NameJet

Name

NameJet

Legal name

NameJet Group, Inc.

Website

http://www.namejet.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Domain Auction Commissions: NameJet earns revenue by facilitating domain name auctions between buyers and sellers, taking a commission on completed transactions. Domains are sold through competitive bidding or Buy It Now fixed prices.
2. Backorder Fees: Customers place backorders on domains they want to acquire if they become available. Customers are charged only if NameJet successfully acquires the domain.
3. Buy It Now Sales: Fixed-price domain purchases where customers can instantly buy domains at listed prices without auction participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

NameJet operates an online marketplace where buyers acquire already-registered, expired, and expiring domain names through competitive auctions, fixed-price Buy It Now listings, and backorder reservations. The platform aggregates inventory from partner registrars and premium sellers, with proprietary Snapper technology used to capture deleting domains on behalf of backorder customers. Transactions are facilitated globally via a self-serve web and mobile interface with proxy bidding, saved search alerts, and bulk management tools.

Product overview

NameJet is a domain name aftermarket platform operating as a unified marketplace for acquiring expired, expiring, and privately offered domain names. The platform combines a core auction engine (Domain Auctions with proxy bidding) with complementary acquisition methods including Backorders, Buy It Now fixed-price listings, and Bid-or-Buy hybrid listings. Domain inventory is organized by source type (Expired/Expiring from exclusive registrar partners, Pending Delete from registry releases) and TLD (.com/.net, .org, .info, .uk, .us, .biz, .tv). Supporting the core marketplace, NameJet provides power-user tools including Bulk Tools for managing up to 500 domains per operation, Downloadable Auction Lists in CSV and text formats, Saved Search with Email Alerts for daily inventory monitoring, and SMS Notifications for real-time auction events. The platform also features a Verified Bidder Program for removing bidding limits, Snapper Technology for proprietary domain acquisition, and an AI-driven Domain Score/Brandability Snapshot providing brandability assessments on domains like afropunk.com. A Registrar Link Account feature enables automatic domain fulfillment to linked partner registrars. The platform processes over 30 million domain names annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Auctions Real-time competitive bidding marketplace for expired, expiring, and aftermarket domain names, where multiple buyers compete for ownership. Supports proxy bidding and is open to individual investors, businesses, and resellers globally.
• Backorders Reservation system allowing users to register interest in a domain before it becomes available. Customers are charged only if NameJet successfully acquires the domain, which is then entered into auction with the backorder customer's bid.
• Buy It Now (Fixed-Price Domains) Immediate purchase option for domains listed at a fixed price, allowing buyers to acquire a domain instantly without participating in an auction. Pricing varies from $19 for lower-value domains to over $3,000 for premium domains.
• Expired and Expiring Domains Domains sourced from partner registrars after expiration, offered exclusively through NameJet before they enter the public deletion cycle. Provides early access to inventory not available on competing marketplaces.
• Pending Delete Domains

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Network SolutionscoreTechnology or IntegrationNetwork Solutions is a priority registrar partner providing exclusive expiring domain inventory to NameJet. Domains acquired through this partnership are offered before the Renewal Grace Period ends, giving NameJet users early access to valuable domains.
• Bluehost.comcoreTechnology or IntegrationBluehost.com provides expiring domain names from their registrar portfolio exclusively to NameJet. Top Registrar Domains list includes Bluehost domains available within the next five days.
• Automattic Inc.coreTechnology or IntegrationAutomattic Inc. provides expiring domains from their registrar partnerships to NameJet's marketplace, expanding the available inventory of premium domains.
• 1&1 Internet SEcoreTechnology or Integration1&1 Internet SE provides expiring domains from their registrar portfolio to NameJet, contributing to the platform's inventory of over 30 million annual domain listings.
• Premium PartnersmajorChannel Partner/ Reseller/ DistributorPremium Partner domains are sold exclusively on NameJet. These private sellers list their domain names through NameJet's marketplace, providing additional high-quality inventory beyond registrar expiring domains.
• SnapNamescoreTechnology or IntegrationSnapNames is referenced in support materials alongside NameJet (support link points to SnapNames.com/support), indicating a shared technology platform or sister company relationship for domain backorder and auction services.
• NewFoldcoreOthersNameJet is owned and operated by NewFold (formerly Web.com). NewFold is the parent company providing corporate infrastructure including privacy policy, terms of service, abuse reporting, and careers pages.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dynadot: Dynadot is an ICANN-accredited registrar that operates its own user aftermarket marketplace (Dynadot Marketplace) and bulk-domain tools. Targets the same domain investor and SMB buyer segments as NameJet and offers an integrated buy/sell flow within its registrar platform.
• GoDaddy Auctions: GoDaddy Auctions is the auction arm of the world's largest domain registrar, offering expired, closeout, and aftermarket domain auctions. Directly competes with NameJet for both buyer liquidity and registrar-supplied expiring inventory, and benefits from GoDaddy's massive installed base of registrants.
• Sedo: Sedo is one of the largest global domain marketplaces, offering auction, Buy It Now, and Make Offer transactions across virtually every TLD. Competes directly with NameJet across the same customer segments (investors, businesses, startups) and overlaps heavily on premium aftermarket listings.
• SnapNames: SnapNames is a sister platform to NameJet under the Newfold/Web.com umbrella, offering backorder and auction services for expired domains. Operates in the same product category with overlapping technology (referenced in shared support documentation) and directly competes for the same backorder customer base.
• Afternic: Afternic (owned by GoDaddy) is a major domain aftermarket distribution network that syndicates listings across registrar partner sites. Directly competes with NameJet for expiring domain inventory and benefits from GoDaddy's registrar relationships and Undeveloped/LANDSHOP integration.
• Dan.com: Dan.com is a streamlined domain marketplace (acquired by GoDaddy) focused on Buy It Now transactions with installment-payment support. Offers a competing fixed-price alternative to NameJet's primary auction model and serves the same SMB/startup buyer segment.
• Undeveloped: Undeveloped is a curated domain marketplace (now part of the GoDaddy/Afternic network) focused on brandable and short domains. Competes with NameJet's premium Hotpicks inventory and targets the same startup and SMB buyer buyer segment with a fixed-price, brandable-domain thesis.

Emerging players

• Squadhelp: Squadhelp is a naming marketplace combining crowdsourced name submissions with available domain listings, AI-driven name generation, and trademark screening. Overlaps with NameJet on the startup-branding buyer segment and increasingly competes on AI-driven domain/name discovery.
• BrandBucket: BrandBucket is a curated marketplace for brandable business names with logos, names, and taglines sold as packages. Competes with NameJet for the same startup/SMB buyer segment seeking memorable brandable domains, but on a more curated, premium-priced model.

Others

• Escrow.com: Escrow.com (owned by Freelancer.com) is the dominant third-party escrow provider for domain name transactions across NameJet, Sedo, and Afternic. It is an enabling service provider for the same domain aftermarket transactions rather than a direct competitor, but its integration depth affects buyer/seller trust on auction platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/namejet
• Facebookfacebook.com/namejetdomains
• LinkedInlinkedin.com/company/namejet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NameJet