Pflegia
Pflegia is a Germany- and Austria-focused online job marketplace that connects nursing professionals with hospitals, nursing homes, and care employers via a reversed job board model. The platform is free for candidates; employers pay a success-based fee only on successful placements.
- Company typePrivate
- Founded2018
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Pflegia does
Pflegia is a German-headquartered online job marketplace dedicated exclusively to the nursing and healthcare workforce in Germany and Austria. The platform operates a reversed job board model in which nursing professionals create anonymous profiles specifying their preferences — specialty (Altenpflege, Krankenpflege, Intensivpflege), location, salary expectations, shift systems, and benefits — and employers apply to candidates rather than the reverse. Supporting product features include SMS-based job matching, an anonymous profile system that protects candidates' current employment status, a Gehaltsrechner (salary calculator) for benchmarking market pay, and the Pflegia Magazin content hub covering nursing careers and clinical topics.
The platform is free for all nursing professionals; employers pay a success-based placement fee only when a candidate is hired and signs an employment contract, with a refund if the candidate does not start or leaves during probation. The company reports 300,000+ registered nurses (growing by 3,000+ per week), 10,000+ employer accounts, and 30,000+ active job listings, with a stated 72% employer response rate versus 8% on other platforms and an average 22 days from initial contact to placement.
Go-to-market is community-led and direct-to-consumer: candidate acquisition runs primarily through social media (Facebook, Instagram, Snapchat), word-of-mouth, and the Pflegia Freunde referral program (up to €5,000 in vouchers), while employer acquisition is a self-serve digital model with success-based pricing. No funding rounds, M&A activity, parent company, or executive leadership data is disclosed in the available source material.
Pflegia firmographics
Firmographics- Name
- Pflegia
- Legal name
- Pflegia
- Website
- https://pflegia.de
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pflegia is a Germany- and Austria-focused online job marketplace that connects nursing professionals with hospitals, nursing homes, and care employers via a reversed job board model. The platform is free for candidates; employers pay a success-based fee only on successful placements.
- Ownership category
- akta.pro rank
Pflegia industry classification
Industry- Product category
- Healthcare Recruitment Marketplace
- akta.pro primary industry
- Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)
Keywords
Where Pflegia is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
Pflegia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Employer Success-Based Placement Fee: Pflegia charges employers a fee only when a candidate is successfully hired and the employment contract is signed. If the nursing professional does not start the position or leaves during the probationary period, the employer receives a refund. This success-based model eliminates risk for employers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for all job seekers - no charges ever |
| Transaction based/ take rate | Pay-as-you-go | Success-based employer fee - no upfront cost |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Pflegia product offering
Product offeringCore offering
Pflegia is a web-based two-sided recruitment marketplace connecting nursing professionals (qualified nurses, geriatric nurses, healthcare nurses, and nursing assistants) in Germany and Austria with healthcare employers such as hospitals, nursing homes, ambulatory care services, and intensive care facilities. The platform operates a reversed job board model where employers apply to anonymous candidate profiles, supplemented by SMS-based job matching, salary benchmarking tools, and career advisory support.
Product overview
Pflegia operates as a unified recruitment marketplace for the German and Austrian healthcare sector, comprising a free job board for nursing professionals (candidates) and a fee-based employer recruitment platform. The core Pflegia Job Portal enables nurses to search and apply for positions across hospitals, nursing homes, and ambulatory care services. Supporting features include a Gehaltsrechner for salary benchmarking and the Pflegia Magazin content hub for career guidance. The Employer Platform (Pflegia für Arbeitgeber) serves facilities seeking nursing staff, while the Pflegia Freunde referral program incentivizes user growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Pflegia Job Portal A free job board and recruitment platform connecting nursing professionals (geriatric care, healthcare and nursing, medical personnel) with healthcare employers across Germany and Austria. Candidates register preferences and receive matching job offers via SMS.
- Pflegia für Arbeitgeber (Employer Platform) A recruitment solution for healthcare facilities (hospitals, nursing homes, ambulatory services, intensive care, medical practices, staffing agencies) to find and hire qualified nursing staff. Offers access to 300,000+ registered nurses with success-based pricing and refund guarantees.
Quantifiable outcome
- 72% response rate from employers compared to 8% on other platforms
- +3 more outcomes
Companies that use Pflegia
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Pflegia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Pflegia partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Pflegia competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pflegia social profiles
Digital presencePflegia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pflegia leadership team
Management profileNumber of profiles
Pflegia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pflegia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pflegia
What does Pflegia do?
Pflegia is a web-based two-sided recruitment marketplace connecting nursing professionals (qualified nurses, geriatric nurses, healthcare nurses, and nursing assistants) in Germany and Austria with healthcare employers such as hospitals, nursing homes, ambulatory care services, and intensive care facilities. The platform operates a reversed job board model where employers apply to anonymous candidate profiles, supplemented by SMS-based job matching, salary benchmarking tools, and career advisory support.
Is Pflegia a public or private company?
Pflegia is a private company. It is classified as unknown and is currently operating.
When was Pflegia founded?
Pflegia was founded in 2018. It employs 51 to 100 people.
Where is Pflegia based?
Pflegia is headquartered in Berlin, Germany, in the Europe region.
How does Pflegia make money?
One revenue line is on record: employer Success-Based Placement Fee.
Does Pflegia have an API?
No public API is recorded for Pflegia.
What industry is Pflegia in?
Pflegia's product category is Healthcare Recruitment Marketplace. Its primary akta.pro industry code is BPACAFAH, Healthcare Clinical Direct Hire (Nursing/Allied/Physicians).