Sinceri Senior Living

What Sinceri Senior Living does

Sinceri Senior Living is a privately held, for-profit senior living management company headquartered in Vancouver, Washington, founded in 1986 and operating 135–138 communities across 28 US states with a workforce of 1,001–5,000. The company delivers a full continuum of senior care — independent living, assisted living, memory care, respite/short-term stays, companion living, and in-home visits — through both directly operated communities and third-party management contracts structured under RIDEA agreements with institutional property owners such as Ventas, Inc. and Diversified Healthcare Trust.

The company's differentiated technology and programming layer centers on two proprietary, brand-protected programs: the Meaningful Moments® memory care program (five-cornerstone methodology for Alzheimer's and dementia care) and the Elevate Life Enrichment program for independent and assisted living residents. Supporting technology includes the Sagely family-communication platform and a Home Visits program that extends clinical assessment expertise into seniors' own homes. These programs function as the company's core clinical IP and brand differentiators.

Sinceri operates a dual go-to-market: a direct-to-consumer motion targeting seniors and families through community tours, phone/web inquiry, referral partnerships (Patriot Angels for veterans, first-responder networks), and content marketing; and an enterprise/B2B motion as a third-party operator for institutional REIT owners. Revenue is generated from two streams — recurring monthly resident fees at owned/operated communities and management/economics-sharing fees under RIDEA contracts — with pricing varying by care level, apartment type, and location, plus structured discounts for veterans and first responders.

Name

Sinceri Senior Living

Legal name

Sinceri Senior Living

Website

https://sinceriseniorliving.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sinceri Senior Living is a privately held US operator of 135+ senior living communities across 28 states, delivering independent living, assisted living, memory care, respite care, and home-based services — both directly and as a third-party manager for institutional REIT owners under RIDEA agreements.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Residential Property Managers (531311)

SIC

Services-Nursing & Personal Care Facilities (8050), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Senior Living Property Management (BPAJAGAI)

akta.pro secondary industries

Senior & Assisted Living Residential Property Management (BPAJAFAE), Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

Keywords

• Senior living management
• Assisted living services
• Memory care programs
• Independent living communities
• Respite care services

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Senior Living Residence Fees: Monthly rental and care fees charged to residents for independent living, assisted living, memory care, and respite care services. Revenue is recurring on a monthly basis with pricing based on care level required and apartment type selected.
2. Community Management Services: Third-party management fees earned from operating senior living communities owned by institutional investors such as Ventas and Diversified Healthcare Trust under management agreements structured under RIDEA.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sinceri Senior Living operates and manages senior living communities across 28 U.S. states, delivering Independent Living, Assisted Living, Memory Care, Respite Care, Companion Living, and Home Visits to elderly residents and their families. In addition to owning and operating communities directly, the company provides third-party management services to institutional real-estate investors such as Ventas and DHC. Revenue is generated primarily through monthly residence fees paid by residents and through management contracts with investor-owned properties.

Product overview

Sinceri Senior Living operates a national network of senior living communities offering a continuum of care from independent living through memory care. The company manages 135+ communities across 28 states. Their service portfolio includes four core living options: Independent Living (maintenance-free retirement), Assisted Living (personalized daily support), Memory Care (specialized Alzheimer’s and dementia care), and Respite Care/Short Term Stays. Complementary services include Home Visits and Companion Living. Signature programs include the Elevate Life Enrichment Program for independent and assisted living residents, and the Meaningful Moments® Memory Care Program with its five cornerstones approach. The company also offers specialized discount programs for first responders and veterans through partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Meaningful Moments: Sinceri's exclusive memory care program focused on comprehensive, science-backed life enrichment initiatives for those living with Alzheimer's, dementia, and other forms of cognitive change. Built upon five cornerstones: Purposeful Programming, Signature Dining, Training Education & Retention, Family Partnership, and Innovation & Wellness.

Products and services

• Independent Living Residential senior living for older adults who can live independently but want community amenities, services, and socialization. Targeted at seniors seeking maintenance-free living with on-site support and enrichment programming.
• Assisted Living Residential senior living that provides personal assistance with activities of daily living (bathing, dressing, medication management). Targeted at seniors who need daily support but do not require skilled nursing care.
• Memory Care Specialized residential care for residents with Alzheimer's disease and other forms of dementia, delivered through the proprietary "Meaningful Moments" program. Targeted at seniors with memory loss and their families seeking secure, specialized support.
• Respite Care Short-term, temporary residential senior care that provides relief for family caregivers and recovery support for seniors after hospital stays. Targeted at families needing temporary care for a loved one.
• Companion Living Shared-room residential living arrangement that pairs two residents together for companionship and shared cost. Targeted at seniors seeking reduced-cost independent or assisted living with a peer companion.
• Home Visits In-home care visits by Sinceri caregivers to seniors living in their own homes, providing personal care and support outside of a community setting. Targeted at seniors who wish to age in place with periodic professional support.
• Third-Party Community Management Services Management services for senior living communities owned by institutional real-estate investors such as Ventas and DHC, covering operations, clinical oversight, staffing, and administration. Targeted at institutional owners of senior housing portfolios.
• Elevate Life-Enrichment Program Structured life-enrichment programming offered to residents across Sinceri's communities to support socialization, wellness, and engagement. Targeted at all senior living residents regardless of care level.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Ventas, Inc.coreOthers · 1 November 2025Sinceri assumed operations for 19 communities as part of Ventas's strategy to convert 45 triple-net leased communities to its Senior Housing Operating Portfolio.
• Diversified Healthcare Trust (DHC)flagshipOthers · 1 October 2025Sinceri assumed management of 38 properties (7,299 units) from DHC's AlerisLife transition in late 2025. Transitions structured under RIDEA agreements with performance incentives aligned between operator and owner.
• Patriot AngelscoreStrategic or Co-development PartnerPartnership with Patriot Angels to support veterans and their spouses navigating VA benefits such as Aid & Attendance, VA Healthcare, and VA Disability benefits to help cover senior living costs.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Atria Senior Living: Operates a large national portfolio of independent living, assisted living, and memory care communities across the U.S. with a comparable multi-state operating model and similar third-party management relationships with institutional owners.
• Sunrise Senior Living: National senior living operator specializing in assisted living and memory care with proprietary programs and a similar mix of owned and third-party managed communities serving comparable resident demographics.
• Aegis Living: West Coast-focused senior living operator offering independent living, assisted living, and memory care with a similar signature programming approach and comparable per-community scale.
• Five Star Senior Living: Senior living operator formerly managed by AlerisLife under Diversified Healthcare Trust; directly comparable as Sinceri assumed 38 of its former communities, with overlapping resident populations and operational footprint.
• Life Care Services: An LCS company that manages continuing care retirement communities and senior living communities nationwide under third-party management agreements, with a similar institutional owner (REIT) customer base and RIDEA-style structures.
• Belmont Village Senior Living: Operates upscale assisted living and memory care communities with proprietary programming (Circle of Friends, Person-Centered Memory Care) targeting a similar affluent resident demographic as Sinceri's offerings.
• Discovery Senior Living: National senior living operator with communities across multiple states offering independent, assisted, and memory care services under a comparable growth-by-acquisition and management transition strategy.
• Watermark Retirement Communities: Operates senior living communities including independent, assisted, and memory care with a similar third-party management business model serving institutional property owners.
• Enlivant: Senior living operator specializing primarily in assisted living and memory care with a multi-state community portfolio, directly comparable to Sinceri's assisted living and memory care service lines.

Broad incumbents

• Brookdale Senior Living: The largest U.S. senior living operator with hundreds of communities across the continuum of care; competes with Sinceri for residents, staff, and institutional owner contracts but operates at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sinceri-senior-living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinceri Senior Living