What OurTime does

OurTime is an online dating platform exclusively serving single adults aged 50 and older, operating as a private subsidiary of Match Group Americas, LLC within the publicly traded Match Group (NASDAQ: MTCH) portfolio. Founded in 1995 and headquartered at 8750 N. Central Expressway in Dallas, Texas, the platform was originally developed by People Media, which Match Group acquired in 2009; OurTime was relaunched in 2011 as a dedicated brand targeting the mature singles demographic. The product surface centers on profile-based matching with features including Boost (visibility enhancement), ConnectMe (anonymized phone calling), Super Like (virtual item), Match By Mail (email-delivered recommendations), Photo Verification (biometric face geometry processing), and Happen Magazine (weekly editorial content). Distribution runs through OurTime.com, the Apple App Store, and Google Play across the United States and Australia, with explicit service exclusions for Cuba, Iran, North Korea, Syria, and Crimea.

The underlying technology stack leverages Match Group's shared infrastructure, including cross-platform recommendation systems, an extensive patent portfolio covering UI, matching, communications, and security, and shared authentication integrations with Facebook Login, Google Sign-In, and Apple Sign-In. AI and machine learning are deployed across matching recommendations, anomaly and fraud detection, content moderation, and computer vision for biometric Photo Verification. The company operates with only 11-50 dedicated employees, reflecting heavy reliance on Match Group's central engineering, payment processing, customer care, and security operations.

Monetization is primarily driven by automatically renewing subscription plans (monthly and longer discounted terms), supplemented by one-time virtual item purchases (Boost, Super Like) and third-party advertising enabled by Match Group's cross-brand data sharing. Pricing is not publicly disclosed and varies by region, subscription length, bundle, past purchases, and account activity. OurTime has no standalone public financials; its results are consolidated within Match Group without separate brand-level disclosure. The legal entity is Match Group Americas, LLC, a wholly owned subsidiary of Match Group, Inc., and People Media, Inc. remains listed as a legacy copyright holder.

Name

OurTime

Legal name

Match Group Americas, LLC

Website

https://ourtime.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

OurTime is an online dating platform serving single adults aged 50 and older, offering profile-based matching, messaging, search, and biometric verification features. Operated as a private Match Group Americas subsidiary under Match Group (NASDAQ: MTCH), it distributes via web and mobile in the US and Australia, monetizing through subscriptions, virtual items, and advertising.

Ownership category

akta.pro rank

Product category

Online Dating Services

akta.pro primary industry

Dating & Relationship Networks (BPAMABAF)

Keywords

• Online dating platform
• Mature singles dating
• Subscription matchmaking
• Profile-based matching
• 50 plus dating service

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Subscription Revenue: Automatically renewing subscription plans providing premium features including unlimited messaging, ad-free experience, and enhanced visibility. Subscriptions available through website, Apple App Store, and Google Play with various promotional and standard pricing.
2. Virtual Items: Limited license to use virtual items including Super Like and Boost features that increase profile visibility. Non-refundable purchases with no stored value balance.
3. Advertising Revenue: Third-party advertising displayed on the platform, including targeted advertising based on user profile and activity data. Match Group data sharing enables personalized cross-brand marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

OurTime is an online dating platform designed specifically for singles aged 50 and older, providing profile creation, search and matching, direct messaging, and visibility-enhancing virtual items. The platform is delivered through a website and mobile apps and is monetized primarily via automatically renewing subscription plans, with optional purchases of virtual items such as Super Like and Boost and supplemental third-party advertising.

Product overview

OurTime is a single online dating platform targeting adults aged 50 and older, operated by Match Group Americas under the Match Group family of brands. The core offering is a profile-based matchmaking service with messaging and search functionality. Premium features include Boost (visibility enhancement), ConnectMe (private phone calling), Virtual Items (Super Likes), and Photo Verification. Supplementary services include Daily Matches (automated recommendations), Favorites (profile saving up to 100 members), Match By Mail (email delivery), and Happen Magazine (relationship content). The platform integrates with Facebook, Google, and Apple for authentication, and uses Google Analytics and Google Maps for analytics and location features.

Differentiator

Problem solved

Functional benefit

Products and services

• OurTime Online Dating Platform (Subscription Membership) Self-serve online dating subscription service for singles aged 50 and older, providing profile creation, search and matching, direct messaging, visibility features, and safety tools such as Photo Verification, offered via OurTime.com and the iOS and Android apps.
• Virtual Items (Super Like and Boost) Optional non-subscription virtual items that users can purchase individually to enhance profile visibility and engagement: Boost places a user's profile higher in search listings for a limited time, and Super Like lets a user signal a standout like to a potential match. Purchases are sold under a limited license and are non-refundable with no stored value.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• Match GroupcoreOthersOurTime is operated by Match Group Americas, LLC (a subsidiary of Match Group). Match Group is the parent company providing technology infrastructure, safety systems, cross-platform data sharing, and operational support including customer care, payment processing, and security operations. Match Group also shares data across its family of brands including Tinder, Hinge, OkCupid, Plenty of Fish, Meetic, BLK, LoveScout24, and Pairs.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• SeniorMatch: Direct peer serving the 50+ dating and companionship segment, with comparable subscription and community features targeting the same demographic.
• EliteSingles: Subscription dating platform targeting educated professionals often aged 40-60+, partially overlapping with OurTime's demographic and feature set.
• SilverSingles: Direct competitor focused on singles 50+ with a personality-test-driven matching model. Most head-to-head comparable for OurTime in the mature singles niche.

Broad incumbents

• Bumble: Mainstream dating app extending into older demographic cohorts; indirect competitor for OurTime as 50+ adoption of Bumble grows.
• Hinge: Match Group sibling brand increasingly attracting older users seeking serious relationships; cross-brand substitute within the same Match Group ecosystem.
• Zoosk: Long-established dating platform with broad age coverage including 50+ users; competes with OurTime in the same subscription pricing tiers and demographic band.
• eHarmony: Established dating platform with strong 40-60+ skewing user base and serious-relationship positioning; competes with OurTime for relationship-oriented mature daters.
• Facebook Dating: Free dating product embedded in Meta's platform; significant competitive threat to subscription dating brands including OurTime, especially among older users already active on Facebook.
• Match.com: Sibling Match Group brand with broader age targeting; competes with OurTime for older skewing users and shares the same Match Group infrastructure.

Regional players

• OurTime UK (Meetic/Match Group Europe): European regional version of the OurTime brand operated by Match Group's Meetic; comparable product and demographic targeting but geographically distinct user base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ourti
• Xx.com/ourtimedating

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OurTime