CV Skinlabs
CV Skinlabs is a privately held skincare company selling a four-product line infused with its proprietary TRI-RESCUE COMPLEX® to cancer patients, survivors, and individuals with sensitive or chemically reactive skin via direct-to-consumer e-commerce, wholesale, and international shipping.
- Company typePrivate
- Founded2012
- HeadquartersWest Palm Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What CV Skinlabs does
CV Skinlabs (legal entity Cinco Vidas Inc.) is a privately held, natural and organic skincare company founded in 2012 and headquartered at 8924 Lakes Boulevard, West Palm Beach, Florida, with a separate warehouse/fulfillment operation in Upper Saddle River, New Jersey. The company develops and sells a tightly curated line of four core products — Calming Moisture for Face, Neck and Scalp, Rescue + Relief Spray, Restorative Skin Balm, and Body Repair Lotion — each formulated with the company's registered proprietary TRI-RESCUE COMPLEX® blend of medical-grade and natural/organic ingredients designed to support skin barrier repair, hydration, and recovery. Product positioning is free of parabens, phthalates, petrochemicals, sulfates, synthetic fragrances, and formaldehyde-releasing preservatives. Customer ratings average 4.95-5.00 across the line, and two products have received industry recognition: the Restorative Skin Balm (Earth Day Beauty Award from Healing Lifestyles & Spas) and the Body Repair Lotion (2022 Beauty Awards).
The company's commercial model is a multi-channel DTC operation. Its principal channel is direct-to-consumer e-commerce on cvskinlabs.com, with per-unit pricing from $14.50 to $56.00, free domestic shipping over $75, and a 15% newsletter-subscriber discount on first order. A wholesale program supplies independent retailers and spas, with a public store locator, and international orders are fulfilled to Canada, the United Kingdom, Germany, France, and Australia through a Passport shipping partnership that computes duties at checkout. Marketing is content-led: an educational blog attracts 30,000+ monthly visitors covering ingredient safety, skin conditions, and oncology skincare; brand presence extends to Instagram, Facebook, and Twitter; and an annual '31 Days of Prevention' campaign ties to Breast Cancer Awareness Month, with participation in oncology community events such as the OMG! Cancer Summit for Young Adults. Two principal customer segments are targeted: (1) cancer patients and survivors managing treatment-related skin reactions, and (2) individuals with sensitive skin, eczema, chronic dryness, or chemical sensitivities seeking non-toxic alternatives. Founder Britta, who has a personal cancer connection, established the company to address unsafe mainstream skincare options.
The company maintains registered trademarks on both the CV Skinlabs® brand and the TRI-RESCUE COMPLEX® formulation, and cites a Medical Advisory Panel and published Clinical Testing Results as credibility assets. Strategic leadership is held by Pamela Friedman as President and CEO. The employee count falls in the 11-50 range, no external venture capital or private equity funding is disclosed, and revenue figures are not publicly available, making CV Skinlabs a founder-led, niche-positioned CPG brand. App, API, and AI capabilities are not part of the current operating footprint.
CV Skinlabs firmographics
Firmographics- Name
- CV Skinlabs
- Legal name
- Cinco Vidas Inc.
- Website
- https://cvskinlabs.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CV Skinlabs is a privately held skincare company selling a four-product line infused with its proprietary TRI-RESCUE COMPLEX® to cancer patients, survivors, and individuals with sensitive or chemically reactive skin via direct-to-consumer e-commerce, wholesale, and international shipping.
- Ownership category
- akta.pro rank
CV Skinlabs industry classification
Industry- Product category
- Natural and Organic Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Sensitive Skin & Barrier Repair (CRABAAAG), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where CV Skinlabs is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CV Skinlabs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through cvskinlabs.com online store. Products sold at retail prices ranging from $14.50 to $56.00. Offers subscription discount of 15% off for newsletter subscribers.
- Wholesale Distribution: Wholesale channel for retail partners. Company maintains a retailer/store locator for finding local stockists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product pricing with volume options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
CV Skinlabs product offering
Product offeringCore offering
CV Skinlabs manufactures and sells a natural and organic collection of clinically proven skincare products—Calming Moisture, Rescue + Relief Spray, Restorative Skin Balm, and Body Repair Lotion—each formulated with its proprietary TRI-RESCUE COMPLEX® to nurture, heal, and restore sensitive and compromised skin, including skin affected by chemotherapy and radiation treatments. The company sells primarily through its own e-commerce site and through wholesale to retail partners.
Product overview
CV Skinlabs is a natural and organic skincare product line consisting of four core products: Calming Moisture for Face Neck and Scalp, Rescue and Relief Spray, Restorative Skin Balm, and Body Repair Lotion. All products are formulated with the company's proprietary TRI-RESCUE COMPLEX, which uses scientifically-proven, potent medical-grade ingredients with natural and organic components. The product line focuses on skin repair, restoration, and barrier support, particularly for sensitive skin, chemically sensitive individuals, and those with conditions like eczema and chronic dryness. The collection is described as luxurious, soothing, and clinically proven, with each product delivering outstanding beauty benefits and proven results.
Differentiator
Problem solved
Functional benefit
Products and services
- Calming Moisture for Face, Neck and Scalp A core moisturizing product formulated for face, neck, and scalp, designed to nurture, hydrate, and restore the skin barrier for consumers with sensitive, compromised, or treatment-affected skin.
- Rescue + Relief Spray A spray product that delivers skin renewal and relief for irritated, sensitive, or treatment-compromised skin, formulated with the proprietary TRI-RESCUE COMPLEX®.
- Restorative Skin Balm A healing balm formulated with the proprietary TRI-RESCUE COMPLEX® to repair and restore compromised or treatment-affected skin; winner of the Healing Lifestyles & Spas Earth Day Beauty Award.
- Body Repair Lotion A body lotion formulated with the proprietary TRI-RESCUE COMPLEX® for full-body skin repair and barrier restoration; winner of a 2022 Beauty Award.
Companies that use CV Skinlabs
Customer profileSegments2 records
Ideal customer profiles2 records
CV Skinlabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
CV Skinlabs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PassportcoreInternational shipping partnership that computes all import taxes, duties, fees, and shipping costs at checkout. Enables seamless international delivery to supported countries with no additional charges upon receipt.
- Authorize.NetcorePayment processing partner using 128-bit SSL encryption and compliant with government security initiatives. Handles all credit card transactions securely on cvskinlabs.com.
- UPS / UPS Economy SurepostcoreDomestic shipping partner. UPS Economy Surepost allows delivery to domestic P.O. Boxes with final delivery completed by USPS. Standard 2-7 day delivery within continental US.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CV Skinlabs competitors and assessment
Company assessmentBroad incumbents
- Beautycounter: Clean beauty brand with a strong advocacy and ingredient-transparency mission, comparable to CV Skinlabs' clean/anti-toxin stance. Operates at much larger scale via direct sales and retail, competing for the same conscientious clean-beauty consumer.
- Paula's Choice: Science-driven skincare brand emphasizing barrier repair, anti-irritant formulations, and ingredient transparency. Comparable to CV Skinlabs on barrier repair / sensitive skin focus, but with a much larger catalog and established clinical authority.
- Drunk Elephant: Shiseido-owned clean/biocompatible skincare brand built around ingredient elimination (the 'Suspicious 6'). Comparable to CV Skinlabs in positioning around safe, non-toxic, sensitive-skin-friendly formulas, though at much larger scale and broader mainstream distribution.
- Burt's Bees: Mainstream natural personal-care brand with a Clorob-owned parent, covering skincare, lip, and body. Comparable to CV Skinlabs on the natural-ingredients positioning, but operates at mass-market scale through grocery, drug, and mass retail channels.
Direct peers
- Juice Beauty: USDA-organic certified skincare brand marketed around safe, non-toxic ingredients. Comparable to CV Skinlabs on organic certification claims, ingredient-stance marketing, and natural/clinical positioning.
- True Botanicals: Clean, naturally-derived skincare brand with clinical testing claims and a focus on non-toxic formulations. Closely aligned with CV Skinlabs on the combination of natural ingredients, clinical credibility, and premium DTC positioning.
- Tata Harper: Luxury natural and organic skincare brand with proprietary formulations and high price points (often $50–$300+). Closely comparable to CV Skinlabs on natural/organic positioning, premium DTC model, and proprietary ingredient complex as a key differentiator.
Emerging players
- Kinship: Clean indie skincare brand focused on sensitive skin and ingredient transparency, sold at Sephora and DTC. Comparable to CV Skinlabs on the niche-sensitive-skin positioning and natural-ingredient stance, but with retail-scale distribution via Sephora.
- Versed: Affordable clean skincare brand sold DTC and through Target. Comparable to CV Skinlabs on the clean-ingredient promise and barrier-friendly formulations, though positioned at a lower price tier with broader mass-market distribution.
- cocokind: Clean, sustainably-packaged skincare brand targeting sensitive and reactive skin. Comparable to CV Skinlabs in accessible price points, clean ingredient philosophy, and DTC-led model targeting ingredient-conscious younger consumers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CV Skinlabs social profiles
Digital presenceCV Skinlabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
CV Skinlabs leadership team
Management profileNumber of profiles
Profiles2 records
CV Skinlabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CV Skinlabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CV Skinlabs
What does CV Skinlabs do?
CV Skinlabs manufactures and sells a natural and organic collection of clinically proven skincare products—Calming Moisture, Rescue + Relief Spray, Restorative Skin Balm, and Body Repair Lotion—each formulated with its proprietary TRI-RESCUE COMPLEX® to nurture, heal, and restore sensitive and compromised skin, including skin affected by chemotherapy and radiation treatments. The company sells primarily through its own e-commerce site and through wholesale to retail partners.
Is CV Skinlabs a public or private company?
CV Skinlabs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CV Skinlabs founded?
CV Skinlabs was founded in 2012. It employs 11 to 50 people.
Where is CV Skinlabs based?
CV Skinlabs is headquartered in West Palm Beach, United States, in the North America region.
How does CV Skinlabs make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are CV Skinlabs's main competitors?
Broad incumbents on record are Beautycounter, Paula's Choice, Drunk Elephant and Burt's Bees. Direct peers are Juice Beauty, True Botanicals and Tata Harper. Emerging players are Kinship, Versed and cocokind.
Does CV Skinlabs have an API?
No public API is recorded for CV Skinlabs.
What industry is CV Skinlabs in?
CV Skinlabs's product category is Natural and Organic Skincare. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAAAG, Sensitive Skin & Barrier Repair. Its NAICS code is 45612 and its SIC code is 2844.