Salter Brothers
Salter Brothers is a Melbourne-founded multi-asset Australian fund manager (est. 2014) with over A$5.4B AUM across Property, Equity, Credit and Hospitality strategies, serving institutional and HNW clients from five APAC offices.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Salter Brothers does
Salter Brothers is a Melbourne-headquartered, multi-asset Australian fund manager founded in 2014 by Robert Salter (CEO) and Paul Salter (Managing Director). The firm operates across Property Funds, Equity Funds, Credit Funds and direct Hospitality operations under the Salter Brothers Hospitality (SBH) brand, and also runs a listed emerging companies vehicle (ASX:SB2) and the Salter Brothers Tech Fund targeting 30%+ IRR.
The platform manages over A$5.4 billion in assets and employs more than 120 staff, including 55 investment professionals, across five offices in Melbourne, Sydney, Brisbane, Singapore and Tokyo. Recent activity includes the acquisition of Causeway Asset Management (August 2025), a joint venture with Kilara Capital (KSB Sustainable Investments), a partnership with IMAP (February 2026), and a JV with Tokyo Century and OUE around the Crowne Plaza Changi Airport (June 2026).
Revenue is generated through management fees on pooled funds, performance fees on Property, Equity, Credit and Tech strategies, capital deployed into directly operated hospitality assets, and fees associated with the listed SB2 vehicle and JV partnerships. Customers include institutional investors, family offices, HNW individuals and JV co-investors across Australia and APAC.
Salter Brothers firmographics
Firmographics- Name
- Salter Brothers
- Legal name
- Salter Brothers Asset Management Pty Limited
- Website
- https://salterbrothers.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Salter Brothers is a Melbourne-founded multi-asset Australian fund manager (est. 2014) with over A$5.4B AUM across Property, Equity, Credit and Hospitality strategies, serving institutional and HNW clients from five APAC offices.
- Ownership category
- akta.pro rank
Salter Brothers industry classification
Industry- Product category
- Asset Management
- NAICS
- Real Estate Property Managers (53131), Nonresidential Property Managers (531312)
- SIC
- Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Private Credit / Direct Lending (FSAAAHAG)
- akta.pro secondary industry
- Real Estate Private Credit (CRE Debt) (FSANADAG)
Keywords
Where Salter Brothers is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Salter Brothers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Funds Management (Management & Performance Fees): Salter Brothers generates revenue primarily through funds management fees, including management fees charged on assets under management and performance/carried interest fees on fund returns. The firm manages multiple funds across property, equities, credit, and immigration investment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Salter Brothers Tech Fund: Minimum A$50,000 wholesale investment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Salter Brothers product offering
Product offeringCore offering
Salter Brothers is a multi-disciplinary asset management firm that raises and manages property, credit, and private equity funds for institutional and high-net-worth investors. The firm also operates a hospitality division managing and operating hotel assets and provides corporate advisory services through Salter Brothers Capital.
Product overview
Salter Brothers is an Australian-owned, globally-focused asset management firm operating as a multi-disciplinary investment platform across multiple product lines. The firm offers a diversified portfolio of investment products including Property Funds (Australian Hotel Group Fund, USA Luxury Hotel Fund, USA Upscale Hotel Fund, Hospitality Real Estate Joint Venture, Hospitality Retreat Fund 1, and Property Opportunity Fund), Equity Funds (Salter Brothers Tech Fund, Emerging Companies Ltd/SB2, Special Situation Fund, Private Equity Fund, and Growth Fund), Credit Funds (Corporate Credit, Private Debt, Commercial Real Estate Credit, and Mandates), and KSB Sustainable Investments (a joint venture with Kilara Capital focusing on decarbonization). Additionally, the firm provides Immigration Investment services for the Significant Investor Visa Program and advisory services through Salter Brothers Capital including M&A, Corporate Advisory, Equity Capital Markets, and Debt Capital Markets. Salter Brothers Hospitality (SBH) operates the group's luxury hospitality brands including Ardour Hotels & Estates, Spicers Retreats, Bannisters, and the newly launched Èliva wellness brand.
Differentiator
Problem solved
Functional benefit
Brands
- Èliva: Luxury day spa and wellness brand debuting across multiple locations in New South Wales in 2026, part of Salter Brothers Hospitality portfolio.
- Ardour Hotels & Estates
- Bannisters
- Spicers Retreats
Products and services
- Salter Brothers Property Funds
- Salter Brothers Credit Funds
- Salter Brothers Private Equity Funds
- Salter Brothers Hospitality
- Salter Brothers Capital (Advisory)
- Significant Investor Visa (SIV) Investment Solution
Quantifiable outcome
- Salter Brothers Tech Fund targeting annual returns above 30%
- +3 more outcomes
Companies that use Salter Brothers
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Salter Brothers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Salter Brothers partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Tokyo CenturycoreTokyo Century partnered with OUE to acquire Crowne Plaza Changi Airport (S$500 million transaction, subject to regulatory approval). Salter Brothers acted as investment manager for Tokyo Century and established a joint venture asset management company with Tokyo Century to co-manage the asset alongside OUE. Salter Brothers previously acted as investment manager for Tokyo Century on the Hotel Indigo Changi Airport development (announced March 2025, expected operational 2028).
- OUE LimitedcoreOUE Limited partnered with Tokyo Century to acquire Crowne Plaza Changi Airport. Tokyo Century and Salter Brothers established a joint venture asset management company which, together with OUE, co-manages the asset.
- IMAPcoreSalter Brothers Capital is the exclusive Australian partner of IMAP, the world's leading independent mid-market M&A advisory network. The partnership provides access to over 450 senior corporate finance professionals across 50+ countries, consistent top 10 global ranking by deal volume, cross-border transaction capability, and real-time market intelligence and transaction insights.
- Kilara CapitalcoreKSB Sustainable Investments is a joint venture between Kilara Capital and Salter Brothers, launching a sustainable investment platform focused on 3 asset classes: private equity (KSB Transition Fund), infrastructure (BESS Infrastructure Fund), and real assets. The platform employs over 150 staff with over $4.5 billion AUM across 10+ funds.
- Causeway Asset ManagementcoreSalter Brothers announced its acquisition of Causeway Asset Management, an Australian private credit fund manager. The acquisition aims to strengthen Salter Brothers' private credit growth ambitions by leveraging Causeway's expertise in direct lending to small and medium enterprises in Australia.
- NetwealthsupportingSalter Brothers Tech Fund is available on the Netwealth platform (SBT5685AU) via the Powerwrap IDPS menu for wholesale investor access.
- PraemiumsupportingSalter Brothers Tech Fund is available on the Praemium platform (SBT5685AU) via the Powerwrap IDPS menu for wholesale investor access.
Scale indicators8 records
Recent moves10 records
Expansion highlights5 records
Salter Brothers competitors and assessment
Company assessmentDirect peers
- La Trobe Financial: Australian non-bank asset manager focused on retail and wholesale credit, real estate finance and wealth solutions. Directly comparable to Salter Brothers' credit platform; Caterina Nesci previously headed marketing at La Trobe Financial, underscoring personnel and operational overlap.
- Centuria Capital Group: ASX-listed Australian real estate and investment platform manager (Centuria Property Funds, Centuria Industrial REIT, Centuria Health). Highly comparable to Salter Brothers in offering diversified property fund products to wholesale and institutional investors with active capital partnership models.
- Qualitas Securities: ASX-listed Australian real estate private credit and investment manager focused on direct lending against real estate assets. Closely comparable to Salter Brothers' Commercial Real Estate Credit and Private Debt funds, with similar institutional and wholesale investor base.
- Wingate Group: Australian private debt and investment manager specialising in direct lending, special situations and real estate credit. Joel Zanoni, Salter Brothers' MD of Debt Capital Markets, previously served as Executive Director, Private Corporate Debt at Wingate, evidencing deep overlap in origination capability and product set.
- APN Property Group / Industria REIT: Australian real estate investment manager running unlisted property funds and listed REITs across office, industrial, retail and healthcare. Steven Lawford, Salter Brothers' Director of Funds Management, was previously Fund Manager at APN Property Group responsible for ~A$350M of property fund assets.
Broad incumbents
- Brookfield Asset Management: Global alternative asset manager with leading real estate, infrastructure, credit and private equity franchises. Comparable in multi-strategy, multi-asset DNA to Salter Brothers' integrated platform, though at vastly larger AUM scale and global footprint.
- Partners Group: Swiss-listed global private markets investment manager across private equity, private credit, private real estate and infrastructure. Rahul Ghai, Salter Brothers' MD Asia, was previously MD and Head of Real Estate Europe at Partners Group, evidencing overlap in alternatives DNA, though at far larger global scale.
- Perpetual Limited: ASX-listed Australian wealth, asset management and corporate trust business with significant scale across multi-asset funds. Larger incumbent offering comparable diversified fund and trustee services, though broader and more institutional than Salter Brothers' boutique alternative-asset focus.
- Magellan Financial Group: ASX-listed Australian global equities fund manager. Both Gregg Taylor and Emily Mohan at Salter Brothers Emerging Companies previously worked at Magellan-adjacent firms (Bombora, Blue Ocean Equities), reflecting overlap in Australian equities talent and product design.
Emerging players
- Hejaz Capital: Australian private credit and investment manager focused on ethical and Shariah-compliant lending and credit strategies. Comparable to the credit and ESG-aligned fund offering Salter Brothers is building via KSB Sustainable Investments and Causeway Asset Management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Salter Brothers social profiles
Digital presenceSalter Brothers compliance and trust
Trust signalCompliance7 records
Salter Brothers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salter Brothers leadership team
Management profileNumber of profiles
Profiles1 record
Salter Brothers subsidiaries and ownership
Company hierarchySubsidiaries7 records
Salter Brothers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salter Brothers M&A and investment
M&A and investmentM&A1 record
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salter Brothers
What does Salter Brothers do?
Salter Brothers is a multi-disciplinary asset management firm that raises and manages property, credit, and private equity funds for institutional and high-net-worth investors. The firm also operates a hospitality division managing and operating hotel assets and provides corporate advisory services through Salter Brothers Capital.
Is Salter Brothers a public or private company?
Salter Brothers is a private company. It is classified as family owned and is currently operating.
When was Salter Brothers founded?
Salter Brothers was founded in 2014. It employs 101 to 250 people.
Where is Salter Brothers based?
Salter Brothers is headquartered in Melbourne, Australia, in the Oceania region.
How does Salter Brothers make money?
One revenue line is on record: funds Management (Management & Performance Fees).
Who are Salter Brothers's main competitors?
Direct peers on record are La Trobe Financial, Centuria Capital Group, Qualitas Securities, Wingate Group and APN Property Group / Industria REIT. Broad incumbents are Brookfield Asset Management, Partners Group, Perpetual Limited and Magellan Financial Group. Hejaz Capital is listed as an emerging player.
Does Salter Brothers have an API?
No public API is recorded for Salter Brothers.
What industry is Salter Brothers in?
Salter Brothers's product category is Asset Management. Its primary akta.pro industry code is FSAAAHAG, Private Credit / Direct Lending, with a secondary code of FSANADAG, Real Estate Private Credit (CRE Debt). Its NAICS code is 53131 and its SIC code is 6519.