Jones Sign Co., Inc.

What Jones Sign Co., Inc. does

Jones Sign Co., Inc. is a privately held, vertically integrated signage and architectural fabrication company founded in 1910 and headquartered in De Pere, Wisconsin. The company designs, engineers, permits, fabricates, installs, and maintains custom signage, architectural façade elements, and large-format branded environments for enterprise customers across the United States and Canada. Operations are supported by four manufacturing facilities and a workforce of more than 500 employees, with nationwide installation crews and an in-house permit expediting function. Jones operates as a single-source turnkey provider, eliminating the need for customers to coordinate across multiple specialty vendors on complex, multi-site programs.

The company's product portfolio spans six core service lines: Signage Solutions (custom manufacturing and national brand programs), Architectural Features (façade transformations), Sports Venues (stadium and arena signage packages), Strategic Initiatives (multi-site national rollouts), Facilities Maintenance (post-installation preventative and corrective service), and Digital Signage (LED displays). Revenue is generated on a project-based, one-time engagement model with custom quote-based pricing; recurring maintenance contracts appear to supplement project work but are not separately quantified. Go-to-market is enterprise-led direct sales, with no disclosed intermediaries, distributors, or channel partners. Customers include professional sports franchises and venues (Green Bay Packers, Wells Fargo Center, Allegiant Stadium, Fiserv Forum, Texas Motor Speedway, Daytona International Speedway), national retail and restaurant chains (Shake Shack, Dunkin', Arby's, Little Caesars, Inspire Brands, Whole Foods, Foot Locker, Walgreens, AutoZone, Menards, lululemon), financial and corporate institutions (Truist, TIAA), healthcare systems (Summit Healthcare, OpusCare), and petroleum/automotive networks (Murphy Oil, Speedway).

The company markets primarily through its corporate website, LinkedIn, Instagram, and Facebook, with an extensive case-study portfolio serving as the principal proof-of-capability asset for mid-funnel buyers. Operations are reportedly at scale across North America, with an Experience Modification Rate (EMR) of 0.59 indicating safety performance below industry average. Ownership is private and undisclosed, with no parent company, private equity sponsor, or institutional investor identified in the available data.

Name

Jones Sign Co., Inc.

Legal name

Jones Sign Co., Inc.

Website

https://jonessign.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

251–500 employees

Short description

Jones Sign Co. is a privately held, vertically integrated custom signage and architectural fabrication company founded in 1910, serving enterprise customers across the US and Canada from four manufacturing facilities with 500-plus employees. It provides turnkey design, engineering, permitting, fabrication, installation, and maintenance for sports venues, retail chains, banks, healthcare facilities, and petroleum networks.

Ownership category

akta.pro rank

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Signage Fabrication and Installation Services: Project-based revenue from custom signage design, engineering, manufacturing, permitting, installation, and long-term maintenance services. Revenue generated from one-time project engagements for national brand programs and multi-location programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jones Sign Co. designs, engineers, fabricates, installs, and maintains custom signage, architectural features, and LED digital displays for enterprise customers across the US and Canada. The company operates four manufacturing facilities and nationwide installation crews to deliver turnkey, concept-to-completion programs for national brand rollouts, sports venues, retail and restaurant chains, corporate campuses, healthcare facilities, and petroleum networks. Project-based revenue is generated from one-time custom engagements plus ongoing preventative and corrective maintenance contracts.

Product overview

Jones Sign Co. is a comprehensive signage and architectural fabrication services provider offering an integrated suite of solutions. The company operates as a single unified service platform with six interconnected offerings: Signage Solutions (core custom signage manufacturing and installation), Architectural Features (custom facade design and fabrication), Sports Venues (stadium and arena signage packages), Strategic Initiatives (multi-site national programs), Facilities Maintenance (ongoing maintenance services), and Digital Signage (LED displays). With four manufacturing facilities and nationwide installation teams, Jones delivers turnkey project management from concept through completion—encompassing design, engineering, permitting, fabrication, installation, and long-term maintenance—across the US and Canada.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 0.59 EMR safety rating demonstrates industry-leading safety performance

Named customers36 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• National Mallfront and DesigncoreStrategic or Co-development Partner · 1 July 2021Acquisition of National Mallfront and Design in Phoenix, Arizona enables Jones Sign to expand capabilities in storefront design and installation for retail and hospitality industries. The existing team and company name remained unchanged after the acquisition finalized on July 1, 2021.

Scale indicators4 records

Direct peers

• Icon Identity Solutions: National signage and branding solutions provider focused on retail, restaurant, hospitality, and healthcare customers with design-build capabilities. Comparable to Jones Sign in enterprise customer mix and turnkey project execution.
• YESCO (Young Electric Sign Company): 115+ year-old national sign manufacturer and installer specializing in custom signage, electronic displays, and architectural elements for enterprise customers. Closely comparable to Jones Sign in heritage, scale, and turnkey national program execution.
• Pattison Sign Group: One of North America's largest sign companies, providing design, fabrication, installation, and maintenance across the US and Canada. Directly comparable to Jones Sign in geographic footprint and full-service signage offerings.
• Allen Industries: National signage and architectural elements company serving enterprise customers across retail, restaurant, petroleum, and sports verticals with design, fabrication, and installation capabilities. Comparable to Jones Sign in customer verticals and end-to-end service model.
• Signarama: Global sign franchise network offering custom signage design, fabrication, and installation for businesses across multiple verticals. Comparable to Jones Sign in core signage manufacturing and project delivery, though more franchise-distributed.
• Poblocki Sign Company: Established US signage company with design, engineering, manufacturing, and installation capabilities serving national retail, restaurant, and corporate customers. Directly comparable to Jones Sign in custom turnkey signage programs.
• ASI (Architectural Signs Inc.): Architectural signage manufacturer and installer providing custom interior and exterior signage solutions for corporate, healthcare, education, and retail customers. Comparable to Jones Sign in design-to-installation service model.
• FASTSIGNS: Largest US sign and graphics franchise network, offering design, fabrication, and installation of signage and visual communications for businesses nationwide. Directly comparable to Jones Sign in core custom signage offerings and multi-location rollout capability.

Broad incumbents

• Avery Dennison: Global manufacturer of pressure-sensitive labels, graphic films, and reflective materials widely used in sign and graphics production. Adjacent to Jones Sign's value chain as a materials supplier rather than a direct signage competitor.
• 3M Commercial Graphics: Diversified industrial conglomerate with a commercial graphics division supplying reflective sheeting, films, and graphic materials used in signage manufacturing. Adjacent rather than directly competing; relevant as a materials ecosystem participant serving sign fabricators like Jones.

Market position

Strengths4 records

Weaknesses4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JonesSignCompany
• LinkedInlinkedin.com/company/joelchitwood
• Instagraminstagram.com/jones1910_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones Sign Co., Inc.