Master Spas
Master Spas is a privately held U.S. manufacturer of hot tubs, swim spas, and cold tubs, founded in 1996 in Fort Wayne, Indiana, producing 100% domestically and selling through 300+ dealers across the U.S., Canada, and Europe to residential wellness, fitness, and luxury outdoor living consumers.
- Company typePrivate
- Founded1996
- HeadquartersFort Wayne, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Master Spas does
Master Spas is a privately held U.S. manufacturer of hot tubs, swim spas, and cold tubs, founded in 1996 and headquartered in a 614,000-square-foot, 45-acre manufacturing campus in Fort Wayne, Indiana. The company produces 100% of its products domestically and sells through a network of more than 300 independent dealers and contract service centers spanning the U.S., Canada, and Europe. Its portfolio spans five hot tub lines (Legend/Michael Phelps Legend, Twilight, Clarity, Getaway, LH Series), two swim spa lines (Michael Phelps Signature Swim Spas and H2X Fitness Swim Spas), the Michael Phelps Chilly GOAT cold tub line introduced in 2023, and distributed saunas.
Master Spas firmographics
Firmographics- Name
- Master Spas
- Legal name
- MasterSpas, LLC
- Website
- https://masterspas.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Master Spas is a privately held U.S. manufacturer of hot tubs, swim spas, and cold tubs, founded in 1996 in Fort Wayne, Indiana, producing 100% domestically and selling through 300+ dealers across the U.S., Canada, and Europe to residential wellness, fitness, and luxury outdoor living consumers.
- Ownership category
- akta.pro rank
Master Spas industry classification
Industry- Product category
- Hot Tubs and Swim Spas
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)
- akta.pro secondary industry
- Medical Spas (Medi-Spas) (HSALAFAB)
Keywords
Where Master Spas is headquartered
LocationHeadquarters
- HQ city
- Fort Wayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Master Spas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hot Tub Sales: Direct sales of manufactured hot tubs through dealer network. Products built in USA using domestic and imported components. Multiple product lines including Legend Series, Twilight Series, Clarity Spas, Getaway Spas, and LH Series.
- Swim Spa Sales: Sales of swim spas including Michael Phelps Signature Swim Spas and H2X Fitness Swim Spas. World's largest swim spa manufacturer with proprietary propulsion technology.
- Cold Tub Sales: Sales of cold tubs including Michael Phelps Chilly GOAT Cold Tubs introduced in 2023.
- Sauna Distribution: Distribution of high-quality saunas to complement wellness journey.
- Master Clear Salt System Accessories: Physical unit sold separately with companion app. App provided free but hardware generates additional revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Multiple hot tub product lines targeting different market segments |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Master Spas product offering
Product offeringCore offering
Master Spas designs, manufactures, and distributes hot tubs, swim spas, and cold tubs through a network of more than 300 independent dealers across the U.S., Canada, and Europe. The company produces 100% of its products domestically at a 614,000-square-foot manufacturing facility in Fort Wayne, Indiana, featuring proprietary technologies such as EcoPur Charge filtration, Wave Technology propulsion, and Master Force Bio-Magnetic Therapy. Its product portfolio includes the Legend Series, Twilight Series, Clarity Spas, Getaway Spas, LH Series hot tubs, Michael Phelps Signature Swim Spas, H2X Fitness Swim Spas, and Michael Phelps Chilly GOAT Cold Tubs.
Product overview
Master Spas is a spa manufacturer offering a diversified portfolio of wellness products including hot tubs (Legend Series, Twilight Series, Clarity Spas, Getaway Spas, and LH Series), swim spas (Michael Phelps Signature Swim Spas and H2X Fitness Swim Spas), cold tubs (Michael Phelps Chilly GOAT), and distributed saunas. The company also produces proprietary add-on systems including the EcoPur Charge Filtration System, Master Clear Salt System, Master Force Bio-Magnetic Therapy System, and Axis Cover System. Products are manufactured domestically in Fort Wayne, Indiana using the Master Crafted manufacturing process and sold through a global dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- Michael Phelps Signature Swim Spas: Premium swim spa line designed with input from 23-time Olympic gold medalist Michael Phelps and his coach Bob Bowman.
- H2X Swim Spas
- Michael Phelps Legend Series
- Twilight Series
- Clarity Spas
- Getaway Spas
- LH Series
- Michael Phelps Chilly GOAT
Products and services
- Michael Phelps Legend Series Hot Tubs Premium luxury hot tub line featuring hydrotherapy massage, adjustable jets, Master Blaster Foot Therapy, and Orion Light System. Designed for residential wellness consumers seeking high-end relaxation and recovery.
- Twilight Series Hot Tubs Luxurious hot tub series designed for discriminating tastes, featuring contoured loungers, powerful jets, and sophisticated design.
- Clarity Spas Stylish, modern hot tubs offering a contemporary approach to relaxation and wellness with clean design aesthetics.
- Getaway Spas Portable, plug-and-play budget-conscious hot tubs providing quality, value, and easy ownership experience for entry-level consumers.
- LH Series Hot Tubs
Quantifiable outcome
- 100% domestic manufacturing ensures quality control
- +2 more outcomes
Companies that use Master Spas
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Master Spas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature8 records
Master Spas partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor, flagship and core.
- SomerledminorShort-term rental design and strategy firm established strategic partnership with Master Spas for STR designs. Somerled completed 615 STR designs across 295 cities in all 50 states in 2025.
- Aly RaismanminorWorld champion gymnast became MasterSpas brand ambassador in 2019.
- Ben Hoffman and Mirinda CarfraeminorPro triathletes partnered with MasterSpas for H2X Challenger Series launch. Both athletes use swim spas for training and recovery.
- IRONMANflagshipMasterSpas named Official Swim Spa of IRONMAN World Championship in Kona. Partnership provides visibility at premier triathlon event and validates swim spa fitness capabilities.
- Michael Phelps FoundationflagshipPartnership with Olympic champion Michael Phelps to design and promote the Michael Phelps Signature Swim Spa line. Phelps provides input on product design with coach Bob Bowman. Also includes Michael Phelps Chilly GOAT cold tubs introduced in 2023. Foundation programs promote healthy active lives through swimming.
- NAZ Children's CentrecoreStarted NAZ Project in 2010 to fund elementary school building in Jamaica. Continued support funded mixed-ability high school on same campus. Also created scholarship fund for students. Supported building of NAZ elementary school in 2013.
- Lupus Foundation of AmericacoreLong-time supporter of the Lupus Foundation of America. Founder Bob Lauter has actively worked to raise both awareness and funding for lupus research and support programs.
- St. Jude Children's Research HospitalcoreMasterSpas Cares program supports St. Jude Children's Research Hospital. Summer of St. Jude campaign raised over $310,000 in 2025. Dealership fundraising efforts exceeded original goal of $250,000.
- Michael J. Fox FoundationminorDedicated to finding a cure for Parkinson's disease and ensuring development of improved therapies for those affected.
- Tunnel to Towers FoundationminorFoundation helps families of fallen service members and first responders by providing mortgage-free housing and building custom-designed smart homes for catastrophically injured veterans.
- Vera Bradley FoundationminorDriving force in fight against breast cancer, funding research to find a cure and improve therapies for difficult-to-treat types of breast cancer.
- Indiana Hot Tub AssociationminorMember of IHTA. Bob Lauter served as President of IHTA in 2011. Association represents pool and spa professionals in Indiana.
- NAZ Children's CentreminorMasterSpas also supports local Fort Wayne youth through The Crossing and internship program for high school graduates and college students.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Master Spas competitors and assessment
Company assessmentDirect peers
- Sundance Spas: Established US hot tub brand with dealer distribution and a focus on hydrotherapy benefits. Comparable to Master Spas across the residential wellness consumer segment and mid-to-premium price points.
- Beachcomber Hot Tubs: Canadian hot tub manufacturer with dealer network across North America. Competes with Master Spas in residential hydrotherapy category with comparable energy-efficiency certifications and dealer-led GTM.
- Jacuzzi Inc. Iconic US hot tub and spa manufacturer with comparable product lines, dealer distribution, and hydrotherapy technology. Directly competes with Master Spas across price tiers in the residential wellness category.
- Caldera Spas (Watkins Wellness): Watkins Wellness' premium hot tub brand targeting the same wellness and hydrotherapy segment as Master Spas' Legend and Twilight Series. Competes for the same dealer partners and consumer dollars.
- Bullfrog Spas: US-based hot tub manufacturer known for its proprietary JetPak therapy system, sold through a dealer network. Directly comparable in product strategy, dealer-led GTM, and premium spa positioning.
- Hot Spring Spas (Watkins Wellness): One of the largest US hot tub brands under Watkins Wellness, also using dealer distribution. Directly comparable in product category, premium positioning, and ENERGY STAR / efficiency certification focus.
- Hydropool: Canadian manufacturer of hot tubs and swim spas with both dealer distribution and direct channels. Comparable to Master Spas on swim spa manufacturing, North American footprint, and wellness positioning.
- Viking Spas: US-based hot tub and swim spa manufacturer with dealer distribution. Directly comparable product portfolio including swim spas and premium hot tubs targeting residential wellness buyers.
- Endless Pools: Pioneer of swim-in-place current technology for swim spas and fitness pools. Directly competes with Master Spas' H2X and Michael Phelps Signature Swim Spa lines on swim training and aquatic fitness use cases.
- Dimension One Spas: Premium US hot tub manufacturer using dealer distribution and ultrasonic filtration technology. Directly competes in the premium hydrotherapy segment served by Master Spas' Legend and LH Series.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Master Spas social profiles
Digital presenceMaster Spas compliance and trust
Trust signalCompliance3 records
Master Spas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Master Spas leadership team
Management profileNumber of profiles
Profiles4 records
Master Spas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Master Spas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Master Spas
What does Master Spas do?
Master Spas designs, manufactures, and distributes hot tubs, swim spas, and cold tubs through a network of more than 300 independent dealers across the U.S., Canada, and Europe. The company produces 100% of its products domestically at a 614,000-square-foot manufacturing facility in Fort Wayne, Indiana, featuring proprietary technologies such as EcoPur Charge filtration, Wave Technology propulsion, and Master Force Bio-Magnetic Therapy. Its product portfolio includes the Legend Series, Twilight Series, Clarity Spas, Getaway Spas, LH Series hot tubs, Michael Phelps Signature Swim Spas, H2X Fitness Swim Spas, and Michael Phelps Chilly GOAT Cold Tubs.
Is Master Spas a public or private company?
Master Spas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Master Spas founded?
Master Spas was founded in 1996. It employs 101 to 250 people.
Where is Master Spas based?
Master Spas is headquartered in Fort Wayne, United States, in the North America region.
How does Master Spas make money?
Five revenue lines are on record. Hot Tub Sales are the primary driver. The others are swim Spa Sales, cold Tub Sales, sauna Distribution and master Clear Salt System Accessories.
Who are Master Spas's main competitors?
Direct peers on record are Sundance Spas, Beachcomber Hot Tubs, Jacuzzi Inc., Caldera Spas (Watkins Wellness), Bullfrog Spas, Hot Spring Spas (Watkins Wellness), Hydropool, Viking Spas, Endless Pools and Dimension One Spas.
Does Master Spas have an API?
No public API is recorded for Master Spas.
What industry is Master Spas in?
Master Spas's product category is Hot Tubs and Swim Spas. Its primary akta.pro industry code is HSADAKAD, Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy), with a secondary code of HSALAFAB, Medical Spas (Medi-Spas). Its NAICS code is 33341 and its SIC code is 3585.