Employers Edge

What Employers Edge does

Employers Edge, Inc. (The Employer's Edge) is a privately held organizational development and talent management firm founded in 1991 by Janet McCracken and headquartered in Franktown, Colorado. The company delivers an integrated suite of leadership development, executive coaching, team building, and talent management services to enterprise and mid-market organizations, anchored by a portfolio of proprietary behavioral and competency-based assessment tools (ProfileXT, Talent Traits, Talent Traits 360, Talassure M/Q) and branded training programs (Train the Coach®, Getting Into Leadership Shape®, The Sales Edge®, Train the SALES Coach®). Its offerings span the full employee lifecycle from pre-hire assessment and retained executive search through leadership training, sales development, strategic planning, and recurring CEO/HR Executive roundtables.

The business operates primarily on a professional services revenue model with quote-based, multi-year engagement structures: on-site customized training at client facilities, public open-enrollment programs at the Franktown headquarters, SHRM-pre-approved certification courses, and a Train the Trainer / Soft Copy License model that allows clients to internalize delivery. Distribution is augmented by a Strategic Partner Network with offices across multiple US states (Southern California, Northern California, Tennessee, South Carolina, Idaho, Texas) and by the personal brand assets of founders Janet McCracken and Ed Beard, including published books and 80+ annual speaking engagements. Customers include diversified enterprises such as Ducommun Technologies, Sun Life Financial, United Freight Service, Mountain States Health Care Alliance, AAA, Lawry's Restaurants, Cosby Fuels, and American Speedy Printing, with documented case-study outcomes ranging from 17% driver turnover (vs. 109% industry average) to $8M annual healthcare turnover savings and 25%+ sales increases. The firm is founder-led, has 11-50 employees, and has not raised external institutional capital.

Name

Employers Edge

Legal name

Employers Edge, Inc.

Website

https://theemployersedge.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Employers Edge is a privately held training and coaching firm founded in 1991 that delivers leadership development, executive coaching, team building, and proprietary behavioral assessments to enterprise and mid-market organizations across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Parker

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Leadership and Management Training Programs: Revenue generated from delivering leadership training programs including 'Getting Into Leadership Shape', management training modules, and team development programs. Offered as on-site programs at client facilities or public programs at corporate location. Programs range from 1-day to multi-day formats with certification options.
2. Executive and Management Coaching: One-on-one coaching services for executives, managers, and sales staff. Coaching is ongoing process helping people fulfill responsibilities and achieve results. Includes individual coaching and group coaching formats.
3. Assessment Services: Revenue from providing pre and post hiring assessments, personality assessments, and leadership development assessments including ProfileXT, Talent Traits, and Checkpoint 360.
4. Executive Retained Search: Executive search services placing emphasis on successful placement with development, culture fit, manager fit, and job fit. Includes 6 month to 1 year guarantee.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Employers Edge is a training and coaching firm that delivers organizational development, leadership development, team building, talent management, executive coaching, sales training, and executive retained search services. The company combines proprietary behavioral assessments (ProfileXT, Talent Traits) with branded training programs (Train the Coach, Getting Into Leadership Shape, The Sales Edge) delivered on-site at client facilities, through public programs, and via certifications for internal coaches.

Product overview

Employers Edge is an organizational development and talent management company offering an integrated suite of products and services. The core portfolio includes assessment tools (Talent Traits™, Talent Traits 360™, ProfileXT®, Talassure M/Q) for hiring and development; leadership development programs (Getting Into Leadership Shape™ book and programs, Train the Coach®); sales training (The Sales Edge, Train the SALES Coach®); team development (Teamwork Builders and Blockers); and strategic services (Executive Retained Search, Strategic Planning, Roundtables). The offerings are delivered through public programs, on-site training, certifications, and soft-copy licensing, forming a comprehensive talent management ecosystem covering the entire employee lifecycle from hiring through leadership development.

Differentiator

Problem solved

Functional benefit

Brands

• Train the Coach®: A 2-day training program providing coaching tools and training to executives, leaders, managers, and HR professionals to help them mentor and coach their employees to improve performance and accountability.
• Getting Into Leadership Shape®
• The Sales Edge
• Train the SALES Coach®
• Talent Traits™
• Talent Traits 360™

Products and services

• Talent Traits
• Talent Traits 360
• ProfileXT
• Train the Coach
• Getting Into Leadership Shape – One Day Public Program
• Getting Into Leadership Shape – 2 Day Program
• Leadership Training and Development
• Team Development
• Sales Development (The Sales Edge)
• Strategic Planning
• Organizing Staff for Culture and Job Fit
• Executive Retained Search
• Roundtables
• Train the Trainer and Soft Copy License

Quantifiable outcome

• Client achieved 30%+ revenue and profit increase
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Strategic Partner NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of strategic partner offices across the United States extending service delivery capabilities. Partners operate in Southern California, Northern California, Tennessee, South Carolina, Idaho, and Texas. Partners are trained to deliver EE assessment tools, training programs, and coaching services.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FranklinCovey: Global leadership and organizational performance firm best known for 'The 7 Habits of Highly Effective People' content, directly competing with Employers Edge in enterprise leadership development, coaching, and training programs.
• Dale Carnegie & Associates: Long-established corporate training company with courses in leadership, sales, presentation, and interpersonal skills — directly overlapping Employers Edge's leadership and sales training suite.
• The Ken Blanchard Companies: Leadership training and consulting firm anchored by Situational Leadership and a broad portfolio of management development programs — closely comparable to Employers Edge's leadership development methodology.
• Development Dimensions International (DDI): Global talent management consultancy offering leadership development, hiring assessments, and selection tools — overlapping heavily with Employers Edge's ProfileXT-led assessment + leadership training bundle.
• Center for Creative Leadership: Nonprofit provider of executive leadership programs, coaching, and leadership assessment research — comparable target customer (corporate L&D, HR executives) and comparable coaching/assessment offerings to Employers Edge.
• Wilson Learning: Global sales and leadership training company with assessment-backed learning solutions — directly comparable to Employers Edge's Sales Edge and Train the SALES Coach offerings for enterprise clients.
• BTS: Consulting and performance improvement firm specializing in sales force effectiveness, leadership development, and coaching — a direct functional peer for Employers Edge's enterprise sales and leadership solutions.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with leadership development, executive search, and talent assessment practices — overlapping with both Employers Edge's retained search and leadership/coaching offerings, though at much larger scale.
• Heidrick & Struggles: Global executive search and leadership advisory firm — comparable to Employers Edge's Executive Retained Search service for director-to-CEO placements, with broader leadership consulting adjacencies.

Emerging players

• BetterUp: Digital-first coaching and leadership development platform serving enterprise clients with on-demand executive coaching — an emerging, technology-led alternative to Employers Edge's in-person executive coaching delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Theemployersedge
• Facebookfacebook.com/TheEmployersEdge
• LinkedInlinkedin.com/company/the-employers-edge
• Xx.com/employers_edge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Employers Edge