What Asteria Group does

Asteria Group is a Belgian-headquartered pan-European label and packaging manufacturer operating 40+ production sites across 10 countries, with its headquarters in Gullegem. The group produces self-adhesive and specialty labels (40+ variants), flexible packaging, folding cartons, and embellishments using UV flexo, digital printing, and related converting technologies, and prints more than 20 billion labels per year for 15,000 clients across food and beverage, pharmaceuticals, personal care, automotive, and chemicals. Operating companies are organized as country-level brands acquired over time, including Data Print, Nordic Label, Robifa, Digilinck, Grafiket, Eticoll, Coreti, Berkshire Labels, and the most recently added Mercian Labels (UK) and Grupo Ezquerro (Spain), with combined employee experience of more than 1,100 years.

The business model is direct B2B field sales organized by country, with quote-based pricing on print runs serving both multinational enterprises and SMB customers. Revenue is generated across four streams — labels, flexible packaging, folding cartons, and sustainable solutions — with the A.S.S. programme and a Sustainability Calculator supporting a stated target of 33% of revenue from circular products by 2030 versus 10% by 2026. Procurement, substrate access, and sustainability positioning are reinforced by partnerships with UPM Raflatac (liner recycling) and Cargill (sustainable materials), and by a dense certification stack including BRCGS, IFS, FSSC 22000, ISO 22000, ISO 9001, ISO 14001, FSC, SBTi commitment, and EcoVadis Gold/Silver/Bronze awards across multiple sites.

Name

Asteria Group

Legal name

Packaging PrintCo NV

Website

https://asteriagroup.eu

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Asteria Group is a Belgian-headquartered pan-European label and packaging manufacturer operating 40+ production sites across 10 countries, serving 15,000 clients with self-adhesive labels, flexible packaging, folding cartons, and embellishments.

Ownership category

akta.pro rank

Product category

Label and Packaging Manufacturing

NAICS

Printing and Related Support Activities (323), Packaging and Labeling Services (56191), Commercial Printing (except Screen and Books) (323111)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Aseptic, Barrier & Retort Packaging Components Manufacturing (IMANAEAJ)

akta.pro secondary industries

Sterile & Aseptic Medical Packaging (Pouches, Wraps, Sterile Barriers) (IMALAIAB), Secondary & Gift Packaging (Folding Cartons, Sets, Rigid Boxes) (IMALAJAK)

Keywords

• Label manufacturing
• Flexible packaging
• Folding cartons
• Self-adhesive labels
• Packaging printing

Headquarters

HQ city

Gullegem

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Label manufacturing and sales: Manufacture and sale of self-adhesive labels, linerless labels, and specialized labels (security, pharma, food contact, tamper-evident, RFID, NFC, etc.) to food, beverage, pharmaceutical, personal care, and other consumer packaging companies.
2. Flexible packaging manufacturing and sales: Production and sale of flexible packaging products including barrier foil, flow wrap, pouches, shrink sleeves, and recyclable packaging solutions.
3. Folding carton manufacturing and sales: Custom, display, sleeve, sliding, standard, and window folding cartons, plus patient information leaflets (PIL) and tangible Braille packaging.
4. Sustainable packaging solutions: Asteria Sustainable Solutions (A.S.S.) programme offering circular products (Asteria LESS, LOOP, LOVE, LIFE categories). By 2030, the company aims for at least 33% of revenue to come from circular products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Asteria Group manufactures and sells self-adhesive labels (security, pharma, food, NFC/RFID, sustainable), flexible packaging (pouches, shrink sleeves, flow wrap, barrier foil, recyclable solutions), and folding cartons (custom, display, sleeve, sliding, standard, window) plus patient information leaflets, Braille packaging, and decorative embellishments. Production is carried out across 40+ sites in 10 European countries using flexographic (UV flexo) and digital printing, serving food, beverage, pharmaceutical, personal care, wine & spirits, dairy, e-commerce/logistics, chemicals, and other consumer goods companies.

Product overview

Asteria Group is a pan-European label and packaging specialist offering a comprehensive portfolio organized into four main categories: Label Solutions (40+ varieties including security, food-safe, NFC, RFID, sustainable, and standard adhesive labels), Flexible Packaging (including pouches, shrink sleeves, flow wrap, barrier foil, and recyclable solutions), Folding Cartons (custom, standard, display, and specialty cartons including Braille), and Embellishments (decorative printing finishes). The company operates across 40+ production sites in 10 European countries, providing local service with international capabilities. The Asteria Sustainable Solutions (A.S.S.) program offers eco-friendly alternatives across the entire product range, while the Sustainability Calculator enables customers to assess environmental impact. Core technologies include flexographic and digital printing with capabilities for security features, variable data, and specialized finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Label Solutions

Quantifiable outcome

• 90% of product range has sustainable alternatives with similar functionality to traditional solutions
• +3 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• UPM RaflataccoreStrategic or Co-development Partner · 1 January 2024In 2024, Asteria began a partnership with UPM Raflatac to recycle liners directly at customers' sites. This partnership supports Asteria's sustainability goals and the Asteria Sustainable Solutions (A.S.S.) programme, contributing to the circular economy by enabling liner recycling at point of use.
• CargillcoreStrategic or Co-development Partner · 1 January 2024Joint sustainable labelling initiative with Cargill featured in Asteria's Sustainability Report 2024. This co-development project demonstrates how design, sustainability, and engineering teams work together to turn ideas into measurable outcomes, helping Cargill meet recyclability targets without compromising functionality.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CCL Industries: World's largest specialty label company (Avery, Innovia, CCL Container, CCL Healthcare divisions) producing self-adhesive labels, shrink sleeves, and healthcare packaging. Most directly comparable to Asteria in product portfolio and global customer base, though at significantly larger scale.
• All4Labels Global Packaging Group: Berlin-based pan-European label and packaging group formed through a near-identical roll-up acquisition strategy. Directly comparable business model — acquiring family-owned label printers across Europe while retaining brand identities — making it Asteria's closest strategic peer.
• Constantia Flexibles: Austrian-based flexible packaging manufacturer producing pouches, shrink sleeves, lids, and barrier films for food, pharma, and consumer goods. Closely comparable to Asteria's flexible packaging business (Eticoll, Vuye) and overlapping food/pharma end-markets.
• Coveris: European-headquartered packaging manufacturer with labels, flexibles, cartonboard, and food packaging divisions. Comparable in product breadth, multi-site European manufacturing footprint, and food/pharma end-market exposure.
• Skanem: Norway-based self-adhesive label manufacturer with production in Northern and Eastern Europe plus emerging markets. Directly comparable self-adhesive label focus with similar multinational customer base, though geographically narrower than Asteria.
• Multi-Color Corporation: Global label solutions provider (now owned by Platinum Equity) producing premium labels including wine & spirits, food, and personal care. Comparable premium-segment exposure and embellishment capability, particularly to Asteria's wine/spirits and personal care business.

Broad incumbents

• Avery Dennison: Global pressure-sensitive label materials, RFID, and branding solutions incumbent. Overlaps with Asteria on self-adhesive label materials and RFID labels but operates more broadly across retail branding, apparel, and industrial markets.
• Huhtamaki: Finnish global food and consumer goods packaging company with flexible packaging, foodservice, and folding carton operations. Overlaps with Asteria's flexibles and food-service label/packaging lines, but operates at much larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GroupAsteria
• LinkedInlinkedin.com/company/asteriagroup
• Instagraminstagram.com/asteriagroup_

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asteria Group