What Spread Group does

Spread Group (legal entity: sprd.net AG, headquartered in Leipzig, Germany) is a privately held print-on-demand platform for customized apparel and lifestyle products founded in 2002. The company operates a portfolio of consumer and merchant brands — Spreadshirt (D2C marketplace), Spreadshop (merchant storefronts), Spreadconnect (multi-channel print-on-demand), TeamShirts (group apparel), SpreadLIVE (live commerce), and Spreadshirt Pro (B2B solutions) — and in November 2024 added Berlin Textil for B2B textile services. Its core technology is made-to-order production enabled by Kornit Atlas Max digital direct printing, DTF printing, and premium embroidery across three owned facilities in the United States, Poland, and Czech Republic, allowing 95% of orders to be fulfilled within 48 hours.

Underlying the consumer-facing brands is a platform that integrates natively with Shopify, WooCommerce, TikTok Shop, Squarespace, and Magento, enabling merchants and creators to design, produce, and merchandise customized products without holding inventory. The Spreadshirt marketplace additionally lets independent shop partners and designers monetize designs on demand. Production technology and the on-demand model are positioned as a sustainability differentiator, with a stated commitment to triple sustainability efforts by 2025.

Spread Group generates revenue through three streams: D2C product sales on owned e-commerce platforms, B2B product sales through Spreadshirt Pro and Berlin Textil, and marketplace/partner commissions from shop partners and designers. The go-to-market combines direct-to-consumer acquisition, B2B enterprise sales (e.g., the Pittsburgh Steelers sponsorship announced October 2024), and partner-led growth through e-commerce integrations. In fiscal year 2021 the company reported $206M in revenue, 10.2M items shipped, and 2.6M customers with a workforce of 1,000+ employees from 40 countries. Historical funding includes a $12.74M round led by Accel with Kennet Partners in 2009, and prior acquisitions include Vitrinepix (2014) and LaFraise.com (2006).

Name

Spread Group

Legal name

sprd.net AG

Website

https://spreadgroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Spread Group is a German-headquartered print-on-demand platform operating five consumer and merchant brands (Spreadshirt, Spreadshop, Spreadconnect, TeamShirts, Spreadshirt Pro, Berlin Textil) that produce customized apparel across three owned US/European facilities for D2C, B2B, and marketplace partners.

Ownership category

akta.pro rank

Product category

Custom Apparel Manufacturing

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Custom apparel printing
• Print-on-demand platform
• Made-to-order fashion
• Customized lifestyle products
• B2B D2C apparel

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (D2C): Direct-to-consumer sales of customized apparel and lifestyle products through owned e-commerce platforms (Spreadshirt, Spreadshop)
2. B2B Product Sales: Sales to business customers through Spreadshirt Pro and Berlin Textil brands, enabling businesses to create custom merchandise
3. Marketplace/Partner Revenue: Revenue from shop partners and marketplace designers who sell through Spread Group platforms

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Spread Group is a global provider of customized apparel and lifestyle products, operating multiple B2B and D2C brands (Spreadshirt, Spreadshop, TeamShirts, Spreadshirt Pro, Berlin Textil, Spreadconnect) that enable customers and partners to design, produce, and market personalized fashion products. The company's core capability is its made-to-order technology that powers personalization and individualization, supported by three owned production facilities that deliver 48-hour fulfillment for 95% of orders.

Product overview

Spread Group operates a platform-plus-modules architecture serving both B2B and D2C markets. The core portfolio includes Spreadshirt (primary D2C marketplace for end consumers), Spreadshop (B2B e-commerce platform for merchants), and Spreadconnect (print-on-demand platform for multi-channel sellers). Supporting brands include TeamShirts (group apparel), SpreadLIVE (live commerce), and Spreadshirt Pro (advanced business solutions). The company differentiates through made-to-order technology enabling personalization, with three owned production facilities ensuring rapid fulfillment. Berlin Textil was acquired to strengthen B2B capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Spreadshirt: Primary print-on-demand platform for customized apparel and lifestyle products serving consumers and businesses
• Spreadshop
• TeamShirts
• SpreadLIVE
• Spreadshirt Pro
• Berlin Textil
• Spreadconnect

Products and services

• Spreadshirt Primary direct-to-consumer (D2C) marketplace for customized apparel and lifestyle products, enabling individual customers to design and purchase personalized fashion items across a broad product catalog.
• Spreadshop B2B e-commerce platform enabling merchants to easily design, produce, and market customized fashion products with integrated print-on-demand fulfillment services and 48-hour fulfillment capabilities.
• Spreadconnect Print-on-demand platform connecting merchants and creators with production facilities, supporting multi-channel selling across major e-commerce platforms including Shopify, WooCommerce, TikTok Shop, Squarespace, and Magento.
• TeamShirts Specialized platform for group and team apparel orders, enabling organizations, clubs, teams, and event organizers to create and distribute custom clothing with group ordering and customization capabilities.
• SpreadLIVE Live commerce feature enabling real-time product customization and purchasing through live streaming events, allowing creators and brands to engage audiences with interactive shopping experiences.
• Spreadshirt Pro Business solutions offering for B2B customers providing advanced features, bulk ordering capabilities, and dedicated support for professional sellers, larger accounts, and enterprise merchandise programs.
• Berlin Textil B2B-focused textile and apparel production brand acquired to expand Spread Group's capabilities in serving business customers with customized apparel solutions, strengthening the company's B2B merchandise offerings.

Quantifiable outcome

• 95% of orders fulfilled within 48 hours
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered major and core.

• Berlin TextilmajorStrategic or Co-development Partner · 15 November 2024Spread Group takeover of Berlin Textil in November 2024 to strengthen B2B business operations, expanding capabilities in B2B merchandise solutions
• Pittsburgh SteelersmajorGTM or Marketing Partner · 2 October 2024Game-changing sponsorship partnership announced October 2024, representing a major sports league partnership for brand visibility and merchandise opportunities
• ShopifycoreTechnology or IntegrationPlatform integration enabling Shopify merchants to easily add print-on-demand products to their stores using Spreadshop and Spreadconnect services
• WooCommercecoreTechnology or IntegrationPlatform integration enabling WooCommerce merchants to sell print-on-demand products through Spread Group's production and fulfillment services
• TikTok ShopcoreTechnology or IntegrationIntegration allowing TikTok Shop merchants to offer print-on-demand products to their social commerce audiences
• SquarespacecoreTechnology or IntegrationPlatform integration for Squarespace users to add print-on-demand merchandise to their websites
• MagentocoreTechnology or IntegrationIntegration with Magento e-commerce platform enabling enterprise merchants to offer print-on-demand products
• KornitcoreTechnology or IntegrationTechnology partnership for Kornit Atlas Max digital direct printing technology used in Spread Group's production facilities

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Bonfire: Bonfire enables groups, schools, and nonprofits to design and sell custom apparel for fundraising. It overlaps with TeamShirts in the group apparel ordering use case.

Direct peers

• Printful: Printful is a leading print-on-demand apparel and lifestyle products platform that serves both D2C customers and merchants via marketplace integrations. It competes most directly with Spread Group across Spreadshirt, Spreadshop, and Spreadconnect.
• Printify: Printify operates an asset-light print-on-demand marketplace connecting merchants with a global network of print providers, with strong Shopify integration. It directly competes with Spread Group's Spreadconnect/Spreadshop merchant offering.
• Redbubble: Redbubble is a global online marketplace where independent artists sell printed apparel and lifestyle products on demand. It mirrors the Spreadshirt marketplace model and competes for both designer supply and consumer demand.
• Custom Ink: Custom Ink provides custom apparel and accessories for groups, teams, and businesses through an online design tool. It is a direct peer to TeamShirts and Spreadshirt Pro in the group/B2B custom apparel segment.
• Zazzle: Zazzle is a print-on-demand marketplace where designers create and sell customized products including apparel. It competes with Spread Group's marketplace and D2C offerings across multiple product categories.
• Spring (Teespring): Spring (formerly Teespring) enables creators and merchants to design, sell, and fulfill custom apparel with print-on-demand production. It competes with Spreadshop and Spreadconnect for merchant-led POD sales.
• CafePress: CafePress is a custom print-on-demand marketplace for apparel, gifts, and lifestyle products. It is a comparable marketplace to Spreadshirt with overlapping product categories.
• Threadless: Threadless is a community-driven custom apparel marketplace where artists submit designs for printing on demand. It mirrors Spread Group's designer marketplace model and competes for both creators and buyers.

Broad incumbents

• Cimpress / Vistaprint: Cimpress, parent of Vistaprint and other brands, operates at scale across custom printing and apparel for SMBs and enterprises. It is a broader incumbent in custom merchandise rather than a focused POD player, but competes for B2B custom apparel spend via Spreadshirt Pro and Berlin Textil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/spread_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spread Group