication.

Landing generates revenue through three streams: distribution margin on K-beauty products sold through U.S. retailers, recurring subscription fees from brand partners across the three tiers, and transactional marketplace fees on orders processed through the platform. Its customer base is dual-sided — Korean brand suppliers seeking U.S. distribution and U.S. retailers seeking curated K-beauty assortments — with additional expansion into military retail exchanges and the K-wellness vertical underway as of 2026.

Name

Landing International

Legal name

Landing International, Inc.

Website

https://landinginternational.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Landing International operates a B2B technology and distribution platform connecting Korean beauty and wellness brands with major U.S. retailers, providing sales, storytelling, and strategy services to facilitate brand launch and scaling through channels including Ulta Beauty, Target, Walmart, and JCPenney.

Ownership category

akta.pro rank

Product category

K-Beauty Distribution & Brand Partnership Services

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• K-beauty distribution
• Brand-to-retail marketplace
• Beauty wholesale platform
• Retail sales partnership
• Beauty brand onboarding

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Marketplace Transaction Fees: Landing charges transaction fees to brands for orders processed through their marketplace. The fee structure is displayed in the Settings Menu for brands and varies based on subscription tier. This is a usage-based revenue stream tied to actual sales volume through the platform.
2. Subscription Services: Landing offers three subscription tiers (Basic, Plus, and Premium) for brands to access their services. Basic and Plus subscriptions are paid monthly, quarterly, or annually with automatic renewals. Premium subscription allows brands to receive sales and product data from specific retailers. This provides recurring revenue from brand partners seeking distribution services.
3. Distribution Margin: As a B2B distribution platform placing Korean beauty brands in U.S. retailers, Landing International earns margin on the products distributed through channels including Target, Walmart, Ulta Beauty, and military retail exchanges. This is the core distribution business revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Landing International operates a B2B technology and distribution platform that connects Korean beauty and wellness brands with major U.S. retailers, including Ulta Beauty, Target, Walmart, JCPenney, and military exchanges. It provides sales placement, brand storytelling, marketing strategy, and ongoing operational support, complemented by the K-Beauty World retail concept, the BeautyFluent training app, and the Landing Marketplace for brand-retailer transactions.

Product overview

Landing International operates as a unified B2B technology and distribution platform for Korean beauty and wellness brands entering the U.S. market. The core Landing Platform serves as the central hub, connecting brands with major retailers including Ulta Beauty, Target, Walmart, and JCPenney through its Marketplace. The K-Beauty World sub-brand, in partnership with Ulta Beauty, provides curated retail experiences. The BeautyFluent mobile app and website serve beauty advisors at retail stores with training content. Additional services include Logistics by Landing for fulfillment and tiered subscription plans (Basic, Plus, Premium) that unlock progressively advanced features including training material publishing and retailer data sharing.

Differentiator

Problem solved

Functional benefit

Brands

• K-Beauty World: A retail concept created by Landing International in partnership with Ulta Beauty, designed to bring Korean beauty brands to the U.S. market through Ulta Beauty Marketplace. The platform allows brands to enter the U.S. market more quickly than traditional retail channels.

Products and services

• Landing Platform Core B2B technology and distribution platform that connects Korean beauty and wellness brands with U.S. retailers, providing sales, storytelling, and strategy services for brand launch and continued operations.
• K-Beauty World A retail concept created by Landing International in partnership with Ulta Beauty, designed to bring Korean beauty brands to U.S. consumers through curated collections on Ulta Beauty Marketplace and physical retail activations.
• BeautyFluent Mobile app and website platform for beauty advisors at retail stores, providing training materials, product information, and brand content access.
• Landing Marketplace Online marketplace where Korean beauty brands offer products for sale to retailers, facilitating purchase orders, payment processing, and transactional relationships.
• Logistics by Landing Third-party logistics and fulfillment service allowing brands to store consigned inventory at Landing's logistics facilities, with fulfillment and shipping services for marketplace orders.

Quantifiable outcome

• 225+ Korean beauty and wellness brands placed in major U.S. retailers
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship, core and general.

• Ulta BeautyflagshipStrategic or Co-development Partner · 22 May 2026Ulta Beauty is Landing International's exclusive vendor for K-beauty distribution. They co-created the K-Beauty World retail concept, a first-of-its-kind platform that allows Korean beauty brands to enter Ulta Beauty Marketplace. Landing also runs pop-up activations and in-store experiences at Ulta locations. The partnership is central to Landing's distribution strategy with nationwide retail presence.
• Military Prestige MarketingcoreChannel Partner/ Reseller/ Distributor · 27 March 2026Landing International signed an exclusive distribution deal with Military Prestige Marketing to offer K-beauty products to U.S. military service members and their families worldwide. The partnership taps into a market of over 10 million consumers generating $15 billion in annual sales, with consumers showing high brand loyalty and shopping more than four times monthly on average.
• Ulta Beauty (K-Beauty World)coreStrategic or Co-development Partner · 19 March 2026K-Beauty World is a retail concept created by Landing International in partnership with Ulta Beauty, expanding on Ulta Beauty Marketplace with 17 viral Korean beauty brands. The platform allows brands to enter the U.S. market faster than traditional retail channels, with some brands debuting in as little as nine weeks.
• JCPenneycoreStrategic or Co-development PartnerLanding International partnered with JCPenney to create the new JCPenney Beauty retail concept, bringing diverse K-beauty brands to department store customers. This partnership fills the void left by Sephora's exit from JCPenney locations and focuses on diverse and inclusive beauty offerings.
• FabFitFungeneralGTM or Marketing PartnerFabFitFun, a beauty subscription service, sources Korean beauty brands through Landing International. The Senior Buyer at FabFitFun notes that 'when we're looking for the next exciting beauty brand for our customers, Landing is the first resource that comes to mind.'
• Kmoni CosmeticsgeneralGTM or Marketing PartnerLanding International helped Kmoni Cosmetics, a handcrafted skincare brand, attain their first national wholesale accounts. The partnership provided tools and resources necessary to successfully compete in retail.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/landinginternational
• Instagraminstagram.com/landinginternational
• Xx.com/landingintl
• Facebookfacebook.com/landinginternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landing International