Yum Cha Tea

What Yum Cha Tea does

Yum Cha Tea Company is a direct-to-consumer specialty tea retailer founded in 2017 in Jacksonville, Florida by Zac Holzapfel, Nicole Holzapfel, and their friends Jesse and Jamie. The company's core operations revolve around curating and selling loose leaf teas across eight categories (herbal, rooibos, yerba mate, green, black, oolong, white, and flavored variants) through its Shopify-powered e-commerce storefront at drinkteaa.com, with free domestic shipping on orders over $49. Products are sold via unit pricing, with most teas priced between $1.50 and $15 per unit, premium white teas reaching $66-$99, and a complementary accessories line (glass teapots $35-$49.99, infusers $9-$20) and a single-origin Colombian coffee ($17 and up).

The company's product portfolio has expanded beyond tea into functional wellness, anchored by dual-extracted organic mushroom powders (Lion's Mane, Reishi, Chaga, Turkey Tail, Cordyceps at $29.99) and a Kava Extract ($41.50), which together reposition the brand in the adaptogenic supplement space rather than purely the tea category. The underlying "technology" is craft blending and ingredient sourcing rather than software: directly sourced South African rooibos, Argentine yerba mate, Sierra Nevada de Santa Marta coffee, and pure-fruiting-body mushroom extracts combined in proprietary blends. Proprietary points of difference include butterfly pea flower color-changing blends, dual-extracted water-soluble mushroom powders, and a bee-saving social mission that ties beehive creation and beekeeping education to the brand. The public product pages emphasize health and ritual use cases (immune support, cognitive enhancement, stress relief, caffeine-free evening options) targeted at health-conscious consumers, tea enthusiasts, and gift buyers.

Yum Cha makes money primarily through one-time D2C purchases via its Shopify storefront, with a secondary B2B wholesale stream supplying four named Jacksonville-area accounts (Soupa Noodle Bar, Gnarbucha, BrewHound Dog Park + Bar, and Round Bird Coffee Shop) at a region-only scale. Distribution is domestic US only, with expedited USPS shipping available to Canada. The company relies on content marketing (educational blogs, mushroom guide, book-and-tea pairing reviews) and organic social (Facebook, Pinterest, Instagram, YouTube) for top-of-funnel acquisition, with email newsletter sign-up and verified product reviews supporting mid- and bottom-funnel conversion. The business is bootstrapped and founder-operated with 1-10 total employees, no disclosed institutional funding, no patents or trademarks on record, and no awards.

Name

Yum Cha Tea

Legal name

Yum Cha Tea Company

Website

https://drinkteaa.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Yum Cha Tea Company is a bootstrapped Jacksonville, FL-based direct-to-consumer retailer that sells loose leaf teas, dual-extracted functional mushroom powders, kava extract, and Colombian coffee through its Shopify storefront, serving health-conscious consumers, tea enthusiasts, and a small set of Jacksonville-area hospitality wholesalers.

Ownership category

akta.pro rank

Product category

Specialty Tea

NAICS

Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)

SIC

Beverages (2080), Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYAFAFADAG

Tea Blending & Flavoring

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

SECONDARYCRADAHAE

Tea (Leaf, Bagged, Instant, Concentrates)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYCRAHAGAI

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYAFAFADAH

Instant Tea, Tea Extracts & Concentrates Manufacturing

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

Keywords

• Loose leaf tea
• Functional mushroom tea
• Herbal tea blends
• Adaptogenic supplements
• Specialty tea retail

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Tea Sales: E-commerce sales of loose leaf teas, tea blends, and accessories through their Shopify-powered website. Products sold in various sizes with per-unit pricing. One-time purchase model for individual products.
2. Functional Supplement Sales: Sales of dual-extracted mushroom powders (Lion's Mane, Reishi, Chaga, Turkey Tail, Cordyceps) and Kava Extract as wellness supplements. Products sold in multiple size options with one-time purchase pricing.
3. Wholesale B2B: Wholesale supply of teas to local business partners including restaurants, coffee shops, and kombucha brewers in the Jacksonville, FL area.
4. Coffee Sales: Sales of Firewalker Cornerstone Colombian Coffee sourced directly from sustainable farms in Sierra Nevada de Santa Marta mountains.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Yum Cha Tea Company is a direct-to-consumer retailer of loose leaf teas, functional mushroom powders, kava extract, single-origin Colombian coffee, and tea accessories. Products span eight traditional tea categories (herbal, rooibos, yerba mate, green, black, oolong, white, mushroom tea) plus wellness supplements and brewing equipment, sold primarily through their Shopify-powered online storefront drinkteaa.com with complementary wholesale supply to Jacksonville-area restaurants, coffee shops, and kombucha brewers.

Product overview

Yum Cha Tea Company is a direct-to-consumer tea retailer offering a diverse portfolio of loose-leaf teas and functional wellness products. The core offering consists of traditional and flavored tea varieties across eight categories: Herbal, Rooibos, Yerba Mate, Green, Black, Oolong, and White teas. Complementing the tea lineup are functional mushroom powders (Lion's Mane, Reishi, Chaga, Turkey Tail, Cordyceps) and kava extract for wellness applications. The company also offers a Colombian single-origin coffee and curated tea accessories including glass teapots and infusers. Seasonal and themed collections (Holiday, Winter Wellness, Chai, Wellness, Turmeric, Cold/Flu) provide targeted sub-brands within the broader portfolio. Products are sold primarily through the company's Shopify-powered e-commerce platform with free domestic shipping on orders over $49.

Differentiator

Problem solved

Functional benefit

Products and services

• Herbal Tea Collection Caffeine-free herbal tea blends including Blackberry Sangria, Blue Coconut, Strawberry Macaron, and Rooibos Coconut Chai. Sold loose-leaf to health-conscious consumers seeking natural caffeine-free options.
• Rooibos Tea Collection Unflavored and flavored Rooibos tea sourced directly from South Africa, including Caramel Vanilla Candy, Orange Creamsicle, White Chocolate Pistachio, and Rooibos Bourbon Vanilla. Sold to tea enthusiasts and health-conscious consumers.
• Yerba Mate Collection Traditional and flavored Yerba Mate herbal tea sourced directly from Argentina, including Lemonhead Maté, Kombucha Blend, High Speed Low Drag, and Cordyceps Lemon Maté Energizer. Sold to consumers seeking energy and functional beverages.
• Green Tea Collection Traditional and functional green teas including Organic Matcha, Imperial Gunpowder Green, Organic Matcha Reishi, and Medicine Ball Rooibos. Sold to tea enthusiasts and wellness-focused consumers.
• Flavored Green Tea Collection Naturally flavored and scented green teas including Blue Voodoo, Antioxidant Blast, Tangerine Green, Jasmine Dragon Phoenix Pearls, Lemon Mint Green, Moroccan Mint, and Maple Walnut Green. Sold to consumers seeking flavored green tea options.
• Black Tea Collection Traditional black teas including English Breakfast, Organic Northern Assam BOP, Meleng Estate, Ceylon Vithanakande, Assam TGFOP, and estate teas from Kenya and Sri Lanka. Sold to tea enthusiasts and traditional black tea drinkers.
• Flavored Black Tea Collection Naturally flavored black teas including Vanilla Black, Millions of Peaches, Mermaid Chai, Earl Grey Creme, Uber Spice Chai, Passion Fruit, Peach Black, and Florida Grey. Sold to consumers seeking flavored black tea options.
• Oolong Tea Collection Premium traditional Oolong teas including Tie Guan Yin Iron Goddess and Milk Oolong. Sold to sophisticated tea enthusiasts and collectors.
• White Tea Collection Premium traditional white teas including Premium Chinese Organic Bai Hao Yin Zhen Silver Needle White Leaf Tea from Hunan Southern China. Sold to sophisticated tea enthusiasts and premium tea collectors.
• Mushroom Tea Collection Functional tea blends featuring medicinal mushrooms including Forestberry Sangria with Cordyceps, Reishi, and Lion's Mane; Organic Matcha Reishi; Creamsicle Cordyceps; and Cordyceps Chai. Sold to health-conscious consumers seeking functional mushroom-infused tea.
• Functional Mushroom Powder Collection Premium dual-extracted mushroom extracts including Organic Reishi, Chaga, Turkey Tail, and Cordyceps powders for immunity, focus, and stress support. Sold as wellness supplements to health-conscious consumers.
• Dual Extracted Organic Lion's Mane Powder Dual-extracted, water-soluble functional mushroom powder for enhancing focus, brain health, and immune support. Made from pure Lion's Mane fruiting bodies. Vegan, gluten-free, and non-GMO. Available in 3.5oz, 7oz, and 16oz sizes. Sold as a wellness supplement to health-conscious consumers.
• Kava Extract - 50g 30% CO2 powdered kava extract from Vanuatu, water-soluble with high kavalactone content. 50 grams makes 50 one-gram servings or 100 half-gram servings. Sold as a relaxation and stress-relief supplement.
• Firewalker Cornerstone Colombian Coffee Single-origin Colombian coffee from Sierra Nevada de Santa Marta mountains. Full City roast with notes of molasses, cocoa nib, and subtle dried fruit. Available in 12oz, 16oz, and 5lb sizes in whole bean or ground. Sold to coffee enthusiasts.
• Tea Accessories Curated tea brewing accessories including Hiware glass teapots (1000ml, 750ml, 550ml), Bekith tea infuser sets, Glass teapot kettles with infuser, Timolino tea makers, and brewing baskets. Sold to loose leaf tea consumers for home brewing.

Quantifiable outcome

• 87+ customer reviews on homepage demonstrating established customer base

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Soupa Noodle BarminorChannel Partner/ Reseller/ Distributor · 6 November 2019Anime-themed Dragonball Z inspired ramen restaurant in Jacksonville serving Yum Cha tea in their Sereni-tea boba line. Located at 4549 Southside Blvd Suite 205, Jacksonville, FL 32216. Features tea as part of their beverage menu alongside ramen.
• GnarbuchaminorChannel Partner/ Reseller/ Distributor · 6 November 2019Craft kombucha brewery in Atlantic Beach, FL that sources organic loose leaf black tea from Yum Cha for kombucha production and wholesale distribution. Started at Neptune Beach Farmer's Market and has grown to custom manufacturing space.
• BrewHound Dog Park + BarminorChannel Partner/ Reseller/ Distributor · 6 November 2019Unique dog park and bar venue in Neptune Beach, FL serving local craft beer, wine, tea, and specialty coffee. Yum Cha tea featured as part of their beverage offerings. Located at 1848 Kings Cir S, Neptune Beach, FL 32266.
• Round Bird Coffee ShopminorChannel Partner/ Reseller/ Distributor · 6 November 2019South African-inspired coffee shop in Jacksonville Beach, FL owned by two coffee lovers from South Africa. Offers Yum Cha tea alongside their coffee and Gnarbucha kombucha. South African rustic chic themed space with smiling faces.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adagio Teas: Online-first specialty loose leaf tea retailer with a large catalog of flavored and traditional teas, accessories, and a customer-driven 'create your own blend' model. Closest direct D2C competitor in assortment breadth and price points.
• Harney & Sons: Established premium loose leaf tea brand selling D2C and wholesale with a broad black/green/herbal/flavored portfolio. Comparable catalog structure and D2C-plus-wholesale model, with deeper retail penetration.
• Republic of Tea: Specialty tea CPG brand with D2C, wholesale, and foodservice distribution across a wide assortment of herbal, black, green, and functional wellness teas. Directly comparable on mission-driven branding, wellness positioning, and channel mix.
• Rishi Tea & Botanicals: Direct-trade loose leaf tea and botanical infusion company with a strong D2C presence and a comparable portfolio of herbal, green, black, and wellness blends. Closest match in terms of artisan sourcing narrative and botanical-forward product line.
• Davidson's Tea: Online loose leaf tea retailer offering a large catalog of flavored and traditional teas plus accessories. Comparable D2C positioning, similar price points, and a comparable accessory bundle.
• Art of Tea: Specialty tea company serving both retail D2C and wholesale/hospitality channels with a strong flavored and functional blend portfolio. Comparable dual D2C + wholesale motion and tea-blend focus.
• Smith Teamaker: Premium loose leaf tea brand with D2C and café/wholesale presence, focused on small-batch, hand-blended teas. Comparable premium positioning and craft-blend narrative.

Emerging players

• Four Sigmatic: Functional mushroom and adaptogenic coffee/tea brand built around Reishi, Lion's Mane, Chaga, and Cordyceps. Direct overlap with Yum Cha's functional mushroom line and the highest-fidelity peer for the supplement side of the portfolio.
• Mountain Rose Herbs: Online retailer of organic herbs, teas, and botanical ingredients to both consumers and wholesale accounts. Comparable herbal/botanical product line and mission-driven branding, with significantly broader catalog and scale.

Broad incumbents

• Traditional Medicinals: Large herbal tea CPG brand with deep grocery and natural channel distribution and a 'wellness' positioning across a wide range of therapeutic blends. Represents the incumbent scale threat in the functional/herbal tea category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCw0iSsqXnG0B205v6CRvihg?view_as=subscriber
• Facebookfacebook.com/yumchateaco
• Instagraminstagram.com/yumchateacompany
• Pinterestpinterest.com/yumchateacompany
• Xx.com/with_replies
• LinkedInlinkedin.com/company/yumchateacompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yum Cha Tea