cj Advertising
cj Advertising is a Nashville-based full-service advertising agency founded in 1994 that works exclusively with personal injury law firms nationwide, providing TV production, media buying, digital marketing, mass tort campaigns, and operational consulting powered by its proprietary cjTrack analytics platform.
- Company typePrivate
- Founded1994
- HeadquartersNashville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What cj Advertising does
cj Advertising is a Nashville-based full-service advertising and marketing agency founded in 1994 that works exclusively with personal injury law firms across the United States (and some Canadian markets). The agency's service portfolio spans TV and video production, TV/media buying across linear and CTV/streaming, integrated digital marketing (web development, SEO, paid search, Local Services Ads, social advertising), creative/brand identity services, mass tort case-acquisition campaigns, and operational law-firm consulting delivered through cj Consulting. Its technical spine is cjTrack, a proprietary analytics platform that aggregates campaign performance across channels, tracking spend by case type, call volume, lead quality, and spot performance to inform budget allocation and real-time optimization; marketing-automation systems that integrate with clients' case-management software extend this into lead nurturing and intake follow-up.
The business model is professional services—quote-based, customized engagements billed as project or retainer fees under multi-year contracts, with no public pricing disclosed. Go-to-market is sales-led and direct: dedicated brand strategists and account representatives are assigned to each firm, and demand is generated through content marketing (an industry blog), the annual cj Conference, webinars, email, referrals, and industry reputation. Customers are concentrated in a single vertical—personal injury law firms—described as roughly 33 local clients across 48 markets plus more than 10 national clients, ranging from mid-market firms to large enterprise practices (e.g., Beasley Allen, Cory Watson, Rainwater Holt & Sexton).
Leadership transitioned from founder Arnie Malham in 2018 to Chad Dudley and Micki Love (CEO & President), with a C-suite spanning operations, finance, data, creative, and digital functions. The company employs an estimated 101–250 staff. In August 2025, cj Advertising was acquired by Herringbone Digital, under which it continues to operate as a distinct brand from its Nashville headquarters while combining its creative legacy with Herringbone's digital capabilities.
cj Advertising firmographics
Firmographics- Name
- cj Advertising
- Legal name
- cj Advertising, LLC
- Website
- https://cjadvertising.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- cj Advertising is a Nashville-based full-service advertising agency founded in 1994 that works exclusively with personal injury law firms nationwide, providing TV production, media buying, digital marketing, mass tort campaigns, and operational consulting powered by its proprietary cjTrack analytics platform.
- Ownership category
- akta.pro rank
cj Advertising industry classification
Industry- Product category
- Legal Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)
Keywords
Where cj Advertising is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
cj Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Services: CJ Advertising generates revenue through comprehensive marketing service fees for personal injury law firms, including TV/video production, media buying, digital marketing, and consulting services. Revenue appears to be project-based or retainer-based, billed for marketing campaigns and services rendered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing for law firm marketing programs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
cj Advertising product offering
Product offeringCore offering
cj Advertising is a Nashville-based full-service advertising agency that exclusively serves personal injury law firms with integrated marketing programs. Core offerings include TV and video production, linear/CTV/out-of-home media buying, paid digital advertising, web design and SEO, creative services, mass tort campaigns, and law firm consulting. All services are supported by the proprietary cjTrack analytics platform, which tracks cross-channel spend, lead quality, and case acquisition performance, and each client is assigned a dedicated brand strategist.
Product overview
cj Advertising is a Nashville-based full-service advertising agency exclusively serving personal injury law firms since 1994. The company operates as a single integrated offering with multiple service pillars including TV & Video Production, TV & Media Buying, Web & SEO Services, Paid Digital Advertising, Creative Services, Mass Tort Marketing, and Law Firm Consulting. The agency's proprietary cjTrack analytics platform underpins all services, enabling data-driven decision making across traditional and digital channels. Following its acquisition by Herringbone Digital in August 2025, cj Advertising now combines its three-decade creative legacy with Herringbone's digital expertise to deliver comprehensive marketing solutions for personal injury and mass tort law firms.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative & Video Production Services Full creative and video production offering for personal injury law firms, including brand identity, logo design, broadcast spots, outdoor advertising, digital creative, and video content for broadcast TV, web, social media, and streaming platforms with custom studio or on-location shoots and post-production.
- TV & Media Buying Media planning and buying across traditional/linear TV, CTV/streaming, and out-of-home advertising channels, leveraging 125 years of combined TV experience and proprietary software for personal injury law firm campaigns.
- Integrated Digital Marketing Comprehensive digital marketing offering combining website management, SEO, paid digital advertising (paid search, Google Local Services Ads, display, geofenced social ads, Performance Max), and strategic email marketing designed to attract and convert personal injury clients.
- Mass Tort Marketing National and local cross-channel media campaigns specifically designed for mass tort case acquisition for personal injury law firms, backed by 20+ years of mass tort experience.
- cjTrack Analytics Platform Proprietary analytics platform that aggregates performance across all channels for personal injury law firm clients, tracking spend by case type, call volume, lead quality, and spot performance to enable real-time optimization decisions.
- Law Firm Consulting Operational consulting services for personal injury law firms including operational analysis, implementation support, virtual COO services, and dashboard builds for case management reporting.
Quantifiable outcome
- 1 million+ leads generated for personal injury firms
- +3 more outcomes
Companies that use cj Advertising
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
cj Advertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
cj Advertising partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Herringbone DigitalflagshipHerringbone Digital acquired CJ Advertising in August 2025, forming a strategic partnership to enhance digital marketing services for personal injury law firms. The merger combines CJ's 30-year creative legacy with Herringbone's digital expertise to deliver comprehensive marketing solutions. CJ Advertising operates as part of Herringbone Digital's portfolio while maintaining its brand and Nashville operations.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
cj Advertising competitors and assessment
Company assessmentDirect peers
- Scorpion: Scorpion is one of the largest direct competitors to cj in the legal marketing agency space, providing websites, SEO, paid media, and content production to law firms including personal injury practices. Both agencies occupy the same "full-service marketing partner to PI firms" niche.
- Rankings.io: Rankings.io is a personal injury law firm SEO and digital marketing agency with a strong specialization in the same vertical as cj. It is a direct peer competing for the same mid-market and enterprise PI clients.
- Custom Legal Marketing: Custom Legal Marketing is a full-service digital marketing agency for law firms with a strong personal injury practice. It is a direct peer competing for PI firm marketing budgets with a comparable integrated offering.
- Matador Solutions: Matador provides websites, intake tools, and digital marketing services to law firms, with a personal injury emphasis. It is a direct peer to cj in the PI marketing agency space.
- LawRank: LawRank specializes in SEO and digital marketing for personal injury law firms, with a comparable client base and overlapping service mix. It is a direct niche competitor to cj's integrated digital offering.
- Consultwebs: Consultwebs is a long-standing legal marketing agency that builds websites, runs SEO, and manages paid digital campaigns for personal injury and other law firm segments. It is one of cj's closest direct peers in serving the PI vertical with a full-service offering.
Emerging players
- Envy Creative: Envy Creative is a creative and video production agency that has built a niche serving personal injury law firms with TV spots and digital creative. It overlaps with cj's creative-services and TV/video production offerings.
- AttorneySync: AttorneySync focuses on SEO and digital marketing for personal injury law firms, overlapping directly with cj's integrated digital services for a niche client base.
Broad incumbents
- Justia: Justia provides legal directories, websites, and marketing services to law firms across many practice areas, with a broad-incumbent footprint. It is comparable to cj in offering websites, SEO, and digital marketing for attorneys, though with less PI specialization.
- FindLaw: FindLaw, a Thomson Reuters business, is a broad incumbent in legal marketing providing websites, directories, and digital marketing services to law firms across all practice areas. It is a much larger, less specialized competitor with overlapping capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
cj Advertising social profiles
Digital presencecj Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
cj Advertising leadership team
Management profileNumber of profiles
Profiles11 records
cj Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cj Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cj Advertising
What does cj Advertising do?
cj Advertising is a Nashville-based full-service advertising agency that exclusively serves personal injury law firms with integrated marketing programs. Core offerings include TV and video production, linear/CTV/out-of-home media buying, paid digital advertising, web design and SEO, creative services, mass tort campaigns, and law firm consulting. All services are supported by the proprietary cjTrack analytics platform, which tracks cross-channel spend, lead quality, and case acquisition performance, and each client is assigned a dedicated brand strategist.
Is cj Advertising a public or private company?
cj Advertising is a private company. It is classified as corporate owned and is currently acquired.
When was cj Advertising founded?
cj Advertising was founded in 1994. It employs 101 to 250 people.
Where is cj Advertising based?
cj Advertising is headquartered in Nashville, United States, in the North America region.
How does cj Advertising make money?
One revenue line is on record: marketing Services.
Who are cj Advertising's main competitors?
Direct peers on record are Scorpion, Rankings.io, Custom Legal Marketing, Matador Solutions, LawRank and Consultwebs. Emerging players are Envy Creative and AttorneySync. Broad incumbents are Justia and FindLaw.
Does cj Advertising have an API?
No public API is recorded for cj Advertising.
What industry is cj Advertising in?
cj Advertising's product category is Legal Marketing Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its NAICS code is 541810 and its SIC code is 7311.