Beverly Hills Orthodontics

What Beverly Hills Orthodontics does

Beverly Hills Orthodontics is a privately held orthodontic practice founded in 2008 by Dr. Monica Madan, operating four clinical offices across the Los Angeles metro area — Beverly Hills/Century City, Downtown Los Angeles, Toluca Lake, and Alhambra. The practice provides comprehensive orthodontic care for patients from children (Phase One early treatment around age 7) through seniors, with primary segments in teens, adults, and families. Core services include Invisalign clear aligners (the practice is a Blue Diamond Top 1% Provider and one of only four in California at that tier), metal and ceramic braces including LightForce 3D-printed custom brackets, and InBrace hidden lingual braces. Adjacent offerings include Zoom in-office teeth whitening, take-home whitening kits, retainers (Vivera, Hawley, permanent bonded), accelerated orthodontics via OrthoPulse and minor oral surgery (reducing treatment time by up to 40%), and BHO Cloud, a proprietary aligner cleaning and whitening foam sold direct to patients.

The technology stack relies on iTero digital scanning for treatment planning, 3D tooth movement visualization, and an AI-powered smartphone app for in-treatment progress tracking. Clinical revenue is generated primarily through professional services fees for orthodontic treatment plans, supplemented by retainer and consumable product sales. Pricing is quote-based and not publicly disclosed; the practice offers free initial consultations, a $1,000 discount promotion for new Invisalign or braces patients, and third-party financing through Cherry for monthly payment plans. Go-to-market is hybrid: direct in-person and virtual consultations, organic and paid digital marketing, community advertising (buses, radio), a referral program, and earned media in publications such as Allure, Marie Claire, Modern Luxury, and Los Angeles Magazine. International patient services are also offered. Ownership remains concentrated with founder Dr. Madan; the practice is self-funded with no disclosed institutional capital and no parent company.

Name

Beverly Hills Orthodontics

Legal name

Beverly Hills Orthodontics

Website

https://beverlyhillsortho.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Beverly Hills Orthodontics is a private, founder-led orthodontic practice operating four Los Angeles locations, providing Invisalign, braces, InBrace lingual braces, whitening, and retainers to kids, teens, adults, and families across the LA metro.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

Keywords

• Orthodontic services
• Clear aligners
• Teeth straightening
• Dental braces
• Teeth whitening

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (metal, ceramic, lingual/InBrace) and Invisalign clear aligner treatment. Revenue generated through treatment fees charged for comprehensive orthodontic care plans.
2. Teeth Whitening and Aesthetic Services: In-office Zoom teeth whitening, take-home whitening kits, and whitening pens. Products like BHO Cloud (aligner cleaning and whitening foam) are sold directly to patients.
3. Retainers and Orthodontic Appliances: Sale of retainers (Vivera, Hawley, permanent bonded) and other post-treatment orthodontic appliances to maintain treatment results.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Beverly Hills Orthodontics is a multi-location orthodontic practice providing comprehensive teeth straightening and aesthetic dental services including Invisalign clear aligners, traditional metal and ceramic braces, InBrace hidden lingual braces, teeth whitening, retainers, and accelerated orthodontic treatment. The practice operates as a Blue Diamond Top 1% Invisalign Provider across four Los Angeles offices serving adults, teens, children, and seniors with both in-person and virtual consultations.

Product overview

Beverly Hills Orthodontics offers a comprehensive orthodontic care platform centered on three core treatment modalities: Invisalign clear aligners, traditional braces (metal and ceramic), and InBrace hidden lingual braces. The practice operates as a Blue Diamond Top 1% Invisalign Provider, treating over 400 patients annually with clear aligner therapy. Supporting the core teeth-straightening products, the portfolio includes Zoom professional teeth whitening (in-office and take-home), BHO Cloud whitening and aligner foam cleaner, and various retainer options (Clear Vivera, Hawley, Permanent Bonded). Accelerated orthodontics options via OrthoPulse device and minor oral surgery reduce treatment time by up to 40%. The practice also provides Phase One early treatment for children, Family Orthodontics for all ages, and emergency orthodontic services. BHO Direct offers discounted aligners for mild cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear aligner orthodontic treatment system using custom-made transparent trays to gradually straighten teeth. Beverly Hills Orthodontics is a Blue Diamond Top 1% Provider, the highest Invisalign designation, treating over 400 patients annually and more than 12,000 patients overall.
• Braces Traditional orthodontic treatment using brackets and wires to reposition teeth. Options include metal braces and ceramic/clear braces, including the LightForce 3D-printed ceramic bracket system custom-fit to each patient's teeth.
• InBrace Hidden behind-the-teeth teeth straightening system using a personalized Smartwire with Gentleforce technology. Unlike conventional lingual braces, InBrace requires no monthly adjustments and works on autopilot with average treatment time of 6 months and appointments every 8-10 weeks.
• Zoom Teeth Whitening Professional in-office teeth whitening treatment using Philips Zoom! technology with UV light activation. Brightens teeth by 5-10 shades in a single 1-2 hour appointment.
• Retainers Post-treatment teeth stabilization devices sold to patients. Options include Clear Vivera retainers (transparent, removable), Hawley retainers (plastic base with metal wire), and Permanent Bonded retainers (fixed lingual wire).
• Accelerated Orthodontics Treatment options to reduce orthodontic treatment time by up to 40%. Includes Minor Oral Surgery (minimally invasive) and OrthoPulse (near-infrared light device that stimulates tooth root metabolism).
• Phase One Orthodontics Early interceptive orthodontic treatment for children around age 7 to guide proper smile development before all permanent teeth have erupted.
• Family Orthodontics Orthodontic services designed for the entire family, accommodating patients from children to seniors with personalized treatment plans and coordinated scheduling.
• Emergency Orthodontics Urgent orthodontic care services for patients experiencing orthodontic emergencies such as broken brackets, loose wires, or discomfort.
• BHO Direct Discounted clear aligner option designed for quick treatment of mild misalignment cases, offered as a more affordable alternative to full Invisalign treatment.
• BHO Cloud Teeth whitening and aligner foam cleaner combo designed for Invisalign patients. Contains hydrogen peroxide to clean aligners, brighten teeth, and freshen breath. Kills 99.9% of bad breath-causing bacteria.
• Take-Home Whitening Kits Custom-made whitening trays with professional-strength whitening gel for at-home use. Results visible after approximately 3 weeks of daily use.
• Whitening Pens On-the-go teeth whitening pens containing hydrogen peroxide. Can be used up to 4 times daily for convenient touch-ups and breath freshening.

Quantifiable outcome

• Treatment times reduced by up to 40% with accelerated orthodontics
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• InBracecoreTechnology or IntegrationInBrace is a revolutionary lingual braces system that Beverly Hills Orthodontics offers as an alternative to conventional braces. The partnership provides patients with hidden, behind-the-teeth teeth straightening using InBrace's Smartwire technology with Gentleforce. Patients benefit from fewer appointments (every 8-10 weeks) and faster treatment times compared to traditional lingual braces.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SmileDirectClub (legacy assets / SDC successors): Direct-to-consumer clear aligner brand historically competing in the same orthodontic treatment category as BHO's core Invisalign offering, especially for adult mild/moderate cases. After its 2023 shutdown, successor DTC and HP/SDC-aligned models continue to compete for the same price-sensitive adult segment BHO serves via BHO Direct and standard Invisalign.
• Orthosnap (DTC aligners): Direct-to-consumer clear aligner brand offering at-home orthodontic treatment. Competes with BHO for the price-sensitive adult mild-misalignment segment that BHO addresses via BHO Direct and standard Invisalign.

Broad incumbents

• Western Dental & Orthodontics: Large DSO operating dental and orthodontic offices across California, including the LA metro. Overlaps with BHO on orthodontic service delivery (braces, clear aligners) but operates as a volume-driven multi-specialty DSO rather than a premium boutique practice.
• Bright Now! Dental: Multi-location DSO with significant California presence offering general dentistry plus orthodontic services. Comparable to BHO as a multi-site California practice but positioned as value-oriented insurance-accepting DSO rather than a premium orthodontic specialist.
• Sonrava Health (formerly Western Dental parent): National DSO parent of Western Dental and other brands operating orthodontic practices across multiple US states. Overlaps with BHO on service line (braces, aligners, multi-site orthodontic delivery) but at a national scale and via an insurance-driven model.

Regional players

• Smiles by Design Orthodontics: Independent multi-location orthodontic practice in Southern California offering Invisalign, braces, and pediatric orthodontics. Directly comparable to BHO as a regional LA-area orthodontic group with similar treatment portfolio and patient demographics.
• Saber Orthodontics: Southern California orthodontic practice with multiple LA-area locations offering braces and Invisalign. Comparable to BHO as a multi-site independent regional orthodontic group competing for the same teen and adult patient base.

Others

• InBrace: Technology partner and supplier of the InBrace Smartwire lingual braces system that BHO offers as a core product. Relevant as an enabling technology peer — BHO is one of InBrace's clinical deployment partners in LA.
• LightForce Orthodontics: Maker of 3D-printed custom ceramic brackets used by BHO for its LightForce-branded braces offering. Relevant as an enabling technology peer — BHO is a clinical user/partner of LightForce in the LA market.
• Align Technology (Invisalign): Manufacturer of the Invisalign clear aligner system that is BHO's highest-volume product (400+ cases/year, 12,000+ lifetime) and source of BHO's Blue Diamond Top 1% Provider status. Relevant as core supplier/ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bevhillsortho
• YouTubeyoutube.com/@beverlyhillsortho
• Facebookfacebook.com/BeverlyHillsOrthodontics
• Instagraminstagram.com/beverlyhillsortho
• LinkedInlinkedin.com/company/beverlyhillsorthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverly Hills Orthodontics