Nedap Livestock Management

What Nedap Livestock Management does

Nedap Livestock Management, founded in 1977, is a business unit of publicly listed Nedap N.V. (Euronext Amsterdam) and develops RFID-based systems for individual dairy cow monitoring. Its core products are SmartTag Neck and Leg sensors that capture behavior, rumination, activity, and heat data; the CowControl platform that consolidates sensor data into health, reproduction, and productivity insights; the Nedap Now cloud platform for remote access; the SmartSort automated sorting gate; Cow Locating real-time positioning; and the recently launched SmartSight AI computer vision system for lameness detection. The company also offers FarmControl (barn process optimization) and MilkingControl (milking optimization with wireless milk meter).

The business operates a hybrid revenue model combining upfront hardware sales (tags, base stations, sorting gates), recurring software subscriptions (CowControl and Nedap Now cloud), and licensing/royalty revenue through OEM and channel partners. Distribution is dual-pronged: direct enterprise field sales targeting large-scale dairies, and a 'Powered by Nedap' program embedding Nedap technology inside flagship OEM partners BouMatic, GEA, and Lely, with additional channels through breeding cooperatives CRV, Alta Genetics, GENEX, and Cogent, plus software integrations with VAS and 25+ herd management platforms.

Customers span thousands of dairy farmers globally, from very large operations (e.g., Pagel's Ponderosa at 11,000 cows) down to mid-market and SMB farms. Geographically the company operates from Groenlo, Netherlands, with wholly-owned subsidiaries in Shanghai, China and Burlington, USA, and serves markets across Europe, North America, Asia-Pacific, and Oceania. Pricing is quote-based and not publicly disclosed, with annual billing for enterprise deployments on large herds.

Name

Nedap Livestock Management

Legal name

Nedap Livestock Management

Website

https://nedap-livestockmanagement.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Nedap Livestock Management develops RFID-based cow monitoring systems, cloud platforms, and AI vision tools that enable dairy farmers to track health, reproduction, and behavior of individual cows across thousands of farms worldwide.

Ownership category

akta.pro rank

Product category

Livestock Management Software

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

akta.pro secondary industries

Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO), Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG), Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Dairy Housing, Milking Systems & On-Farm Infrastructure Operations (AFAEACAG)

Keywords

• Dairy herd monitoring
• RFID livestock identification
• Cow health monitoring
• Heat detection systems
• Precision dairy farming

Headquarters

HQ city

Groenlo

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of physical monitoring devices including SmartTag neck and leg sensors, base stations, and sorting gates. Hardware forms the upfront capital investment for customers implementing Nedap systems.
2. Software Subscriptions: Ongoing subscription revenue from CowControl platform and Nedap Now cloud services. Provides continuous software updates, cloud access, and data analytics capabilities.
3. Partner Distribution: Revenue through distribution partnerships with equipment manufacturers and agricultural cooperatives who integrate Nedap technology into their product offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nedap Livestock Management develops and sells RFID-based individual cow monitoring and herd management technology for dairy farms. Its offering combines wearable SmartTag sensors, automated sorting gates, cloud-based analytics platforms, and AI-powered computer vision to track cow behavior, health, reproduction, and location, enabling dairy farmers to optimize herd performance and reduce labor.

Product overview

Nedap Livestock Management offers a platform-plus-modules architecture centered on three core products: Nedap CowControl (all-in-one cow monitoring platform for behavior, location, heat detection, and health monitoring), Nedap FarmControl (herd management with ID, feeding, sorting, and cow monitoring), and Nedap MilkingControl (milking optimization with wireless milk meter). These core products are extended through add-on modules including SmartSort (automated sorting gate), Cow Locating (real-time positioning), Health Monitoring, Heat Detection, Herd Performance Trends, and the cloud-based Nedap Now platform. The ecosystem also includes AI-powered SmartSight (vision-based locomotion monitoring) and specialized modules for Heat Stress Detection, Fertility Insights, and Herd Eating Patterns. Hardware components include SmartTag Neck and SmartTag Leg sensors. The platform is further distributed through partner brands including Alta Cow Watch, GEA CowScout, and GENEX HerdMonitor. The company has been operating since 1977 and serves thousands of farmers managing millions of cows worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Nedap CowControl: All-in-one cow monitoring solution tracking behavior, health, heat, location, and herd performance for dairy cows.
• Nedap FarmControl
• Nedap MilkingControl
• Nedap Now
• SmartSight
• SmartSort

Products and services

• Nedap CowControl All-in-one cow monitoring software platform that tracks behavior, heat detection, health, location, and herd performance for individual cows and the entire herd. Combines heat detection, health monitoring, and cow positioning in a single integrated system for dairy farms.
• Nedap FarmControl Herd management platform that optimizes barn processes through animal ID, feeding, sorting, and cow monitoring, enabling farmers to manage the entire herd efficiently while paying attention to individual cows that need it.
• Nedap MilkingControl Milking system reinvented with 100% freeflow design and a wireless milk meter, focused on optimizing cow health, milk quality, and milking speed for dairy operations.
• SmartSight – Locomotion Monitoring AI-powered vision technology that uses computer vision and cameras to detect lameness in dairy cows at an early stage by analyzing locomotion patterns, providing actionable insights for cows needing intervention due to lameness and hoof health issues.
• SmartSort Fully automated sorting gate that drafts cows requiring special attention based on Nedap cow monitoring insights. Sorts up to 1,000 cows per hour with high accuracy and stress-free operation, using RFID recognition and free cow-traffic design.
• SmartTag Neck RFID-based sensor tag worn on a cow's neck that measures time and moments spent eating, ruminating, being inactive, and other active behaviors, combining animal identification, heat detection, and health monitoring in one collar.
• SmartTag Leg RFID-based sensor tag worn on a cow's leg that measures standing, lying, and walking behavior, number of steps, and standups for activity monitoring.
• Nedap Now Cloud-based platform for Nedap solutions that combines the accuracy and reliability of CowControl with cloud computing scalability, offering features such as Herd Eating Patterns, Fertility Insights, Heat Stress detection, Heat Score, and Health Score with remote access from any device.
• GENEX HerdMonitor (Powered by Nedap) Partner-branded all-in-one cow monitoring system powered by Nedap technology, offered by GENEX. Combines animal identification, heat detection, health monitoring, herd performance trends, and cow locating for GENEX member farmers.
• Alta Cow Watch (Powered by Nedap) Partner-branded cow monitoring product powered by Nedap technology, offered by Alta Genetics, integrating heat detection and health monitoring for dairy farmers in Alta Genetics' distribution network.
• GEA CowScout (Powered by Nedap) Partner-branded activity monitoring product powered by Nedap technology, offered by GEA for heat detection and health monitoring in dairy operations.

Quantifiable outcome

• Heat detection accuracy above 95%
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

AI capability3 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Arla FoodscoreStrategic or Co-development Partner · 1 January 2023Collaboration on the Happy Cow Measure study, investigating and measuring cow welfare indicators. Arla Foods, one of Europe's largest dairy cooperatives, partnered with Nedap to conduct research on practical welfare measurement tools for dairy herds.
• FAI FarmscoreStrategic or Co-development PartnerCollaboration on the Happy Cow project, working together to develop and validate welfare measurement approaches for dairy cattle. FAI Farms provides research and advisory services for sustainable agriculture.
• GENEXcoreChannel Partner/ Reseller/ DistributorPartnership offering HerdMonitor® to GENEX members and customers. GENEX, a cattle genetics and herd management cooperative, distributes Nedap monitoring technology as part of their comprehensive herd management solutions.
• CRVcoreChannel Partner/ Reseller/ DistributorInternational cattle breeding cooperative providing Nedap technology integration to their member base across multiple countries. CRV offers Nedap monitoring as part of their genetic improvement and herd management services.
• Alta GeneticscoreChannel Partner/ Reseller/ DistributorStrategic partnership providing Nedap monitoring solutions to dairy farmers through Alta Genetics' distribution network. Alta Genetics offers bovine genetics and herd management solutions globally.
• BouMaticflagshipOEM/ Whitelabel/ Licensing PartnerFlagship 'Powered by Nedap' partner integrating Nedap monitoring technology into BouMatic dairy equipment. BouMatic is a major global supplier of milking systems and farm equipment.
• GEA GroupflagshipOEM/ Whitelabel/ Licensing PartnerFlagship 'Powered by Nedap' partner integrating Nedap monitoring technology into GEA dairy farming equipment and systems. GEA is one of the largest suppliers of dairy processing technology worldwide.
• LelyflagshipOEM/ Whitelabel/ Licensing PartnerFlagship 'Powered by Nedap' partner integrating Nedap monitoring technology into Lely automated farming systems. Lely is a leading manufacturer of automated barn equipment including milking robots.
• CogentcoreChannel Partner/ Reseller/ DistributorPartnership providing Nedap monitoring solutions to Cogent's dairy farmer customer base. Cogent specializes in bovine genetics and herd management services.
• Virtual Agriculture Software (VAS)coreTechnology or IntegrationTechnology integration partnership enabling interoperability between Nedap monitoring systems and VAS software platforms for comprehensive farm management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Allflex Livestock Intelligence (MSD Animal Health): Global leader in livestock identification (visual and electronic ear tags) and cow monitoring sensors; competes head-to-head with Nedap's SmartTag sensors and monitoring platform across dairy and beef.
• Afimilk: Israel-based dairy cow monitoring and herd management vendor offering heat detection, health monitoring, and milking analytics — directly competes with Nedap CowControl on the same dairy farmer customer base worldwide.

Broad incumbents

• DeLaval: Major dairy equipment incumbent offering milking systems, barn automation, and integrated herd management — overlaps with Nedap at the monitoring layer but as part of a much broader dairy portfolio.
• BouMatic: Major global supplier of milking systems and dairy farm equipment; flagship 'Powered by Nedap' OEM partner that also competes at the broader dairy-equipment layer.
• GEA Group: Global dairy processing and farming technology supplier whose GEA CowScout is 'Powered by Nedap'; competes broadly with Nedap across dairy farm equipment while distributing Nedap's monitoring stack.
• Lely: Leading manufacturer of automated milking robots and barn equipment; both a flagship 'Powered by Nedap' partner and a potential competitor as Lely expands its own monitoring capabilities.

Emerging players

• Cainthus: Computer-vision livestock monitoring company using cameras and AI to track individual animal behavior, health, and feed intake — emerging competitor specifically to Nedap's newly-launched SmartSight vision technology.
• Connecterra (Ida): AI-driven dairy cow monitoring platform using wearable sensors and machine learning for health, fertility, and productivity insights — emerging direct competitor to Nedap CowControl with a software-first approach.
• Moonsyst: Smart rumination and heat detection system for dairy cows using ear-tag sensors; emerging direct competitor in the wearable monitoring category where Nedap's SmartTag sensors compete.

Others

• VAS (DairyComp / Pulse): Dairy herd management software vendor (DairyComp, ParlorBoss, PULSE) that integrates with Nedap CowControl; complementary software partner and indirect competitor in on-farm data platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nedap
• Xx.com/nedaplivestock

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nedap Livestock Management