NameJet
- Company typePrivate
- Founded2007
- HeadquartersBellevue, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
NameJet firmographics
Firmographics- Name
- NameJet
- Legal name
- NameJet Group, Inc.
- Website
- http://www.namejet.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where NameJet is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Markets served
NameJet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Domain Auction Commissions: NameJet earns revenue by facilitating domain name auctions between buyers and sellers, taking a commission on completed transactions. Domains are sold through competitive bidding or Buy It Now fixed prices.
- Backorder Fees: Customers place backorders on domains they want to acquire if they become available. Customers are charged only if NameJet successfully acquires the domain.
- Buy It Now Sales: Fixed-price domain purchases where customers can instantly buy domains at listed prices without auction participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hot Picks Domains |
| Other | Pay-as-you-go | Standard Auction Domains |
| One time/ perpetual license | Pay-as-you-go | Buy It Now Listings |
| Other | Pay-as-you-go | Premium Exclusive Domains |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
NameJet product offering
Product offeringCore offering
NameJet operates an online marketplace where buyers acquire already-registered, expired, and expiring domain names through competitive auctions, fixed-price Buy It Now listings, and backorder reservations. The platform aggregates inventory from partner registrars and premium sellers, with proprietary Snapper technology used to capture deleting domains on behalf of backorder customers. Transactions are facilitated globally via a self-serve web and mobile interface with proxy bidding, saved search alerts, and bulk management tools.
Product overview
NameJet is a domain name aftermarket platform operating as a unified marketplace for acquiring expired, expiring, and privately offered domain names. The platform combines a core auction engine (Domain Auctions with proxy bidding) with complementary acquisition methods including Backorders, Buy It Now fixed-price listings, and Bid-or-Buy hybrid listings. Domain inventory is organized by source type (Expired/Expiring from exclusive registrar partners, Pending Delete from registry releases) and TLD (.com/.net, .org, .info, .uk, .us, .biz, .tv). Supporting the core marketplace, NameJet provides power-user tools including Bulk Tools for managing up to 500 domains per operation, Downloadable Auction Lists in CSV and text formats, Saved Search with Email Alerts for daily inventory monitoring, and SMS Notifications for real-time auction events. The platform also features a Verified Bidder Program for removing bidding limits, Snapper Technology for proprietary domain acquisition, and an AI-driven Domain Score/Brandability Snapshot providing brandability assessments on domains like afropunk.com. A Registrar Link Account feature enables automatic domain fulfillment to linked partner registrars. The platform processes over 30 million domain names annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Domain Auctions Real-time competitive bidding marketplace for expired, expiring, and aftermarket domain names, where multiple buyers compete for ownership. Supports proxy bidding and is open to individual investors, businesses, and resellers globally.
- Backorders Reservation system allowing users to register interest in a domain before it becomes available. Customers are charged only if NameJet successfully acquires the domain, which is then entered into auction with the backorder customer's bid.
- Buy It Now (Fixed-Price Domains) Immediate purchase option for domains listed at a fixed price, allowing buyers to acquire a domain instantly without participating in an auction. Pricing varies from $19 for lower-value domains to over $3,000 for premium domains.
- Expired and Expiring Domains Domains sourced from partner registrars after expiration, offered exclusively through NameJet before they enter the public deletion cycle. Provides early access to inventory not available on competing marketplaces.
- Pending Delete Domains
Companies that use NameJet
Customer profileSegments4 records
Ideal customer profiles4 records
NameJet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
NameJet partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- Network SolutionscoreNetwork Solutions is a priority registrar partner providing exclusive expiring domain inventory to NameJet. Domains acquired through this partnership are offered before the Renewal Grace Period ends, giving NameJet users early access to valuable domains.
- Bluehost.comcoreBluehost.com provides expiring domain names from their registrar portfolio exclusively to NameJet. Top Registrar Domains list includes Bluehost domains available within the next five days.
- Automattic Inc.coreAutomattic Inc. provides expiring domains from their registrar partnerships to NameJet's marketplace, expanding the available inventory of premium domains.
- 1&1 Internet SEcore1&1 Internet SE provides expiring domains from their registrar portfolio to NameJet, contributing to the platform's inventory of over 30 million annual domain listings.
- Premium PartnersmajorPremium Partner domains are sold exclusively on NameJet. These private sellers list their domain names through NameJet's marketplace, providing additional high-quality inventory beyond registrar expiring domains.
- SnapNamescoreSnapNames is referenced in support materials alongside NameJet (support link points to SnapNames.com/support), indicating a shared technology platform or sister company relationship for domain backorder and auction services.
- NewFoldcoreNameJet is owned and operated by NewFold (formerly Web.com). NewFold is the parent company providing corporate infrastructure including privacy policy, terms of service, abuse reporting, and careers pages.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
NameJet competitors and assessment
Company assessmentDirect peers
- Dynadot: Dynadot is an ICANN-accredited registrar that operates its own user aftermarket marketplace (Dynadot Marketplace) and bulk-domain tools. Targets the same domain investor and SMB buyer segments as NameJet and offers an integrated buy/sell flow within its registrar platform.
- GoDaddy Auctions: GoDaddy Auctions is the auction arm of the world's largest domain registrar, offering expired, closeout, and aftermarket domain auctions. Directly competes with NameJet for both buyer liquidity and registrar-supplied expiring inventory, and benefits from GoDaddy's massive installed base of registrants.
- Sedo: Sedo is one of the largest global domain marketplaces, offering auction, Buy It Now, and Make Offer transactions across virtually every TLD. Competes directly with NameJet across the same customer segments (investors, businesses, startups) and overlaps heavily on premium aftermarket listings.
- SnapNames: SnapNames is a sister platform to NameJet under the Newfold/Web.com umbrella, offering backorder and auction services for expired domains. Operates in the same product category with overlapping technology (referenced in shared support documentation) and directly competes for the same backorder customer base.
- Afternic: Afternic (owned by GoDaddy) is a major domain aftermarket distribution network that syndicates listings across registrar partner sites. Directly competes with NameJet for expiring domain inventory and benefits from GoDaddy's registrar relationships and Undeveloped/LANDSHOP integration.
- Dan.com: Dan.com is a streamlined domain marketplace (acquired by GoDaddy) focused on Buy It Now transactions with installment-payment support. Offers a competing fixed-price alternative to NameJet's primary auction model and serves the same SMB/startup buyer segment.
- Undeveloped: Undeveloped is a curated domain marketplace (now part of the GoDaddy/Afternic network) focused on brandable and short domains. Competes with NameJet's premium Hotpicks inventory and targets the same startup and SMB buyer buyer segment with a fixed-price, brandable-domain thesis.
Emerging players
- Squadhelp: Squadhelp is a naming marketplace combining crowdsourced name submissions with available domain listings, AI-driven name generation, and trademark screening. Overlaps with NameJet on the startup-branding buyer segment and increasingly competes on AI-driven domain/name discovery.
- BrandBucket: BrandBucket is a curated marketplace for brandable business names with logos, names, and taglines sold as packages. Competes with NameJet for the same startup/SMB buyer segment seeking memorable brandable domains, but on a more curated, premium-priced model.
Others
- Escrow.com: Escrow.com (owned by Freelancer.com) is the dominant third-party escrow provider for domain name transactions across NameJet, Sedo, and Afternic. It is an enabling service provider for the same domain aftermarket transactions rather than a direct competitor, but its integration depth affects buyer/seller trust on auction platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NameJet social profiles
Digital presenceNameJet financial estimates
Financial estimateRevenue estimate
Valuation estimate
NameJet leadership team
Management profileNumber of profiles
NameJet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NameJet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NameJet
What does NameJet do?
NameJet operates an online marketplace where buyers acquire already-registered, expired, and expiring domain names through competitive auctions, fixed-price Buy It Now listings, and backorder reservations. The platform aggregates inventory from partner registrars and premium sellers, with proprietary Snapper technology used to capture deleting domains on behalf of backorder customers. Transactions are facilitated globally via a self-serve web and mobile interface with proxy bidding, saved search alerts, and bulk management tools.
Is NameJet a public or private company?
NameJet is a private company. It is classified as corporate owned and is currently operating.
When was NameJet founded?
NameJet was founded in 2007. It employs 1,001 to 5,000 people.
Where is NameJet based?
NameJet is headquartered in Bellevue, United States, in the North America region.
How does NameJet make money?
Three revenue lines are on record. Domain Auction Commissions are the primary driver. The others are backorder Fees and buy It Now Sales.
Who are NameJet's main competitors?
Direct peers on record are Dynadot, GoDaddy Auctions, Sedo, SnapNames, Afternic, Dan.com and Undeveloped. Emerging players are Squadhelp and BrandBucket. Escrow.com is listed as an others.
Does NameJet have an API?
No public API is recorded for NameJet.